Country Baskets

What Country Baskets does

Country Baskets is a UK-based importer and distributor of artificial flowers, floral sundries, and adjacent decorative goods, operating as Country Baskets Imports Ltd (registered in England and Wales, company number 12955634) from its head office in East Ardsley, Leeds. Founded in 1990, the company runs a hybrid retail model comprising four physical showrooms in Glasgow, Birmingham, Manchester, and Leeds, alongside a national e-commerce platform at countrybaskets.co.uk built on BigCommerce, with standard shipping free over £100 and next-day delivery available.

Its product catalogue extends well beyond core artificial floristry into artificial greenery, florist supplies (foam, ribbons, containers, funeral and wedding sundries), craft supplies, glassware and pottery, homeware, garden products, party supplies, dedicated wedding ranges, and seasonal decorations (Easter, Mother's Day, Father's Day, Valentine's, Spring, Summer, Autumn, Halloween). The business serves two distinct customer cohorts: retail consumers buying for home décor, weddings, and events through the consumer storefront and physical stores, and professional florists, event decorators, and venue stylists purchasing through a dedicated B2B trade portal at cbgold.co.uk.

The company is privately held, has no disclosed external funding, and operates with 11–50 employees. Revenue is generated through transactional one-off purchases (no subscription model observed) at unit prices ranging from under £1 for entry-level stems to over £150 for larger items such as furniture sets. Marketing reach is built across email, a content blog, and social channels on Instagram, Facebook, Pinterest, TikTok, and YouTube. No AI, proprietary platform technology, patents, or material partnerships beyond the BigCommerce infrastructure and the CBGold trade programme are disclosed in the available data.

Name

Country Baskets

Legal name

Country Baskets Imports Ltd

Website

https://countrybaskets.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Country Baskets is a UK importer and multi-channel retailer of artificial flowers, floral sundries, homeware, craft, and seasonal décor, serving retail consumers via e-commerce and four showrooms (Leeds, Manchester, Birmingham, Glasgow) and B2B florists via its CBGold trade portal.

Ownership category

akta.pro rank

Product category

Artificial Flowers & Floral Sundries Retail

NAICS

Florists (45931), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Wholesale-Miscellaneous Nondurable Goods (5190), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

akta.pro secondary industries

Decorative Storage & Baskets Retail (CRAIACAF), Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats) (CRAIACAI), Seasonal & Occasion Specialty Department Stores (Holiday/Party) (CRAGAGAJ), Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)

Keywords

• Artificial flowers wholesale
• Floral sundries retail
• Florist supplies
• Wedding decorations
• Home decor retail

Headquarters

HQ city

Chelmsford

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales (E-commerce): The company generates revenue through direct online sales via its BigCommerce-powered e-commerce platform, selling artificial flowers, greenery, garden products, florist supplies, homeware, and seasonal decorations to consumers and trade customers.
2. Physical Retail Store Sales: Revenue from 4 physical retail locations in Glasgow, Birmingham, Manchester, and Leeds serving walk-in customers with click and collect capabilities.
3. Trade Account Sales: Country Baskets offers dedicated trade accounts for professional florists and event decorators, providing specialised pricing and bulk ordering capabilities for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Country Baskets imports and distributes artificial flowers, artificial greenery, and a broad range of floral sundries through its own e-commerce platform and four UK retail showrooms. Its assortment covers garden products, florist supplies, homeware, glassware & pottery, craft supplies, party decorations, wedding supplies, and seasonal décor, with a separate CBGold trade portal offering trade pricing and bulk ordering to professional florists and event decorators.

