Beautiful Brows and Lashes
Beautiful Brows and Lashes is a UK-based professional beauty brand manufacturing proprietary lash lift, brow lamination, tint, and growth serum products for beauty salons, technicians, and end consumers via e-commerce, wholesale distribution, training, and OEM channels.
- Company typePrivate
- Founded2012
- HeadquartersLiverpool, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Beautiful Brows and Lashes does
Beautiful Brows and Lashes, operating as Global Beauty Products Limited, is a UK-headquartered (Liverpool) professional beauty brand founded in 2012 that manufactures and supplies lash and brow products to beauty salons, freelance technicians, and end consumers. Its portfolio spans six sub-brands: K-BOMB (a cysteamine-based Korean lash lift system with copper tripeptide complex and flavonoids), Lash Bomb (TGA-based lash lifting), Brow Bomb (brow lamination), Hybrid Stain (henna-free cream and liquid brow tints in 8–9 shades), Toxx (aftercare serum), and BB Training (online and in-person professional education). The catalogue covers approximately 200 SKUs across core treatment kits, individual step products, hybrid stains, growth serums, tints, accessories (shields, eye pads, brushes), and makeup. Product technology emphasises gentler chemistry alternatives to legacy thioglycolate and prostaglandin systems, supported by clinical claims including 96% improvement in lashes after 4 weeks for the Lash Boost Growth Serum and 8–10 week treatment duration for K-BOMB lash lifts.
The company operates a B2B2C model combining direct e-commerce (beautifulbrowsandlashes.com for the UK and beautifulbrowsandlashes.us for the United States), a stockist and distributor network accessed via a store locator, and a private-label OEM division. Pricing is unit-based with bulk discount tiers (e.g., Lash Bomb Pack at £47.85 per pack across 1, 5, and 10 pack tiers) and free UK delivery above £75, generating per-treatment unit economics of approximately £3–6 of product cost against retail treatment prices of £60–100. Training is a strategic and monetised layer — Korean Lash Lift Masterclass priced at £200 in Liverpool with an online portal at beautifulbrowsandlashesuk.education — that drives both professional services revenue and product adoption among certified technicians.
Customer concentration is on professional beauty operators (salons, brow bars, lash studios, freelance artists) as the primary B2B channel, with end consumers purchasing serums, stains, and aftercare as a secondary segment. Marketing relies on a social-first mix (Instagram ~80k followers, plus Facebook, X, TikTok, LinkedIn), email newsletters, content (blog and e-book), and in-person events; a mobile app on iOS and Android extends consumer touchpoints. Ownership is private and founder-managed with no disclosed institutional funding, parent company, acquisitions, or divestitures. Geographic reach is concentrated in the UK and US with ships to numerous markets globally under localised currency options.
Beautiful Brows and Lashes firmographics
Firmographics- Name
- Beautiful Brows and Lashes
- Legal name
- Global Beauty Products Limited
- Website
- https://beautifulbrowsandlashes.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beautiful Brows and Lashes is a UK-based professional beauty brand manufacturing proprietary lash lift, brow lamination, tint, and growth serum products for beauty salons, technicians, and end consumers via e-commerce, wholesale distribution, training, and OEM channels.
- Ownership category
- akta.pro rank
Beautiful Brows and Lashes industry classification
Industry- Product category
- Professional Beauty Products
- NAICS
- Toilet Preparation Manufacturing (325620), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon) (HSALAIAK)
- akta.pro secondary industries
- Eyebrow Lamination & Brow Lift Services (HSALAIAE), Eyelash Lift / Lash Perm Services (HSALAIAI), Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC), Brow & Facial Hair Tools (Tweezers, Razors, Trimmers) (CRABAKAD)
Keywords
Where Beautiful Brows and Lashes is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Beautiful Brows and Lashes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce (B2C): Online sales of professional lash and brow products through own e-commerce storefront (beautifulbrowsandlashes.com). Customers include beauty professionals and consumers. Products sold include treatment kits, individual step products, tools, accessories, makeup, and hygiene items. Free delivery on orders over £75.
- Wholesale & Stockist Distribution (B2B): Wholesale pricing for bulk orders (e.g., PACK OF 5 and PACK OF 10 variants). BB stockists network via store locator. Professional salon kits and bundled products for beauty salons and technicians.
- Professional Training & Masterclasses: Online and in-person training courses for beauty professionals. Korean Lash Lift Masterclass in Liverpool at £200. Training covers technique mastery, troubleshooting, and product usage to drive product adoption alongside skill development.
