What AIVICK does

AIVICK is a Kyoto-based food-tech company founded in 2005 by Tomoko Yatsuda that combines additive-free food manufacturing with ICT to deliver personalized nutrition solutions to Japanese families, individuals, and corporate welfare programs. The company operates a portfolio of consumer brands — Chef no Muten Tsukuriski (refrigerated subscription meal delivery for families with 100+ rotating menu items), #100 Meal and #100 Sweets (100kcal-unit controlled nutrition and guilt-free desserts), FIT FOOD HOME (additive-free frozen meals), aiprette (gut-health personal diet program), and mognowa (health-management corporate meal service) — alongside a B2B corporate welfare benefits program and an SI (system integration) business built on the OutSystems low-code platform.

The underlying technology stack centers on a patented high-density nutritional design methodology (each 100kcal unit engineered for maximum nutrient density), a proprietary additive-free ingredient database with full specification and origin traceability, and a personalized nutrition AI recommendation agent that ingests health data including blood tests, gut microbiome analysis, and body composition measurements. Manufacturing is vertically integrated through AIVICK's own Toyama factory (operational since 2016) and 8 partner factories across frozen, refrigerated, and ambient temperature bands, with direct nationwide delivery logistics.

The business model is primarily recurring subscription revenue (weekly/bi-weekly delivery cycles) sold through owned e-commerce storefronts (100kcal.shop, store.tavenal.com, lp.store.tavenal.com) and the Rakuten marketplace, supplemented by B2B corporate welfare plans (free coupon, partial subsidy, and custom tiers), one-time e-commerce purchases, and project-based system integration services. As of March 2026 the company serves over 88,000 subscribers, has raised cumulative funding exceeding 15 billion yen including a March 2020 round from DEFTA Partners and a February 2024 round of approximately $7.27M, holds 7 granted patents, and operates from Kyoto headquarters, Tokyo regional office, and the Toyama production facility.

Name

AIVICK

Legal name

株式会社AIVICK

Website

https://aivick.co.jp

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

AIVICK is a Kyoto-based food-tech company offering additive-free subscription meal delivery, AI-driven personalized nutrition, and corporate welfare meal benefits to Japanese families and individuals, supported by in-house manufacturing and a low-code SI business.

Ownership category

akta.pro rank

Product category

Meal Kit and Food Delivery Services

NAICS

Perishable Prepared Food Manufacturing (311991)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Meal kits & subscription meal components manufacturing (AFAKAHAD)

akta.pro secondary industries

Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), Frozen Side Dishes (Vegetables, Potatoes, Grains) (CRADADAI)

Keywords

• Additive-free meal delivery
• Food tech solutions
• Meal subscription services
• Corporate wellness benefits
• Personalized nutrition

Headquarters

HQ city

Kyoto

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Meal Delivery (Chef no Muten Tsukuriski / FIT FOOD HOME): Recurring weekly/bi-weekly subscription delivery of refrigerated additive-free side dishes and complete meals. Customers receive weekly rotating menus of 100+ main and side dish options. Revenue is recurring and subscription-based, the dominant revenue stream. Additional revenue from single-item add-on purchases ('ついデリ').
2. #100 Sweets & #100 Meal (Self-Management Food Delivery): Frozen meal delivery service under the #100 brand — high-density nutritional foods sold in 100kcal units. Delivered via subscription with flexible frequency (weekly, bi-weekly, tri-weekly). Additional single SKU sets (5-piece packs) sold as add-on nutrition boosters.
3. E-commerce / One-time Product Sales: One-time purchases of specific products through own e-commerce sites and the Rakuten marketplace store. Examples include the 'ラッコはねるとき手をつなぐ' retort curry and gluten-free rice flour bread. These complement the subscription model.
4. Corporate Welfare Benefits Plans: B2B subscription-style plans where companies provide employees with coupon codes or partial subsidies for AIVICK meal delivery services. Three plan tiers: free coupon-issuing plan (company pays nothing), partial-subsidy plan, and custom plan. Revenue comes from the company or employee paying for deliveries using the benefit.
5. SI / System Integration Services: B2B IT services including OutSystems-based low-code development, custom application development (Java, PHP, C#, Python), UI/UX design, and systems integration. Revenue is project-based or retainer-based, supporting both external clients and AIVICK's own food service platforms.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