Product overview

Country Baskets is a UK-based e-commerce retailer specializing in artificial flowers, homeware, garden products, and craft supplies. The company operates as a multi-category online store with a unified e-commerce platform that offers products across distinct categories including Garden, Artificial Flowers, Artificial Greenery, Florist Supplies, Craft Supplies, Glassware & Pottery, Homeware, Parties, Wedding supplies, and Seasonal items. The product portfolio is organized around artificial and decorative floristry products (the company's heritage offering), complemented by home decor, garden accessories, and celebration/seasonal items. Trade account services are available for business customers through the CBGold platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Outdoor garden products including hanging baskets, summer flowers, pots and planters, garden ornaments, garden furniture, garden lights and lanterns, outdoor plants, outdoor tableware, seeds, growing kits and tools, water features, and garden games, for home gardeners and seasonal outdoor decorators.
• Artificial Flowers Lifelike artificial flowers including flower stems (roses, hydrangea, peony, orchid, lily, gerbera, blossom), potted flowers and plants, floral sprays, bouquets, bushes and bundles, bridal/bridesmaid flowers, artificial arrangements, bunches, fashion flowers, artificial fruit and vegetables, wreaths, garlands, floral branches, and flower wall panels, for home décor, weddings, and events.
• Artificial Greenery Artificial greenery including stems and sprays, potted plants, leaves, grasses, bushes and bundles, UV-resistant options, wreaths and garlands, decorative greenery, greenery branches, artificial trees and topiary, and green wall panels, for indoor and outdoor decorative use.
• Florist Supplies Professional florist supplies including boxes, bags and living vases, floral foam, paper and cellophane, ribbons and bows, floristry containers, vase fillers, baskets, floristry wire and frames, wreath rings and hooks, dried and preserved items, display pieces, tools and adhesives, floristry cards, flower and plant care, funeral and memorial supplies, and picks and decorative accessories, for trade florists and event stylists.
• Craft Supplies Craft supplies including seasonal craft, adult craft, craft tools and adhesives, eco-friendly options, kids craft, novelty and display items, paper craft, stationery, stickers, and wool, for hobbyists and home crafters.
• Glassware & Pottery Glassware and pottery including basic glass vases, coloured glassware, metallic options, cylinder vases, decorative glassware, decorative pottery, glass bowl vases, glass cubes and troughs, mirrored glass, and pots and planters, for floristry displays and home décor.
• Homeware Home décor and accessories including bathroom accessories, candles and candelabra, clocks, decorative containers, display items, doorstops and draught excluders, felt animals, furniture, hanging plant pots, home scents, kitchen accessories, mirrors, pet items, picture frames, soft furnishings, storage, utilities, wall art, and indoor water features, for home interior decoration.
• Parties Party supplies including foil and latex balloons, number balloons, birthday balloons, baby balloons, love balloons, balloon accessories, cake candles and toppers, party funtime items, gift wrap, baby shower supplies, party decorations, party tableware, summer partyware, party banners, batteries, and gifts and toys, for party hosts and event organisers.
• Wedding Wedding supplies including wedding flowers, bouquets and buttonholes, wreaths and garlands, wedding trees, flower and greenery walls, stands columns and urns, pampas grass, vases, balloons, wedding organza and net, candles and candle holders, table decorations, place cards and table numbers, wedding cake accessories, wedding stationery, wedding craft items, wedding accessories, wedding gifts, wedding fashion, and wedding favours, for couples and wedding planners.
• Seasonal Seasonal products for Easter, Mother's Day, Father's Day, Valentine's Day, Spring, Autumn, Summer, and Halloween, providing holiday- and occasion-specific décor and gift items.
• Trade Accounts (CBGold) A dedicated wholesale trade account programme via the CBGold portal (cbgold.co.uk) for professional florists, event decorators, wedding planners, and venue stylists, providing trade-specific pricing and bulk ordering capabilities for business customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• BigCommercecoreTechnology or IntegrationCountry Baskets operates its e-commerce platform on BigCommerce infrastructure, using their hosted shopping cart solution for its online store at countrybaskets.co.uk.
• CB Gold Trade PortalcoreChannel Partner/ Reseller/ DistributorTrade account programme (cbgold.co.uk) for professional florists and event decorators, offering dedicated pricing and account management for B2B customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Etsy: Global marketplace with substantial artificial flowers, wedding florals, and craft supply listings from independent sellers. Represents indirect competitive pressure on Country Baskets' specialty catalog through aggregation and price discovery.
• The Range: UK variety retailer with significant home, garden, and seasonal decor assortment at value prices. Competes with Country Baskets on homeware and garden categories but at much broader scale and lower price points.
• Dunelm: UK homewares and garden retailer with strong seasonal/decor category presence. Overlaps with Country Baskets' homeware and seasonal categories, though Dunelm operates as a broad home specialist rather than floristry-focused.

Direct peers

• Hobbycraft: UK's largest arts, crafts, and floristry supplies retailer with national store footprint and e-commerce. Overlaps directly with Country Baskets' florist supplies, craft, and seasonal product categories.
• Koch & Co: Australian artificial flowers, floristry supplies, and home decor retailer with both e-commerce and physical stores. Closely mirrors Country Baskets' hybrid B2C/B2B model and product mix, operating in a different geography.
• Afloral: US online retailer of artificial flowers, wedding florals, and home decor with strong wedding/event vertical overlap. Comparable curated catalog approach in the artificial florals niche.
• Sullivans: US-based manufacturer and retailer of artificial flowers, florist supplies, and ribbon products. Comparable product breadth across floral stems, supplies, and seasonal decor, with established trade relationships.
• Nearly Natural: US-based online retailer specialising in artificial plants, trees, and floral arrangements. Direct competitor in faux florals/botanical decor with comparable D2C positioning.
• Silk Plants Direct: UK-based online retailer of artificial plants, flowers, and trees directly competing with Country Baskets' core artificial floristry and greenery ranges. Operates an e-commerce-only model without physical stores, making it a closely comparable specialty player.
• Floralsilk: UK online specialist in artificial flowers and plants with similar e-commerce-first go-to-market. Competes head-to-head on artificial flower stems, arrangements, and home decor offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCRdrjcKVeRKAQoTguO96V5g
• Facebookfacebook.com/CountryBaskets/?fref=ts
• Xx.com/countrybaskets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Baskets