CoppaFeel

What CoppaFeel does

CoppaFeel! is a UK-registered breast cancer awareness charity founded in 2009 by Kris Hallenga and her twin sister Maren after Kris was diagnosed with incurable (stage 4) breast cancer at age 23, following repeated GP dismissals due to her age. The organization exists to educate people under NHS breast screening age (primarily 18–40) on how to check their chests and recognize the signs and symptoms of breast cancer, addressing a structural gap in early detection messaging for younger demographics. It is structured as a company limited by guarantee with charitable status in England and Wales (charity number 1132366) and Scotland (SC045970), operating from a single registered office in London (Bermondsey Street) with 11–50 employees and a wholly-owned trading subsidiary (CoppaFeel! Trading Ltd).

The charity's product portfolio is hybrid, combining digital tools with human-led education. Core digital products include The Self-Checkout, an interactive web application guiding users through a three-step chest checking process with personalized content based on declared demographics (age, ethnic group, region) and monthly reminder sign-up via SMS (Firetext) or email (Campaign Monitor); and Boob Bot, a Facebook Messenger chatbot hosted by third-party processor Spectrm Publishing UG. Human-led programs include Boobettes (volunteer speakers aged 18–35 with lived breast cancer experience delivering talks to schools, workplaces and community groups) and Uni Boob Teams (student-led campus awareness initiatives across UK universities). The organization also produces CPD-accredited e-learning modules hosted on the NHS Learning Hub, free printed healthcare materials distributed to NHS GP practices and clinics, translated checking leaflets in 8 languages, and culturally tailored resources co-developed with partners including Tommy’s, OUTpatients, Black Women Rising, and others to serve underserved communities.

The business model is donation-funded with multiple revenue streams: individual giving (one-off and recurring), corporate partnerships (notably a 30-year Asda Tickled Pink relationship cumulatively raising £100 million, alongside Dr Martens, Square One Resources and others), merchandise sales through a Shopify-powered storefront, event fundraising (CoppaTrek treks, sporting challenges, gaming/streaming events), and licensing/royalty arrangements (e.g., 12.5% of select Scribbler card sales). All educational resources, healthcare materials, webinars and e-learning modules are provided free of charge; the organization does not monetize its core awareness mission directly. Marketing relies on organic social (TikTok, Instagram, Facebook), a 259-article blog, email newsletters, earned media around the founder story and screening-age advocacy, and an extensive volunteer-led grassroots network. The charity holds PIF TICK accreditation for health information quality, is a Living Wage Employer and Disability Confident employer, and is registered with the Fundraising Regulator.

Name

CoppaFeel

Legal name

CoppaFeel!

Website

https://coppafeel.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

CoppaFeel! is a UK-registered breast cancer awareness charity that educates people under NHS screening age (primarily 18–40) on chest checking and breast cancer signs via digital tools (Self-Checkout, Boob Bot), CPD-accredited training for healthcare professionals, volunteer speaker programs (Boobettes, Uni Boob Teams), and free translated healthcare materials distributed through NHS settings.

Ownership category

akta.pro rank

Product category

Charitable Health Awareness and Education Services

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Health Promotion & Public Health Education (Community Workshops) (EDAAAFAG)

akta.pro secondary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

Keywords

• Breast cancer awareness
• Charity education services
• Volunteer speaker programme
• Health information resources
• Self-check digital tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Direct donations from individuals, including one-time and regular giving programs. The organization encourages supporters to sign up for regular donations to support ongoing operations.
2. Corporate Partnerships: Partnerships with companies including Asda Tickled Pink (30-year partnership raising £100 million), Dr Martens, Square One Resources, and others. Includes employee fundraising, payroll giving, and cause marketing.
3. Merchandise Sales: Online shop selling CoppaFeel! branded merchandise including clothing and accessories. Products available through Shopify-powered storefront.
4. Event Fundraising: Organized events including CoppaTrek hiking challenges, sporting events (running, marathons), treks, and gaming/streaming events where participants fundraise.
5. Licensing/Royalty Arrangements: Partnership with Scribbler cards where 12.5% of sale price of select Valentine's Day cards is donated. Similar arrangements with other retail partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels10 records

Core offering

CoppaFeel! is the UK's only youth-focused breast cancer awareness charity, providing free education, resources, and tools that help people under NHS screening age (under 40) learn how to check their chests and recognize the signs and symptoms of breast cancer. Its offerings span digital self-check tools (The Self-Checkout web app, Boob Bot chatbot, monthly text/email reminders), free printed healthcare and school materials, CPD-accredited training for healthcare professionals, and peer-education programs (Boobettes volunteer speakers, Uni Boob Teams), alongside corporate partnerships, event fundraising, and merchandise sales.