AIVICK designs, manufactures, and delivers additive-free, nutritionist- and chef-supervised meal products directly to consumers via subscription home delivery in Japan. Its core offerings are refrigerated and frozen meal subscriptions (シェフの無添つくりおき, FIT FOOD HOME, #100ミール, #100スイーツ) engineered around 100kcal high-density nutrition units, complemented by a corporate employee welfare benefit program and a separate B2B System Integration (SI) software development business using OutSystems low-code technology.

Product overview

AIVICK operates a dual-platform food and technology portfolio. The Food Solution business encompasses family-oriented services (Chef no Muten Tsukurioki refrigerated meal subscription; FIT FOOD HOME frozen meal brand), individual-oriented services (#100 meal and #100 sweets — calorie-controlled high-density nutrition products with single-item 5-piece supplement sets), and a corporate employee benefit program. The Individual Optimal Food AI Agent business provides AI-driven personalized nutrition recommendations based on health data and gut microbiome analysis. The SI (System Integration) business delivers enterprise software solutions using OutSystems low-code tools and Java/PHP/Python development. The company holds 7 patents including a recommendation engine, and conducts ongoing health data research with universities and hospitals. All food products adhere to additive-free standards with minimal permitted additives (nigari for tofu, calcium hydroxide for konjac).

Differentiator

Problem solved

Functional benefit

Brands

• シェフの無添つくりおき: 化学調味料・保存料了一切使用しない無添加のお惣菜を冷蔵でお届けするサブスクリプションサービス。一流シェフ与管理栄養師が監修。
• #100（シャープ100）
• #100ミール
• FIT FOOD HOME
• aiprette（アイプレット）
• mognowa（もぐのわ）

Quantifiable outcome

• Over 88,000 subscribers to the main meal delivery service (as of March 2026)
• +4 more outcomes

Named customers5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ishii Food (石井食品)coreStrategic or Co-development Partner · 9 June 2026Co-development partnership for additive-free meatball products to be offered in AIVICK's 'シェフの無添つくりおき' service starting September 2026. Ishii Food contributes its specialized additive-free manufacturing expertise; AIVICK provides distribution to 88,000+ subscriber households. Includes a 'children's taste panel' for product development and a factory tour for subscribers.
• Codmon (コドモン) — せんせいプライムcoreChannel Partner/ Reseller/ Distributor · 22 April 2026Codmon operates the 'せんせいプライム' employee benefit platform serving teachers and childcare workers at facilities across Japan. Through this partnership, AIVICK's 'シェフの無添つくりおき' service is offered as a benefit to educators, with Codmon handling platform distribution and AIVICK handling fulfillment. Codmon also runs the 'CoDmon' childcare ICT service, and this partnership connects AIVICK with over thousands of teachers.
• Kikkoman (キッコーマン)minorStrategic or Co-development Partner · 7 July 2025Joint summer event partnership where AIVICK and Kikkoman hosted a亲子 soy sauce factory tour (August 2025). Aimed at educating families about the ingredients used in AIVICK's additive-free meals and providing a summer learning experience for children (夏の発見).
• Tn (株式会社Tn)minorStrategic or Co-development Partner · 2 May 2025Co-organized the '無添加ごはん審査会' (Additive-Free Food Review) event in Kyoto, where children aged 4 to elementary school served as taste testers for new menu items. Tn operates the Ohana learning classroom Grow! facility where the event was hosted.
• Sakanomichi (坂ノ途中)minorStrategic or Co-development Partner · 21 March 2025Kyoto-based vegetable subscription service (京都の野菜宅配サービス) that supplies vegetables for AIVICK's '蒸しベジ' (steamed vegetables) product, launched March 2025. Supports AIVICK's food loss reduction mission by providing consistent, quality produce for processing.
• GLIN Impact CapitalcoreStrategic or Co-development Partner · 1 January 2025Impact investment firm that collaborated with AIVICK to develop the company's Theory of Change (TOC), helping structure and articulate AIVICK's social impact logic model. GLIN participates as an observer in AIVICK's internal strategy discussions and provides impact measurement frameworks.
• Glico Channel Create (グリコチャネルクリエイト)minorChannel Partner/ Reseller/ Distributor · 7 March 2024AIVICK partnered with the Office Glico (オフィスグリコ) vending/office snacking service to offer 100kcal calorie-calculated meal options to Office Grico corporate customers in the Kawasaki area. AIVICK's 'mognowa +' service is positioned as a healthy complement to office snacking culture.