- OEM / Private Label: OEM division operated through Global Beauty Products Limited (globalbeautyproductsltd.com) for white-label or private-label manufacturing of beauty products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lash Bomb Pack (Step 1, 2 & 3) - professional lash lift treatment kit |
| Unit Pricing | Pay-as-you-go | K-BOMB products - Korean lash lift system |
| Unit Pricing | Pay-as-you-go | Hybrid Cream Brow Stain |
| Unit Pricing | Pay-as-you-go | Growth serums |
| Unit Pricing | Pay-as-you-go | Brow & Lash treatment kits |
| One time/ perpetual license | Pay-as-you-go | Professional training - Korean Lash Lift Masterclass |
| Unit Pricing | Pay-as-you-go | Shields and tools |
| Unit Pricing | Pay-as-you-go | Tinting products |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Beautiful Brows and Lashes product offering
Product offeringCore offering
Beautiful Brows and Lashes manufactures and supplies professional lash lift, brow lamination, brow tinting, and lash and brow growth products to beauty salons, freelance technicians, and end consumers. Core systems include the K-BOMB cysteamine-based Korean lash lift range, the traditional TGA-based Lash Bomb and Brow Bomb systems, hybrid henna-free brow stains, and prostaglandin-free growth serums, sold via owned e-commerce storefronts, a stockist and distributor network, and professional training courses, with an OEM/private-label arm operated through Global Beauty Products Limited.
Product overview
Beautiful Brows and Lashes is a UK-based professional beauty products company offering a comprehensive B2B portfolio for lash and brow treatments. The core product lines include the K-BOMB cysteamine-based Korean lash lift system (with Step 1 Lifting Cream, Step 2 Neutralising Lotion, Step 3 Moisturising Serum, Lifting Powder, and Lifting Balm), the traditional TGA-based Lash Bomb lash lift system, and the Brow Bomb brow lamination system. Complementary product categories include Hybrid Stain products (Cream and Liquid brow stains in 8-9 shades delivering 3D skin effect for up to 10 days and hair colour for up to 7 weeks), growth serums (Lash Boost and Brow Boost with biopeptides and Fuji mulberry root extract), traditional Eyelash and Eyebrow Tints, professional makeup (EXTREME Mascara, brow powders, palettes), and accessories (shields, eye pads, brushes, tools). Products are sold as individual items, professional kits, and bundled solutions. The company also offers online and in-person training courses for beauty professionals.
Differentiator
Problem solved
Functional benefit
Brands
- K-BOMB: Korean lash lift product line featuring cysteamine-based lifting cream, neutralising lotion, and moisturising serum with copper peptide complex
- Lash Bomb
- Brow Bomb
- Hybrid Stain
- Toxx
- BB Training
Products and services
- K-BOMB Korean Lash Lift System Professional Korean lash lift system featuring cysteamine-based lifting cream with Copper Peptide Complex and flavonoids (quercetin, fisetin). Enables the glueless technique and delivers 8–10 week results with damage-free technology. Sold to beauty salons and technicians; cysteamine is a gentler derivative of cysteine, an amino acid found naturally in hair.
- Lash Bomb Pack (Step 1, 2 & 3) Professional traditional lash lift kit with a three-step TGA-based (thioglycolate) formula. Step 1 Lifting Cream restructures disulphide bonds, Step 2 Neutralising Cream sets the curl, and Step 3 Moisturising Serum nourishes and seals the cuticle. Available in 1-pack, 5-pack, and 10-pack bulk sizes for professional salons and freelance lash technicians.
- Brow Bomb Lamination Kit Professional brow lamination kit using a TGA-based formula for restructuring and fixing unruly eyebrows. Includes lifting cream, neutralising cream, and moisturising serum delivering 6–8 week results. Sold to brow bars, beauty salons, and freelance brow artists.
- Hybrid Cream Brow Stain Henna-free hybrid brow stain in cream format available in 8 shades (Blonde, Ash Blonde, Light Brown, Chestnut Brown, Medium Brown, Dark Brown, Black, Blue/Black). Delivers a 3D effect on skin for up to 10 days and colour on hair for up to 7 weeks. Infused with hyaluronic acid for hydration and suitable for immediate post-lamination use. For professional brow artists and end consumers.
- Hybrid Liquid Brow Stain High-concentration liquid hybrid brow stain with 9 mixable shades for maximum pigment and bold brows. Creates a 3D effect on skin for up to 10 days and colour on hair for up to 7 weeks. Designed for use immediately after brow lamination. For professional brow artists and end consumers.
- Lash Boost Growth Serum Prostaglandin-free lash growth serum with biopeptides, Fuji mulberry root extract, and flavonoids. Clinically tested with 96% of participants seeing improvement in 4 weeks. 8ml bottle, 100% money-back guarantee after 12 weeks if unsatisfied. For professional lash technicians and end consumers seeking longer, fuller lashes without the risks of prostaglandin analogues.
- Brow Boost Growth Serum Prostaglandin-free brow growth serum with biopeptides, Fuji mulberry root extract, and flavonoids. Same active formulation as Lash Boost but specifically formulated for brow application. Available in single, 5-pack, and 10-pack sizes. For brow artists and end consumers.
- Eyelash and Eyebrow Tint Professional vegan lash and brow tint available in 5 shades (Deep Black, Blue Black, Brown, Mid Brown, Natural). 20ml format with controlled salon application. For professional beauty salons and lash and brow technicians.
- BB Extreme Mascara Professional volume mascara with a precision brush for intense volume and length. Long-wear coating formula resistant to transfer while remaining gentle on lashes. For professional makeup artists and end consumers.