Product overview

CoppaFeel! is the UK's only youth-focused breast cancer awareness charity, founded in 2009 by Kris Hallenga and her twin sister Maren after Kris was diagnosed with incurable breast cancer at age 23. The organization's product portfolio centers on digital tools and educational resources designed to encourage young people to regularly check their chests. The primary digital products are The Self-Checkout (an interactive web app guiding users through chest checking with personalized advice) and the Boob Bot (a Facebook Messenger chatbot providing breast cancer awareness information). These are supported by volunteer-led education programmes including Boobettes (volunteer speakers delivering presentations at schools and workplaces) and Uni Boob Team (student-led campus awareness initiatives). Additional offerings include CPD-accredited e-learning and webinars for healthcare professionals, free printed materials (leaflets, posters, shower resources, checking cards), translated resources in 8 languages, specialized resources for underserved communities (Black women, trans/non-binary people, people with learning disabilities, Ultra-Orthodox Jewish community), and monthly reminder services via text and email. The organization focuses on young people under screening age (under 40) who are not eligible for NHS breast screening.

Differentiator

Problem solved

Functional benefit

Brands

• The Self-Checkout: Online checking tool that guides users through chest checking in 3 steps: look, feel and notice.
• Boobettes
• Uni Boob Team
• CoppaTrek

Products and services

• The Self-Checkout Interactive web application that guides users through the process of checking their chest in three steps (look, feel, notice), offering personalized advice based on user demographics and enabling monthly reminder sign-ups. Targeted at young people under NHS breast screening age across the UK.
• Boob Bot Facebook Messenger chatbot that provides personalized breast cancer awareness information, enabling users to interact conversationally about breast awareness. Hosted via third-party Spectrm Publishing UG.
• CPD-Accredited E-Learning Module Online training module hosted on the NHS Learning Hub for healthcare professionals. Covers breast awareness, signs of cancer, health inequities and referral guidance and is worth 1 hour of CPD on completion.
• Healthcare Professional Webinars Free, CPD-accredited webinars delivered to healthcare professionals on early diagnosis, signs of breast cancer, breast awareness versus self-examination, and CoppaFeel! resources.
• Healthcare Materials Pack Free printed bundle of breast awareness materials (leaflets, stickers, badges, checking cards, posters) ordered by healthcare professionals to share with patients.
• Translated Checking Leaflets Breast cancer awareness checking leaflets available in eight languages (English, Arabic, Bengali, Polish, Punjabi, Romanian, Urdu, Welsh), addressing health equity for non-English speakers.
• Monthly Text/Email Reminders Free reminder service sending monthly text or email notifications to encourage users to check their chests, with the option to unsubscribe via COPSTOP to 82228 or the unsubscribe link.
• CoppaFeel! Branded Merchandise Shop Shop at shop.coppafeel.org selling CoppaFeel! branded clothing and accessories, processed via Shopify, with proceeds supporting the charity.

Quantifiable outcome

• Stage 1 breast cancer survival rate is 98.2% vs 26.6% at Stage 4, demonstrating impact of early detection
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor, core and flagship.

