McClelland
- Company typePrivate
- Founded1928
- HeadquartersWichita, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
McClelland firmographics
Firmographics- Name
- McClelland
- Legal name
- McClelland Inc.
- Website
- https://macsound.com
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
McClelland industry classification
Industry- Product category
- Audio Visual Integration Services
- NAICS
- Consumer Electronics and Appliances Rental (532210)
- SIC
- Services-Computer Integrated Systems Design (7373), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)
- akta.pro secondary industries
- Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA), Classroom AV Systems Integration (Projectors, Displays, Sound, Control) (EDAEAHAC), Conference Room Input Devices (Speakerphones, Control Pads, Room Controllers) (HDACAFAM), Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)
Keywords
Where McClelland is headquartered
LocationHeadquarters
- HQ city
- Wichita
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
McClelland business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- AV Equipment Sales: Sale of audio-visual equipment including projectors, screens, amplifiers, microphones, mixers, loudspeakers, processing equipment, intercom systems, cables, CD players, and accessories from various manufacturers.
- Installation Services: Design and installation of custom sound, lighting, video, and control systems for commercial and residential applications.
- Service and Maintenance: On-site and bench service for audio visual equipment maintenance and repair. Includes troubleshooting and ongoing support.
- Equipment Rentals: Rental of AV equipment for events with optional rent-a-tech services for setup and operation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | State Contract Pricing for Kansas Government Entities |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
McClelland product offering
Product offeringCore offering
McClelland designs, installs, and services custom sound, video, lighting, acoustics, and control systems for commercial and residential customers across Kansas and Oklahoma. Its offering spans six service lines: AV system design, drive-thru audio for quick-service restaurants, Mood Media background music and digital signage, AV equipment rentals with technician staffing, ongoing service and maintenance, and residential home theater and smart-home automation.
Product overview
McClelland is a provider of expert audio visual services offering six core service categories: Design (custom AV system design), Drive-Thru (commercial drive-thru audio systems), Mood Media (background music and digital signage), Rentals (equipment rental with optional technician staffing), Service & Maintenance (on-site and bench repair), and Residential (home theater and automation). The company serves commercial clients (venues, churches, schools, casinos, hotels, corporate offices) and residential customers throughout Kansas and Oklahoma, specializing in sound, video, lighting, acoustics, and control system integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Audio Visual Design Services Custom design of sound, lighting, automation, and video systems tailored to specific venue acoustics and customer budgets, covering projection, digital displays, streaming, and intuitive control systems for commercial and residential customers.
- Drive-Thru Audio Service Sales, installation, assessment, and repair of drive-thru sound systems including digital technology from PAR (formerly 3M) and simple air hose systems, along with on-site service and bench repair for drive-thru headsets, targeting quick-service restaurant operators.
- Mood Media Services Background music, on-hold messaging, and video solutions including digital signage delivered through the Mood Media partnership, featuring the Mood Harmony Brand Experience Platform and Mood Social Mix, for offices, consumer outlets, and industrial workplaces in Kansas and Oklahoma.
- Audio Visual Rental Services Rental of projectors, screens, amplifiers, microphones, mixers, loudspeakers, processing equipment, intercom systems, cables, and CD players, with optional rent-a-tech staffing for event setup and operation.
- Service and Maintenance On-site and bench service for sound systems, video systems, drive-thru and business intercoms, Mood Media music and messaging, and CCTV, provided by technicians averaging 15 years of experience at McClelland.
- Residential AV and Home Theater Services Home automation, home theater systems, smart home solutions controlling devices from tablets or smartphones, automated lighting, multi-room audio, and outdoor entertainment systems for homeowners in Kansas and Oklahoma.
Companies that use McClelland
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles6 records
McClelland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
McClelland partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mood MediacoreMcClelland has been an independent affiliate of Mood Media (formerly Muzak) since 1953, providing background music, in-store and on-hold messaging, and digital signage services to offices, consumer outlets, and industrial workplaces in Kansas and Oklahoma.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
McClelland competitors and assessment
Company assessmentDirect peers
- Ford Audio-Video: Regional AV integrator headquartered in the central U.S. providing sound, video, lighting, and control system design and installation for commercial clients—overlapping service mix and customer verticals with McClelland.
- Sound Image: AV systems integrator specializing in audio, video, and lighting design for commercial venues, hospitality, and house of worship—highly comparable to McClelland's core service pillars.
- Baker Audio Visual: Commercial AV integrator serving corporate, education, and worship clients with design, installation, and service—comparable end-market mix and integration model to McClelland.
- CCS Presentation Systems: Multi-state AV integrator specializing in design, installation, and service of audio, video, and collaboration systems for K-12, higher education, and corporate environments—closely aligned with McClelland's education and corporate verticals.
- Vistacom: Regional AV integrator serving corporate, education, healthcare, and government clients with design, install, and managed services. Comparable to McClelland across verticals and integration approach.
- AVI Systems: National AV integrator offering design, install, and managed services for corporate, education, and government clients. Direct peer in commercial AV systems integration across multiple verticals.
- Tierney Brothers: Midwest-based AV integrator providing audio, video, and collaboration solutions to education, corporate, and government clients, with overlapping vendor relationships and integration offerings.
Broad incumbents
- Diversified: Large-scale national AV, media, and technology integrator with a global delivery model. Comparable commercial AV integration services but at much greater scale and footprint than McClelland.
Emerging players
- Red Thread: Workspace technology and AV integrator serving corporate, higher education, and healthcare clients in the Northeast U.S. with solutions overlapping McClelland's collaboration and conferencing offerings.
Others
- Mood Media: In-store media and AV content provider whose affiliate network McClelland has operated within since 1953. A key upstream partner rather than a direct competitor, but operates in the same commercial AV / soundscape category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
McClelland social profiles
Digital presenceMcClelland financial estimates
Financial estimateRevenue estimate
Valuation estimate
McClelland leadership team
Management profileNumber of profiles
Profiles2 records
McClelland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McClelland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McClelland
What does McClelland do?
McClelland designs, installs, and services custom sound, video, lighting, acoustics, and control systems for commercial and residential customers across Kansas and Oklahoma. Its offering spans six service lines: AV system design, drive-thru audio for quick-service restaurants, Mood Media background music and digital signage, AV equipment rentals with technician staffing, ongoing service and maintenance, and residential home theater and smart-home automation.
Is McClelland a public or private company?
McClelland is a private company. It is classified as management employee owned and is currently operating.
When was McClelland founded?
McClelland was founded in 1928. It employs 11 to 50 people.
Where is McClelland based?
McClelland is headquartered in Wichita, United States, in the North America region.
How does McClelland make money?
Four revenue lines are on record. AV Equipment Sales are the primary driver. The others are installation Services, service and Maintenance and equipment Rentals.
Who are McClelland's main competitors?
Direct peers on record are Ford Audio-Video, Sound Image, Baker Audio Visual, CCS Presentation Systems, Vistacom, AVI Systems and Tierney Brothers. Diversified is listed as a broad incumbent. Red Thread is listed as an emerging player. Mood Media is listed as an others.
Does McClelland have an API?
No public API is recorded for McClelland.
What industry is McClelland in?
McClelland's product category is Audio Visual Integration Services. Its primary akta.pro industry code is CRACAEAK, Home Theater Installation, Calibration & Custom AV Services Retail, with a secondary code of THAHAEAA, Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls). Its NAICS code is 532210 and its SIC code is 7373.