Unity Homes
- Company typePrivate
- Founded2015
- HeadquartersKiambu, Kenya
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Unity Homes firmographics
Firmographics- Name
- Unity Homes
- Legal name
- Unity Homes
- Website
- https://unityhomes.co.ke
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Unity Homes is headquartered
LocationHeadquarters
- HQ city
- Kiambu
- HQ country
- Kenya
- HQ region
- Africa
Offices2 records
Markets served
Unity Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Sales: One-time sale of residential properties (apartments and townhouses) at various price points from KSh 6.1M to KSh 36.9M+; revenue recognized upon completion and handover
- Rental Income: Some completed units available for rent (Unity West, Unity Gardens Eldoret); generating recurring rental income from tenants
- Referral Rewards Processing: Referral program pays KSh 100,000-450,000 per successful purchase; 5% withholding tax deducted at source; earns small processing fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unity One - 1 Bedroom Apartments from KSh 6,100,000 |
| Unit Pricing | Pay-as-you-go | Unity Parkside - 2 & 3 Bedroom Apartments from KSh 10,800,000 |
| Unit Pricing | Pay-as-you-go | Silver Hill - 3 & 4 Bedroom Townhouses from KSh 36,900,000 |
| Other | Pay-as-you-go | Referral Rewards |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Unity Homes product offering
Product offeringCore offering
Unity Homes develops and sells residential properties including apartments and townhouses within master-planned communities in Kenya, primarily at Tatu City in Kiambu County and in Eldoret. The company offers 1 to 4-bedroom modern homes with integrated amenities (swimming pools, gyms, parks), flexible payment options including KMRC-backed mortgages at 9% fixed rate, and rental tenant placement services for investors. The portfolio comprises multiple distinct residential developments ranging from KSh 6.1 million for a 1-bedroom apartment to KSh 36.9 million and above for 4-bedroom townhouses.
Product overview
Unity Homes is a residential property developer specializing in mass-producing investment-grade affordable housing in Kenya. The product portfolio consists of multiple residential development projects located in Tatu City (Kiambu County) and Eldoret: Unity One (1-bedroom apartments), Unity Parkside (2 & 3-bedroom apartments), Silver Hill (3 & 4-bedroom townhouses), and completed projects Unity East, Unity West, and Unity Gardens (all sold out). The developments offer various payment options including cash purchase, installment plans, and KMRC-backed mortgages, targeting both local buyers and diaspora investors.
Differentiator
Problem solved
Functional benefit
Products and services
- Unity One One-bedroom apartments in Tatu City adjacent to a 160-acre wildlife sanctuary, featuring 600 residences with 45 SQM units, modern finishes, solar water heating, and high-security doors. Supports KMRC home loans, 24-month payment plans, and a tenant placement service delivering 98% rental occupancy. Targeted at first-time homebuyers and diaspora investors.
- Unity Parkside Two and three-bedroom apartments adjoining a 160-acre wildlife sanctuary in Tatu City. Features 338 residences with 85-116 SQM units, European-grade built-in gas hob and oven, larger master bedrooms, extensive green spaces between blocks, outdoor swimming pool, and modern gym. Targeted at families and investors seeking upgraded living.
- Silver Hill Three and four-bedroom London-style townhouses within Tatu City spanning 218-231 SQM. Features 94 residences with Georgian-style facades, large windows, tree-lined streets, private gardens, built-in Bosch appliances, private clubhouse, swimming pool, and fitness centre. Designed for retirees, empty nesters, and premium investors.
- Unity East Two and three-bedroom apartments in Tatu City featuring cool balconies with glass railing, floor-to-ceiling sliding doors, and panoramic park views. EDGE-certified for sustainable design; project is sold out.
- Unity West Modern two-bedroom apartments on 7 acres in Tatu City, completed Q1 2022, with access to swimming pool, kids play area, gym, and 11-acre park. Project is sold out with limited units available for rent.
- Unity Gardens Three-bedroom apartments and bungalows in Kapsaret, Eldoret. Sold-out project of 239 complete homes with master en-suite bedrooms, modern kitchens, granite worktops, solar water heating, and private landscaped gardens.
