BeerMenus
BeerMenus is a US-based craft-beer discovery platform connecting 7.3 million beer-lovers with 57,051 bars, restaurants, breweries, and beer stores, while providing those SMB venues with menu management tools (print, TV, QR, embed, e-commerce) via freemium and subscription SaaS with a transactional take rate on to-go sales.
- Company typePrivate
- Founded2008
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What BeerMenus does
BeerMenus Inc. is a US-incorporated (Delaware, headquartered at 2093 Philadelphia Pike #6368, Claymont) craft-beer discovery and beverage-menu management platform founded in 2008 by two home-brewing brothers, with one remaining as CEO. The company operates a two-sided marketplace: 7.3 million beer-lovers use BeerMenus.com and its iOS/Android apps to locate bars, restaurants, breweries, and beer stores serving specific beers, while 57,051 venue operators use the platform to publish and continuously update their beer lists across 446,640 tracked beers. The technical core is a proprietary beer database (220,000+ entries with descriptions, ABV, style, and brewery metadata) that auto-populates menus, paired with a menu-rendering layer that outputs Print Menus, TV/Digital Beer Boards (deployable via Amazon Fire TV Stick), QR Code Menus, embeddable Website Menus, and email/push notifications.
The product portfolio expanded in 2020 with the launch of To-Go Sales (a Stripe-powered e-commerce layer for pickup orders of beer, wine, spirits, and food) and QR Code Menus (a contactless menu offering introduced during the COVID-19 pandemic). Native sharing integrations to Facebook and Twitter, plus embed guides for WordPress, Squarespace, Wix, and GoDaddy, extend distribution onto venues' owned web properties. There are no AI/ML, API, or SDK offerings disclosed.
The business model combines a freemium and subscription SaaS layer (Free plan; Print Menu Toolkit at $49/month or $499/year; Full Pro at up to $599/year including email marketing and wine/spirits) with a 5% transactional take rate on To-Go Sales orders in addition to Stripe processing fees of 2.9% + $0.30 per transaction. Go-to-market is product-led growth with a community-recruitment overlay: venues self-serve sign up without credit card for a 14-day trial, and beer-lovers can recruit favored venues via the #JoinBeerMenus Twitter mechanic, sometimes receiving care packages. Customers are exclusively SMB bars, restaurants, beer stores, and breweries (e.g., Matty's Bar & Grille, Alphabet City Beer Co., Max Burger, City Sliquors); 95% of audience traffic is US-based. BeerMenus is privately held with no disclosed funding rounds or parent company, distinguishing it from the PE-backed competitor Untappd.
BeerMenus firmographics
Firmographics- Name
- BeerMenus
- Legal name
- BeerMenus Inc.
- Website
- https://beermenus.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BeerMenus is a US-based craft-beer discovery platform connecting 7.3 million beer-lovers with 57,051 bars, restaurants, breweries, and beer stores, while providing those SMB venues with menu management tools (print, TV, QR, embed, e-commerce) via freemium and subscription SaaS with a transactional take rate on to-go sales.
- Ownership category
- akta.pro rank
BeerMenus industry classification
Industry- Product category
- Craft Beer Discovery & Menu Management Software
- NAICS
- Breweries (31212), Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241), Beer and Ale Merchant Wholesalers (42481)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC), Taprooms & Brewpubs (CRANACAF), Regional & National Breweries (THAFALAD), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where BeerMenus is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BeerMenus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Annual and monthly subscription plans for bars, restaurants, and beer stores to access BeerMenus Pro features including print menus, TV menus, QR code menus, website menus, email marketing, and push notification marketing. Maximum price is $599/year with lower-priced options available.
- To-Go Sales Transaction Fees: 5% flat fee on order subtotal for alcohol and product sales conducted through the platform. Combined with Stripe payment processing fees (2.9% + $0.30 per transaction). Revenue flows directly to business with BeerMenus taking percentage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Plan |
| Subscription | Monthly | Print Menu Toolkit |
| Subscription | Annual | Full Pro Membership |
| Transaction based/ take rate | Pay-as-you-go | To-Go Sales Transaction Fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
BeerMenus product offering
Product offeringCore offering
BeerMenus operates a craft beer discovery platform that connects beer lovers with bars, restaurants, breweries, and beer stores, paired with a suite of subscription-based menu management tools (print, TV, QR code, and website menus), automated email marketing, and to-go e-commerce sales for venues.
Product overview
BeerMenus is a beer discovery platform and suite of menu management tools for bars, restaurants, breweries, and beer stores. The core platform connects 7.3 million beer lovers with 57,051 businesses listing 446,640 beers. The product portfolio includes Print Menus (one-click automatic print menu generator), TV Menus (digital beer board display for TVs), QR Code Menus (touchless mobile-optimized menus), Website Menus (embeddable live menus for business websites), To-Go Sales (ecommerce for pickup orders), and Email Marketing (automated notifications to followers). Mobile apps are available for iOS and Android. The platform operates on a subscription model with pricing up to $599/year, offering a free plan with limited features.
Differentiator
Problem solved
Functional benefit
Products and services
- BeerMenus Platform A beer discovery platform connecting 7.3 million beer lovers with 57,051 bars, restaurants, and beer stores. Users can search for beers, find places selling specific beers, get notified when favorites are available nearby, and access beer information including descriptions, ABV, and brewery details.
- Print Menus One-click automatic print menu generator that pulls beer information from the BeerMenus database. Offers multiple design themes, custom professional design included at no additional fee, and flexible customization of columns and information displayed per section.
- TV Menus Digital beer board/television menu display customized to each business. Automatically updates when menu changes, includes personalized design and support, supports special/ad slides, and can run on Amazon Fire TV Stick.
- QR Code Menus Touchless mobile-optimized QR code menu hosted on BeerMenus.com, built in response to COVID-19. Three design options (Basic, Educational, Instructional), dynamically updates without reprinting, includes beer descriptions, and can be customized with business branding.
- Website Menus Embeddable live menu for business websites that auto-updates when the menu changes and is responsive to screen size. Available for various website builders including WordPress.org, Squarespace, Wix, and GoDaddy.
- To-Go Sales E-commerce functionality enabling businesses to sell beer, wine, spirits, food, and other products for pickup. Features include cart management, inventory management, sales tax collection, credit card processing via Stripe, and automatic promotion across BeerMenus. Fee is 5% of pre-tax total.
- Email Marketing Automated email marketing tool that notifies followers when businesses add new beers or send announcements. Included in BeerMenus plans at no additional fee, unlike competitors.
- iOS Mobile App iPhone application for beer lovers to discover beers, find places, and follow beers and businesses. Available on the App Store.
- Android Mobile App Android application for beer lovers to discover beers, find places, and follow beers and businesses. Available on Google Play Store.
Quantifiable outcome
- 88.4% of BeerMenus audience uses platform to decide where to drink or buy beer
- +2 more outcomes
Companies that use BeerMenus
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
BeerMenus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
BeerMenus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreStripe is the payment processing partner for BeerMenus to-go sales functionality. Stripe processes credit card transactions for alcohol and product sales conducted through the platform. Businesses connect their bank account to Stripe to receive funds, with standard payment processing fees of 2.9% + $0.30 per transaction. BeerMenus does not handle payment credentials directly.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
BeerMenus competitors and assessment
Company assessmentEmerging players
- BevSpot: Beverage inventory and menu management platform for bars and restaurants. Comparable to BeerMenus's menu and beverage-management offering, particularly for operators formalizing their bar program.
Direct peers
- Untappd: Closest direct competitor with both a consumer beer-check-in app and an Untappd for Business menu-management product. BeerMenus explicitly positions itself as an Untappd for Business alternative in its blog and comparison content.
- Taplist.io: Digital taplist and menu management platform for taprooms and bars. Directly comparable to BeerMenus Print Menus, TV Menus, and QR Code Menus offerings for on-premise beer venues.
- DigitalPour: Digital beer menu and taplist software used by taprooms, brewpubs, and beer bars. Overlaps with BeerMenus's TV, print, and website menu tooling for craft beer venues.
- OZ Taplist: Cloud-based digital taplist and menu platform for breweries and craft beer bars. Competes head-on with BeerMenus TV Menus and digital beer boards for taproom customers.
Broad incumbents
- Toast: Full-stack restaurant POS and management platform serving bars and restaurants. As Toast expands into online ordering, QR menus, and digital signage, it overlaps with BeerMenus's menu and commerce tooling from a much broader position.
- Drizly: Uber-owned alcohol ecommerce marketplace. Comparable in the to-go alcohol commerce space where BeerMenus charges a 5% transaction fee and competes for venue-side alcohol pickup demand.
- Square for Restaurants: Block-owned restaurant POS and commerce suite with built-in QR code menus, online ordering, and marketing. Adjacent incumbent offering some BeerMenus capabilities bundled with payments hardware.
- OpenTable: Restaurant discovery and reservation platform with menus and guest-engagement tools. Broader incumbent in the restaurant tech stack that touches some of BeerMenus's menu and venue-marketing capabilities.
- Yelp: Major local discovery platform with restaurant menus, business pages, and search-driven demand. Competes indirectly with BeerMenus's SEO-driven discovery of bars, restaurants, and beer stores.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
BeerMenus social profiles
Digital presenceBeerMenus financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeerMenus leadership team
Management profileNumber of profiles
Profiles1 record
BeerMenus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeerMenus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeerMenus
What does BeerMenus do?
BeerMenus operates a craft beer discovery platform that connects beer lovers with bars, restaurants, breweries, and beer stores, paired with a suite of subscription-based menu management tools (print, TV, QR code, and website menus), automated email marketing, and to-go e-commerce sales for venues.
Is BeerMenus a public or private company?
BeerMenus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BeerMenus founded?
BeerMenus was founded in 2008. It employs 11 to 50 people.
Where is BeerMenus based?
BeerMenus is headquartered in Brooklyn, United States, in the North America region.
How does BeerMenus make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are to-Go Sales Transaction Fees.
Who are BeerMenus's main competitors?
BevSpot is listed as an emerging player. Direct peers are Untappd, Taplist.io, DigitalPour and OZ Taplist. Broad incumbents are Toast, Drizly, Square for Restaurants, OpenTable and Yelp.
Does BeerMenus have an API?
No public API is recorded for BeerMenus.
What industry is BeerMenus in?
BeerMenus's product category is Craft Beer Discovery & Menu Management Software. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of CRANAAAC, Craft Beer Retail & Bottle Shops (Off-Premise). Its NAICS code is 31212 and its SIC code is 2082.