What Roxio does

Roxio is a digital media software brand specializing in disc burning, video/audio/photo editing, screen recording, and analog-to-digital media conversion. The company's core product suite includes Roxio Creator NXT 9 (a Windows bundle of 20+ multimedia applications) and Roxio Toast 20 (its Mac equivalent), alongside Easy VHS to DVD (for VHS and analog tape digitization), Easy CD & DVD Burning (entry-level disc burning), and Blu-ray authoring plug-ins. Underlying the consumer products is Sonic ATG technology — AuthorScript and CinePlayer SDKs — which is licensed to major OEMs and platform companies including Microsoft, Adobe, Sony, and Samsung and is embedded in over 100 million consumer electronics, automotive infotainment, and OEM devices.

Roxio operates as a brand under Corel Corporation, with the relationship functioning as a subsidiary brand rather than an independent corporate entity. The company's revenue model is anchored in one-time perpetual software licenses for individual consumers (price points ranging from $30 for entry-level burning software to ~$130 for the Pro suites), supplemented by Blu-ray plug-in add-ons, volume licensing subscriptions for enterprise/government/education customers (Silver through Platinum tiers), capture hardware sales (VHS-to-USB devices), and OEM royalties from SDK licensing. Distribution runs through the company's own e-commerce site (localized in 8 languages), major retailers including Amazon and Best Buy, a dedicated enterprise sales channel, and a global affiliate program.

Customer segments span individual consumers (the primary segment for disc burning, home video editing, VHS digitization, and personal media archiving), enterprise and government/educational institutions (for network deployment, secure encryption of removable media, and standardized multimedia tools), and OEM/developer partners (for SDK integration into consumer electronics, automotive, and professional media products). The company has accumulated a claimed 350 million+ consumer user base over 25+ years and maintains recognized brands including Roxio, Creator, Toast, MyDVD, MultiCam Capture, and VideoWave.

Name

Roxio

Legal name

Roxio

Website

https://roxio.com

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Roxio is a digital media software brand under Corel Corporation that sells perpetual-license multimedia suites — disc burning, video/audio/photo editing, screen recording, and VHS digitization — to consumers, enterprises, and OEM partners via AuthorScript and CinePlayer SDKs.

Ownership category

akta.pro rank

Product category

Multimedia Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB)

akta.pro secondary industry

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

Keywords

• Multimedia creation software
• Disc burning software
• Video editing software
• Media authoring SDK
• Volume licensing software

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses (One-time Purchase): Traditional perpetual license model where customers purchase software outright for a one-time fee. Major products include Creator NXT 9, Toast 20, and Easy VHS to DVD with various edition tiers.
2. Volume Licensing: Enterprise and organizational licensing with tiered options (Silver, Palladium, Gold, Platinum) offering network deployment, virtual environment support, and maintenance agreements for business customers.
3. Hardware Sales: Sale of capture hardware including Roxio Video Capture USB device used for VHS-to-DVD conversion. Hardware acts as serial key for software activation.
4. Plugin Add-ons: Separate purchase of add-on features including Blu-ray Disc plug-ins for Creator NXT and Toast products, enabling HD video authoring capabilities.
5. Professional Services: Maintenance and support services for volume license customers including software updates, technical support, and upgrade protection.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Roxio develops and sells digital media software suites for Windows (Creator NXT) and Mac (Toast), combining disc burning, video/audio/photo editing, screen recording, and file format conversion in single packages. The company also offers standalone VHS-to-DVD conversion tools, entry-level burning software, Blu-ray authoring plug-ins, enterprise volume licensing programs, and developer SDKs (AuthorScript and CinePlayer) licensed to OEMs and Hollywood studios for Blu-ray/DVD authoring and media playback.

Product overview

Roxio offers a comprehensive digital media software portfolio organized around two main product lines: Creator NXT (Windows) and Toast (Mac). Creator NXT 9 is a multimedia suite with 20+ applications combining disc burning, video editing, audio editing, photo editing, and screen recording tools. Creator NXT Pro 9 extends this with 25+ applications including PaintShop Pro 2021, PhotoMirage Express, and WinZip Secure Burn 5. Toast 20 is the Mac equivalent offering disc burning, video/audio capture, photo editing, and screen recording, with Toast Pro adding Blu-ray authoring, Corel Painter Essentials, and WinZip. The portfolio also includes Easy VHS to DVD (for analog video conversion), Easy CD & DVD Burning (entry-level burner), Blu-ray plug-ins for both platforms, enterprise volume licensing programs, and professional SDK products (AuthorScript and CinePlayer) for developers. Additional bundled tools include VideoWave editor, MultiCam Capture, Roxio MyDVD, Roxio Genie, Roxio BackOnTrack, and Roxio Secure Burn.

Differentiator

Problem solved

Functional benefit

Brands

• Roxio Creator: CD/DVD disc burner and multimedia suite for Windows
• Roxio Toast
• Easy VHS to DVD
• Easy CD & DVD Burning
• Roxio Creator Enterprise
• Roxio Toast Enterprise
• Roxio Developer Tools (Sonic ATG)

Products and services

• Roxio Creator NXT 9 A fully loaded multimedia and CD/DVD disc burning suite for Windows with 20+ applications to capture, edit, convert, and burn media, including VideoWave video editing, MultiCam Capture, screen recording, photo editing with Corel AfterShot 3, and Roxio MyDVD for disc authoring. Targets individual consumers and home users.
• Roxio Creator NXT Pro 9 Premium Windows multimedia suite combining 25+ Roxio products with advanced features including PaintShop Pro 2021 for photo editing and graphics, PhotoMirage Express for photo animation, WinZip Secure Burn 5 for encryption, and enhanced video editing tools like audio ducking and paint video filters.
• Roxio Toast Titanium Digital media suite and DVD burner for Mac providing disc burning, authoring, copying, and securing CDs, DVDs, and USBs with customizable menus, screen recording, photo art, and audio editing capabilities. Targets individual Mac users.
• Roxio Toast Pro Premium Mac multimedia suite that extends Toast Titanium with exclusive creativity software including Corel Painter Essentials 8, Corel AfterShot 3, WinZip Mac, and a Blu-ray disc authoring plug-in.
• Easy VHS to DVD 3 Plus (Windows) VHS to DVD converter for Windows that converts VHS tapes to DVD or digital formats, captures video from camcorders, burns videos with menus and chapters, and includes quick editing, color enhancement, and transition tools. Includes Roxio Video Capture USB hardware.
• Easy VHS to DVD for Mac VHS to DVD converter and DVD burner for Mac that converts VHS, Hi8, and Video8 tapes to DVD or digital formats with included capture device and MyDVD for disc authoring.
• Easy CD & DVD Burning 2 Entry-level CD and DVD burner for Windows with drag-and-drop interface, audio editing and conversion, DVD authoring with MyDVD, and file backup functionality. Priced at $29.99.
• Creator NXT Blu-ray Disc Plug-In Standalone add-on plug-in for Creator NXT 9 that enables authoring of high-definition video content on Blu-ray discs, compatible with both Creator NXT 9 and Pro 9. Sold separately for $7.99.

Quantifiable outcome

• Over 350 million consumers worldwide use Roxio products
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Sonic (Sonic Solutions / Sonic ATG)coreTechnology or IntegrationSonic develops the AuthorScript and CinePlayer SDK technology licensed through Roxio developer tools. AuthorScript is used for Blu-ray and DVD authoring, while CinePlayer provides media playback capabilities. These technologies are embedded in products across consumer electronics, automotive, medical imaging, and professional video industries.
• MicrosoftflagshipTechnology or IntegrationMicrosoft licenses AuthorScript SDK technology from Sonic/Roxio for media authoring capabilities. Also provides Windows platform optimization and integration for Roxio products.
• AdobecoreTechnology or IntegrationAdobe licenses Sonic's AuthorScript technology for integration into Adobe's professional media production software.
• SonycoreTechnology or IntegrationSony licenses AuthorScript SDK for Blu-ray and DVD authoring in Sony products. Sonic's authoring technology is bundled by Sony in various consumer electronics.
• SamsungcoreTechnology or IntegrationSamsung licenses Sonic/Roxio media SDK technology for integration into Samsung consumer electronics devices.
• Corel CorporationflagshipOEM/ Whitelabel/ Licensing PartnerCorel Corporation is the parent company of Roxio. Roxio products are part of Corel's software portfolio alongside brands including WinZip, Painter, and AfterShot. Copyright notices indicate Corel Corporation holds rights to Roxio products.
• OEM Partners (Adaptec, Dell, HP, Hitachi, Philips, Pioneer, etc.)coreOEM/ Whitelabel/ Licensing PartnerMajor OEMs including Adaptec, Compaq, Dell, Fujitsu, Hewlett-Packard, Hitachi, Matrox, Memorex, Panasonic, Philips, Pioneer, ViewSonic and others bundle Roxio/Sonic authoring software with their hardware products.
• CJ Affiliate, Partnerize (Cleverbridge)minorChannel Partner/ Reseller/ DistributorAffiliate tracking and sales platforms used to manage Roxio's affiliate marketing program, providing real-time sales tracking and commission management for partners.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aiseesoft: Aiseesoft provides video converter, DVD creator, screen recorder, and Blu-ray player software. It competes with Roxio in multimedia conversion, disc authoring, and screen recording for both Windows and Mac platforms.
• Wondershare Technology: Wondershare offers Filmora (video editing), UniConverter (media conversion), and DVD burning tools. It competes with Roxio in consumer video editing, file format conversion, and disc authoring categories.
• Movavi: Movavi offers Video Editor, Video Converter, and Screen Recorder software targeting consumer and prosumer users. It competes with Roxio Creator NXT and Toast in video editing, conversion, and screen recording categories.
• CyberLink: CyberLink provides PowerDVD, PowerDirector, and Power2Go for disc playback, video editing, and disc burning. It competes head-to-head with Roxio in consumer multimedia authoring and Blu-ray playback software.
• Nero AG: Nero offers Nero Burning ROM, multimedia suites, and disc authoring software for Windows. It directly competes with Roxio Creator NXT and Toast in the consumer disc burning and multimedia editing market.
• Aimersoft (owned by Wondershare): Aimersoft provides DVD creator, video converter, and multimedia editing software. It targets similar consumer use cases as Roxio Creator NXT and Toast for disc burning and video editing.

Broad incumbents

• Corel Corporation: Corel is Roxio's parent company and a broader software publisher with graphics (PaintShop Pro, Painter), productivity (WinZip), and multimedia brands. Roxio's product portfolio overlaps with Corel's graphics and video editing products and shares customer channels.
• Apple Final Cut Pro / iMovie: Apple's iMovie (free) and Final Cut Pro compete with Roxio Toast for Mac users seeking video editing and disc authoring on macOS. Apple bundles these tools natively on Mac, creating a structural disadvantage for Toast.
• Adobe Inc. Adobe Creative Cloud offers Premiere Pro (video editing), Photoshop (photo editing), and Rush as broader alternatives to Roxio's video and photo editing capabilities. Adobe licenses Roxio's AuthorScript SDK for integration into Adobe's professional media production software.

Emerging players

• HandBrake: HandBrake is a free, open-source video transcoder that overlaps with Roxio's file format conversion functionality. It provides professional-grade video conversion at no cost, putting downward pressure on Roxio's consumer pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/roxio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roxio