SilverPush
- Company typePrivate
- Founded2012
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
SilverPush firmographics
Firmographics- Name
- SilverPush
- Legal name
- Silveredge Technologies Pvt. Ltd.
- Website
- https://silverpush.co
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
SilverPush industry classification
Industry- Product category
- Ad Tech - Contextual Video Advertising Technology
- NAICS
- Information (51)
- akta.pro primary industry
- Social, Community & Creator Platform Feeds (HDAAAGAD)
Keywords
Where SilverPush is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices7 records
Markets served
SilverPush business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Contextual Advertising Services: AI-powered contextual targeting services delivered across YouTube, CTV, TikTok, Meta, and programmatic channels. Revenue generated through media spend management and platform fees tied to campaign performance and contextual segment usage.
- Programmatic Technology Platform: Mirrors platform fees for access to contextual intelligence suite, pre-bid segments, and campaign management tools. Integrated with major DSPs for programmatic activation.
- DSP and Technology Services: India's first DSP platform and related advertising technology services. Silverpush launched India's first DSP in 2014 and continues to offer demand-side technology solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing negotiated per campaign |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
SilverPush product offering
Product offeringCore offering
Silverpush is an AI-powered contextual intelligence company that operates the Mirrors platform to analyze video content at the frame and video level across YouTube, CTV, TikTok, Meta, and programmatic channels, enabling brands and agencies to deliver brand-safe, cookieless contextual video advertising. The platform is complemented by Parallels for real-time TV ad sync (moment marketing), Trend Intelligence Platform for converting cultural trends into contextual signals, Campaign Manager with multi-agent AI automation, and Creative Studio powered by Airtory.
Product overview
Silverpush is an AI-powered contextual intelligence company operating a platform-plus-modules architecture. The core product is Mirrors, a contextual intelligence suite that uses proprietary AI to analyze video content at the individual video level, determining context relevance, brand safety, and suitability for ad placement across multiple platforms. Mirrors is offered as channel-specific modules for YouTube, Facebook, TikTok, and OpenWeb. The platform is complemented by Parallels, a moment marketing platform with real-time TV ad sync technology, and the Trend Intelligence Platform that converts real-time cultural trends into activation-ready contextual signals. Campaign Manager serves as the centralized orchestration layer powered by a multi-agent AI framework that automates campaign setup, optimization, and performance analysis. A Creative Studio partnership with Airtory enables creative automation. The entire platform operates cookieless, targeting content rather than users, making it privacy-compliant and built for the post-third-party-cookie advertising era.
Differentiator
Problem solved
Functional benefit
Brands
- Mirrors: AI-powered contextual intelligence platform for video advertising across YouTube, CTV, TikTok, and Meta
- Mirrors for TikTok
- Mirrors for YouTube
- Parallels
- Trend Intelligence Platform
- Silverpush Campaign Manager
- Zimmer
Products and services
- Mirrors (Contextual Intelligence Suite) Silverpush's flagship contextual intelligence suite using proprietary AI to analyze video content at the individual video level for context relevance, brand safety, and suitability across YouTube, CTV, TikTok, Meta, and programmatic channels. Sold to enterprise brands, agencies, and DSP partners.
- Mirrors for TikTok First-to-market AI-powered contextual intelligence solution for TikTok, enabling brands to plan, activate, and optimize brand-safe TikTok campaigns at scale. Includes 21 advanced brand safety filters, creator and video exclusion lists, and up to 10,000 negative keywords blocked. Sold to brands and agencies running TikTok campaigns.
- Parallels (Moment Marketing Platform) Moment marketing platform featuring real-time TV ad sync technology that captures audiences by triggering contextual video ads when specific events or content moments occur (sports moments, cultural events, weather triggers). Sold to brands seeking real-time, moment-based contextual ad placement.
- Trend Intelligence Platform AI-powered contextual intelligence solution that analyzes real-time cultural trends from social and web sources and converts them into brand-safe, activation-ready contextual advertising signals for media planning and buying across YouTube, TikTok, and Meta. Sold to brand marketers and agencies seeking culturally-aligned contextual campaigns.
- Campaign Manager Centralized campaign management platform powered by a multi-agent AI framework that automates campaign setup, ensures brand-safe ad delivery, optimizes campaigns in real time, and generates performance insights across channels. Sold to brand and agency teams running multi-channel contextual campaigns.
- Silverpush Demand-Side Platform (DSP) India's first demand-side platform (DSP) launched by Silverpush in 2014; provides demand-side programmatic buying technology and advertising technology services to advertisers in India.
Quantifiable outcome
- Up to 90% average VTR on YouTube
- +10 more outcomes
Companies that use SilverPush
Customer profileNamed customers29 records
Segments3 records
Ideal customer profiles3 records
SilverPush technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature10 records
SilverPush partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered key, core and minor.
- Mediahub WorldwidekeyAgency partner since early 2024. Mediahub has been a key Silverpush partner across EMEA clients for approximately 18 months, helping scale Silverpush's contextual offering across video and YouTube and showcase business outcomes through mixed media modelling and brand measurement. Silverpush credited Mediahub for helping exceed client expectations.
- Lumen ResearchkeyAttention measurement partnership for YouTube contextual advertising. First-ever large-scale validation (60M+ impressions, 39 campaigns) measuring whether contextual relevance on YouTube directly correlates with measurable attention lift. Study found +12% viewed rate, +22% avg view time, +37% attention per mille vs. standard benchmarks. Lumen's attention metrics integrated as a measurement layer for Silverpush clients.
- Dentsu Digital (Global Center)keyStrategic collaboration with Dentsu Digital's Global Center on YouTube advertising evolution toward 2026. Joint case study for SME business owners used persona-based audience mapping combined with Silverpush contextual video placement. Introduced QCPM (Qualified CPM) as a complementary performance metric for context-driven campaigns. Dentsu plans to integrate Silverpush contextual intelligence into moment-based delivery strategies.
- AirtorykeyStrategic partnership launching Creative Studio powered by Airtory, enabling brands and agencies to convert social video content into YouTube and CTV ads. Combines Airtory's creative automation with Silverpush's contextual intelligence to streamline ad creative scaling, improve relevance, and reduce time-to-market for digital advertising campaigns.
- AdsquarecoreGlobal partnership enabling measurement for YouTube ad campaigns by linking digital ad exposure to real-world foot traffic. Uses sophisticated visit matching algorithm and polygon geometries around key locations. Attribution covers Americas, UK, Europe, and Asia. Porsche Canada case study drove 73 qualified buyers to local dealerships through YouTube ad attribution.
- The Trade DeskcoreGlobal partnership with The Trade Desk enabling campaigns using over 50 pre-bid contextual segments generated by Silverpush's proprietary Mirrors AI engine. Advertisers can activate Silverpush contextual segments directly within The Trade Desk's DSP for YouTube, CTV, and programmatic campaigns.
- Nasir Khawaja (VP DACH, reporting to Paul Briggs SVP Europe)keyNasir Khawaja appointed VP DACH with over ten years of ad tech experience from Ogury Germany and Sizmek Germany. Joined alongside Donovan Anwander, Sales Director DACH. Together with Paul Briggs SVP Europe, forms DACH leadership team driving record-level growth in Germany.
- EpitaphkeyAgency partner that collaborated on the landmark attention study with Silverpush and Lumen Research analyzing 60M+ YouTube impressions. Following study findings, Epitaph is developing an advanced buying model centered on attention metrics, relevance, and context for its clients, validating Silverpush's approach.
- True MediaminorTrue Media, an independent media services agency in North America, featured in Silverpush Partner Spotlight. Vaughn Ericson, SVP Activation Strategy at True Media, discussed CTV/streaming growth, short-form video, AI-driven programmatic, and retail media networks in an interview promoting Silverpush's contextual solutions.
Scale indicators22 records
Recent moves8 records
Expansion highlights6 records
SilverPush competitors and assessment
Company assessmentEmerging players
- Connatix: Video technology and contextual advertising platform serving publishers and advertisers across CTV and web video — overlaps with Silverpush's CTV pre-bid segments and moment marketing capabilities.
