Huella Services

Name

Huella Services

Legal name

Huella Services Private Limited

Website

https://huellaservices.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Adtech / Programmatic Advertising Platform

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

akta.pro secondary industries

Creative, Content Production & Ad Ops Tools (BPAMALAK), Personalization, Recommendations & Search (MPAHAJAF), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

• Programmatic advertising
• Connected TV advertising
• Adtech platform
• AI creative production
• Digital advertising solutions

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Programmatic Advertising Services: Revenue generated through programmatic advertising infrastructure connecting brands with publishers. The company acts as a facilitator, providing technological infrastructure through NewsroomAI and NEXad for campaign delivery, connecting SSPs, DSPs, and publishers with brand clients.
2. Creative and Interactive Ad Solutions: Revenue from high-impact visual first advertising solutions including interactive CTV ads, Web Stories, and conversational ads that help brands achieve engagement and conversion goals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Huella Services operates a creative intelligence and adtech platform delivering programmatic advertising infrastructure that connects brands and publishers across digital and Connected TV (CTV) environments. Its product suite includes NEXad for interactive CTV/OTT advertising, Newsroom AI for immersive Web Stories and shoppable content, and HuellaNXT, which unifies these offerings into a scalable programmatic infrastructure integrated with over 100 publisher supply partners and major DSPs/SSPs.

Product overview

Huella Services is a creative intelligence and adtech company offering a multi-product advertising platform. The core portfolio consists of three interconnected products: NEXad (interactive CTV/OTT advertising), Newsroom AI (immersive Web Story content creation), and AIgnite (AI-enabled creative production), which are unified under the HuellaNXT programmatic infrastructure layer. An additional Huella Experiences module handles gamified and interactive advertising mechanics. The platform serves brands, publishers, and agencies across India with programmatic reach exceeding 350 million internet users, integrating with major SSPs, DSPs, and measurement partners for end-to-end campaign management.

Differentiator

Problem solved

Functional benefit

Brands

• NewsroomAI: AI-powered storytelling platform for brands enabling up to 15X higher engagement through immersive brand stories, shoppable content, and Web Stories format across premium publishers.
• NEXad
• HuellaNXT

Products and services

• HuellaNXT A programmatic infrastructure platform that unifies NEXad, Newsroom AI, and AIgnite into a scalable offering enabling interactive, AI-enabled advertising across premium digital and Connected TV (CTV) environments for brands, publishers, and agencies.
• NEXad Interactive CTV and OTT advertising product that transforms standard ads into interactive journeys on the biggest screens, delivering programmatic creative excellence across Connected TV environments with measurable engagement metrics including video completion rates and interaction rates.
• Newsroom AI Immersive storytelling platform that enables brands to achieve up to 15x higher engagement through Web Stories, shoppable content, and visual-first brand narratives, with AI-assisted content creation and 500+ targeting segments distributed across premium publishers.
• Huella Experiences Interactive advertising offering that powers gamification, quizzes, polls, interactive banners, and immersive visual storytelling experiences using engagement mechanics such as challenges, leaderboards, countdown timers, and rewards to drive consumer interaction.

Quantifiable outcome

• Up to 15x higher engagement rates compared to traditional display units
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability11 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core.

• Google MCMcoreTechnology or Integration · 18 May 2026Google MCM (Multiple Customer Management) partnership enabling programmatic campaign execution and access to Google's advertising ecosystem infrastructure.
• MagnitecoreTechnology or Integration · 18 May 2026Programmatic SSP integration allowing HuellaNXT to access Magnite's supply-side platform for publisher inventory monetization.
• EquativcoreTechnology or Integration · 18 May 2026Programmatic platform integration enabling access to Equativ's ad exchange and supply-side capabilities.
• The Trade DeskcoreTechnology or Integration · 18 May 2026DSP integration allowing advertisers to execute campaigns through Huella's inventory and creative solutions via The Trade Desk platform.
• DV360 (Google Display & Video 360)coreTechnology or Integration · 18 May 2026Integration with Google's DV360 for programmatic campaign management and execution.
• YahoocoreTechnology or Integration · 18 May 2026Programmatic advertising ecosystem integration with Yahoo's advertising platforms.
• Newsroom AIcoreTechnology or IntegrationStrategic partnership for brand storytelling and Web Stories platform. Newsroom AI enables immersive brand stories with shoppable content, used by leading publishers and brands.
• CREDcoreTechnology or IntegrationIntegration with CRED platform enabling access to high-net-worth individuals (HNIs) with credit scores of 750+ for premium brand campaigns.
• BlinkItcoreTechnology or IntegrationQuick commerce platform partnership enabling brands to reach consumers through BlinkIt's platform with interactive advertising solutions.
• IMOcoreTechnology or IntegrationCommunication app partnership providing appographic targeting capabilities for precise audience segmentation and ad placement.
• AmazoncoreTechnology or IntegrationCampaign execution for Amazon Fashion and Amazon India, including shoppable tag creatives and AI-assisted content creation for product campaigns.
• JioHotstarcoreTechnology or IntegrationOTT platform integration for CTV advertising campaigns, delivering content across major streaming platforms.
• Zee5coreTechnology or IntegrationOTT platform partnership for connected TV advertising delivery and campaign execution.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Silverpush: Singapore-headquartered adtech firm with strong India presence, focused on AI-driven video and CTV advertising solutions across OTT platforms. Closely comparable to Huella in terms of CTV/OTT creative intelligence focus and India/APAC market emphasis.
• Vidooly: India-based video intelligence and adtech platform serving brands and publishers with OTT/CTV campaign solutions. Direct competitor in the Indian programmatic CTV and brand storytelling space.
• Plixxa: Indian OTT/CTV advertising technology company enabling programmatic buying, interactive ad formats, and campaign management across connected TV environments, overlapping directly with NEXad and HuellaNXT.
• Teads: Global adtech platform specializing in outcome-based, user-respectful advertising across CTV, online video, and the open web. Comparable to Huella in programmatic video/CTV infrastructure and premium publisher monetization.
• Mediaringks: Indian adtech and media solutions company offering programmatic, CTV, and brand campaign services to advertisers and agencies, competing for the same enterprise advertiser wallet in India.
• Celtra: Creative adtech platform providing AI-enabled dynamic creative production and ad serving for display, video, and CTV. Highly comparable to Huella's AIgnite + HuellaNXT combination for creative-led programmatic.

Broad incumbents

• InMobi: India-originated global adtech powerhouse spanning mobile programmatic, CTV, and commerce media. A scaled incumbent offering overlapping capabilities (programmatic, CTV, AI creative) at much larger scale than Huella.
• Magnite: Largest independent omnichannel SSP, particularly dominant in CTV. Comparable as the supply-side infrastructure layer that HuellaNXT plugs into, but at vastly larger scale and with direct publisher relationships.
• The Trade Desk: Leading global independent DSP for omnichannel programmatic advertising including CTV. Functions both as a HuellaNXT integration partner and as a competitive channel that could disintermediate independent adtech players.
• Criteo: Global commerce and retail media adtech platform with AI-driven creative and retargeting capabilities. Comparable in AI-enabled ad creative and programmatic delivery, though more commerce/retail-media focused than Huella's CTV emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HuellaServices
• YouTubeyoutube.com/@HuellaServices
• Facebookfacebook.com/Huella-Services-110303741565435
• LinkedInlinkedin.com/company/huella-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huella Services