Scale indicators10 records

Recent moves15 records

Expansion highlights5 records

Broad incumbents

• Maruha Nichiro (マルハニチロ): Large Japanese packaged and prepared-food conglomerate with national cold-chain infrastructure. Adjacent comparable to AIVICK on frozen/refrigerated prepared-meal manufacturing scale, multi-temperature logistics, and nationwide distribution.
• GreenBeans (グリンビーンズ) / Daito Trust corporate meal services: Larger corporate meal and food service operators in Japan with broader portfolios spanning corporate cafeterias, food delivery, and welfare benefits. Comparable to AIVICK's corporate welfare/福利厚生 motion and bento manufacturing side.
• Nichirei Foods (ニチレイフーズ): Major Japanese frozen food manufacturer with broad retail and foodservice channels. AIVICK shares cold-chain manufacturing capability and frozen-meal category exposure, though Nichirei operates at vastly larger scale and through retail rather than DTC.

Direct peers

• Oisix ra Daichi: Japan's largest subscription meal-kit and food delivery company, offering Oisix, Daichi, and Radish Bocho brands. Directly competes with AIVICK's Chef no Muten Tsukuriski and FIT FOOD HOME on refrigerated family meal delivery, with similar positioning around quality, safety, and time-saving.
• Mitsuboshi Farm (三ツ星ファーム): Subscription frozen meal service from T's Holdings positioned on chef-curated, nutritionally balanced meals. Comparable to AIVICK's FIT FOOD HOME and #100 Meal in product, channel (DTC subscription), and target segment.
• Shokubun (ショクブン / 食宅便): Long-established Japanese frozen meal delivery service offering menu-controlled, nutritionist-designed meals. Overlaps with AIVICK's FIT FOOD HOME and Chef no Muten Tsukuriski on refrigerated/frozen family meal subscriptions, particularly for seniors and dietary-restricted households.
• Wellness Dining (ウェルネスダイニング): Japanese frozen meal delivery brand specializing in diet-restricted menus (low-salt, calorie-controlled, allergen-aware). Comparable to AIVICK's #100 Meal and additive-free positioning for health-conscious and diet-restricted consumers.
• Nosh (ナッシュ): Leading Japanese frozen meal subscription service focused on calorie- and nutrition-controlled meals. Most direct comparable to AIVICK's #100 Meal and FIT FOOD HOME frozen offerings, with similar target customer (health-conscious, time-poor consumers) and overlapping frozen-delivery model.
• Taihei (タイヘイ): Established Japanese frozen meal delivery and prepared food company with nationwide refrigerated/frozen logistics. Comparable to AIVICK on cold-chain subscription meal infrastructure and B2C home delivery.

Emerging players

• Cookpad Mart: Cookpad's meal-kit marketplace offering fresh, portioned ingredients from local producers. AIVICK and Cookpad Mart both target time-poor home cooks seeking convenience and ingredient quality, though Cookpad Mart is recipe-kit-based rather than fully prepared.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ishii_official
• YouTubeyoutube.com/c/ishii_official
• Facebookfacebook.com/aivick.co.jp
• LinkedInlinkedin.com/company/aivick
• Instagraminstagram.com/ishii_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIVICK