24Restore

What 24Restore does

24Restore is a privately held emergency restoration services company headquartered in Anoka, Minnesota, founded in 2005 and serving the Twin Cities metro and Greater Minnesota. The company provides 24/7/365 response for water damage, fire and smoke damage, storm damage, mold remediation, flood damage, environmental cleanup, and trauma scene cleanup, employing 50+ full-time in-house technicians including IICRC Certified Drying Technicians, HAAG/Clean Trust Certified trauma staff, carpenters, cleaning technicians, project managers, and marketing representatives. It is the current holder of the Minnesota State Contract for bio-hazard remediation and operates a Minnesota contractor license (BC301371).

The core technology stack is industrial rather than digital: non-invasive moisture meters, ATP bacterial testing, HEPA filtration, ozone machines, and industrial-grade drying and dehumidification equipment. The company's workflow integration centers on Xactimate estimating software, the same platform used by insurance carriers, which anchors an in-house claims team that handles documentation and adjuster coordination directly. Customer acquisition runs through paid search (Google Ads, Microsoft/Bing), organic local SEO via a Google Business Profile with 281 reviews at a 4.6/5 rating, social channels (Facebook, Instagram, YouTube, X), and 24/7 live phone dispatch with a one-hour response guarantee.

Revenue is generated primarily through professional-services fees for one-time restoration jobs, typically covered by homeowner insurance and complemented by financing offered through an Enhancify partnership (0% APR options, up to $200,000, 1-12 year terms). A secondary recurring revenue stream is the Happy Home Club subscription at $13/month providing no trip charges, a 10% repair discount, safety inspections, and water heater maintenance. The customer base is residential homeowners in the Twin Cities market, with insurance carriers functioning as paying intermediaries and property managers as a secondary segment.

Name

24Restore

Legal name

24Restore

Website

https://24restore.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

24Restore is a privately held, Anoka-based emergency restoration services company serving residential homeowners in the Twin Cities, Minnesota market with 24/7 water, fire, storm, mold, and trauma cleanup, supported by an in-house insurance claims team using Xactimate and a $13/month maintenance membership.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Emergency Restoration Services: One-time professional services revenue from water damage restoration, fire damage restoration, storm damage restoration, mold remediation, flood remediation, environmental cleanup, and trauma scene cleanup. Services are typically billed per job and often covered by homeowner insurance.
2. Home Club Membership Plan: Monthly subscription membership at $13/month offering reduced utility bills, extended system life, no trip charges, 10% discount on repairs, safety inspections, and water heater maintenance every six months.
3. Financing Services: Partnership with Enhancify to provide financing options for customers, enabling larger restoration projects and making services accessible to customers who need emergency work but may not have immediate funds available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

24Restore provides 24/7/365 emergency property restoration services for residential homeowners in the Twin Cities, MN area, covering water damage, fire and smoke damage, storm damage, mold remediation, flood damage, environmental damage cleanup, and trauma scene cleanup. Services are delivered by 50+ full-time in-house certified technicians using specialized drying, dehumidification, HEPA filtration, and ozone equipment, with an in-house claims team that works directly with insurance carriers using Xactimate software. The company also offers a recurring Happy Home Club maintenance membership and financing through Enhancify for emergency and non-emergency projects.

