HomeCo Internet Property

What HomeCo Internet Property does

Home.co.uk, operated by HomeCo Internet Property Ltd, is a UK property portal that has operated continuously since 1995 from Suffolk, providing consumer-facing property search alongside agent-facing listing services. The platform indexes 662,229 live properties and serves 14,822 estate agents, 13,016 letting agents, and approximately 2.4 million monthly consumer visitors. Primary customer segments are UK home buyers and renters seeking listings, valuations, and historical market data, and estate and letting agents using the platform to publish listings and capture leads; secondary segments include home sellers, landlords, and 7,815 RICS-regulated surveying firms. Institutional data consumers include Barclays Bank, NHS, RICS, the University of Cambridge, and the London School of Economics.

The platform is built on 30+ years of historical UK property data and accepts agent feeds in XML, JSON, and BLM formats. Its technology stack centres on HomeAI — a structured-data layer that injects 30 years of verified property intelligence into JSON-LD schema markup to make listings machine-readable by external AI systems. Supporting components include the Agent Graph (verifiable agent performance tracking), HomeAuth Score (90+ threshold AI-readiness rating), the Inigo consumer-facing AI assistant, the Home Management digital home vault app, cinematic virtual tours, and HM Land Registry boundary integration on listing pages.

Home.co.uk operates a freemium revenue model with three streams. Core property listings are permanently free for agents, structurally undercutting Rightmove (typically £1,000+/month) and Zoopla (£400+/month), both of which mandate 12-month contracts. Paid revenue is generated through per-listing premium upgrades (video showcases, cinematic tours, virtual staging, featured placement), referral fees from integrated moving services (mortgages, conveyancing, surveys, removals, insurance, broadband, energy), and the Founder 250 subscription programme providing featured outcodes and AI tools to a capped cohort. Pricing is not publicly disclosed. In October 2025, HomeCo Internet Property Ltd was acquired by Homemove, a UK proptech platform, integrating the portal into a broader connected-journey services ecosystem.

Name

HomeCo Internet Property

Legal name

HomeCo Internet Property Ltd

Website

https://home.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Home.co.uk, operated by HomeCo Internet Property Ltd, runs a UK property portal serving 27,838+ estate and letting agents and property consumers with 662,000+ live listings enriched by 30+ years of historical market data under a freemium listing model with AI-powered insights.

Ownership category

akta.pro rank

Product category

Property Portal

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Web Search Portals and All Other Information Services (51929)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• UK property listings
• Property search portal
• Real estate marketplace
• Home valuation tools
• Estate agent directory

Headquarters

HQ city

Suffolk

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Premium Listing Upgrades: Optional paid upgrades for agents including video-led showcases, cinematic tours, virtual staging, featured placement in search results, and wider media distribution across Homemove network. Pay-per-listing model for premium features.
2. Moving Services Referrals: Revenue from referring users to moving services including mortgages, conveyancing, surveys, removals, energy, broadband, and home insurance. Monetisation through referral fees from service providers.
3. Founder 250 Programme: Limited founding agent programme with permanent badges, double media slots, priority case studies, early access to features, and exclusive territory claiming. Optional paid tier for AI tools and featured outcodes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Home.co.uk is a UK property search portal aggregating 662,000+ live for-sale and rental listings from more than 27,800 estate and letting agents, enriched with 30+ years of historical market data, HM Land Registry sold-price records, and AI-powered insights. It also offers free agent listings with optional premium upgrades, agent and surveyor directories, instant property valuations, and an integrated marketplace for adjacent moving services such as mortgages, conveyancing, removals, broadband, energy, and home insurance.

Product overview

Home.co.uk is a UK property portal operated by HomeCo Internet Property as part of the Homemove group. The platform functions as a unified property marketplace offering core listing search (662,000+ properties for sale and rent), 30+ years of historical property market data (house prices, sold prices, market rents), agent directories (estate agents and letting agents), a surveyor directory (7,815 RICS-regulated firms), and instant property valuation tools. The platform differentiates through HomeAI—a proprietary AI intelligence layer that injects verified property data into listings for AI system visibility—and Inigo, an AI-powered chatbot assistant. Additional products include Home Management (digital home document vault), the Founder 250 agent programme (AI-powered agent toolkit with 25+ tools), and free property listing services. The platform also connects users to adjacent moving services including mortgage advisory, conveyancing, removals, home insurance, broadband, and energy comparison—serving estate agents, letting agents, property buyers, sellers, landlords, and tenants across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• HomeAI: AI-powered property listing optimization service that transforms listings into AI-verified, data-rich answers for better visibility on AI platforms like ChatGPT, Claude, and Gemini.
• Home Management
• Inigo

