What Taihei does

Taihei Co., Ltd. (タイヘイ株式会社) is a Japanese food manufacturer founded in 1880, originally producing soy sauce, that has operated a refrigerated health meal delivery business for care and welfare facilities since 1972. The company supplies approximately 12,000 institutional customers with daily meals, including Universal Design Food (UDF)-certified and therapeutic diet products designed for elderly users and individuals with chewing or swallowing difficulties. Taihei operates two digital channels: the B2B "Taihei Cooking Depot" platform for institutional ordering and the direct-to-consumer "familyset.jp" e-commerce site targeting households. The product portfolio is broadened through partnerships with major Japanese food companies including Yoshinoya, Kewpie, and Riken Vitamin, providing menu variety and co-branded offerings across the institutional and DTC channels.

The company's revenue model is anchored in recurring institutional food service contracts, supplemented by DTC e-commerce volume and therapeutic/clinical nutrition SKUs. Logistics rely on a specialized cold-chain distribution network tuned to short-shelf-life refrigerated and frozen meals delivered to care facilities on recurring schedules. Operating representative Kobayashi Shuhei (小林 周平) oversees current execution, with company headcount in the 1,001–5,000 range consistent with production, logistics, and field operations for institutional food service at this scale. Taihei has 145 years of branded heritage in Japanese food manufacturing, lending trust in a category where food safety and dietary compliance are decisive purchasing criteria.

The digital layer (Taihei Cooking Depot and familyset.jp) is the principal recent strategic build-out, digitizing procurement workflows for facility operators and extending the brand into households. UDF certification and therapeutic diet positioning differentiate Taihei from generalist frozen-food and meal-kit competitors and target a defensible sub-segment of Japan's elderly nutrition market. Evidence on AI/ML capabilities, geographic expansion, and recent M&A activity is not present in the supplied data, so these dimensions are characterized in the relevant sub-sections of this analysis as gaps rather than assumptions.

Name

Taihei

Legal name

タイヘイ株式会社

Website

https://familyset.jp

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Taihei (タイヘイ株式会社) is a Japanese food manufacturer, founded 1880, that delivers refrigerated health and UDF-certified meals to approximately 12,000 care and welfare facilities in Japan, with B2B ordering via Taihei Cooking Depot and DTC e-commerce via familyset.jp.

Ownership category

akta.pro rank

Product category

Home-Delivered Frozen Meal Service

NAICS

Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

akta.pro secondary industries

Meal kits & subscription meal components manufacturing (AFAKAHAD), Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF), Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD), Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)

Keywords

• Home-delivered meals
• Frozen bento boxes
• Therapeutic diet foods
• Nutritional meal service
• Healthy meal delivery

Headquarters

HQ city

Edogawa

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Frozen and refrigerated home-delivered bento meals: Primary revenue stream from subscription and one-time purchases of health-focused frozen bento meals including ヘルシー御膳, 彩ごころ, たのしみ御膳, ソフト御膳, たんぱく調整食, and 糖質少なめセット. Products shipped via Yamato Transport with temperature-controlled packaging (frozen/refrigerated). Subscription model with regular scheduled deliveries.
2. Side menu products: Sales of supplementary food products including rice/condiments, desserts, seasonings, beverages, retort meals, frozen side dishes, and other grocery items.
3. Premium soy sauce and dressings: Traditional barrel-aged soy sauce and proprietary dressing products sold both through the Family Set website and as standalone items, leveraging 140+ years of soy sauce brewing heritage.
4. Hokkaido direct-to-consumer products: Sashi-kuru (direct delivery) specialty products from Hokkaido including crab, beef, lamb, and agricultural products, shipped directly from Hokkaido producers with flat-rate nationwide shipping.
5. Loyalty points program: Points-based loyalty program where members earn 1 point per 100 yen spent, redeemable at 1 point = 1 yen on future purchases. Bonus points awarded for registration (300 points), subscription purchases (50 points per product from 5th order onward), and promotional campaigns.
6. Corporate facility food service: B2B food delivery to approximately 12,000 facilities nationwide through the separate Taihei Cooking Depot (タイヘイクッキングデポ) platform, serving welfare facilities and institutional customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Taihei Co., Ltd. manufactures and home-delivers a portfolio of dietitian-supervised frozen and refrigerated health meals and therapeutic foods (lunch boxes, low-calorie, low-sodium, low-protein, low-sugar, soft-texture, and mousse meal sets) directly to consumers across Japan via its Family Set e-commerce platform, and supplies bulk therapeutic foods to approximately 12,000 welfare and care facilities through the separate Taihei Cooking Depot B2B platform.

Product overview

Taihei (タイヘイ) is a pioneering home-delivered healthy meal service established in 1972, operating as a comprehensive food delivery platform with multiple product lines. The core offerings include the ヘルシー御膳 (Healthy Gozen) system featuring specialized meals for different dietary needs: ヘルシー御膳 for general health-conscious consumers (200kcal, <2.2g salt), 彩ごころ® for calorie/salt management (150kcal, <1.3g salt), たのしみ御膳® for authentic chef-quality frozen meals, ソフト御膳 for those with chewing/swallowing difficulties, and たんぱく調整食 for kidney/protein restriction. Additional products include 糖質少なめセット (low-sugar frozen sets) and やさしいムース食1週間セット (mousse meals for swallowing difficulties). Supporting side menu categories include rice/garnish, desserts, seasonings, beverages, and retorted/frozen side dishes. The company also operates a Hokkaido specialty direct-ship program featuring seafood and meat products. All products are dietitian-supervised and medically supervised, with rapid freezing technology to preserve fresh-cooked flavor.

Differentiator

Problem solved

Functional benefit

Brands

• ヘルシー御膳 (Healthy Gozen): Nutritionally balanced frozen meal set with approximately 200kcal and 2.2g salt or less per serving, supervised by medical specialists and registered dietitians.
• 彩ごころ (Aya-gokoro)
• たのしみ御膳 (Tanoshimi Gozen)
• ソフト御膳 (Soft Gozen)
• たんぱく調整食 (Protein Adjustment Meal)
• タイヘイのまごころ-select

Products and services

• Healthy Gozen (ヘルシー御膳) Core healthy bento meal set featuring 5-6 side dishes at approximately 200kcal energy and less than 2.2g salt per meal. Designed by registered dietitians under medical specialist supervision for calorie and sodium control. Microwave-ready in approximately 6 minutes. Starting at 775 yen per meal. Targets health-conscious consumers aged 50+ and those with diabetes, hypertension, or general dietary restrictions.
• Aya-gokoro (彩ごころ®) Mid-calorie authentic Japanese meal line at approximately 150kcal energy and salt equivalent less than 1.3g per meal, featuring daily-changing menus with full-course authentic cuisine at accessible pricing. Targets consumers seeking lighter, authentic Japanese meals within controlled nutritional parameters.
• Tanoshimi Gozen (たのしみ御膳®) Chef-quality frozen meal set with dietitian-selected daily-rotating menus, microwavable in minutes. Targets busy professionals and consumers who want restaurant-quality variety without preparation effort.
• Soft Gozen (ソフト御膳) Soft-texture meal designed for individuals with weakened chewing or swallowing ability. Emphasizes eating satisfaction through appealing colors and shapes. Recommended as care food. Universal Design Food certified.
• Tanpaku Chosei-shoku (たんぱく調整食) Protein- and salt-adjusted meal for kidney care: energy 300kcal or more, protein 10g or less, salt 2.0g or less per serving. Targets individuals with chronic kidney disease or those restricting protein and salt intake under medical supervision.
• Low Sugar Set (糖質少なめセット) Frozen bento set with less than 17.0g sugar per meal selected from Healthy Gozen products, suppressing sugar while maintaining appropriate energy and protein. One-time purchase 5,780 yen or subscription 5,480 yen with free shipping. Targets consumers managing blood sugar/diabetes.
• Gentle Mousse Food 1-Week Set (やさしいムース食1週間セット) Original mousse food product containing 56 items (breakfast 2, lunch 3, dinner 3 × 7 days) with weekly menu list included. Pre-seasoned and ready to eat after thawing in running water. Originally developed for welfare facilities and now offered for home delivery. 8,900 yen (tax included, shipping separate) with subscription price at 8,455 yen.
• Side Menu Products (サイドメニュー) Supporting food products sold alongside main meal lines, including rice and garnishes, desserts, seasonings, beverages, retort side dishes, frozen side dishes, and other grocery items. Includes dietitian-recommended selections and sugar-reduced products.
• Hokkaido Fair Direct-Shipping Products (北海道フェア) Seasonal direct-to-consumer program sourcing specialty Hokkaido products including crab, fish, shellfish, fish roe, beef, lamb Gengiskan, and agricultural products. Shipped directly from Hokkaido producers with flat-rate nationwide shipping of 1,870 yen.