Product overview

24Restore is a restoration services company offering emergency damage restoration for fire, water, mold, biohazard, and storms. The portfolio consists of core restoration services (water damage, fire/smoke damage, storm damage, mold remediation, flood damage, environmental cleanup, and trauma cleanup) supported by in-house insurance claims assistance using Xactimate software, optional financing through Enhancify, and a Happy Home Club maintenance membership. All services are available 24/7/365 with in-house technicians and project managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Emergency water extraction, drying, and dehumidification services for properties affected by burst pipes, sewage backups, appliance failures, flooding, or ice dams, including ATP testing to determine bacterial levels and same-day service. Targeted at residential homeowners in the Twin Cities, MN area.
• Fire & Smoke Damage Restoration Comprehensive fire damage remediation including soot and smoke residue removal, odor neutralization using ozone machines and HEPA filters, structural cleaning, air quality improvement, and stabilization for residential properties.
• Storm Damage Restoration Roof inspection, repair, and replacement services following storm damage including assessment of shingles, gutters, chimney, and flashing, with direct coordination with insurance companies throughout the restoration process.
• Mold Remediation Certified mold removal using non-toxic methods, including inspection by certified asbestos inspectors, in-house sample testing, and source moisture identification for long-term prevention.
• Flood Damage Restoration Standing water removal, drying, and full property restoration for flooding from any source, including belongings restoration and mold prevention using specialized equipment and dehumidification.
• Environmental Damage Cleanup Professional cleanup of environmental hazards including chemical spills, biohazards, sewage backups, contaminated soil, and hazardous debris. 24Restore is the current holder of the Minnesota State Contract for bio-hazard remediation needs.
• Trauma Cleanup Certified trauma scene cleanup including accidental death, suicide, tear gas, methamphetamine contamination, hoarding houses, bodily fluids, and vandalism cleanup, conducted by HAAG Certified/Clean Trust Certified staff.
• In-House Insurance Claims Assistance Dedicated claims team that guides customers through the insurance process, handles claim submissions, creates detailed scopes using Xactimate software, and works directly with adjusters to ensure proper restoration.
• Happy Home Club Membership Monthly membership at $13 per month with no contract, offering no trip charges, 10% discount on repairs, safety and mechanical inspections, and water heater maintenance every six months for residential customers.
• Financing through Enhancify Financing options including 0% APR, loans up to $200,000, soft credit pull, and 1-12 year terms for emergency and non-emergency restoration services offered via partnership with Enhancify.

Quantifiable outcome

• Response time within one hour for emergency calls
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• COIT Cleaning and Restoration: COIT provides cleaning and restoration services including water damage, fire/smoke, and carpet/upholstery cleaning. Overlapping with 24Restore's cleaning and contents restoration services for residential customers.
• Rainbow International Restoration: Rainbow International is a Neighborly company franchise providing residential and commercial restoration services including water, fire, and mold. Comparable service portfolio and franchise-based model competing with 24Restore in regional markets.
• Paul Davis Restoration: Paul Davis Restoration is a national franchise network providing fire, water, mold, and storm damage restoration with insurance claim handling. Comparable offering to 24Restore across residential restoration and insurance claim workflows.
• PuroClean: PuroClean is a franchise-based restoration company offering water, fire, mold, and biohazard remediation services to residential and commercial customers. Closely comparable service mix and target customer base to 24Restore.

Regional players

• Allied Restoration Services: Allied Restoration is a regional restoration provider operating in select markets with fire, water, and mold services. Comparable to 24Restore as a regional player focused on similar service lines and insurance-driven customers.
• DryWizard Restoration: DryWizard is a regional restoration services provider focused on water damage, mold, and fire restoration. Comparable to 24Restore in scope of services and target customer (residential homeowner facing emergency damage).

Broad incumbents

• ServiceMaster Restore: ServiceMaster Restore is a national restoration brand under ServiceMaster Brands offering fire, smoke, and water damage restoration. Directly comparable to 24Restore's core residential services with broad brand recognition and insurance partnerships.
• ServPro Industries: ServPro is the largest national franchise network for fire, water, and mold restoration. Directly comparable to 24Restore across all core service lines (water, fire, storm, mold) with a franchise-based expansion model that 24Restore competes against regionally.
• BELFOR Property Restoration: BELFOR is the global leader in disaster recovery and property restoration, serving commercial and residential clients with fire, water, and storm restoration comparable to 24Restore. Operates as a broad incumbent with significant scale advantages.

Others

• ChemDry: ChemDry is a national carpet and upholstery cleaning franchise with adjacent restoration services. Adjacent comparator because of overlap in cleaning/contents restoration segments where 24Restore also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/24RestoreMN
• YouTubeyoutube.com/user/24restoremn
• Facebookfacebook.com/24Restore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24Restore