What Inspired does

Inspired UM is a Riga-based, full-service media agency founded in 2004 and operating under the broader Inspired Ecosystem, a group of six Latvian private limited companies (Inspired SIA, Inspired Connect SIA, Inspired eCommerce SIA, Hive SIA, Inspired Digital SIA, and Inspired Academy SIA). The agency provides media planning and buying across digital (Facebook, Instagram, Google, email), television, radio, out-of-home, press, and below-the-line channels, complemented by strategy, competitor monitoring, marketing research, social media and influencer marketing, and creative production. Its planning methodology, branded "Full Color Media," is a holistic, consumer-experience framework that replaces the traditional marketing funnel with flexible decision-stage messaging.

The firm's go-to-market is a sales-led professional services model targeting enterprise and mid-market clients in the Baltic region, with named anchor relationships including Tele2 Latvia (19+ years), Reckitt Benckiser (Baltics), and Luminor Bank Latvia. Pricing is quote-based and not publicly disclosed; revenue is generated through agency service fees and media buying commissions. Beyond the core agency business, Inspired Academy (operating since 2012) sells multi-level marketing training courses, and dedicated country websites support presence in Lithuania (inspired.lt) and Estonia (inspired.ee).

The business is privately held, registered as Inspired SIA (Reg. No. LV40003717452), with no external parent, private equity backing, or institutional investment identified. Operations are headquartered at Pērses iela 2A, Riga, with a contact office at K. Barona 30A. There are no disclosed AI/ML capabilities, no proprietary technology platform beyond standard media planning and buying tooling, and no public revenue or headcount figures beyond the 11–50 employee band.

Name

Inspired

Legal name

Inspired SIA

Website

https://inspired.lv

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Inspired is a Riga-based full-service media agency offering media planning, buying, and digital marketing across the Baltic region, serving enterprise clients such as Tele2, Reckitt Benckiser, and Luminor Bank through its multi-entity Inspired Ecosystem.

Ownership category

akta.pro rank

Product category

Advertising & Media Services

NAICS

Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Media planning services
• Digital marketing agency
• Creative production services
• Marketing training programs
• Advertising buying services

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Media Planning and Buying Services: Traditional agency fees for media planning, buying, and optimization across multiple channels including digital, television, radio, OOH, press, and BTL. Revenue generated through service fees and media buying commissions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Inspired UM is a full-service media agency providing advertising, digital marketing, media planning and buying, strategy, competitor monitoring, research, social media and influencer marketing, and creative production services to brand clients in Latvia and the wider Baltic region. The agency operates under its proprietary "Full Color Media" planning methodology, an integrated approach that replaces the traditional marketing funnel with holistic, consumer-experience-driven campaign design. The Inspired Ecosystem extends the offering to e-commerce, digital services, and marketing training via Inspired Academy.

Product overview

Inspired UM is a media agency that operates as part of the Inspired Ecosystem, a group of six Latvian companies offering comprehensive marketing and media services. The core offering includes Inspired UM's media agency services (advertising, digital marketing, strategy, research, social media, and creative production) supported by the Full Color Media Planning methodology. The portfolio extends through sub-brands: Inspired Connect (digital services), Inspired eCommerce, Hive, and Inspired Digital, while Inspired Academy provides marketing education and professional development. The ecosystem enables clients to access integrated media planning, execution, and training services from a single coordinated group.

Differentiator

Problem solved

Functional benefit

Brands

• Inspired Academy: Educational platform offering intensive marketing training courses for marketing professionals and teams, established in 2012
• Inspired Connect

Products and services

• Inspired UM (Media Agency Services) Full-service media agency offering advertising, digital marketing, media strategy, competitor monitoring, research, social media communication, influencer marketing, and creative production services for enterprise and mid-market brand clients in Latvia and the wider Baltic region.
• Full Color Media Planning Proprietary holistic media planning methodology that creates integrated brand experiences fitting into target audiences' everyday lives and decisions, replacing the traditional marketing funnel with a flexible consumer-experience-driven approach.
• Inspired Academy (Marketing Training Program) Marketing training program offering courses for marketing professionals covering marketing communication, branding, strategies, consumer behavior, digital transformation, and media industry fundamentals. Delivered in hybrid mode with both remote and in-person lectures at the Riga office.
• Intensive Marketing Training Course (Intensīvais Mārketinga Apmācību Kurss) Comprehensive marketing course delivered by industry professionals with three levels: Functional Course (agency and media landscape, data basics, project management), Strategic Course (consumer behavior, communication, branding, digital strategies), and Management Level Course (marketing governance, knowledge management, financial aspects).
• Inspired Connect Separate legal entity (Inspired Connect SIA, registration No. 40103934855) within the Inspired Ecosystem providing connected digital and marketing services as part of the broader group offering.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• KOG (Lithuanian Communications Institute)minorStrategic or Co-development PartnerPartner network member - Lithuanian communications agency/institute. Part of Inspired's proud network of partner organizations.
• Inspired ConnectcoreStrategic or Co-development PartnerPart of the Inspired Ecosystem - a dedicated entity within the group focused on specific marketing services. Sister company operating under the Inspired brand.
• Inspired AcademycoreStrategic or Co-development PartnerTraining and education arm of the Inspired Ecosystem offering marketing courses since 2012. Provides thought leadership and talent development for the group.
• IAB Baltic AssociationminorStrategic or Co-development PartnerIndustry association partnership - Inspired Academy lecturer Digna Degtjarova serves on the IAB Baltic Association board, connecting Inspired to broader industry standards and networks.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OMD: Omnicom's flagship media agency network operating in the Baltic region. Comparable to Inspired UM across the full media planning/buying stack, with stronger global scale and award-winning creative-strategy integration.
• Havas Media: Havas-owned global media network with operations in multiple markets including the Baltics. Competes with Inspired on integrated media planning and buying, with broader creative and content capabilities through sister Havas agencies.
• Wavemaker: WPP-owned media, content, and technology agency with a focus on growth and biddable media. Overlaps with Inspired's full-service media planning offering while bringing global tooling and data partnerships.
• Mindshare: Global media agency network within WPP operating across all channels including digital, TV, radio, OOH, and print. Comparable to Inspired as a full-service media planning/buying agency serving enterprise clients, but operating at global scale with proprietary tools and cross-market capabilities that Inspired cannot match.
• PHD: Omnicom-owned global media agency network with strategy-led planning and buying. Operates in the Baltics and competes head-to-head with Inspired on integrated multi-channel media plans for enterprise clients.
• MediaCom: WPP-owned global media agency with established Baltic presence offering connected media planning, buying, and analytics. Directly comparable service portfolio to Inspired UM, competing for the same enterprise clients across digital and traditional channels.
• Carat: Dentsu-owned global media agency with presence in the Baltics. Directly comparable as a media-first agency serving enterprise clients, offering digital, traditional, and data-driven planning services.
• Zenith: Publicis-owned global media agency network with Baltic operations. Competes with Inspired on integrated media planning, buying, and performance across channels for enterprise clients.
• Dentsu X: Dentsu international's integrated media and customer experience agency. Directly comparable to Inspired UM's full-service media offering, with additional global reach, data, and technology infrastructure.
• Initiative: IPG Mediabrands global media agency operating in the Baltic region. Comparable to Inspired as a full-service media planning/buying agency for enterprise brands with cultural-strategy emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InspiredLatvija
• Facebookfacebook.com/Inspired.lv
• LinkedInlinkedin.com/company/inspired-communications

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inspired