Products and services

• Home.co.uk Property Portal Core UK property search portal aggregating 662,000+ live property listings for sale and rent, enriched with 30+ years of historical market data, AI-powered insights, and virtual tours for consumers and agents.
• Property Listings Search Comprehensive property search for homes for sale, homes to rent, and new-build properties, with advanced filtering by price, bedrooms, property type, and location.
• House Prices UK house price data and market intelligence service providing average asking prices, price trends, sold price records from HM Land Registry (data from 1995), and market snapshots by property type.
• Sold Properties Database Historical sold-property database sourced from HM Land Registry showing actual sale prices for properties in England and Wales, with records available from January 1995.
• Market Rents UK rental price data service providing current asking rents, rental price trends, and market statistics by location, property type, and number of bedrooms.
• Surveyor Directory Directory of 7,815 RICS-regulated surveying firms enabling users to find chartered surveyors for property inspections, surveys, and valuations across the UK.
• Instant Property Valuation Free instant online property valuation tool providing indicative property value estimates based on HM Land Registry sold prices and live market listings around a user's postcode.
• Estate Agent Directory Directory of UK estate agents enabling users to search, compare, and contact estate agents by location, with fee comparison, verified sold track records, and average time-on-market metrics.
• Letting Agent Directory Directory of UK letting agents enabling users to search and compare local letting agents by location, with proposed letting fees, recent let history, and average time-to-let metrics.
• Inigo AI Assistant AI-powered property assistant chatbot that provides instant answers to property questions and personalised property recommendations for users throughout their property search journey.
• HomeAI AI-powered property intelligence platform that injects 30 years of verified Home.co.uk property data — including price history, area statistics, and agent performance metrics — into listings in formats readable by ChatGPT, Claude, Gemini, and Perplexity.
• AI Visibility Checker Tool for agents to monitor and track how AI platforms such as ChatGPT, Claude, Gemini, and Perplexity recommend their services and listings, with visibility rankings and improvement recommendations.
• Home Management Digital home management application providing property document storage (digital vault), smart maintenance reminders, utility tracking with savings recommendations, and maintenance history logging for homeowners.
• Founder 250 Agent Programme Founding-agent programme offering the first 250 agents early access to Home.co.uk tools, including permanent Founder badge, exclusive featured outcodes, free Inigo Pro, AI valuations, AI visibility tracking, and an AI-powered agent toolkit.
• Free Property Listings for Agents Core listing product allowing estate and letting agents to list properties on Home.co.uk permanently free of charge, with data-enriched listings enhanced with historical price data and market insights.
• Mortgage Advisory Services Mortgage advice and quote comparison service connecting users with FCA-regulated, whole-of-market brokers for first-time buyers, remortgaging, buy-to-let, adverse credit, and self-employed mortgage products.
• Conveyancing Services Conveyancing quote comparison service connecting users with CQS-accredited solicitors and licensed conveyancers for property transaction legal work, including property searches, contract review, and Land Registry registration.
• Removal Services Removal company comparison and quote service connecting users with BAR-approved moving companies for full house removals, part load removals, international removals, and storage services.
• Home Insurance Comparison Home insurance comparison service providing quotes for buildings insurance, contents insurance, and combined cover policies from leading UK insurers.
• Broadband Comparison Broadband deal comparison service enabling users to compare and switch broadband packages from major UK providers including BT, Sky, Virgin Media, TalkTalk, and Plusnet.
• Energy Comparison Gas and electricity comparison service helping users switch energy suppliers, compare fixed rate, variable, green energy, and Economy 7 tariffs to find cheaper deals.

Quantifiable outcome

• AI users spend 2x longer on pages than traditional search users, with 56-61% engagement rates
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature8 records

Partnerships

One partnership is on record.

• HomemovecoreStrategic or Co-development Partner · 4 November 2025Homemove acquired Home.co.uk in October 2025 to combine trusted market insight with continuous product innovation and business model aligned with value delivery. Home.co.uk retains its trusted name and data heritage while benefiting from Homemove's development focus on premium listing experiences and connected journey tools.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Purplebricks: Former UK online estate agent hybrid that disrupted traditional high-street agents before its collapse and restructure. Comparable as a UK proptech that challenged incumbent agent models with technology-first pricing, providing lessons on execution risks in this market.
• OpenRent: Online letting agent platform offering a low-cost alternative to traditional letting agents. Comparable as a UK proptech that disrupts traditional agent economics with a tech-first approach, though focused on lettings services rather than portal listings.

Regional players

• Idealista: Leading property portal in Spain, Portugal, and Italy with similar portal-based listing model. Comparable as a regional property portal with historical data and agent directories, serving Southern European markets rather than UK.

Direct peers

• Primelocation: Upmarket UK property portal owned by Zoopla, focused on higher-value properties. Comparable in residential property search but occupies a premium segment of the same market Home.co.uk serves.
• Zoopla: Second-largest UK property portal charging £400+/mo for agents, owned by Silver Lake/Cox Enterprises. Directly comparable in residential property search, valuations, and agent directories; Home.co.uk's free-forever model is positioned explicitly against Zoopla's paid structure.
• Rightmove: UK's largest property portal with dominant market share and ~£1,000+/mo agent listing fees. Directly comparable in core product (residential property search) and target audience (UK buyers, renters, sellers, agents) but with vastly larger scale and a paid-contract model that Home.co.uk explicitly disrupts.
• OnTheMarket: UK property portal with an agent-backed model offering limited listing periods. Comparable in target market (UK residential buyers/renters) and core offering (property search) but uses a different commercial model than either Home.co.uk's free model or Rightmove's premium model.

Broad incumbents

• Realtor.com: Major US property portal operated by News Corp with MLS integration. Comparable as a national property search portal with comprehensive listings and agent directories, though serving the US market rather than UK.
• Zillow: Largest US property portal with comprehensive listings, Zestimate valuations, and integrated services. Comparable as a leading national property portal with extensive historical data and a similar full-journey monetization strategy, though operating in the US rather than UK.

Others

• Homemove: UK proptech platform that acquired Home.co.uk in October 2025, offering integrated moving services (mortgages, conveyancing, removals, insurance). Comparable as the parent company and integrated moving-services partner; complementary rather than competitive, monetizing the same transaction funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/estatewise-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeCo Internet Property