• ScribblerminorGTM or Marketing Partner · 1 January 2023Card retailer partnership where 12.5% of sale price of select Valentine’s Day cards donated. Cards available in-store and online at scribbler.com.
• Square One ResourcescoreGTM or Marketing Partner · 1 January 2022Corporate charity partnership for 2022. Raised £9,019 through Tough Mudder, triathlon, dress down Fridays, bake sales, payroll giving, headshave, hair bleaching, waxing, and BCAM breakfast event with live tattoo.
• Asda Tickled PinkflagshipGTM or Marketing Partner · 1 January 1996Long-term flagship partnership spanning 30 years. Asda staff wear pink, host bucket collections, and customers support through purchases. Partnership has raised £100 million for CoppaFeel! over three decades.
• Tommy’scoreStrategic or Co-development PartnerCollaboration to develop a pregnancy booklet raising awareness about breast cancer during and after pregnancy. Targeted at pregnant women who are more likely to be diagnosed at later stages.
• OUTpatientscoreStrategic or Co-development PartnerLGBTQIA+ cancer charity collaborated to develop Chest Check 101 resources for trans and non-binary patients. Addresses research showing trans people have poorer health outcomes and higher late-stage diagnosis rates.
• Black Women RisingcoreStrategic or Co-development PartnerPartnership to create The Chest Checklist video addressing lack of representation and educating Black women on breast awareness. Video also available in British Sign Language.
• Ansar Projects / Thera GroupminorStrategic or Co-development PartnerPartnership with learning disability charity to create easy-read ‘Know Your Body’ cancer resources. Combined experience to address health inequities faced by patients with learning disabilities.
• OrchidminorStrategic or Co-development PartnerCancer charity collaborated to create easy-read resources for people with learning disabilities, combining expertise to address information gaps.
• Dr MartenscoreGTM or Marketing PartnerCorporate partnership including Boobette volunteer talk at headquarters. Staff wore pink for breast cancer awareness including CFO in neon pink beanie hat.
• North East London Cancer Alliance (NELCA)minorStrategic or Co-development PartnerCollaboration to develop culturally sensitive breast cancer awareness resource for Ultra-Orthodox Jewish community, designed by female Ultra-Orthodox designer with community input.
• NHS Learning HubcoreTechnology or IntegrationPlatform hosting CoppaFeel!’s CPD-accredited e-learning module on breast awareness for healthcare professionals. Module worth 1 hour of CPD.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Breast Cancer Now: The UK's largest dedicated breast cancer charity, combining research funding with support services and awareness campaigns. Highly comparable as a UK breast-cancer-focused nonprofit with overlapping donor, volunteer, and corporate-partnership audiences.
• Prevent Breast Cancer: UK charity focused on the prediction, prevention, and early detection of breast cancer. Directly comparable as a UK breast-cancer awareness and early-detection charity operating in a similar niche to CoppaFeel!.
• Teenage Cancer Trust: UK charity supporting young people (13-24) with cancer through education, specialist hospital units, and awareness. Closely comparable audience overlap with CoppaFeel!'s under-40 youth mission and similar NHS-aligned programmes.
• Pink Ribbon Foundation: UK grant-making charity funding breast cancer projects and awareness. Comparable as a UK breast-cancer nonprofit competing for the same corporate-partnership and individual-donor funding.
• Look Good Feel Better: UK cancer-support charity providing wellbeing services to people undergoing cancer treatment. Comparable as a UK cancer-related nonprofit with a similar NHS/healthcare-setting distribution model and corporate-partnership funding base.
• Bowel Cancer UK: UK charity focused on bowel cancer awareness, early diagnosis, and patient support. Comparable as a UK cancer-awareness charity competing for the same donor, corporate-partner, and NHS-engagement audiences as CoppaFeel!.

Broad incumbents

• Macmillan Cancer Support: One of the UK's largest cancer charities providing practical, financial, and emotional support. Comparable as a UK cancer-awareness and patient-support nonprofit with similar fundraising mechanisms (events, donations, corporate partners) and NHS-facing programmes.
• Cancer Research UK: The UK's leading cancer-research charity with broad awareness and policy work. Comparable as a UK cancer-focused nonprofit that competes for corporate partnerships, volunteer hours, and public donations in the same donor pool as CoppaFeel!.

Emerging players

• Trekstock: UK charity supporting young adults in their 20s and 30s affected by cancer. Comparable as a smaller, youth-focused cancer charity with a community-and-events-led model and overlapping Boob Team-style volunteer activities.

Regional players

• Susan G. Komen: The largest US-based breast cancer nonprofit, focused on awareness, research funding, and patient support. Comparable as a breast-cancer-focused awareness charity but primarily serves North America rather than competing directly in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CoppaFeelYT
• Facebookfacebook.com/coppafeel.org
• Instagraminstagram.com/coppafeel
• TikToktiktok.com/@coppafeel
• Xx.com/CoppaFeelPeople

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoppaFeel