CB Digital Company

What CB Digital Company does

CB Digital Company is an Italian marketing technology and digital communications services firm structured as a private limited company (Società a responsabilità limitata, or Srl), headquartered in Stradella (Pavia) with an operational office in Milan. The company was formalized around 2014 from the founders' earlier "Chiamarsi Bomber" community, a sports-satire Facebook page launched in December 2010 that has grown into one of Italy's most-followed sports communities, with over 1 million Facebook fans, nearly 1 million Instagram followers, and 100,000+ Twitter followers. CB Digital employs approximately 8 professionals and serves predominantly enterprise and brand clients, with a publicly disclosed roster that includes Coca-Cola, Nike, Adidas, Netflix, eBay, Sony, Heineken, DAZN, Birra Moretti, Amaro Lucano, Il Sole 24 Ore, Carlsberg, and Nissan. The company also targets individual professionals and small businesses seeking digital presence improvements.

The company delivers six core service lines: Social Media Marketing, Brand Strategy, SEO, Web & App Development, Data Analysis & AI, and Content Marketing. Its underlying capability set combines full-stack software development, UX/UI design, and AI-powered data analysis tools intended to produce strategic user-behavior insights and optimize digital campaign performance. The "Chiamarsi Bomber" property functions as both a content brand and a live demonstration of the firm's organic social media and community-building expertise, with extensions into sub-brands such as Bomber Legends, Lo Spogliatoio, Il Bomber in Spiaggia, Ultras, and Bomber esports.

CB Digital's revenue model is professional services / project-based, with no publicly disclosed pricing tiers or standardized retainer packages. Go-to-market is sales-led, direct B2B engagement with enterprises and brands, supplemented by case-study marketing (Chiamarsi Bomber, Bomber Legends, Bentornato Campionato with eBay). The company is privately held, founder-owned, and bootstrapped, with no disclosed institutional funding or external investors; the founder group retains full leadership, with G. Bertoli as Chairman, L. Plazzotta as CEO, R. Russo as Chief Media Officer, G. Brega as CFO, and L. Iovino as CTO.

Name

CB Digital Company

Legal name

CB Digital Company Srl

Website

https://cbdigital.it

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

CB Digital Company is an Italian digital marketing agency (CB Digital Company Srl) with 8 professionals serving enterprise clients including Coca-Cola, Nike, Netflix, and DAZN. It delivers social media marketing, SEO, brand strategy, web/app development, and AI-powered data analysis, anchored by its flagship "Chiamarsi Bomber" sports community of 2M+ followers.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Social media marketing
• Brand strategy
• SEO services
• Content marketing
• Web and app development

Headquarters

HQ city

Stradella

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Professional services including social media marketing strategy, SEO planning, web/app development, and content marketing for enterprises and professionals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CB Digital Company is a B2B marketing tech company that delivers customized digital marketing solutions to enterprises and professionals. Core services include Social Media Marketing, Brand Strategy, SEO, Web & App Development, Data Analysis (with AI), and Content Marketing, supported by an in-house technology team of full-stack developers, UX/UI experts, and software engineers. The company also owns and operates the 'Chiamarsi Bomber' sports parody community.

Product overview

CB Digital Company is a marketing tech company that functions as a service agency rather than a software product platform. The company offers a portfolio of six core digital marketing services: Social Media Marketing, Brand Strategy, SEO, Web & App Development, Data Analysis & AI, and Content Marketing. These services are delivered by a team of 8 professionals combining creative and technological expertise. The company also operates its own branded community property, 'Chiamarsi Bomber,' which serves as both an original content brand and a demonstration of their social media marketing capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Chiamarsi Bomber: A sports parody/satire community started in 2010, celebrating amateur football strikers. It has grown into one of Italy's most popular and longest-running sports social media communities with over 1 million fans on Facebook and Instagram combined.

Products and services

• Social Media Marketing Develops personalized social media marketing strategies to increase brand visibility and engagement on major social channels, offered to enterprises, brands, professionals, and small businesses.
• Brand Strategy Creates and develops brand identity to differentiate from competitors and effectively communicate values to target audiences.
• SEO Optimizes online presence to improve search engine rankings and increase organic visibility.
• Web & App Development Designs and develops responsive, high-performance, and scalable websites and applications using innovative technologies for superior user experiences.
• Data Analysis & AI Analyzes data using advanced tools and AI technologies to derive strategic insights on user behavior and optimize digital strategy performance.
• Content Marketing Creates valuable content for audiences designed to increase engagement and conversion across different digital channels.
• Chiamarsi Bomber Owned sports comedy community with over 1 million Facebook fans, nearly 1 million Instagram followers, and 100,000+ Twitter followers—one of the most popular and longest-running sports communities in Italy.

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• VML: Global creative and digital experience agency (formerly Wunderman Thompson) providing brand strategy, social, content, SEO and data-driven marketing. Overlaps with CB Digital's full-service offering but at vastly greater scale, serving similar global enterprise clients like Nike and Coca-Cola.
• Dentsu Creative: Dentsu's global creative and experience network delivering social, content, brand strategy and digital transformation services. Comparable service scope to CB Digital, particularly in EMEA, and competes for similar multinational brand engagements.
• Ogilvy: Global creative and advertising network with deep social media marketing, brand strategy and content capabilities. Competes for the same enterprise marketing budgets as CB Digital (e.g., Coca-Cola, Adidas) but operates at holding-company scale with full-service creative and media planning.
• Havas Creative Network: Global creative network with strong social, content, brand strategy and media capabilities competing for the same multinational enterprise marketing budgets. Comparable at the service-categories level but operates at holding-company scale rather than as a boutique Italian agency.

Direct peers

• Jakala: Italian-headquartered marketing-tech company providing data-driven, AI-enabled marketing and digital transformation services to enterprises. Direct comparable to CB Digital in geography, service mix (data/AI, digital strategy, content) and enterprise target segment.
• We Are Social: Global social media marketing agency delivering social strategy, content, and paid social campaigns to major brands across multiple markets. Direct competitor to CB Digital in the social media marketing service category with a similar B2B agency model and enterprise client focus.
• Alkemy: Italy-headquartered digital marketing and communication company offering social media, SEO, content, e-commerce and data-driven marketing services to enterprise clients. Most direct Italian-headquartered comparable to CB Digital on geography, services mix and enterprise client base.

Regional players

• Mosaico Group: Italian digital agency offering social media marketing, SEO, content, web development and digital strategy services primarily to Italian and Southern European brands. Comparable service portfolio and SMB/mid-market client mix to CB Digital with focus on the same regional market.
• Different Communication: Italian integrated communications and digital marketing agency with capabilities across social media, brand strategy, content, and influencer marketing. Directly comparable service mix to CB Digital with primary focus on the Italian market.
• SociableMkt: Italian digital marketing and social media agency delivering social strategy, content, SEO, and influencer campaigns to brands. Comparable as an SMB/mid-market focused Italian social and digital marketing service provider competing for similar clients in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cbdigitalcompany
• LinkedInlinkedin.com/company/cb-digital-company-srl
• Instagraminstagram.com/cbdigitalcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CB Digital Company