Stierli-Bieger
Stierli-Bieger AG, founded in 1936 in Sursee, Switzerland, designs and builds hydraulic horizontal bending and straightening machines, welding turning devices, and storage systems for metalworking, shipbuilding, rail, wind power, and electrical busbar industries worldwide.
- Company typePrivate
- Founded1936
- HeadquartersSursee, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Stierli-Bieger does
Stierli-Bieger AG is a privately held Swiss industrial machinery manufacturer, founded in 1936 and headquartered in Sursee, Switzerland. The company designs and builds hydraulic horizontal bending machines, straightening and bending presses, radial 360° bending machines (RADIAL line), flange straightening machines (FRM series), and welding turning devices (ROTATOR), with bending capacities spanning 8.5 to 880 tons. Control systems range from manual steering through NC to advanced CNC-W and CNC-WP variants with automatic angle measurement, spring-back compensation, and laser-supported straightening. A hybrid hydraulic-electric drive platform underpins the latest generation of horizontal bending centers, and the company maintains an in-house construction and controls engineering department to deliver customer-specific Sondermaschinen. The firm self-describes as a world market leader in high-quality hydraulic horizontal bending machines.
The company's product portfolio serves a diversified set of metalworking end-markets, including general metal fabrication (its primary segment), busbar and electrical power processing, steel service centers, vehicle construction, shipbuilding, rail machining, wind power systems, and high-volume series production. Sub-brands ROTATOR, RADIAL, FRM, and Hybrid Series are registered, and a strategic partnership with Boschert enables co-marketed busbar processing centers that integrate punching and bending. Pricing is quote-based and not publicly disclosed, with sales conducted through a worldwide network of machine trade representatives, direct factory sales from Sursee, an inquiry-driven website funnel, and active participation in major European machine trade fairs.
Revenue is generated primarily through one-time hardware sales of standard and custom machines, complemented by professional services including commissioning, training, transport, spare parts, and an aftermarket stream of certified used/refurbished machines. The company has 11-50 employees, operates as a Swiss Aktiengesellschaft, has no disclosed funding rounds, no parent company, and no public listing. No definitive ownership structure or investor affiliations are described in the available source data.
Stierli-Bieger firmographics
Firmographics- Name
- Stierli-Bieger
- Legal name
- Stierli-Bieger AG
- Website
- https://stierli-bieger.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stierli-Bieger AG, founded in 1936 in Sursee, Switzerland, designs and builds hydraulic horizontal bending and straightening machines, welding turning devices, and storage systems for metalworking, shipbuilding, rail, wind power, and electrical busbar industries worldwide.
- Ownership category
- akta.pro rank
Stierli-Bieger industry classification
Industry- Product category
- Industrial Metal Forming Machinery
- NAICS
- Machine Tool Manufacturing (333517), Other General Purpose Machinery Manufacturing (3339)
- SIC
- Special Industry Machinery, Nec (3559), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)
Keywords
Where Stierli-Bieger is headquartered
LocationHeadquarters
- HQ city
- Sursee
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Stierli-Bieger business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Bending and Straightening Machines: Sale of hydraulic horizontal bending machines, straightening presses, and radial bending machines ranging from 8.5 tons to 880 tons capacity. Available with manual, NC, or CNC control systems.
- Custom/Special Machines: Customer-specific bending and straightening solutions designed and manufactured in-house to meet specific application requirements.
- Accessories and Tooling: Comprehensive tooling options including standard bending tools, form tools, pipe bending segments, and custom tooling solutions.
- Used Machines: Sale of refurbished and used machines with annual revision of several used machines.
- Service and Training: Commissioning, training, transport, and customer service including spare parts.
- ROTATOR Turning Devices: Welding turning devices and rotators for 360-degree rotation of workpieces during welding, available in various capacities from 6 to 12 tons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Manual Control Machines (HE Series) |
| One time/ perpetual license | Multi-year contract | NC Control Machines |
| One time/ perpetual license | Multi-year contract | CNC Control Machines |
| One time/ perpetual license | Multi-year contract | Special/Rail/Sea Series Machines |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Stierli-Bieger product offering
Product offeringCore offering
Stierli-Bieger AG designs, manufactures, and sells universal hydraulic horizontal bending machines, straightening and bending presses, radial bending machines, flange straightening machines (FRM series), and welding turning devices (ROTATOR), along with custom-built special machines and roll-out storage racks. Their machines handle flat steel, round steel, pipes, profiles, and sheets with capacities ranging from 8.5 to 880 tons, and are available with manual, NC, or CNC (CNC-W/CNC-WP) control systems. They serve locksmiths, metal construction firms, steel builders, vehicle and ship builders, rail companies, steel service centers, switchgear builders, and series production manufacturers worldwide.
Product overview
Stierli-Bieger AG is a Swiss manufacturer of metal bending and straightening machines, established in 1936. The product portfolio centers on horizontal bending machines and straightening presses as the core offering, complemented by specialized machines including radial bending machines for angles over 90°, flange straightening machines (FRM series), ROTATOR welding turning devices, rail bending machines, ship profile bending machines, and roll-out storage racks. Control systems range from manual to advanced CNC-W and CNC-WP variants with automatic angle measurement. The company also offers custom/special machines and certified used machines. Machines are sold under various model series (HE for hydraulic-electric, CNC for computer numerical control, RP for hydraulic presses) indicating power capacity from 8.5 to 880 tons.
Differentiator
Problem solved
Functional benefit
Brands
- ROTATOR: Turning devices and welding rotators for rotating workpieces during welding operations
- RADIAL
- FRM
- CU-Profi
Products and services
- Horizontal Bending Machines (Horizontale Biegemaschinen) Hydraulic horizontal bending machines for bending and straightening flat steel, round steel, pipes, profiles, and sheets, available with manual, NC, or CNC control systems. Capacities from 8.5 to 130 tons for metalworking and general fabrication shops.
