FSB Comunicações
FSB Comunicações is a privately held Brazilian integrated communications agency founded in 1980, delivering 360° reputation, crisis, digital, PR, and training services to 500+ enterprise clients across private and public sectors from four offices in Brazil.
- Company typePrivate
- Founded1980
- HeadquartersIpanema, Brazil
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What FSB Comunicações does
FSB Comunicações is a privately held Brazilian integrated communications agency founded in 1980 by Francisco Soares Brandão, operating under FSB Holding. The firm delivers five core service lines — reputation consulting and diagnostics, crisis management, digital services (social media, influencer marketing, content, social listening, paid media, LinkedIn management), public relations (press office, internal communications, events, strategic planning), and spokesperson/media training — packaged as a 360° communications offering. Underpinning the delivery is a proprietary stakeholder-mapping methodology that combines traditional PR expertise with data-driven intelligence and market analysis tools. The firm is staffed almost exclusively by veteran journalists (averaging 20+ years of experience at partner level) and operates from four offices in Brazil's principal capital cities: Rio de Janeiro (Centro and Ipanema), São Paulo (Itaim Bibi, regional HQ), and Brasília (Complexo Brasil 21, focused on government relations).
The business model is professional services: enterprise-grade consulting fees and retainers from a horizontal base of 500+ clients across energy, retail, finance, healthcare, technology, food and beverage, automotive, mining, telecommunications, and the public sector. Go-to-market is consultative enterprise field sales with specialized industry verticals and dedicated account teams; case-study evidence includes quantified campaigns for Gerdau (Rock in Rio), Danone (digital), Engie (podcast), Huawei (5G auction), BYD (press trip), and L'Oréal (Afroluxo). Pricing is quote-based and not publicly disclosed. The firm maintains a multilingual web presence (Portuguese, English, Spanish, Chinese) and positions itself as part of the most complete communication ecosystem in Latin America via its FSB Holding parent, though revenue, headcount, and ownership details are not publicly disclosed.
FSB Comunicações firmographics
Firmographics- Name
- FSB Comunicações
- Legal name
- FSB Comunicações
- Website
- https://fsb.com.br
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- FSB Comunicações is a privately held Brazilian integrated communications agency founded in 1980, delivering 360° reputation, crisis, digital, PR, and training services to 500+ enterprise clients across private and public sectors from four offices in Brazil.
- Ownership category
- akta.pro rank
FSB Comunicações industry classification
Industry- Product category
- Public Relations and Strategic Communications Services
- NAICS
- Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industries
- Public Affairs & Government Relations (MPAAADAE), Corporate & Financial Communications PR (MPAAADAA), Media Relations & Press Office Services (BPAFADAF)
Keywords
Where FSB Comunicações is headquartered
LocationHeadquarters
- HQ city
- Ipanema
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
FSB Comunicações business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Communication Services: Consulting fees and retainer-based revenue from reputation management, crisis management, public relations, digital services, and training engagements with enterprise clients
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
FSB Comunicações product offering
Product offeringCore offering
FSB Comunicações is a Brazilian strategic communications and public relations agency that delivers reputation consulting, crisis management, digital communications (social media, influencer marketing, paid media, LinkedIn management), press office and public relations, and media/message training for enterprise and public-sector clients. The firm combines traditional PR depth with digital speed under an integrated 360° approach and serves more than 500 clients across energy, retail, finance, healthcare, technology, manufacturing, and government sectors.
Product overview
FSB Comunicações is a strategic communications and public relations firm offering a unified portfolio of services focused on reputation management. The core offerings include: Reputation Consulting & Diagnostics (building communication ecosystems), Crisis Management (with detailed crisis manual development), Digital Services (social media, influencer marketing, digital content, social listening, paid media, LinkedIn management), Public Relations (press office, internal communications, events, strategic planning), and Training programs (media training and message training). The services are designed to work together as an integrated 360° communication approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Consultoria e Diagnóstico de Reputação (Reputation Consulting & Diagnostics) Creates and manages the entire Communication Ecosystem of a brand, developing integrated strategies to build cohesive narratives across all platforms.
