Centennial Property Group
Centennial Property Group is an Australian private property investment manager and developer founded in 2011, managing approximately $2.7 billion across mid-space industrial, logistics, commercial, retail and boutique residential assets. It serves wholesale investors, SMSFs and institutional partners via closed-end, JV, and open-ended fund structures.
- Company typePrivate
- Founded2011
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Centennial Property Group does
Centennial Property Group is an Australian private property investment manager and developer founded in 2011 and headquartered in Sydney. The firm specialises in mid-space industrial and logistics, commercial, retail, and boutique residential real estate across Australia's eastern seaboard (NSW, QLD, VIC, SA) with approximately $2.7 billion in assets under management across more than 150 assets. Its operating model is centred on identifying and regenerating mispriced or under-utilised mid-space industrial and logistics assets (typically 1,000-10,000 sqm) in land-constrained metropolitan locations through its trademarked Centennial Regen+® strategy, combined with selective expansion into commercial and retail property via joint ventures.
The company generates revenue from four primary streams: recurring management fees on assets under management across closed-end and open-ended funds; performance fees and carried interest tied to targeted IRRs of 13-20%+ on realised investments; transaction-based acquisition and disposition fees; and development management, leasing, and asset management fees across a ~$900m national development pipeline. Distribution is direct to wholesale investors, high net worth individuals, SMSFs, family offices, and institutional capital partners via dedicated investor relations, an Automic-powered investor portal, on-the-ground state teams, and capital-raising campaigns under its AFSL (436802). Tenant relationships are managed through a dedicated tenant portal and direct property management.
Recent strategic activity has emphasised institutional-grade JV partnerships — Enhanced Value Partnership (EVP) with Brookfield ($730m, 2023), partnership with Parkstone Funds Management (2024) to enter retail, MaxCap Group joint ventures, and a Phoenix Property Investors JV (2025) — alongside the 2025 launch of the firm's first open-ended fund (CENMIF), the 2025 transition to a single-CEO structure under Paul Ford with co-founder Jonathan Wolf as Executive Chair, and senior hires including CFO Matt Knox (ex-Frasers Property) and Head of Development Allison Basford (ex-Space Urban) to execute a multi-sector growth strategy.
Centennial Property Group firmographics
Firmographics- Name
- Centennial Property Group
- Legal name
- Centennial Property Group Pty Ltd
- Website
- https://centennial.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Centennial Property Group is an Australian private property investment manager and developer founded in 2011, managing approximately $2.7 billion across mid-space industrial, logistics, commercial, retail and boutique residential assets. It serves wholesale investors, SMSFs and institutional partners via closed-end, JV, and open-ended fund structures.
- Ownership category
- akta.pro rank
Centennial Property Group industry classification
Industry- Product category
- Commercial Real Estate Investment Management
- NAICS
- Nonresidential Property Managers (531312)
- SIC
- Investors, Nec (6799), Real Estate Dealers (For Their Own Account) (6532), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)
Keywords
Where Centennial Property Group is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Centennial Property Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Fund Management Fees: Management fees charged on assets under management across various closed-end funds, open-ended funds, and institutional mandates. Revenue based on percentage of AUM.
- Performance Fees / Carry: Carried interest on investment returns above preferred return thresholds. Targets IRR of 13-20%+ on realized investments.
- Acquisition and Disposition Fees: Transaction-based fees on property acquisitions and divestments across the fund portfolio.
- Development Management: Fees from managing development pipeline projects including industrial estates, retail centres, and commercial assets with ~$900m national development pipeline.
- Asset Management and Leasing: Ongoing property management and leasing services for tenant customers across industrial, retail, and commercial portfolios.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Closed-end property funds for wholesale investors |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Centennial Property Group product offering
Product offeringCore offering
Centennial Property Group is an independent Australian property investment manager and developer that acquires, develops, and actively manages industrial, commercial, retail, and boutique residential assets. The company manages approximately $2.7 billion in assets under management through unlisted property funds, closed-end syndicates, and open-ended vehicles targeting wholesale and institutional investors. It also operates an asset management and leasing business for tenants across its portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Centennial Regen+: Repositioning strategy for replacing or repurposing facilities within established industrial precincts into mid-size institutional-grade assets.
- Home+
- MetroLink Estate
- MetroLink Estate
Products and services
- Centennial Metro Industrial & Logistics Fund (CENMIF) Open-ended wholesale property fund providing investors access to mid-space industrial and logistics assets across metropolitan Australian markets, with regular income distributions and capital growth potential.
- Enhanced Value Partnership (EVP) Fund Closed-end joint venture fund with Brookfield acquiring mid-space industrial and logistics assets across Australia's eastern seaboard for institutional and wholesale investors.
- Home+ Enhanced Value Fund Single-asset closed-end fund providing wholesale investors exposure to a large format retail centre, offering regular distributions and targeted IRR.
- Kurnell Industrial Park Trust Closed-end fund acquiring an industrial land subdivision site at Kurnell, NSW, targeting high IRR through industrial land redevelopment.
- Portside Wharf Trust Closed-end single-asset fund acquiring a waterfront retail precinct anchored by Dendy Cinemas, Subway and IGA in Brisbane.
- Village on Summer Unit Trust Closed-end single-asset fund acquiring a neighbourhood retail centre anchored by Supa IGA and Dan Murphy's in Orange, NSW.
