In Press

What In Press does

Grupo In Press is a Brazilian full-service communications holding company founded in 1988 by Kiki Moretti and headquartered in São Paulo. It operates as a portfolio of eight specialized sub-brands spanning public relations (InPress Porter Novelli, Brodeur), global marketing communications (FleishmanHillard), public affairs (Athos Public Affairs), branding (VBrand), digital experience (Critical Mass), buzz marketing (TBN - The Buzz Now), and specialized communications (Dialog). The holding serves over 200 corporate clients across Brazil with integrated communication, marketing, and reputation management solutions, positioning itself as a sector leader in the domestic market.

Since 2016, Grupo In Press has operated as a wholly-owned subsidiary of Omnicom Group (NYSE: OMC), integrated through the DAS Group division, which provides access to global PR methodologies, international best practices, and cross-border client coordination capabilities. The company maintains a four-city footprint — São Paulo (headquarters), Rio de Janeiro, Brasília, and Belo Horizonte — enabling coverage of Brazil's major corporate, media, and government-relations markets. Services are delivered through direct client engagements under a B2B horizontal segmentation model targeting corporate clients across industries.

The business model is professional services-based, monetized through retainers and project-based fees for PR, marketing, public affairs, digital, and branding engagements; pricing is not publicly disclosed. The firm is LGPD-compliant, with a dedicated Data Protection Officer and per-sub-brand privacy notices in place. Revenue, headcount trend data, and detailed customer rosters are not publicly disclosed, limiting financial visibility despite the holding's scale and Omnicom backing.

Name

In Press

Legal name

Grupo In Press

Website

https://grupoinpress.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo In Press is a Brazilian communications holding founded in 1988, operating eight specialized sub-brands across PR, marketing, public affairs, digital, and branding to serve over 200 corporate clients as a wholly-owned Omnicom Group subsidiary.

Ownership category

akta.pro rank

Product category

Public Relations and Integrated Communications Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Corporate & Financial Communications PR (MPAAADAA), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Public relations services
• Integrated communications
• Strategic marketing services
• Reputation management
• Brand and public affairs

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Marketing channels1 record

Core offering

Grupo In Press is a Brazilian communications holding company that delivers public relations, strategic communications, reputation management, public affairs, branding, digital experience, and buzz marketing services to corporate clients. It operates through a portfolio of specialized sub-brand agencies including InPress Porter Novelli, FleishmanHillard, Brodeur, Athos Public Affairs, VBrand, Critical Mass, TBN - The Buzz Now, and Dialog, serving more than 200 clients across Brazil since 1988.

Product overview

Grupo In Press is a communication holding company composed of multiple global public relations and specialized marketing and reputation service agencies. It operates as a unified portfolio of sub-brands rather than a single product platform. The group includes InPress Porter Novelli (PR and strategic communications), FleishmanHillard (global marketing), Brodeur (communications), Athos Public Affairs (government relations), Vbrand (branding), Critical Mass (digital experience), TBN - The Buzz Now (buzz marketing), and Dialog (specialized communications). Founded in 1988 and part of Grupo Omnicom, the holding serves over 200 clients across Brazil with integrated creative solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• InPress Porter Novelli Global public relations agency under Grupo In Press offering strategic communications and reputation management services for corporate clients in Brazil.
• FleishmanHillard Global communications agency within Grupo In Press specializing in public relations and marketing services as part of the Omnicom network.
• Brodeur Specialized communications agency under Grupo In Press offering public relations services for corporate clients.
• Athos Public Affairs Public affairs consultancy under Grupo In Press focused on government relations and policy communications.
• VBrand Branding and marketing services agency within the Grupo In Press portfolio.
• Critical Mass Digital experience agency within Grupo In Press specializing in web development, design, and digital marketing.
• TBN - The Buzz Now Communications agency within Grupo In Press focused on buzz marketing and word-of-mouth strategies.
• Dialog Specialized communication services agency within the Grupo In Press portfolio.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weber Shandwick: Global PR and communications agency within the IPG network with strong LATAM presence. Comparable as a multi-market PR firm offering corporate communications, public affairs, and integrated marketing.
• Edelman: World's largest independent PR firm with global operations including a major Brazilian office. Directly comparable as a multi-discipline communications agency serving corporate clients with PR, public affairs, and brand services.
• Ketchum: Global communications consultancy within the Omnicom network. Direct comparable as a global PR agency offering corporate communications, public affairs, and brand marketing services.
• Burson: Global communications agency formed by the merger of Burson-Marsteller and Hill & Knowlton, operating within WPP. Direct competitor in corporate and public affairs communications with global reach.

Broad incumbents

• WPP plc: World's largest advertising/communications holding company and direct competitor to Omnicom Group. Comparable as parent-level peer housing global PR and integrated marketing brands that compete with Omnicom's portfolio in Brazil.
• Interpublic Group: Global advertising holding company and parent of Weber Shandwick, McCann, and FCB. Comparable holding-level peer competing in the Brazilian integrated communications market through its global PR and creative brands.
• Publicis Groupe: Global advertising and communications holding company with significant Brazilian operations through Publicis Brasil and Leo Burnett. Comparable as a multi-brand holding competing with Grupo In Press for integrated communications budgets.
• Ogilvy PR Brazil: PR arm of Ogilvy (WPP) in Brazil. Comparable as an integrated communications offering combining advertising heritage with PR capabilities for major Brazilian corporate clients.

Regional players

• CDN Comunicação: Brazilian communications and public relations firm with strong corporate and public sector practice. Comparable regional peer competing for similar Brazilian enterprise and government communications mandates.
• FSB Comunicação: Large Brazilian-headquartered public relations and strategic communications firm. Closest direct Brazilian competitor offering corporate, public affairs, and marketing communications to large enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-in-press

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In Press