- Rental Tenant Management Service Property management service for Unity Homes investors that finds tenants within 4-6 weeks and achieves a 98% rental occupancy rate. Targeted at local and diaspora investors who own Unity Homes units and want professional tenant placement and management.
Quantifiable outcome
- 98% rental occupancy rate at Unity One
- +3 more outcomes
Companies that use Unity Homes
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Unity Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Unity Homes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Edge BuildingscoreEdge (Excellence in Design for Greater Efficiencies) certification for sustainable building. Unity East residential development achieved Edge certification for energy-efficient design and construction.
- Tatu CitycoreMaster-planned mixed-use development municipality where Unity Homes is building approximately 3,000 residential units on 34 acres. Tatu City provides infrastructure including roads, power, water, waste management, 24-hour security, schools, parks, and medical facilities.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Unity Homes competitors and assessment
Company assessmentDirect peers
- Superior Homes Kenya: Kenyan developer of gated, amenity-rich residential communities (e.g., Greenpark) targeting families and investors — directly comparable in product, market, and business model to Unity Homes.
- Mi Vida Homes: Nairobi-based developer of modern, mid-market apartments with flexible payment and mortgage options, competing for the same affordable-quality buyer segment as Unity Homes.
- Karibu Homes: Kenyan affordable-housing developer building homes for first-time buyers with financing partnerships, closely mirroring Unity's affordable, investment-grade positioning.
Broad incumbents
- Centum Real Estate: Large Kenyan real estate arm of Centum Investment developing master-planned residential and mixed-use projects; overlaps with Unity but operates at greater scale across multiple developments.
- Cytonn Real Estate: Kenyan real estate developer and investment manager building residential projects for local and diaspora investors, overlapping with Unity's investor-focused sales model.
Emerging players
- Acorn Holdings: Kenyan developer specializing in purpose-built accommodation with a rental/management model; overlaps with Unity's residential development and rental-management services in the same market.
Regional players
- Username Investment: Kenyan property company focused on serviced land plots and value-add homes for local and diaspora buyers, competing for similar investor demand but with a land-centric model.
- Fanaka Real Estate: Kenyan property developer selling plots and homes primarily in the Nairobi metropolitan area, serving comparable local homebuyer and investor segments.
Others
- Rendeavour (Tatu City): Master developer of Tatu City where Unity's projects are located; an ecosystem partner and infrastructure provider rather than a direct residential-sales competitor.
- HassConsult: Leading Kenyan real estate agency and property market data provider; adjacent player supporting sales/marketing rather than developing homes itself.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Unity Homes social profiles
Digital presenceUnity Homes compliance and trust
Trust signalCompliance4 records
Unity Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unity Homes leadership team
Management profileNumber of profiles
Profiles14 records
Unity Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unity Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unity Homes
What does Unity Homes do?
Unity Homes develops and sells residential properties including apartments and townhouses within master-planned communities in Kenya, primarily at Tatu City in Kiambu County and in Eldoret. The company offers 1 to 4-bedroom modern homes with integrated amenities (swimming pools, gyms, parks), flexible payment options including KMRC-backed mortgages at 9% fixed rate, and rental tenant placement services for investors. The portfolio comprises multiple distinct residential developments ranging from KSh 6.1 million for a 1-bedroom apartment to KSh 36.9 million and above for 4-bedroom townhouses.
Is Unity Homes a public or private company?
Unity Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unity Homes founded?
Unity Homes was founded in 2015. It employs 51 to 100 people.
Where is Unity Homes based?
Unity Homes is headquartered in Kiambu, Kenya, in the Africa region.
How does Unity Homes make money?
Three revenue lines are on record. Property Sales are the primary driver. The others are rental Income and referral Rewards Processing.
Who are Unity Homes's main competitors?
Direct peers on record are Superior Homes Kenya, Mi Vida Homes and Karibu Homes. Broad incumbents are Centum Real Estate and Cytonn Real Estate. Acorn Holdings is listed as an emerging player. Regional players are Username Investment and Fanaka Real Estate. Others are Rendeavour (Tatu City) and HassConsult.
Does Unity Homes have an API?
No public API is recorded for Unity Homes.