DANGEROUS

What DANGEROUS does

DANGEROUS. Werbeagentur GmbH is a Berlin-based boutique creative agency founded in 1996 by Christian Bagusch, who serves alongside Thomas Rieck as Managing Director (Geschäftsführer). The firm is registered as a German private limited company (GmbH), headquartered at Motzstraße 1 in Berlin-Schöneberg, and operates with a team of 11-50 employees. Its services span six integrated creative disciplines: Webdesign (websites and digital applications), Corporate Design (logo and brand identity work), Editorial Design (magazines, catalogs, brochures), Artworks (music-industry-specialized album artwork, merchandise, and promotional design), Package Design, and Druckvorstufe (pre-press production including artwork preparation, image editing, and print data handling). The agency positions music and entertainment as a stated specialization while serving corporate, automotive event, hospitality, healthcare, government, and SMB clients.

The underlying technology stack is conventional creative production tooling — there is no proprietary software platform, no API, no SDK, and no modular product architecture disclosed. Revenue is generated through project-based professional services engagements: design fees, project retainers, and pass-through production costs, with no publicly disclosed pricing and a quote-based, sales-led go-to-market model targeting enterprises and mid-market clients primarily in the DACH region. The agency's distribution relies on direct client engagement and referrals, supported by a website portfolio that showcases work for high-profile clients such as David Garrett, Vanessa Mai, MTV, IAA, and Estrel Hotel Berlin.

Customer base is diversified across more than 25 named logos spanning music (David Garrett, Vanessa Mai, Matthias Reim, MTV Unplugged, Bars & Melody, Lotte), automotive events (IAA Transportation 2024, IAA Mobility 2023, IAA 2013-2016, VDA), hospitality (Estrel Hotel Berlin), sustainability events (Hamburg Sustainability Conference), healthcare (Hautzentrum Friedrichshain, Resaid), insurance (DGUV), and SMB/other segments. The firm is privately held with no disclosed external investors, parent company, subsidiaries, or M&A activity, consistent with a founder-owned boutique operating independently in the German market.

Name

DANGEROUS

Legal name

DANGEROUS. Werbeagentur GmbH

Website

https://dangerous.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Berlin-based boutique creative agency founded in 1996 offering web, corporate, editorial, music-artwork, package, and pre-press design services to entertainment, automotive event, hospitality, and corporate clients in the DACH region.

Ownership category

akta.pro rank

Product category

Advertising & Creative Design Services

NAICS

Advertising Agencies (54181), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Advertising agency services
• Creative design services
• Corporate brand identity
• Web design services
• Print production design

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Design Services: Project-based creative design services including web design, corporate design, editorial design, artwork production, package design, and pre-press services. Revenue generated through project fees, design retainers, and production costs passed through to clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

DANGEROUS is a Berlin-based advertising agency (Werbeagentur GmbH) offering project-based creative design services including web design, corporate design, editorial design, music industry artwork, package design, and pre-press production. The agency delivers comprehensive visual solutions from concept through final production for print and digital applications, with a notable specialization in the music and entertainment industry.

Product overview

DANGEROUS is a Berlin-based advertising agency (Werbeagentur GmbH) offering a unified suite of creative design services. The core offerings include Webdesign (websites and digital applications), Corporate Design (logo and brand identity), Editorial Design (magazines, catalogs, brochures), Artworks (music industry specialization), Package Design, and Druckvorstufe (pre-press production). These services are delivered as project-based creative work rather than a software platform, with no modular add-on architecture. The agency serves diverse clients ranging from music artists (David Garrett, Vanessa Mai, Bars & Melody) to automotive (IAA, VDA) and corporate clients (Estrel Hotel Berlin, Hamburg Sustainability Conference).

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign (Web Design)

Named customers30 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• kempertrautmann: Hamburg-based creative agency (part of the wider Jung von Matt ecosystem historically) offering brand, advertising, and design services. Direct peer to DANGEROUS as an independent German creative shop serving enterprise clients with integrated design and campaign capabilities.
• Kolle Rebbe: Hamburg-based independent creative agency (Kolle Rebbe / Kolle Rebbe GmbH) with strong entertainment and music industry work. Direct peer given shared German independent-agency model, music/entertainment client overlap, and similar creative production scope.
• Antoni: Berlin-based creative agency known for high-profile German brand and entertainment campaigns (notably Mercedes-Benz). Direct competitor for DANGEROUS's automotive, corporate identity, and music-adjacent entertainment work in the Berlin market.
• Jung von Matt: Leading Hamburg-based creative agency offering full-service advertising, brand, and digital design to German and international clients. Direct peer to DANGEROUS as a German-rooted independent creative agency competing for the same corporate, entertainment, and event-driven brand accounts.
• Scholz & Friends: Berlin/Hamburg-headquartered independent creative agency providing advertising, corporate design, editorial, and digital services. Comparable to DANGEROUS as a German independent shop with strong corporate and event-client relationships and full-service creative production capability.
• Grabarz & Partner: Hamburg-based independent creative agency known for Volkswagen and other German corporate accounts. Comparable as a German independent creative agency competing for automotive and corporate brand work analogous to DANGEROUS's VDA / IAA engagements.
• Thjnk: Hamburg/Zurich-headquartered independent creative agency group offering brand strategy, advertising, and digital design. Comparable as a German-rooted independent creative agency competing for corporate brand and campaign accounts at a similar boutique-to-mid scale.

Broad incumbents

• DDB Germany: Berlin/regional offices of the global DDB network (Omnicom). Comparable in offering integrated advertising and design services to German enterprises, but as part of a global holding-company network competing for the same corporate and event-driven accounts DANGEROUS serves.
• TBWA\ Germany: German operations of the TBWA global creative network. Comparable in providing advertising, brand, and creative design services to enterprise clients in Germany, but competes from a globally networked position rather than as an independent boutique like DANGEROUS.
• Serviceplan Group: Munich-headquartered, largest independent agency group in Europe offering integrated advertising, digital, technology, and media services. Comparable as a German-rooted full-service competitor, but operates at substantially larger scale across more disciplines than DANGEROUS.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dangerous.-werbeagentur-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DANGEROUS