- Seedtag: European-based contextual AI advertising company focused on image and video contextual targeting via its proprietary Contextual AI — competes with Silverpush particularly in EMEA markets and on premium publisher networks.
- 4D by Silverbullet: Contextual AI platform offering cookieless audience and contextual solutions across video and CTV — comparable in technology stack and customer base to Silverpush, especially in APAC.
Broad incumbents
- Integral Ad Science (IAS): Public ad verification and optimization company offering brand safety, viewability, and contextual categorization across CTV, video, and social — directly overlapping Silverpush's Mirrors pre-bid contextual segments and brand suitability offerings.
- DoubleVerify: Public, scaled ad verification and brand-safety platform serving the same advertisers and platforms (YouTube, Meta, CTV) as Silverpush. Operates across more geographies and channels, and competes directly with Silverpush's contextual brand-safety positioning.
- Oracle Advertising (formerly Grapeshot/AddThis): Oracle's contextual data and brand-safety business acquired from Grapeshot, providing pre-bid contextual segments across CTV and programmatic — competes with Silverpush's pre-bid segment business inside major DSPs.
Regional players
- Affle: India-listed mobile ad tech company offering programmatic and contextual advertising solutions, with comparable APAC presence and consumer-device targeting orientation to Silverpush's regional APAC business.
Direct peers
- Peer39: Contextual intelligence provider (now part of Publicis-owned Grapeshot) offering pre-bid contextual categorization across web and CTV inventory — competes with Silverpush on the pre-bid segment business via DSP integrations.
- Zefr: AI-driven brand suitability and contextual targeting platform specializing in YouTube, TikTok, and Meta video environments — the closest direct competitor to Silverpush's Mirrors platform with similar frame/video-level analysis capabilities and agency-channel go-to-market.
- GumGum: Contextual advertising company using computer vision and natural language processing to analyze video, image, and web content for brand-safe ad placement — a direct peer to Silverpush's video-level AI contextual approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SilverPush social profiles
Digital presenceSilverPush compliance and trust
Trust signalCompliance2 records
SilverPush financial estimates
Financial estimateRevenue estimate
Valuation estimate
SilverPush leadership team
Management profileNumber of profiles
Profiles11 records
SilverPush subsidiaries and ownership
Company hierarchySubsidiaries1 record
SilverPush funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SilverPush M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SilverPush
What does SilverPush do?
Silverpush is an AI-powered contextual intelligence company that operates the Mirrors platform to analyze video content at the frame and video level across YouTube, CTV, TikTok, Meta, and programmatic channels, enabling brands and agencies to deliver brand-safe, cookieless contextual video advertising. The platform is complemented by Parallels for real-time TV ad sync (moment marketing), Trend Intelligence Platform for converting cultural trends into contextual signals, Campaign Manager with multi-agent AI automation, and Creative Studio powered by Airtory.
Is SilverPush a public or private company?
SilverPush is a private company. It is classified as venture growth investor backed and is currently operating.
When was SilverPush founded?
SilverPush was founded in 2012. It employs 51 to 100 people.
Where is SilverPush based?
SilverPush is headquartered in Singapore, Singapore, in the Asia region.
How does SilverPush make money?
Three revenue lines are on record. Contextual Advertising Services are the primary driver. The others are programmatic Technology Platform and DSP and Technology Services.
Who are SilverPush's main competitors?
Emerging players on record are Connatix, Seedtag and 4D by Silverbullet. Broad incumbents are Integral Ad Science (IAS), DoubleVerify and Oracle Advertising (formerly Grapeshot/AddThis). Affle is listed as a regional player. Direct peers are Peer39, Zefr and GumGum.
Does SilverPush have an API?
No public API is recorded for SilverPush.
What industry is SilverPush in?
SilverPush's product category is Ad Tech - Contextual Video Advertising Technology. Its primary akta.pro industry code is HDAAAGAD, Social, Community & Creator Platform Feeds. Its NAICS code is 51.