- BB Online & In-Person Training (Korean Lash Lift Masterclass) Online training via beautifulbrowsandlashesuk.education and an in-person Korean Lash Lift Masterclass in Liverpool at £200 per attendee. Training covers Korean lash lift technique mastery, troubleshooting, and product usage, driving both skill development and K-BOMB product adoption among beauty professionals.
- OEM / White-Label Manufacturing (Global Beauty Products Limited) Private-label and white-label beauty product manufacturing service operated through Global Beauty Products Limited (globalbeautyproductsltd.com). Enables other beauty brands to source BB-developed formulations and products under their own branding. Targeted at enterprise beauty brand customers.
Quantifiable outcome
- 96% of participants saw improvement in lashes after 4 weeks using Lash Boost Growth Serum
- +3 more outcomes
Companies that use Beautiful Brows and Lashes
Customer profileSegments2 records
Ideal customer profiles3 records
Beautiful Brows and Lashes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Beautiful Brows and Lashes partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Beautiful Brows and Lashes competitors and assessment
Company assessmentDirect peers
- London Lash (LondonLashPro): UK-based professional eyelash brand selling lash extensions, lash lifts, aftercare and tools direct to professionals and consumers, with strong training programmes. Highly comparable in product range, channel mix (e-commerce + training) and target customer.
- Nouveau Lashes: UK professional lash brand offering lash lifts, lash extension systems, and training courses. Overlaps directly with Beautiful Brows on lash lift formulations, professional kits and accredited training.
- Lash Perfect: UK professional eyelash specialist selling lash extensions, lifts, tinting and training. Direct competitor in the same professional beauty channel with comparable B2B/B2C hybrid model.
- InLei: Italian professional lash lift and brow lamination brand sold globally to salons and technicians. Comparable on professional lash lift kits, brow lamination systems and training-led go-to-market.
- The Brow Code: Australian brow lamination and tinting brand selling professional kits, henna-free tints and aftercare to brow specialists. Closely comparable on brow lamination systems and henna-free hybrid stain technology.
- Thuya Professional: Spanish professional lash and brow brand offering lash lifts, brow lamination, tints and perms. Comparable product mix and professional beauty distribution model.
Broad incumbents
- RefectoCil: Established global brand for eyelash and eyebrow tints widely used by professionals and consumers. Overlaps with Beautiful Brows' Eyelash and Eyebrow Tint and Hybrid Stain lines but operates across a much broader personal-care portfolio.
- Belmacil: Long-established Canadian professional lash and brow tint brand with global salon distribution. Competes directly in the tint segment that underpins Beautiful Brows' Hybrid Stain range.
- Ardell: Mass-market US beauty brand best known for false eyelashes and brow products, sold through drugstores and salons. Adjacent rather than direct — overlaps on lash and brow tools/false lashes but at a much lower price point.
- Eylure: UK-established mass-market lash and brow brand with wide retail distribution. Adjacent peer — overlaps on false lashes, brow tints and at-home lash/brow products but targets a broader consumer rather than professional audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Beautiful Brows and Lashes social profiles
Digital presenceBeautiful Brows and Lashes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beautiful Brows and Lashes leadership team
Management profileNumber of profiles
Beautiful Brows and Lashes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beautiful Brows and Lashes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beautiful Brows and Lashes
What does Beautiful Brows and Lashes do?
Beautiful Brows and Lashes manufactures and supplies professional lash lift, brow lamination, brow tinting, and lash and brow growth products to beauty salons, freelance technicians, and end consumers. Core systems include the K-BOMB cysteamine-based Korean lash lift range, the traditional TGA-based Lash Bomb and Brow Bomb systems, hybrid henna-free brow stains, and prostaglandin-free growth serums, sold via owned e-commerce storefronts, a stockist and distributor network, and professional training courses, with an OEM/private-label arm operated through Global Beauty Products Limited.
Is Beautiful Brows and Lashes a public or private company?
Beautiful Brows and Lashes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beautiful Brows and Lashes founded?
Beautiful Brows and Lashes was founded in 2012. It employs 11 to 50 people.
Where is Beautiful Brows and Lashes based?
Beautiful Brows and Lashes is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Beautiful Brows and Lashes make money?
Four revenue lines are on record. Direct E-commerce (B2C) is the primary driver. The others are wholesale & Stockist Distribution (B2B), professional Training & Masterclasses and OEM / Private Label.
Who are Beautiful Brows and Lashes's main competitors?
Direct peers on record are London Lash (LondonLashPro), Nouveau Lashes, Lash Perfect, InLei, The Brow Code and Thuya Professional. Broad incumbents are RefectoCil, Belmacil, Ardell and Eylure.
Does Beautiful Brows and Lashes have an API?
No public API is recorded for Beautiful Brows and Lashes.
What industry is Beautiful Brows and Lashes in?
Beautiful Brows and Lashes's product category is Professional Beauty Products. Its primary akta.pro industry code is HSALAIAK, Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon), with a secondary code of HSALAIAE, Eyebrow Lamination & Brow Lift Services. Its NAICS code is 325620 and its SIC code is 2844.