DIE CREW
- Company typePrivate
- Founded1983
- HeadquartersStuttgart, Germany
- Headcount—
- GTM typeB2B
- OfferingServices
DIE CREW firmographics
Firmographics- Name
- DIE CREW
- Legal name
- DIE CREW AG
- Website
- https://diecrew.de
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Ownership category
- akta.pro rank
DIE CREW industry classification
Industry- Product category
- Advertising Services
- NAICS
- Motion Picture and Video Production (51211), Sound Recording Studios (512240)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- B2B/ABM Creative Agencies (MPAAAAAI), Commercial Production Companies (Live-Action) (MPAAAMAA)
Keywords
Where DIE CREW is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
DIE CREW business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Creative Sales Campaigning Services: Full-service agency fees including strategy and positioning, branding and campaigns, digital and social media, sales enablement, touchpoint optimization, channel planning, sales communication, and e-commerce services. Project-based and time-based billing models with estimated costs provided upfront.
- Content and Film Production: Film production, animation, photography, 3D visualization, podcasts, webinars, whitepapers and premium content production. Includes own studio in Stuttgart with professional podcast production capabilities.
- International Campaigning: International and multilingual campaign development through Mission Hubs network of approximately 30 partner agencies worldwide.
- KI, Tech & Automation Services: AI consulting, sales and marketing tech implementation, automation services, and AI as a service offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
DIE CREW product offering
Product offeringCore offering
DIE CREW AG is a full-service advertising agency delivering strategic marketing, creative campaigns, and sales enablement for companies with complex multi-level distribution models (B2B2B, B2B2C, B2B2B2C). Its core methodology, "Creative Sales Campaigning," integrates strategy, branding, digital/social media, content production, film, AI-driven automation, and international campaign coordination through the Mission Hubs partner network.
Product overview
DIE CREW AG is a full-service creative agency founded in 1983 and headquartered in Stuttgart, Germany. Its core proprietary offering is Creative Sales Campaigning — a methodology bridging marketing and sales for companies with multi-level distribution models (B2B2B, B2B2C). The service portfolio spans four integrated modules: Marketing & Sales Integration, International Campaigning (via the MISSION Hubs network of ~30 partner agencies), Content & Formats, and KI/Tech & Automation. Supporting the core methodology is the CREW Channel Planner® proprietary tool for cross-channel media planning. The agency also operates Crew Motion as a specialized film and video production unit, and provides podcast production from its own Stuttgart studio. All services are delivered by an integrated in-house team combining strategy, creative, digital, audio/video, and AI expertise.
Differentiator
Problem solved
Functional benefit
Brands
- Crew Motion: Specialized video production unit of DIE CREW AG focusing on film, animation, and motion content.
- Crew of Bots
- CREW Channel Planner
Products and services
- Creative Sales Campaigning DIE CREW's proprietary methodology and service approach that closes the gap between marketing and sales for companies with complex, multi-level distribution models (B2B2B, B2B2C, B2B2B2C). It combines strategic thinking, creative communication, and sales enablement along the entire sales channel.
- Marketing & Vertrieb (Marketing & Sales Integration)
- International Campaigning International and multilingual campaign development for worldwide markets, leveraging the global MISSION Hubs network of approximately 30 partner agencies. Services include international campaign development, concept and headline reviews, localization, market analysis, coordination via MISSION Hubs, and Go-to-Market strategies.
- Content & Formate Content production combining classical methods with AI-generated content. Services include films, animations, 3D visualizations, premium content (whitepapers, studies), webinar series, podcasts, sales enablement content, and hybrid content production.
- KI, Tech & Automation AI services, agents, and intelligent automation for greater productivity and shorter time-to-market. Services include AI consulting, Sales & Marketing Tech, Automation, and AI as a Service — from advisory through implementation, strategically bringing AI innovation into client business.
- Crew Motion (Filmproduktion) A specialized film production unit under DIE CREW offering image films, product videos, explainer videos, social content, animations (2D and 3D), event documentation, live streaming, and training videos. Combines cinematic craft with strategic thinking, digital expertise, and cross-channel execution.
- Podcast Production Podcast production including conception, recording in their own Stuttgart studio, and publication. The CREW INSIGHTS newsletter delivers practical tips on Creative Sales Campaigning, AI tips, and agency news.
