METAMORPH

What METAMORPH does

METAMORPH GmbH is a Berlin-based, privately held multi-channel e-commerce and production company founded in 1999, operating a portfolio of eight niche online retail brands (Maskworld, Super Epic, Andracor, Blasterparts, Supreme Replicas, VELVY, AZINGA, Kidomio) that collectively offer more than 12,000 products spanning costumes, masks, wigs, makeup, special effects, pop culture merchandise, medieval/LARP gear, blaster modding parts, historical replicas, lingerie, PPE, and children's toys. The company combines e-commerce operations with vertically integrated in-house manufacturing at its Berlin Rummelsburg production facility, producing latex special-effects masks and prosthetics, over 5,000 leather and suede products, exclusive licensed costumes (including Pippi Longstocking and Yakari), and specialized aqua make-up formulations.

METAMORPH generates revenue through three channels: (1) direct-to-consumer e-commerce sales via its owned branded storefronts serving consumers globally across multiple niche verticals; (2) B2B wholesale distribution to over 1,000 retail partners across Europe, including department store chains Karstadt, Kaufhof, and Metro, with exclusive product ranges, favorable wholesale terms, and customized in-store display solutions; and (3) physical retail sales through premium flagship stores in central Berlin, including a multi-floor Maskworld store and the Super Epic store. Customer segments span individual consumers (carnival, Halloween, themed parties, cosplay, fandom) and B2B retail partners (specialized dealers, department stores).

The company is managed by Managing Directors Roman Matthesius and Georg M. Dittrich and is registered as a German GmbH (Amtsgericht Berlin Charlottenburg, HRB 73233). It is founder/management-owned with no identified external private equity or venture capital backing. Its marketing stack combines email (MailChimp, Sendinblue), paid search and display (Google AdWords, Bing Ads, Criteo, Facebook Pixel), affiliate programs (AWIN, affilinet), review platforms (eKomi, Trusted Shops, Trustpilot), social media plugins, and shipping integrations with DHL, DPD, GLS, and UPS. METAMORPH positions itself as a one-stop Made-in-Germany solution across the full product value chain from concept through production, distribution, and logistics.

Name

METAMORPH

Legal name

Metamorph GmbH

Website

https://metamorph.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

METAMORPH is a Berlin-based, vertically integrated multichannel e-commerce and production company founded in 1999, operating eight niche online retail brands (including Maskworld and Super Epic) serving global consumers, while also distributing to over 1,000 European B2B retail partners and operating flagship stores.

Ownership category

akta.pro rank

Product category

Costume and Party Goods Manufacturing

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Retail-Apparel & Accessory Stores (5600), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Mass-Market & Lifestyle Apparel Brands (CRAAAAAA)

akta.pro secondary industries

Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA), Hats, Caps & Headwear (CRAAAJAE)

Keywords

• Costume manufacturing
• Specialty retail brands
• Leather goods production
• Pop culture merchandise
• Wholesale party supplies

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct consumer sales through multiple owned online shops (Maskworld, Super Epic, Andracor, Blasterparts, Supreme Replicas, VELVY, Azinga, Kidomio) serving various niche markets globally.
2. B2B Wholesale Distribution: Wholesale supply to over 1000 retail partners across Europe including specialized dealers and department store chains. Products include exclusive licensed costumes, masks, leather goods, and accessories.
3. Retail Store Sales: Physical retail sales through flagship stores in Berlin (Maskworld store, Super Epic store location), offering multi-floor themed shopping experiences with trained staff.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

METAMORPH develops and manufactures costumes, masks, leather goods, makeup/special effects, and licensed merchandise in Berlin, distributing them through a portfolio of eight niche e-commerce storefronts (Maskworld, Super Epic, Andracor, Blasterparts, Supreme Replicas, VELVY, AZINGA, Kidomio), a B2B wholesale network of over 1,000 retail partners across Europe, and physical flagship stores in Berlin.

Product overview

METAMORPH is a multichannel e-commerce company based in Berlin, Germany, founded in 1999, operating a portfolio of eight distinct online retail brands alongside physical flagship stores and a B2B wholesale distribution network with over 1,000 partners across Europe. The company combines e-commerce operations with in-house manufacturing capabilities for latex, leather, costumes, and makeup products. Its brand portfolio includes Maskworld (carnival and Halloween costumes), Super Epic (pop culture merchandise), Andracor (medieval and LARP products), Blasterparts (blaster modding), Supreme Replicas (historical replicas), VELVY (lingerie), AZINGA (protective equipment), and Kidomio (children's toys). The company also operates its own production facilities in Berlin, combining traditional German craftsmanship with modern manufacturing technologies.

Differentiator

Problem solved

Functional benefit

Brands

• MASKWORLD: Online shop for carnival, Halloween and costume parties. Germany's leading online provider for high-quality and trendy disguises with over 12,000 products.
• SUPER EPIC
• Andracor
• Blasterparts
• Supreme Replicas
• VELVY
• AZINGA
• Kidomio

