STE

What STE does

Southern Truck Equipment (STE), doing business as STE Truck, is a Michigan-based commercial truck equipment dealership operating from a single facility at 4310 Van Dyke Rd in Almont, MI. Founded in 2011 with 11–50 employees, the company sells new and pre-owned commercial trucks, truck bodies, equipment, parts, and accessories, and provides professional installation, repair, and custom truck-building services. STE positions itself as a "one-stop-shop" for commercial truck upfitting, serving landscaping, contracting, service/utility, delivery, and municipal government customers primarily in Southeast Michigan.

STE's product portfolio spans service and utility bodies, platform bodies, dump bodies, crane bodies, swaploader/hook lifts, van bodies (including V Spec Techno van interiors), snow and ice equipment, liftgates/tailgates, hydraulic compressors, mobile lube equipment, and a broad parts and accessories catalog. The company is an authorized dealer for multiple equipment brands including Auto Crane, Boss, Snowdogg, SaltDogg, Anthony Liftgates, Vanair, and Sage Oil Vac, and employs AWS-certified welders with over 50 years of combined technician experience. All major transactions are handled in-person or via phone consultation; no e-commerce or online purchasing capability exists.

Revenue is generated through one-time equipment sales (new and used), aftermarket parts and accessories sales, and professional services including installation, chassis repair, hydraulic and electrical work, and add-on equipment installation. Pricing is quote-based for new equipment and per-unit for used inventory, with financing facilitated through third-party partners New Equipment Leasing, Sterns Bank, and Sheffield Financial. Customers primarily reach STE through its website, direct phone contact, walk-in showroom visits, and industry association memberships (NTEA, MGIA, CAM, MNLA). The company is an MVP Verified Member of NTEA and received the 2017 MGIA Supplier of the Year Award.

Name

STE

Legal name

Southern Truck Equipment

Website

https://stetruck.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern Truck Equipment (STE) is a Michigan-based commercial truck equipment dealership selling new and used truck bodies, equipment, parts, and accessories, and providing installation, repair, and custom upfitting services to landscaping, contracting, service/utility, delivery, and municipal customers in Southeast Michigan.

Ownership category

akta.pro rank

Product category

Commercial Truck Equipment

NAICS

Heavy Duty Truck Manufacturing (33612), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Truck & Bus Bodies (3713), Wholesale-Industrial Machinery & Equipment (5084), Truck Trailers (3715)

akta.pro industry

PRIMARYIMACAGAC

Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Vehicle Body, Cab & Trailer Manufacturing

Keywords

• Commercial truck equipment
• Truck body upfitting
• Snow and ice equipment
• Work truck accessories
• Truck installation services

Headquarters

HQ city

Almont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: New and used truck bodies, equipment, and accessories sold to commercial customers. Products include service bodies, dump bodies, platform bodies, crane bodies, van bodies, snow & ice equipment, liftgates, compressors, and more. Both new equipment and used/trade-in inventory available.
2. Parts & Accessories: Aftermarket parts and accessories for commercial trucks including OEM and aftermarket options. Products include tonneau covers, tarp systems, bumpers, lift kits, lighting, wheels, snow equipment, salt spreaders, and more.
3. Installation Services: Professional installation of truck bodies, equipment, and accessories. Services include installation of bodies & booms, chassis repair, add-on equipment installation, hydraulic hose/cylinders, and electrical troubleshooting & repair.
4. Repair Services: Full service repair for commercial trucks and truck equipment. Servicing light to heavy-duty truck equipment with focus on getting customers back to work quickly.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

STE (Southern Truck Equipment) sells new and used commercial truck bodies (service/utility, platform, dump, crane, van, swaploader/hook lift), complementary equipment (snow & ice, liftgates, compressors, lube systems), OEM and aftermarket parts and accessories, and complete trucks from manufacturers such as Ford, GMC, Chevrolet, Peterbilt, Kenworth, and Mack. The company also provides professional installation, custom truck building, and repair services by AWS-certified welders at its Almont, Michigan facility, acting as a one-stop-shop for commercial truck upfitting in Southeast Michigan.

