Franke Tobey Jones

What Franke Tobey Jones does

Franke Tobey Jones is a 501(c)(3) not-for-profit continuing care retirement community (CCRC) founded in 1924 in Tacoma, Washington, operating on a 20-acre historic English Tudor campus adjacent to Point Defiance Park overlooking Puget Sound. The organization delivers a full continuum of senior living services — independent living (Bristol View Apartments, Duplex Cottages, Garden Apartments, the historic Tobey Jones Building), assisted living (Lillian Pratt Hall), memory care, and skilled nursing (FTJ Care Center with 43 skilled nursing beds and 28 memory care rooms) — to seniors aged 65 and older and their families in the Tacoma/Pierce County market.

The community generates revenue primarily through recurring monthly resident fees for housing, dining (optional in some tiers), and care services priced per care level, supplemented by a $2,000 refundable Priority Wait List deposit plus $60 processing fee for the upcoming Parkside View luxury independent living expansion, as well as community programming fees from Senior University and the Pt. Defiance~Ruston Senior Center (operated under a City of Tacoma contract since 1997). Go-to-market is direct-to-consumer through scheduled in-person and virtual campus tours, a dedicated admissions department, informational meetings at venues such as the Tacoma Yacht Club, community outreach, senior living advisor referrals, and a multi-channel presence (website, Facebook, YouTube, weekly "Tobey Topics" email newsletter).

Franke Tobey Jones is governed by an unpaid volunteer Board of Directors and funded in part by philanthropic gifts (including the original 1923 land and $150,000 donation from founder Mrs. Franke Tobey Jones, a $750,000 bequest from Mrs. Lillian T. Pratt in 1947, and the Tenzler Foundation gift for the 1962 expansion). The organization was ranked #94 in the United States and #3 in Washington State on Newsweek's 2024 list of America's Best CCRCs and celebrated its centennial in 2024. A major expansion (Parkside View, 72 new independent living units in Phase 1 across 25 floor plans from 1,158 to 2,250 sq ft) received rezoning approval in 2026 with construction planned to begin Spring 2028.

Name

Franke Tobey Jones

Legal name

Franke Tobey Jones

Website

https://franketobeyjones.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

51–100 employees

Short description

Franke Tobey Jones is a 501(c)(3) not-for-profit continuing care retirement community in Tacoma, Washington, founded in 1924, offering independent living, assisted living, memory care, and skilled nursing on a 20-acre historic campus serving seniors aged 65+ in the Pierce County market.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living)

NAICS

Continuing Care Retirement Communities (623311), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living care
• Memory care services
• Skilled nursing facility

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Senior Living Services: Monthly fees for seniors living in independent living apartments, duplex cottages, assisted living, memory care, and skilled nursing. Residents pay for housing, meals (optional for some), and care services based on their needs level.
2. Parkside View Independent Living Deposits: Refundable priority waitlist deposits ($2,000) and interest list registrations for new independent living apartments in the upcoming Parkside View expansion
3. Community Programming: Senior University courses and programming open to community members outside of FTJ residents, generating revenue from external participants

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Franke Tobey Jones operates a nonprofit continuing care retirement community on a 20-acre Tacoma campus offering the full continuum of senior living services: Independent Living (apartments, duplex cottages, garden apartments, the historic Tobey Jones Building), Assisted Living at Lillian Pratt, Memory Care, and 24-hour Skilled Nursing at the FTJ Care Center, supported by dining, wellness, life enrichment, and the Senior University lifelong learning program.

Product overview

Franke Tobey Jones is a not-for-profit continuing care retirement community (CCRC) offering a comprehensive continuum of senior living options on a 20-acre campus in Tacoma, Washington. The organization provides a layered portfolio of residential products: Independent Living through multiple housing types (Bristol View Apartments, Duplex Cottages, Garden Apartments, and the historic Tobey Jones Building); Assisted Living at the Lillian Pratt facility; Memory Care; and Skilled Nursing at the FTJ Care Center. These core residential products are supported by enrichment services including a Senior Wellness/Fitness Center, Senior University lifelong learning program, Holistic Wellness Program, dining services, and life enrichment activities. The community also operates the Pt. Defiance~Ruston Senior Center for broader community outreach. A major expansion project called Parkside View will add new luxury independent living apartments. As a nonprofit organization, the community is governed by an unpaid Board of Directors and reinvests resources into care quality and community programming.

Differentiator

Problem solved

Functional benefit

Brands

• Senior University: Lifelong learning program offering educational courses, brain training, TED talks, discussion groups, and cultural programs for seniors in the community and on campus.
• FTJ Care Center
• Lillian Pratt Assisted Living
• Bristol View Apartments
• Parkside View
• Pt. Defiance~Ruston Senior Center

Products and services

• Independent Living
• Assisted Living (Lillian Pratt)
• Memory Care (FTJ Care Center)
• Skilled Nursing (FTJ Care Center)
• Senior Wellness/Fitness
• Senior University
• Pt. Defiance~Ruston Senior Center
• Dining Services
• Life Enrichment and Activities
• Parkside View Independent Living

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• LeadingAge WashingtoncoreStrategic or Co-development PartnerFranke Tobey Jones is an active member of LeadingAge Washington, with President/CEO Judy Dunn serving on the Board as Treasurer and member of the Governance Committee. The organization participates in LeadingAge Washington professional development committees and leadership programs. Christine Hall, Senior Director of Marketing, serves as a Leadership Fellow and Co-Chair of the Marketing Professionals Group.
• LeadingAge (National)coreStrategic or Co-development PartnerFranke Tobey Jones is a member of the national LeadingAge association, which represents not-for-profit senior living organizations. The organization displays the LeadingAge logo on its website and participates in association initiatives and advocacy.
• City of TacomacoreStrategic or Co-development PartnerIn 1997, the City of Tacoma selected Franke Tobey Jones to operate the neighboring Pt. Defiance~Ruston Senior Center, marking the beginning of FTJ's community outreach programming. The organization maintains a relationship with the City for senior center operations and community services.
• Point Defiance Park and ZoominorOthersFranke Tobey Jones campus is located adjacent to the 700-acre Point Defiance Park and Zoo, one of the largest urban parks in the country. The proximity is a key differentiator for the community.
• Comfort KeepersminorOthersComfort Keepers sponsored a talk about Veteran Benefits at the Pt. Defiance~Ruston Senior Center, indicating a community programming partnership.
• Senior Living AdvisorsminorChannel Partner/ Reseller/ DistributorSenior living advisors like Choice Advisory Services (represented by Abigail Hueck) collaborate with Franke Tobey Jones to facilitate family transitions from home, hospitals, skilled nursing facilities, or other senior living communities.

Scale indicators7 records

Recent moves17 records

Expansion highlights5 records

Direct peers

• Sunrise Senior Living: National premium senior living operator offering assisted living and memory care with a strong brand reputation. Comparable to FTJ's continuum of care approach and emphasis on upscale, service-rich environments.
• Aegis Living: PNW-based assisted living and memory care operator with communities across Washington and California. Comparable to FTJ on assisted living and memory care focus, premium positioning, and West Coast geography.
• Erickson Senior Living: Continuing care retirement community operator with multiple large campuses on the East Coast. Closest direct peer to FTJ on the CCRC model — large multi-building campuses delivering independent living through skilled nursing — though not a West Coast competitor.
• Merrill Gardens: Headquartered in the Puget Sound region, Merrill Gardens operates independent, assisted living and memory care communities across the western U.S. — the closest regional competitor to Franke Tobey Jones on geography, resident profile, and service mix.

Broad incumbents

• Life Care Services (LCS): Nation's third-largest senior living operator and a major CCRC management company. Comparable to FTJ on CCRC expertise and continuum-of-care delivery, but operates as a management/operating partner across many not-for-profit communities.
• Five Star Senior Living: National senior living and CCRC operator with independent, assisted, memory care and skilled nursing services. Comparable to FTJ on continuum-of-care delivery, though at lower price points and across more markets.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care and skilled nursing across hundreds of communities. Comparable to FTJ on service breadth, though at much lower price points and a more standardized operating model.
• Atria Senior Living: Large national senior living operator with a broad portfolio of independent, assisted living and memory care communities. Comparable to FTJ's continuum model and target demographic, but with significantly broader geographic reach and corporate scale.

Regional players

• Pegasus Senior Living: Regional senior living operator active in the western U.S. with independent, assisted living and memory care communities. Comparable to FTJ on product mix and West Coast presence, though with a smaller average community size.

Emerging players

• Bonaventure Senior Living: West Coast and Mountain West independent, assisted living and memory care operator with a comparable mix of services. Overlaps with FTJ's service model and geographic footprint but typically at smaller scale and a more standardized build.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/franketobeyjones

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franke Tobey Jones