- Cleveland Industrial Park Trust
Quantifiable outcome
- ~20% weighted average IRR on realized investments across core, core+, value-add and development strategies
- +4 more outcomes
Companies that use Centennial Property Group
Customer profileNamed customers27 records
Segments4 records
Ideal customer profiles4 records
Centennial Property Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Centennial Property Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Parkstone Funds ManagementcoreRetail joint venture partner with equity interest and board representation for Centennial. Partnership acquired Hinkler Central Shopping Centre ($107m), Village on Summer Street Orange ($37.4m), with plans to grow retail portfolio to $1bn. Parkstone brings specialist retail management expertise.
- AutomicsupportingInvestor portal platform provider for unitholder access to statements, distributions, and account management.
- Commercial CafésupportingTenant portal platform for property management, maintenance requests, and tenant communications.
- Security Registrars and AdministratorssupportingThird-party service providers for unit register maintenance, investor communications, and regulatory compliance.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Centennial Property Group competitors and assessment
Company assessmentDirect peers
- Dexus: ASX-listed Australian real estate investment manager and REIT with industrial, office, and logistics exposure. Direct comparable: similar mid-space industrial strategy, integrated funds management and asset management, and on-the-ground regional teams across Australia's eastern seaboard.
- Centuria Capital Group: ASX-listed specialist property funds manager with industrial, healthcare, and real estate finance verticals. Direct comparable: comparable AUM scale and product structure, including closed-end unlisted funds targeting wholesale investors, plus active asset management of mid-market industrial assets.
- Cromwell Property Group: ASX-listed diversified property investment manager and REIT with Australian and European assets. Direct comparable: similar mix of office, industrial, and retail assets; both operate active asset management programs with institutional and wholesale capital pools.
- Growthpoint Properties Australia: ASX-listed industrial and office property trust. Direct comparable: similar industrial asset focus, mid-size tenant roster, and Australian metro concentration; differs in being a listed REIT rather than a private fund manager.
- Charter Hall Group: ASX-listed property investment and funds manager with significant industrial, retail, and commercial exposure across Australia. Direct comparable: both operate multi-strategy property fund platforms targeting wholesale and institutional capital with similar asset class mix and active asset management.
Broad incumbents
- Goodman Group: ASX-listed global industrial and logistics property platform with major Australian footprint. Broader incumbent: while much larger, Goodman shares the institutional-grade industrial/logistics investment thesis and operates partnerships with similar institutional capital sources in Australia.
- ESR Group: APAC-focused logistics and industrial real estate platform with substantial Australian operations. Broader incumbent: comparable industrial/logistics fund management model, but operates at significantly larger scale and includes development-led logistics parks.
- Frasers Property Industrial: APAC industrial property platform and former employer of Centennial's new CFO Matt Knox. Broader incumbent: operates $15bn+ industrial platform with similar strategy; comparable as a talent pedigree reference and a larger competitor in the same asset class and geography.
Regional players
- HomeCo Daily Needs REIT: ASX-listed large-format and neighbourhood retail property trust with major Australian portfolio. Comparable: Centennial acquired HomeCo's North Lakes centre for $52m, indicating overlap in large format retail tenant relationships; differs in being listed and retail-only.
Emerging players
- MaxCap Group: Australian commercial real estate debt and equity fund manager. Comparable as a JV partner on multiple Centennial industrial acquisitions (Murarrie, Kurnell, Willawong); operates in adjacent capital provision role in the same Australian industrial mid-space market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Centennial Property Group social profiles
Digital presenceCentennial Property Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centennial Property Group leadership team
Management profileNumber of profiles
Profiles10 records
Centennial Property Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Centennial Property Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centennial Property Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centennial Property Group
What does Centennial Property Group do?
Centennial Property Group is an independent Australian property investment manager and developer that acquires, develops, and actively manages industrial, commercial, retail, and boutique residential assets. The company manages approximately $2.7 billion in assets under management through unlisted property funds, closed-end syndicates, and open-ended vehicles targeting wholesale and institutional investors. It also operates an asset management and leasing business for tenants across its portfolio.
Is Centennial Property Group a public or private company?
Centennial Property Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Centennial Property Group founded?
Centennial Property Group was founded in 2011. It employs 11 to 50 people.
Where is Centennial Property Group based?
Centennial Property Group is headquartered in Sydney, Australia, in the Oceania region.
How does Centennial Property Group make money?
Five revenue lines are on record. Fund Management Fees are the primary driver. The others are performance Fees / Carry, acquisition and Disposition Fees, development Management and asset Management and Leasing.
Who are Centennial Property Group's main competitors?
Direct peers on record are Dexus, Centuria Capital Group, Cromwell Property Group, Growthpoint Properties Australia and Charter Hall Group. Broad incumbents are Goodman Group, ESR Group and Frasers Property Industrial. HomeCo Daily Needs REIT is listed as a regional player. MaxCap Group is listed as an emerging player.
Does Centennial Property Group have an API?
No public API is recorded for Centennial Property Group.
What industry is Centennial Property Group in?
Centennial Property Group's product category is Commercial Real Estate Investment Management. Its primary akta.pro industry code is BPAJAMAL, Real Estate Development Asset Management (Project/Construction-to-Stabilization). Its NAICS code is 531312 and its SIC code is 6799.