Products and services

• MASKWORLD Leading German online shop for carnival, Halloween, and costume parties, offering over 12,000 products including costumes, masks, wigs, accessories, make-up, and special effects.
• SUPER EPIC Online shop for merchandising, fan articles, and pop culture products including clothing, home accessories, collectible figures, and licensed merchandise from films, series, games, and anime.
• Andracor Online shop specializing in high-quality leather products and articles for medieval, reenactment, and live role-playing games (LARP), established in the mid-1990s.
• Blasterparts Online shop for dart blasters, tuning, modding parts and accessories for NERF, Soaker, Office Wars, and post-apocalyptic cosplay.
• Supreme Replicas Online shop for authentic replicas and combat-ready historical weapons, including hand-forged blades, armor, and period-appropriate garments from antiquity to modern times.
• VELVY Online shop for luxury lingerie, swimwear, seductive intimate apparel, and stockings for various occasions.
• AZINGA Express online shop for single-use gloves, masks, disinfection products, sterile working equipment, and COVID-19 protective materials.
• Kidomio Online shop for children's toys and products spanning various themed worlds and play categories, offering a modern, uncomplicated shopping experience for families.
• B2B Distribution Network Wholesale distribution to over 1,000 partners across Europe including specialized retailers and major department store chains such as Karstadt, Kaufhof, and Metro, offering exclusive product ranges, favorable terms, and customized display solutions.
• Premium Brandstores (Flagship Stores) Physical retail locations in Berlin featuring multi-level themed shopping experiences, including the Maskworld store with five themed floors and the Super Epic Store near Hackescher Markt.

Quantifiable outcome

• Over 12,000 products available in MASKWORLD alone
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• DHL (Deutsche Post AG)coreTechnology or IntegrationPrimary shipping partner for domestic and international package delivery with delivery appointment scheduling.
• DPD Deutschland GmbHcoreTechnology or IntegrationShipping partner for domestic delivery with email/SMS notification for delivery appointments.
• GLS (General Logistics Systems)coreTechnology or IntegrationShipping partner for package delivery with email notification for delivery scheduling.
• UPS (United Parcel Service)coreTechnology or IntegrationShipping partner for package delivery with delivery appointment coordination.
• PayPalcoreTechnology or IntegrationPayment processing for PayPal, credit card, direct debit, and purchase on invoice/rate payment options.
• AWIN AGminorGTM or Marketing PartnerPerformance advertising network for affiliate partner tracking and commission-based marketing.
• affilinet GmbHminorGTM or Marketing PartnerPerformance advertising network for tracking affiliate transactions and sales commissions.
• Sovendus GmbHminorGTM or Marketing PartnerVoucher marketing service for displaying relevant coupon offers to customers.
• eKomi Ltd.minorGTM or Marketing PartnerReview platform for customer rating reminders after purchases.
• Trusted Shops GmbHminorGTM or Marketing PartnerReview platform and trust badge provider for customer review collection.
• Trustpilot A/SminorGTM or Marketing PartnerReview platform for customer rating reminders after purchases.
• Criteo SAminorGTM or Marketing PartnerRetargeting advertising technology for personalized banner ads based on browsing behavior.
• Facebook Inc.minorGTM or Marketing PartnerSocial media plugins and Facebook Custom Audience pixel for advertising and retargeting.
• Instagram LLC.minorGTM or Marketing PartnerSocial media plugins for Instagram sharing and engagement.
• Pinterest Inc.minorGTM or Marketing PartnerSocial media plugins for Pinterest sharing functionality.
• Twitter Inc.minorGTM or Marketing PartnerSocial media plugins with 2-click solution for Twitter sharing functionality.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rubie's Costume Company: World's largest costume manufacturer and licensor with a multi-decade track record. Direct competitor to MASKWORLD in licensed, character, and SFX costume categories and similarly serves B2B retailers and licensors globally.
• Smiffy's: Major UK-headquartered costume manufacturer and wholesaler selling under multiple sub-brands to retailers and consumers worldwide. Highly comparable multi-brand, multi-channel business model targeting parties, Halloween, and licensed costumes.
• Spirit Halloween: Largest specialty Halloween retailer in North America operating seasonal storefronts plus online. Direct competitor in the costume, accessory, and décor category with overlapping target customers (Halloween/cosplay consumers) but a primarily physical-store GTM.
• Leg Avenue: US-based costume and lingerie manufacturer with strong B2B wholesale presence. Direct overlap with VELVY on lingerie/intimates and with MASKWORLD on costume accessories, making it a comparable in product mix and channel model.
• HalloweenCostumes.com: One of the largest pure-play online costume retailers in the US, owned by BuySeasons. Directly comparable D2C e-commerce GTM targeting the same Halloween/cosplay consumer base as MASKWORLD.
• Funko: Leading pop culture collectibles/figurines brand with extensive licensing relationships across film, TV, gaming, and anime. Most directly comparable to Super Epic on licensed pop-culture merchandise and collectibles, though much larger in scale.
• Epic Armoury: LARP/medieval and fantasy costume and weapon manufacturer under the Mytholon group. Direct competitor to Andracor and Supreme Replicas in the European LARP and reenactment enthusiast market with comparable leather and replica production capabilities.
• Forum Novelties: Established US costume and novelty accessories manufacturer and wholesaler. Direct B2B wholesale peer in costume accessories, wigs, and novelties servicing the same retail customer profile.
• Disguise Inc. Major licensed costume maker with exclusive rights to Hasbro, Disney, Mattel, and other entertainment properties. Highly comparable to METAMORPH on the licensed costume side (Pippi, Yakari programs) and supplies both retail and e-commerce channels.

Broad incumbents

• Party City: North America's largest party supplies retailer with broad assortment (balloons, tableware, costumes, decorations). Comparable at the category-overlap level (costumes, party goods) but operates a much wider portfolio and storefront-heavy model versus METAMORPH's niche-focused brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/metamorphcompany
• LinkedInlinkedin.com/company/metamorph-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about METAMORPH