Caped Select
Cape Cod Select is a privately held, family-owned premium frozen cranberry brand that packages and distributes whole fresh-frozen cranberries from the Rhodes family's 800+ acre Edgewood Bogs operation in Southeastern Massachusetts, selling nationwide through nearly 5,000 retail grocery stores and its own DTC e-commerce shop.
- Company typePrivate
- Founded2009
- HeadquartersCarver, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Caped Select does
Cape Cod Select Premium Cranberries is a privately held, family-owned U.S. food brand that packages and distributes whole fresh-frozen cranberries from the Rhodes family's fourth-generation cranberry operation, Edgewood Bogs LLC, which manages over 800 acres of producing bog in Southeastern Massachusetts. Founded in 2009 by Cindy Rhodes after she was unable to find frozen cranberries at her local supermarket, the company vertically integrates from farm through a purpose-built on-site cleaning, sorting, and packaging facility specifically designed for fresh-frozen cranberry products. The core product is Cape Cod Select Premium Frozen Cranberries, supplemented by value-added pantry items including Cranberry Chutney and Cranberry Mustard, plus seasonal Holiday Gift Selections.
The business operates a dual-channel go-to-market: a retail grocery channel that has scaled from individual Whole Foods store pitches by the founder to nearly 5,000 stores nationwide, alongside a direct-to-consumer e-commerce channel via shop.capecodselect.com with year-round shipping. Brand differentiation rests on family heritage (70+ years of cranberry farming), a proprietary "Trace My Berries" package-level traceability system, and Edgewood Bogs' status as the first U.S. cranberry grower to achieve GLOBALG.A.P. Certification covering traceability, environmental, and worker welfare standards. The company supports demand generation through an extensive recipe library and periodic food-blogger challenges.
Revenue mechanics are not publicly disclosed; product revenue is generated through grocery retail placement and D2C online sales, with operational scale driven by seasonal harvest cycles and a seasonal workforce of warehouse, administrative, and quality-control personnel (starting at $16.00/hour). The organization operates without any disclosed external investors, institutional funding, or M&A activity.
Caped Select firmographics
Firmographics- Name
- Caped Select
- Legal name
- Cape Cod Select
- Website
- https://capecodselect.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cape Cod Select is a privately held, family-owned premium frozen cranberry brand that packages and distributes whole fresh-frozen cranberries from the Rhodes family's 800+ acre Edgewood Bogs operation in Southeastern Massachusetts, selling nationwide through nearly 5,000 retail grocery stores and its own DTC e-commerce shop.
- Ownership category
- akta.pro rank
Caped Select industry classification
Industry- Product category
- Premium Frozen Cranberries
- NAICS
- Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Frozen Food Manufacturing (31141)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)
- akta.pro secondary industries
- Berry Sorting & Packing Facilities (AFAOAGAD), Frozen Foods Packaging (IMALAHAH)
Keywords
Where Caped Select is headquartered
LocationHeadquarters
- HQ city
- Carver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Caped Select business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Frozen Cranberry Products: Premium frozen whole cranberries sold in retail packages. Primary product line distributed nationwide through grocery stores and direct-to-consumer e-commerce.
- Cranberry Chutney and Pantry Products: Value-added cranberry products including chutney and mustard available for direct online purchase year-round.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Warehouse seasonal positions starting pay |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Caped Select product offering
Product offeringCore offering
Cape Cod Select packages and sells whole fresh-frozen cranberries in retail packaging, sourced exclusively from the Rhodes family's Edgewood Bogs operation in Southeastern Massachusetts. The company supplements its core frozen berry line with value-added pantry products (cranberry chutney and cranberry mustard) and seasonal holiday gift selections, distributed through nearly 5,000 grocery stores nationwide and its own e-commerce shop.
Product overview
Cape Cod Select Premium Cranberries is a premium frozen cranberry brand offering whole fresh-frozen berries in retail packaging year-round. The company's product portfolio centers on its core offering: Cape Cod Select Premium Frozen Cranberries, supplemented by prepared condiments including Cranberry Chutney and Cranberry Mustard (both available through the online shop), and seasonal Holiday Gift Selections. All cranberries are supplied exclusively by the Rhodes family's Edgewood Bogs operation, a fourth-generation cranberry grower with over 800 acres in Southeastern Massachusetts.
Differentiator
Problem solved
Functional benefit
Brands
- Edgewood Bogs: Fourth-generation independent cranberry grower with more than 800 acres of producing bog and associated support land in Southeastern Massachusetts. Sole supplier for Cape Cod Select and the first U.S. cranberry grower to achieve GLOBALG.A.P. Certification.
Products and services
- Cape Cod Select Premium Frozen Cranberries Whole fresh-frozen cranberries packaged for retail, available nationwide year-round through grocery stores and direct online ordering. Sourced exclusively from Edgewood Bogs in Southeastern Massachusetts.
- Cranberry Chutney Prepared cranberry condiment available in 2-pack or 4-pack configurations for year-round nationwide shipping through the company's online shop.
- Cranberry Mustard Cranberry-infused mustard condiment sold as part of a mix pack with Cranberry Chutney, available through the company's online shop.
- Holiday Gift Selections Seasonally curated gift packages featuring Cape Cod Select cranberry products, offered for the holiday season.
Quantifiable outcome
- Products available in nearly 5,000 stores nationwide
- +1 more outcomes
Companies that use Caped Select
Customer profileSegments2 records
Ideal customer profiles2 records
Caped Select technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Caped Select partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Caped Select competitors and assessment
Company assessmentBroad incumbents
- Ocean Spray Cranberries: Dominant U.S. cranberry cooperative selling frozen cranberries, juices, sauces, and dried cranberries across grocery nationwide. Direct overlap on Cape Cod Select's core frozen-berry SKU; Ocean Spray is the benchmark competitor in the cranberry category.
- Driscoll's: Largest U.S. berry marketer (strawberries, blueberries, raspberries, blackberries). Comparable as a premium, vertically integrated berry brand that Cape Cod Select competes with indirectly for frozen-fruit shelf space and consumer mindshare.
- Wish Farms: Florida-based family-owned berry grower and shipper (strawberries, blueberries, blackberries, raspberries) selling fresh and frozen berries into retail. Comparable family/vertically integrated berry brand competing for frozen-berry shelf space.
- Cascadian Farm (Small Planet Foods / General Mills): Established organic frozen-fruit and vegetable brand (berries, including organic) sold nationally through grocery and natural channels. Comparable premium frozen-fruit brand that competes with Cape Cod Select for frozen-berry shelf space and sustainable-traceability positioning.
Direct peers
- Northland Cranberries: Wisconsin-based independent cranberry grower and processor selling frozen cranberries and value-added products (juices, sauces). Most direct single-firm peer to Cape Cod Select in scale, category, and retail channel.
- Decas Cranberries: Family-owned Massachusetts cranberry grower and processor (Decas Botanical Synergies / Decas Farms) producing dried and frozen cranberries for retail and ingredient customers. Closely comparable vertically integrated cranberry operation in the same regional cluster as Cape Cod Select.
- Habelman Bros. Wisconsin-based fourth-generation cranberry grower that markets fresh and frozen whole cranberries under its own brand in retail. Directly comparable in being a vertically integrated, family-owned cranberry brand competing for frozen-berry shelf space.
- Cliffstar Corporation: Private-label cranberry juice and frozen cranberry products manufacturer supplying major grocery and beverage customers. Compares to Cape Cod Select on the frozen-berry side and as a competing cranberry-processing platform.
- Mariani Packing Company: Family-owned California-based dried-fruit and cranberry products packer producing cranberries, raisins, and other dried fruits for retail. Overlaps Cape Cod Select on the value-added cranberry category and on the family/founder-led brand model.
Emerging players
- Stahlbush Island Farms: Oregon-based family-owned frozen-fruit and vegetable processor selling frozen berries (including cranberries), purees, and purees to retail and foodservice. Comparable as a sustainable, premium frozen-fruit processor with traceable sourcing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Caped Select social profiles
Digital presenceCaped Select compliance and trust
Trust signalCompliance1 record
Caped Select financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caped Select leadership team
Management profileNumber of profiles
Profiles1 record
Caped Select funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caped Select M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caped Select
What does Caped Select do?
Cape Cod Select packages and sells whole fresh-frozen cranberries in retail packaging, sourced exclusively from the Rhodes family's Edgewood Bogs operation in Southeastern Massachusetts. The company supplements its core frozen berry line with value-added pantry products (cranberry chutney and cranberry mustard) and seasonal holiday gift selections, distributed through nearly 5,000 grocery stores nationwide and its own e-commerce shop.
Is Caped Select a public or private company?
Caped Select is a private company. It is classified as family owned and is currently operating.
When was Caped Select founded?
Caped Select was founded in 2009. It employs 1 to 10 people.
Where is Caped Select based?
Caped Select is headquartered in Carver, United States, in the North America region.
How does Caped Select make money?
Two revenue lines are on record. Frozen Cranberry Products are the primary driver. The others are cranberry Chutney and Pantry Products.
Who are Caped Select's main competitors?
Broad incumbents on record are Ocean Spray Cranberries, Driscoll's, Wish Farms and Cascadian Farm (Small Planet Foods / General Mills). Direct peers are Northland Cranberries, Decas Cranberries, Habelman Bros., Cliffstar Corporation and Mariani Packing Company. Stahlbush Island Farms is listed as an emerging player.
Does Caped Select have an API?
No public API is recorded for Caped Select.
What industry is Caped Select in?
Caped Select's product category is Premium Frozen Cranberries. Its primary akta.pro industry code is AFAGACAD, Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries), with a secondary code of AFAOAGAD, Berry Sorting & Packing Facilities. Its NAICS code is 311411 and its SIC code is 2030.