- Straightening and Bending Presses (Richtpressen und Biegepressen) Hydraulic straightening and bending presses for heavy steel construction, vehicle construction, and steel service centers, with capacities from 220 to 880 tons and laser-supported CNC steering for process reliability.
- FRM Series Flange Straightening Machines (Flanschrichtmaschinen)
- ROTATOR Welding Turning Device (Drehvorrichtung)
- Radial Bending Machines 360° (Radialbiegemaschinen)
- Rail Bending Machines (Schienenbiegemaschinen)
- Ship Profile Bending Machines (Biegemaschinen für Schiffprofile)
- Roll-Out Long-Material Storage Racks (Roll-Aus Langgutlager)
- Special / Custom Machines (Sondermaschinen)
- Used / Refurbished Machines (Gebrauchtmaschinen)
- 420 CNC/WP Hybrid Horizontal Bending Center
Quantifiable outcome
- Up to 600 bends per hour achievable with CNC-controlled horizontal bending machines
- +3 more outcomes
Companies that use Stierli-Bieger
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles2 records
Stierli-Bieger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Stierli-Bieger partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BoschertcorePartnership with Boschert for the 'Boschert-Stierli' busbar processing center. Combined expertise for rational busbar manufacturing with Stierli bending machines and Boschert punching technology for integrated busbar cutting and bending solutions.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Stierli-Bieger competitors and assessment
Company assessmentBroad incumbents
- Bystronic: Bystronic is a Swiss-based global leader in press brake (bending) systems, laser cutting, and automation for sheet metal processing. Although it dominates the vertical press brake category, it overlaps with Stierli-Bieger's metal bending and automation focus and shares Swiss manufacturing heritage.
- TRUMPF: TRUMPF is a German global manufacturer of machine tools including press brake bending systems and sheet metal processing equipment. It competes broadly with Stierli-Bieger in industrial metal forming and serves many of the same automotive, switchgear, and structural fabrication customers.
- Amada: Amada is a Japanese global manufacturer of metal forming machinery, including press brakes and bending automation. It competes with Stierli-Bieger at the broad metal bending level and serves overlapping segments such as switchgear, automotive, and structural fabrication.
- Schuler Group: Schuler is a German manufacturer of presses and metal forming systems serving automotive, railway, and heavy industry customers. Its press technology for large structural components overlaps with Stierli-Bieger's straightening and heavy-tonnage bending applications in vehicle construction and rail.
- Cincinnati Incorporated: Cincinnati Incorporated is a US manufacturer of metal forming equipment including press brakes and shears. It is a broad incumbent in metal bending machinery with comparable product categories (press brakes, bending automation) to Stierli-Bieger, serving fabrication and structural customers.
Direct peers
- HACO Group: HACO is a Belgian manufacturer of CNC press brakes, shears, and automated bending cells. It directly competes with Stierli-Bieger in the metal bending category and serves a similar European industrial customer base with comparable general fabrication and structural steel applications.
- Boschert GmbH & Co. KG: Boschert is a German manufacturer of CNC punching machines and busbar processing equipment, and is Stierli-Bieger's explicit strategic partner for the Boschert-Stierli busbar processing center. They jointly target the electrical switchgear and busbar bending customer segment.
Emerging players
- Salvagnini: Salvagnini is an Italian manufacturer of flexible sheet metal processing systems, including panel benders and automated bending cells. It represents an emerging automation-led approach to bending that overlaps with Stierli-Bieger's CNC and hybrid drive direction in the metal bending category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stierli-Bieger social profiles
Digital presenceStierli-Bieger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stierli-Bieger leadership team
Management profileNumber of profiles
Profiles1 record
Stierli-Bieger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stierli-Bieger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stierli-Bieger
What does Stierli-Bieger do?
Stierli-Bieger AG designs, manufactures, and sells universal hydraulic horizontal bending machines, straightening and bending presses, radial bending machines, flange straightening machines (FRM series), and welding turning devices (ROTATOR), along with custom-built special machines and roll-out storage racks. Their machines handle flat steel, round steel, pipes, profiles, and sheets with capacities ranging from 8.5 to 880 tons, and are available with manual, NC, or CNC (CNC-W/CNC-WP) control systems. They serve locksmiths, metal construction firms, steel builders, vehicle and ship builders, rail companies, steel service centers, switchgear builders, and series production manufacturers worldwide.
Is Stierli-Bieger a public or private company?
Stierli-Bieger is a private company. It is classified as family owned and is currently operating.
When was Stierli-Bieger founded?
Stierli-Bieger was founded in 1936. It employs 11 to 50 people.
Where is Stierli-Bieger based?
Stierli-Bieger is headquartered in Sursee, Switzerland, in the Europe region.
How does Stierli-Bieger make money?
Six revenue lines are on record. Bending and Straightening Machines are the primary driver. The others are custom/Special Machines, accessories and Tooling, used Machines, service and Training and ROTATOR Turning Devices.
Who are Stierli-Bieger's main competitors?
Broad incumbents on record are Bystronic, TRUMPF, Amada, Schuler Group and Cincinnati Incorporated. Direct peers are HACO Group and Boschert GmbH & Co. KG. Salvagnini is listed as an emerging player.
Does Stierli-Bieger have an API?
No public API is recorded for Stierli-Bieger.
What industry is Stierli-Bieger in?
Stierli-Bieger's product category is Industrial Metal Forming Machinery. Its primary akta.pro industry code is IMAHADAC, Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping). Its NAICS code is 333517 and its SIC code is 3559.