Quantifiable outcome

• Energy 200kcal per meal, salt 2.2g or less for ヘルシー御膳
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Oisix ra Daichi: Large publicly-traded Japanese meal kit and frozen meal delivery operator. Competes with Taihei on home delivery of refrigerated/frozen prepared foods but spans a much broader grocery assortment rather than specializing in therapeutic nutrition.
• Kikkoman: Global soy sauce and seasoning giant relevant to Taihei's traditional barrel-aged soy sauce heritage line (Taihei since 1880). Operates broadly across food manufacturing rather than directly competing in DTC therapeutic meal delivery.
• Kewpie: Japan's leading dressing, mayonnaise, and processed food manufacturer. Already a supplier to Taihei (egg sauce for rice) and adjacent in the frozen prepared foods category. A broad incumbent rather than a direct DTC competitor.

Direct peers

• Green House: Major Japanese contract food service and institutional meal provider serving hospitals, elder-care facilities, and corporate cafeterias. Direct overlap with Taihei Cooking Depot's B2B institutional supply channel across welfare and care facilities.
• Nosh: Frozen meal DTC subscription brand focused on healthy, portion-controlled lunch and dinner meals delivered nationwide in Japan. Comparable frozen DTC subscription model and macros-focused product positioning to Taihei's meal lines, though lacks institutional care-food specialization.
• Shokuno Soyokaze: Japan's leading dedicated nursing-care food (kaigo-shoku) and dysphagia soft-meal producer supplying both care institutions and home consumers. Overlaps directly with Taihei's Soft Gozen and Gentle Mousse product lines on the Universal Design Food side.
• Fuji Sangyo: Japanese contract food service operator with a substantial medical/elder-care facility meal supply business, including therapeutic menus. Comparable to Taihei's B2B institutional operations on customer base, though with a different scale and contracting model.
• Yoshikei: Major Japanese daily-delivery meal kit service (Milly) and Tosho-related fresh prepared-meal distribution. Competes head-on in DTC subscription meal delivery with daily-changing menus, though with a stronger meal-kit vs. fully-cooked positioning.
• Watami (W's Home Delivery): Operates one of Japan's largest home-delivered meal networks for seniors, including frozen bento and therapeutic meals managed by dietitians, distributed nationwide. Directly comparable in DTC subscription + B2B institutional supply to Taihei's Family Set / Cooking Depot model.
• Magokoro Bento: A pure-play national home-delivered meal operator focused on elderly and care-facility customers in Japan. Comparable product mix (frozen bento, dietary management meals) and identical customer segments overlap heavily with Taihei.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Taiheifamilyset
• Instagraminstagram.com/taiheifamilyset_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taihei