What AgfaPhoto does

AgfaPhoto Holding GmbH is a privately held German brand-licensing company headquartered in Grünwald near Munich (HRB 220816), operating the AgfaPhoto consumer-imaging brand under license from Agfa-Gevaert GmbH. The entity does not manufacture products itself; instead, it licenses the AgfaPhoto name to a network of independent technology and lifestyle partners who design, produce, distribute, and warranty AgfaPhoto-branded goods across eight product categories: digital cameras (including action, compact, kids, and camcorder models under the Realimove, Realishot, and Realikids sub-brands), analog photography (APX black-and-white films, single-use and reusable cameras), Wi-Fi digital photo frames (Realiview, integrating with the Frameo app), Bluetooth photo printers (Realipix), portable power stations and foldable solar panels, alkaline/lithium/NiMH batteries and chargers, SD/microSD/CF/CFexpress memory cards and USB drives, and recently introduced sustainable printer supplies (compatible ink and remanufactured toner cartridges, ribbons, and labels).

Revenue is generated exclusively through licensing royalties from these partners, with no disclosed direct-to-consumer sales, proprietary technology stack, or in-house manufacturing. The business is asset-light and channel-driven: marketing is conducted through a multilingual website (German/English) and social media (Facebook, Instagram, X), while partner inquiries and product discovery flow through agfaphoto.com. The portfolio traces its heritage to 1867, and the company is led by Managing Director Marc M. Bamberger. Distribution is global in scope, executed via the license-partner network rather than AgfaPhoto Holding's own operations, and customer-facing support, returns, and warranty obligations are borne by the individual partners rather than the brand entity itself.

Name

AgfaPhoto

Legal name

AgfaPhoto Holding GmbH

Website

https://agfaphoto.com

Company type

Private

Founded year

1867

Operating status

Operating

Short description

AgfaPhoto Holding GmbH is a privately held German brand-licensing company that licenses the AgfaPhoto consumer-imaging name to independent manufacturers across digital cameras, analog film, photo frames, printers, portable power stations, batteries, storage media, and printer supplies globally.

Ownership category

akta.pro rank

Product category

Consumer Imaging Products (Brand Licensing)

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651), Magnetic & Optical Recording Media (3695)

akta.pro primary industry

Merchandising, Character & Brand Licensing (MPADALAF)

akta.pro secondary industry

Royalty, Reporting & Revenue Share Administration (MPADALAJ)

Keywords

• Consumer imaging products
• Brand licensing
• Digital cameras
• Portable power stations
• Printer supplies

Headquarters

HQ city

Grünwald

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Brand Licensing: AgfaPhoto Holding GmbH generates revenue through licensing its brand name to third-party manufacturers and distributors who produce and sell AgfaPhoto-branded consumer imaging products. The company does not manufacture products itself.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

AgfaPhoto Holding GmbH licenses the AgfaPhoto brand (used under license from Agfa-Gevaert GmbH) to a network of partner companies that manufacture and sell consumer imaging products worldwide. The licensed product portfolio spans digital cameras, analog cameras and film, digital photo frames, photo printers, portable power stations and solar panels, batteries, storage media, and sustainable printer supplies. AgfaPhoto Holding itself does not manufacture products; its core business is brand management and licensing royalty revenue from license partners operating across eight product categories.

Product overview

AgfaPhoto is a consumer imaging brand licensed to partners by Agfa-Gevaert GmbH, operating since 1867. The company offers a diversified portfolio of imaging and power products across eight main categories: Digital Cameras (action cameras, compact cameras, kids cameras, and camcorders), Analog Photography (black-and-white films, single-use cameras, and reusable analog cameras), Digital Photo Frames (Wi-Fi enabled frames in 4 sizes), Photo Printers (Bluetooth-enabled printers including ZINK sticker printers), Portable Power Stations (4 capacity tiers from 88.8Wh to 1,127Wh with solar panel options), Batteries & Chargers (alkaline, lithium, and rechargeable NiMH options), Storage Media (SD, microSD, CF, CFexpress cards and USB drives), and Sustainable Printer Supplies (ink cartridges, toner cartridges, ink ribbons, and labels). The products are manufactured and sold by various brand product partners under the AgfaPhoto license.

Differentiator

Problem solved

Functional benefit

Brands

• Realimove: Action cameras and camcorders product line including AC9000 (4K action camera) and CC2700 (2.7K camcorder)
• Realishot
• Realikids
• Realiview
• Realipix
• PPS (Portable Power Stations)
• Solar-Panel SP
• Direct Energy
• NiMh Akkus
• APX
• AgfaPhoto SD/CF/CFexpress

Products and services

• Digital Cameras (Action Cameras, Compact Cameras, Kids Cameras, Camcorders) Branded line of consumer digital cameras spanning action cameras (with waterproof accessories), compact cameras, kids-friendly instant thermal printing cameras, and Full HD/2.7K camcorders, sold under the AgfaPhoto brand via license partners for everyday use, travel, action, and child photography.
• Analog Photography (35mm Black-and-White Film, Single-Use Cameras, Reusable Analog Cameras) Traditional film-based photography products sold under the AgfaPhoto brand, covering film (AgfaPhoto APX black-and-white), disposable single-use cameras, and reusable half-format analog cameras for consumers seeking nostalgic film-based photography.
• AgfaPhoto Realiview Wi-Fi Digital Photo Frames Wi-Fi enabled LED digital photo frames in 7-, 10-, 15.6-, and 17-inch sizes with 32GB built-in memory, using the Frameo application to allow approved users to send photos and short videos remotely to the frame over Wi-Fi. Targeted at households and gift buyers.
• AgfaPhoto Realipix Photo Printers Bluetooth consumer photo printers sold under the AgfaPhoto brand, including standard 10x15 cm photo printers and pocket-sized ZINK sticker printers, designed for on-demand photo printing from iOS and Android smartphones and tablets.
• AgfaPhoto PPS Portable Power Stations Bracketed power stations for mobile charging of cameras, smartphones, tablets, action cams, drones, and laptops, ranging from ultra-compact 88.8Wh units to professional-grade 1,127Wh models with up to ten charging ports, suitable for travel, camping, emergency backup, and studio use.
• AgfaPhoto Solar Panels (SP 21 and SP 120) Portable foldable solar panels offered as accessories for AgfaPhoto portable power stations or for direct charging of mobile devices, cameras, drones, and laptops at capacities of 21W and 120W.
• AgfaPhoto Batteries, Rechargeable Batteries, and Chargers Branded household and photography batteries under the AgfaPhoto name, covering disposable alkaline (AA/AAA/C/D/E/9V), lithium, Direct Energy rechargeable, and NiMH rechargeable variants, plus chargers targeted at consumer electronics and photography use.
• AgfaPhoto Storage Media (SD, microSD, CF, CFexpress, USB) Branded flash storage media including SD, microSD, CompactFlash, CFexpress memory cards, and USB flash drives in consumer and professional speed grades for cameras, mobile devices, and data storage/transfer use cases.
• AgfaPhoto Sustainable Printer Supplies (Ink Cartridges, Toner Cartridges, Ink Ribbons, Labels) Branded aftermarket printer consumables including compatible ink cartridges, European remanufactured toner cartridges, ribbons for retail and industrial printing devices, and self-adhesive labels, intended as cost-effective sustainable alternatives to OEM supplies.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• AgfaPhoto License Partners (multiple)coreOEM/ Whitelabel/ Licensing PartnerAgfaPhoto operates through a network of license partners who manufacture and sell AgfaPhoto-branded consumer imaging products. Key identified partners include: agfaphoto-gtc.com (Action cameras, digital cameras, photo frames, printers), lupus-imaging-media.com (analog films, single-use cameras, storage media), gbt-batteries.com (batteries, rechargeable batteries, chargers), portable-power-stations.com (portable power stations, solar panels). Each partner is responsible for their own product support and warranty.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Polaroid: Polaroid operates a similar brand-licensing model for consumer imaging products including analog instant cameras, instant film, and digital photo frames. It is the closest analogue to AgfaPhoto's licensed-brand approach to consumer photography.
• Kodak: Kodak licenses its iconic imaging brand across consumer products (instant cameras, film, batteries, and printers) via third-party partners. AgfaPhoto Holding's brand-licensing structure closely mirrors Kodak's post-restructuring consumer licensing model.
• Fujifilm Instax: Fujifilm's Instax is the global leader in instant cameras and instant film, and competes with AgfaPhoto's Realikids Instant Cam and analog product lines for the same consumer mindshare and shelf space.
• Lomography: Lomography is a heritage analog camera and film brand with a similar niche audience and product portfolio (35mm film, reusable cameras, instant cameras) as AgfaPhoto's analog photography line.
• Impossible Project (Polaroid Originals): Impossible Project produces instant film and instant cameras that are direct substitutes for AgfaPhoto's analog film and disposable camera products, sharing the analog revival target market.

Broad incumbents

• GoPro: GoPro is the dominant branded player in the action-camera category where AgfaPhoto's Realimove AC9000 competes, providing brand, ecosystem, and feature benchmarks AgfaPhoto must match.
• Canon: Canon is a broad incumbent in consumer imaging (cameras, camcorders, printers, supplies) against which AgfaPhoto's Realishot and Realipix lines are positioned as more affordable, licensed alternatives.
• Nikon: Nikon competes in digital cameras (DSLRs/mirrorless) and storage media, anchoring the high end of the imaging market that frames AgfaPhoto's mid-market licensed positioning.
• SanDisk: SanDisk (Western Digital) sets the consumer benchmark in SD, microSD, CFexpress, and USB flash storage — the same categories AgfaPhoto licenses under its storage media line.

Regional players

• Hama: Hama is a German consumer electronics accessories brand with a similar multi-category branded product portfolio and regional distribution footprint, making it a comparable operator in the DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/agfaphoto
• Facebookfacebook.com/agfaphoto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgfaPhoto