Mariani Packing Co., Inc.
Mariani Packing Co., Inc. is a four-generation, family-owned dried fruit company founded in 1906 and based in Vacaville, California. It vertically integrates the three largest dried fruit categories — raisins, prunes, and cranberries — and sells through Walmart, major grocers, DTC e-commerce with subscriptions, and B2B bulk ingredients.
- Company typePrivate
- Founded1906
- HeadquartersVacaville, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mariani Packing Co., Inc. does
Mariani Packing Co., Inc. is a four-generation, family-owned dried fruit company founded in 1906 and headquartered on a 58-acre campus in Vacaville, California. The company is vertically integrated across the three largest dried fruit categories — raisins, prunes, and cranberries — handling fruit from orchard through packaging, and operates additional production facilities in Wisconsin, Mexico, Thailand, and Australia for year-round supply. Mariani sells a broad portfolio of dried fruits spanning traditional formats (apricots, cherries, blueberries, mangoes, dates, pineapple, banana chips, cranberries, raisins, prunes), functional products featuring BC30 probiotic cultures (Probiotic Prunes, Probiotic Apricots, Probiotic Mango Chunks, Probiotic Prunes Plus), the Fruit Kookies sub-brand, and pocket-sized Snack Packs. The company has historically led category packaging and processing innovation — introducing the mechanized prune dehydrator (1919), rehydrated ready-to-eat dried fruit (1949), the stand-up gusseted pouch with resealable zipper and clear window (1989), and the TouchLock easy-seal closure (2010) — and now offers a DTC subscription service, a 'Build Your Custom Dried Fruit Box' configurator with up to 8% off, and a B2B bulk and ingredients channel for food manufacturers and food service operators.
Revenue is generated through three principal streams: (1) retail/grocery wholesale distribution led by Walmart across 2,700+ stores plus Albertsons, Safeway, and Shaw's; (2) DTC e-commerce via mariani.com with a 10% subscription discount, free shipping over $59, and shipping across the 48 contiguous states, Alaska, and Hawaii; and (3) bulk and ingredient sales to food manufacturers and food service operators under multi-year contracts, alongside dedicated international commodity sales coverage for Japan and China. Customer segments span health-conscious consumers, families with children (via Snack Packs), organic and premium buyers, and B2B food service and manufacturing buyers, with a horizontal segmentation approach. The company holds comprehensive food-safety and quality certifications (GFSI, BRC, Organic, Non-GMO Project Verified, HALAL, RSPO, FSPCA Preventive Controls, Kosher, GMP, HACCP) and operates sustainability programs including a 1.1 MW solar array supplying 25% of facility electricity, a recycling program that has diverted 15M+ pounds of waste, and water reclamation totaling 8M+ gallons saved.
Mariani is privately held with no venture capital, private equity, or public market ownership; ownership has remained continuously within the founding family across four generations. Leadership comprises George Sousa Jr. as President, Mark Mariani as CEO (since 1979), a Senior Director of Global Commodity Sales (Steve Sousa), Asia sales coverage (Todd Garcia), and a fourth-generation marketing strategist (Natalie Mariani Kling). The company is celebrating 120 years in 2026 and has remained actively operating with no disclosed structural changes, M&A, or external funding events.
Mariani Packing Co., Inc. firmographics
Firmographics- Name
- Mariani Packing Co., Inc.
- Legal name
- Mariani Packing Co., Inc.
- Website
- https://mariani.com
- Company type
- Private
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Mariani Packing Co., Inc. is a four-generation, family-owned dried fruit company founded in 1906 and based in Vacaville, California. It vertically integrates the three largest dried fruit categories — raisins, prunes, and cranberries — and sells through Walmart, major grocers, DTC e-commerce with subscriptions, and B2B bulk ingredients.
- Ownership category
- akta.pro rank
Mariani Packing Co., Inc. industry classification
Industry- Product category
- Dried Fruit Snacks
- NAICS
- Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)
- akta.pro secondary industries
- Dried & Dehydrated Foods Manufacturing (AFAKACAK), Fruit Snacks & Dried Fruit (CRADABAJ), Nuts, Seeds & Dried Fruit Trading/Wholesale (AFAIAKAF)
Keywords
Where Mariani Packing Co., Inc. is headquartered
LocationHeadquarters
- HQ city
- Vacaville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Mariani Packing Co., Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales through mariani.com website with subscription/auto-delivery option. Customers purchase directly with 10% subscription discount and free shipping over $59.
- Retail/Grocery Distribution: Wholesale distribution through major retailers including Walmart (2,700+ stores), Albertsons, Safeway, and Shaw's. Products sold through traditional grocery channel.
- Bulk Ingredients B2B: Bulk and ingredients sales to food manufacturers, restaurants, and food service operators for use in production and food preparation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription Model - 10% off with auto-delivery |
| Unit Pricing | Pay-as-you-go | Individual product pricing - various sizes |
| Unit Pricing | Multi-year contract | Bulk & Ingredients B2B pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Mariani Packing Co., Inc. product offering
Product offeringCore offering
Mariani Packing Co., Inc. processes, packages, and distributes a wide range of dried fruit products including prunes, raisins, cranberries, apricots, mangoes, cherries, blueberries, dates, peaches, pineapples, bananas, and strawberries under the Mariani brand. The company sells consumer-sized packaged products through its own e-commerce site and major U.S. retailers, and also supplies bulk dried fruit ingredients to food manufacturers and industrial customers domestically and internationally.
Product overview
Mariani Packing Co., Inc. is a four-generation family-owned dried fruit company founded in 1906, offering a diverse portfolio of dried fruit products. The company's core offerings include traditional dried fruits (apricots, bananas, blueberries, cherries, cranberries, dates, mangos, peaches, pineapples, prunes, raisins, strawberries) across multiple sub-brands including Probiotic Dried Fruit (Probiotic Prunes, Probiotic Apricots, Probiotic Mango Chunks), Fruit Kookies (chewy fruit bites), Snack Packs (pocket-sized single servings), No Sugar Added, Organics, and Family Sized products. The company pioneered probiotic-infused dried fruits and offers customization through its Build Your Box platform. Mariani also provides subscription/auto-delivery services for recurring orders.
Differentiator
Problem solved
Functional benefit
Brands
- Mariani: Primary brand for dried fruit products including apricots, bananas, blueberries, cherries, cranberries, dates, mangos, peaches, pineapples, prunes, raisins, and strawberries.
Products and services
- Mariani Probiotic Dried Fruit
Quantifiable outcome
- Probiotic products contain 500 million CFU's per serving
- +3 more outcomes
Companies that use Mariani Packing Co., Inc.
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Mariani Packing Co., Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mariani Packing Co., Inc. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- California Raisin Marketing BoardcoreCreated by State Marketing Order in 1998, 100% grower funded. Conducts market development activities, sponsors crop production, nutrition, and market research, and works to expand worldwide demand for California Raisins.
- Cranberry Marketing CommitteecoreEstablished as Federal Marketing Order in 1962 to ensure stable, orderly supply of good quality cranberry product. Authority under Agricultural Marketing Agreement Act of 1937.
- California Prune BoardcoreCreated in 1952, represents approximately 800 prune growers and 28 prune, juice, and ingredient handlers. Conducts advertising, public relations, promotion, nutrition research, crop management, sustainability research, and issues management under California Secretary of Food and Agriculture authority.
- California League of Food Producers (CLFP)coreVoice and advocate for California's food producing industry since 1905. Represents interests of large and small food processors and beverage producers throughout California.
- International Nut & Dried Fruit Council (INC)minorInternational umbrella organization for nut and dried fruit industry with over 800 member companies from 75+ countries representing 85% of world's commercial trade value. Leading organization on health, nutrition, statistics, food safety, and international standards.
- Produce for Better Health Foundation (PBH)minorCommitted to transforming how people think about fruits and vegetables through the Have A Plant Movement. Inspires consumers with compelling reasons to believe in the role of fruits and vegetables for healthy lifestyles.
- Treasure8minorPartnership to deliver superior nutrition to a global audience. Treasure8 aims to evolve the food system and reduce food waste.
- America's HeartlandminorPBS television show celebrating farmer stories in all 50 states. Mariani Family featured in Season 2, showcasing four-generation family farming heritage.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
Mariani Packing Co., Inc. competitors and assessment
Company assessmentDirect peers
- Sunsweet Growers: Sunsweet is the largest prune grower cooperative in the world and a direct competitor in dried fruit, overlapping with Mariani's prune and dried fruit portfolio across retail and ingredients channels.
- Sun-Maid Growers of California: Sun-Maid is a heritage brand in raisins and dried fruit snacking, directly competing with Mariani's raisin-heavy product line in retail channels such as Walmart and Albertsons.
- Ocean Spray Cranberries: Ocean Spray is the dominant cranberry cooperative and a direct competitor in dried cranberries, Craisins, and juice, with overlapping retail distribution and B2B ingredient sales.
- Wonderful Pistachios & Dried Fruit: Wonderful is a major branded dried fruit and nut company backed by The Wonderful Company, competing with Mariani in premium dried fruit snacks and B2B ingredients.
- Made In Nature: Made In Nature is a leading organic dried fruit brand with a comparable organic and no-sugar-added positioning, competing directly with Mariani's Organic and No Sugar Added product lines.
- Bare Snacks: Bare Snacks produces baked and dried fruit crisps (apple, banana, pineapple), directly competing with Mariani's Fruit Kookies and banana chips in the better-for-you snack fruit category.
- Diamond of California (Diamond Foods): Diamond Foods is a major shelf-stable snacks company with dried fruit and nut products overlapping with Mariani's portfolio, particularly in the trail mix and topper categories.
Emerging players
- Mavuno Harvest: Mavuno Harvest is a smaller, organic dried fruit brand focused on single-ingredient tropical fruits, partially overlapping with Mariani's Philippine Mango and tropical fruit lines.
- Peeled Snacks: Peeled Snacks specializes in organic dried fruit single-serve packs, directly competing with Mariani's Snack Packs in the on-the-go, portion-controlled healthy snacking segment.
- Bergin Fruit and Nut Company: Bergin is a smaller dried fruit and nut company with retail and B2B ingredients distribution, comparable to Mariani's commodity and bulk ingredient business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mariani Packing Co., Inc. social profiles
Digital presenceMariani Packing Co., Inc. compliance and trust
Trust signalCompliance15 records
Mariani Packing Co., Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mariani Packing Co., Inc. leadership team
Management profileNumber of profiles
Profiles5 records
Mariani Packing Co., Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mariani Packing Co., Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mariani Packing Co., Inc.
What does Mariani Packing Co., Inc. do?
Mariani Packing Co., Inc. processes, packages, and distributes a wide range of dried fruit products including prunes, raisins, cranberries, apricots, mangoes, cherries, blueberries, dates, peaches, pineapples, bananas, and strawberries under the Mariani brand. The company sells consumer-sized packaged products through its own e-commerce site and major U.S. retailers, and also supplies bulk dried fruit ingredients to food manufacturers and industrial customers domestically and internationally.
Is Mariani Packing Co., Inc. a public or private company?
Mariani Packing Co., Inc. is a private company. It is classified as family owned and is currently operating.
When was Mariani Packing Co., Inc. founded?
Mariani Packing Co., Inc. was founded in 1906. It employs 251 to 500 people.
Where is Mariani Packing Co., Inc. based?
Mariani Packing Co., Inc. is headquartered in Vacaville, United States, in the North America region.
How does Mariani Packing Co., Inc. make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail/Grocery Distribution and bulk Ingredients B2B.
Who are Mariani Packing Co., Inc.'s main competitors?
Direct peers on record are Sunsweet Growers, Sun-Maid Growers of California, Ocean Spray Cranberries, Wonderful Pistachios & Dried Fruit, Made In Nature, Bare Snacks and Diamond of California (Diamond Foods). Emerging players are Mavuno Harvest, Peeled Snacks and Bergin Fruit and Nut Company.
Does Mariani Packing Co., Inc. have an API?
No public API is recorded for Mariani Packing Co., Inc..
What industry is Mariani Packing Co., Inc. in?
Mariani Packing Co., Inc.'s product category is Dried Fruit Snacks. Its primary akta.pro industry code is AFAKAIAL, Dried Fruit & Fruit Snacks Manufacturing, with a secondary code of AFAKACAK, Dried & Dehydrated Foods Manufacturing. Its NAICS code is 311423 and its SIC code is 2030.