Product overview

STE (Southern Truck Equipment) is Michigan's premier commercial truck equipment company offering a comprehensive portfolio of truck bodies, equipment, parts, accessories, and related services. The core product lineup includes Service/Utility Bodies, Platform/Flatbed Bodies, Dump Bodies, Crane Bodies (including Auto Crane products), Swaploader/Hook Lifts, and Van Bodies, each serving specific commercial truck applications from landscaping and contracting to municipal and delivery use. Complementary equipment includes Snow & Ice Equipment (plows, spreaders from Boss, Snowdogg, SaltDogg brands), Liftgates/Tailgates (Anthony, Thieman), Hydraulic Compressors (Vanair, Boss Industries), and Lube Equipment (Sage Oil Vac). The company also offers Parts & Accessories from brands like WeatherTech and Ranch Hand, plus New & Used Trucks for sale. STE provides custom truck building, professional installation, repair services, and financing partnerships, creating a one-stop-shop solution for commercial truck upfitting needs throughout Southeast Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Service / Utility Bodies High-quality utility and service bodies that increase storage and security for commercial work trucks, designed for field service, utility, mechanical, and municipal applications.
• Platform Bodies
• Dump Bodies
• Crane Bodies
• Auto Crane Products Auto Crane truck-mounted cranes and crane bodies available through STE's authorized dealership, providing top-tier crane solutions for commercial truck applications.
• Swaploader / Hook Lifts
• Van Bodies
• Snow & Ice Equipment
• Liftgates / Tailgates
• Compressors / Power Centers
• Lube Equipment
• Parts & Accessories
• New & Used Trucks
• Installation & Repair Services
• Custom Work / Truck Building
• Truck Financing Referrals

Quantifiable outcome

• Get customers back to work A.S.A.P.
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Auto CranecoreChannel Partner/ Reseller/ Distributor · 13 April 2026STE became an authorized dealer for Auto Crane products. This expands STE's crane and boom offerings to customers. Auto Crane is a manufacturer of truck-mounted cranes and industrial lifting equipment. The partnership was announced April 13, 2026.
• National Truck Equipment Association (NTEA)coreOthersSTE is an active member and MVP Verified Member of NTEA. The association provides industry standards, member verification programs, and industry recognition for commercial truck equipment companies.
• Michigan Green Industry Association (MGIA)coreOthersSTE received the 2017 MGIA Supplier of the Year Award. MGIA is a statewide professional trade association serving the green industry for over 50 years, promoting education, certification, and high standards of professionalism.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Auto Crane: Manufacturer of truck-mounted cranes and lifting equipment now partnered with STE as an authorized dealer. Comparable as the upstream OEM whose products STE sells, installs, and services.
• Buyers Products: Manufacturer and wholesaler of truck and trailer parts and accessories (snow equipment, tool boxes, hitches, lighting). Comparable as an upstream parts and accessories supplier whose products STE distributes.
• Douglas Dynamics: NYSE-listed manufacturer of snow and ice management equipment (Western, Fisher, SnowEx, etc.) for commercial trucks. Comparable as a key supplier category to STE's snow & ice product line rather than a direct competitor.

Direct peers

• Knapheide: One of the largest commercial truck body and equipment manufacturers and upfitters in the U.S., selling service bodies, platforms, dump bodies, and van bodies through a network of distributor locations. Directly comparable to STE as a multi-brand truck body upfitter serving commercial fleets.
• Auto Truck Group: Commercial vehicle upfitter specializing in custom truck bodies, liftgates, cranes, and specialty equipment installation with multiple U.S. locations. Comparable to STE as a direct upfitting competitor with installation-led service.
• Reading Truck: Major U.S. manufacturer and upfitter of commercial truck bodies (service, dump, platform, van) with installation capabilities and parts. Closely comparable to STE's core upfitting and body installation business model.
• Imperial Truck Body: Manufacturer and installer of commercial van bodies, service bodies, and specialty truck equipment for fleets. Comparable product mix (van bodies, service/utility bodies, custom builds) and customer base to STE.

Broad incumbents

• Rush Enterprises: Largest network of commercial truck dealerships in North America, offering new and used trucks plus parts, service, and upfitting. Comparable as a broad incumbent commercial truck sales and service operator in the same customer segment.
• Velocity Vehicle Group: Daimler Truck dealership and upfitting group operating multiple commercial truck equipment locations across the U.S. Comparable to STE as a broad incumbent in commercial truck sales, upfitting, and parts/service.

Emerging players

• BrandFX Body Company: Manufacturer of composite (fiberglass) truck bodies, service bodies, and tops for commercial work trucks. Comparable as an emerging player addressing the same commercial upfitting customer base with an alternative material approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/STETruck

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STE