- Gestão de Crise (Crisis Management)
Quantifiable outcome
- Gerdau Rock in Rio: 625 articles, R$ 41.2M earned media, 1.2B page views
- +3 more outcomes
Companies that use FSB Comunicações
Customer profileNamed customers22 records
Segments2 records
Ideal customer profiles2 records
FSB Comunicações technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
FSB Comunicações partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FSB HoldingflagshipFSB Comunicações is part of FSB Holding, described as the most complete communication ecosystem in Latin America. FSB Holding provides the parent structure and ecosystem context for FSB Comunicações' operations, enabling access to comprehensive communication services and infrastructure across the region.
Scale indicators8 records
Expansion highlights5 records
FSB Comunicações competitors and assessment
Company assessmentBroad incumbents
- Burson Cohn & Wolfe (BCW): Global communications agency with Latin America presence serving enterprise clients in corporate, technology, healthcare, and public affairs. Comparable integrated communications portfolio and multinational B2B client base.
- Edelman: World's largest PR firm with significant Brazil presence serving multinational and Brazilian enterprise clients. Comparable in integrated PR, digital, crisis management, and government relations offerings; broader global network but less entrenched in Brazil-specific public affairs.
- Hill+Knowlton: Global public relations firm with Latin America presence. Directly comparable in corporate communications, public affairs, crisis management, and digital services for enterprise clients across regulated industries.
- Weber Shandwick: Global PR and integrated marketing agency with São Paulo operations. Comparable across corporate reputation, public affairs, crisis, and digital services for enterprise clients including those in FSB's tech, consumer, and financial verticals.
- FleishmanHillard: Global integrated communications agency with Brazil operations serving enterprise B2B clients across sectors including technology, healthcare, and energy. Directly comparable in public affairs and corporate communications offerings; broader international footprint.
- Ketchum: Global communications consultancy with operations in Brazil serving corporate, technology, healthcare, and consumer clients. Comparable in integrated PR, digital, and analytics-driven communications offerings.
Direct peers
- InPress Porter Novelli: Brazilian-headquartered PR and integrated communications agency with comparable enterprise B2B positioning across corporate, financial, and government clients. Directly comparable in scale, service mix (PR + digital + crisis), and Brazilian enterprise client base.
- JeffreyGroup: LATAM-focused PR and communications consultancy with deep presence across Latin America. Comparable regional positioning, integrated service offering, and focus on multinational and Latin American enterprise clients in regulated sectors.
- LLORENTE & CUENCA: Spanish-headquartered LATAM-focused communications consultancy with strong operations across Spanish-speaking Americas. Comparable in integrated corporate communications, public affairs, and digital services for enterprise clients in regulated industries.
Regional players
- RPMA Comunicação: Brazilian PR agency with comparable enterprise B2B positioning serving corporate and public sector clients. Less scale than FSB but overlapping service mix in reputation management, public affairs, and digital communications within Brazil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FSB Comunicações social profiles
Digital presenceFSB Comunicações financial estimates
Financial estimateRevenue estimate
Valuation estimate
FSB Comunicações leadership team
Management profileNumber of profiles
Profiles11 records
FSB Comunicações funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FSB Comunicações M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FSB Comunicações
What does FSB Comunicações do?
FSB Comunicações is a Brazilian strategic communications and public relations agency that delivers reputation consulting, crisis management, digital communications (social media, influencer marketing, paid media, LinkedIn management), press office and public relations, and media/message training for enterprise and public-sector clients. The firm combines traditional PR depth with digital speed under an integrated 360° approach and serves more than 500 clients across energy, retail, finance, healthcare, technology, manufacturing, and government sectors.
Is FSB Comunicações a public or private company?
FSB Comunicações is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FSB Comunicações founded?
FSB Comunicações was founded in 1980. It employs 501 to 1,000 people.
Where is FSB Comunicações based?
FSB Comunicações is headquartered in Ipanema, Brazil, in the Latin America region.
How does FSB Comunicações make money?
One revenue line is on record: professional Communication Services.
Who are FSB Comunicações's main competitors?
Broad incumbents on record are Burson Cohn & Wolfe (BCW), Edelman, Hill+Knowlton, Weber Shandwick, FleishmanHillard and Ketchum. Direct peers are InPress Porter Novelli, JeffreyGroup and LLORENTE & CUENCA. RPMA Comunicação is listed as a regional player.
Does FSB Comunicações have an API?
No public API is recorded for FSB Comunicações.
What industry is FSB Comunicações in?
FSB Comunicações's product category is Public Relations and Strategic Communications Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of MPAAADAE, Public Affairs & Government Relations. Its NAICS code is 54182 and its SIC code is 7311.