Quantifiable outcome
- 2x Silver award at BOB Award 2024 for Bosch Professional 18V campaign
- +1 more outcomes
Companies that use DIE CREW
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
DIE CREW technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature1 record
DIE CREW partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mission Hubs NetworkcoreGlobal network of approximately 30 partner agencies enabling international campaign development, localization, and execution. The network is described as a union of entrepreneurs who know and appreciate each other personally, providing the foundation for effective international collaboration.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
DIE CREW competitors and assessment
Company assessmentDirect peers
- Thjnk: Hamburg-based independent agency group also founded by former Jung von Matt partners. Competes directly with DIE CREW in the German owner-operated Top 50 for creative strategy and integrated campaigns.
- kempertrautmann: Hamburg-based independent creative agency with comparable full-service offering. Competes for similar enterprise B2B creative briefs and ranks in the same Top 50 German owner-operated cohort.
- Jung von Matt: Hamburg-based independent creative agency and one of Germany's largest owner-operated shops. Direct competitor for Top 50 ranking and for B2B/industrial creative mandates from German Mittelstand brands.
- Antoni: Berlin-based independent creative agency and Mercedes-Benz AOR. Strong B2B/industrial and consumer crossover; comparable in profile to DIE CREW as a German owner-operated Top 50 competitor.
- Kolle Rebbe: Hamburg-based independent creative agency with a similar integrated full-service profile and comparable ranking position among German owner-operated shops. Competes for similar B2B brand and digital mandates.
- Scholz & Friends: Hamburg- and Berlin-based owner-operated creative agency competing in the same Top 50 German owner-operated ranking. Comparable full-service B2B and B2C campaign work for German enterprise clients.
- Grabarz & Partner: Hamburg-based owner-operated creative agency, consistently ranked in the German Top 50. Direct competitor for integrated B2B creative and brand campaign work for enterprise clients.
Emerging players
- hej support: Munich-based B2B brand and marketing consultancy with strong focus on industrial and tech clients. Direct overlap with DIE CREW's B2B2B industrial Mittelstand segment, especially in channel and sales-enablement positioning.
Broad incumbents
- Serviceplan Group: Europe's largest independent, owner-managed agency group headquartered in Munich. Larger-scale competitor offering the same full-service creative, digital, and media capabilities to enterprise B2B clients across DACH and globally.
- DDB Germany: DDB's German operations (part of Omnicom/DDB Worldwide) compete with DIE CREW for the same German industrial and B2B mandates but at significantly larger scale, with global network leverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DIE CREW social profiles
Digital presenceDIE CREW financial estimates
Financial estimateRevenue estimate
Valuation estimate
DIE CREW leadership team
Management profileNumber of profiles
Profiles10 records
DIE CREW subsidiaries and ownership
Company hierarchySubsidiaries1 record
DIE CREW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DIE CREW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DIE CREW
What does DIE CREW do?
DIE CREW AG is a full-service advertising agency delivering strategic marketing, creative campaigns, and sales enablement for companies with complex multi-level distribution models (B2B2B, B2B2C, B2B2B2C). Its core methodology, "Creative Sales Campaigning," integrates strategy, branding, digital/social media, content production, film, AI-driven automation, and international campaign coordination through the Mission Hubs partner network.
Is DIE CREW a public or private company?
DIE CREW is a private company. It is classified as management employee owned and is currently operating.
When was DIE CREW founded?
DIE CREW was founded in 1983.
Where is DIE CREW based?
DIE CREW is headquartered in Stuttgart, Germany, in the Europe region.
How does DIE CREW make money?
Four revenue lines are on record. Creative Sales Campaigning Services are the primary driver. The others are content and Film Production, international Campaigning and KI, Tech & Automation Services.
Who are DIE CREW's main competitors?
Direct peers on record are Thjnk, kempertrautmann, Jung von Matt, Antoni, Kolle Rebbe, Scholz & Friends and Grabarz & Partner. hej support is listed as an emerging player. Broad incumbents are Serviceplan Group and DDB Germany.
Does DIE CREW have an API?
No public API is recorded for DIE CREW.
What industry is DIE CREW in?
DIE CREW's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 51211 and its SIC code is 7311.