Central Virginia Family Physicians

What Central Virginia Family Physicians does

Central Virginia Family Physicians (CVFP) is a multi-site independent family medicine practice operating seven regional offices across Central Virginia, along with a main lab, diagnostic center, and student health center. It operates as a division of Collaborative Health Partners, LLC, which itself is part of the Privia Health network. CVFP delivers comprehensive primary care services alongside specialty lines that include behavioral health, endocrinology/diabetes, sports medicine, physical medicine and rehabilitation, pediatrics, osteopathic neuromusculoskeletal manipulative medicine (ONMM), immediate care, direct primary care, and workplace health. Patient engagement is supported by the myCVFP mobile app (iOS and Android), the athenahealth patient portal, virtual visit/telehealth services, and an online symptom checker.

The practice generates revenue primarily through fee-for-service insurance billing across major payer networks (Aetna, Anthem, Cigna, Humana, Medicare, United Healthcare, Gateway Health), supplemented by a Direct Primary Care subscription-style offering and government grant funding (SAMHSA, August 2025) for integrated behavioral health expansion. Distribution is anchored by physical clinic locations, walk-in immediate care, and digital self-service channels. Recent strategic activity in 2025 includes the launch of a Medicare/Medicare Advantage clinic at the Forest location led by Dr. Jarrett Dodd, the SAMHSA-funded behavioral health initiative in partnership with the Medical Society of Virginia, and the retirement of long-tenured physician Dr. John Carmack after 34 years of service.

CVFP is a private entity, owned through Collaborative Health Partners, with no disclosed funding rounds, revenue figures, or headcount data. No AI/ML capabilities are evidenced in the source material. The practice's competitive position rests on its regional physical footprint, its integration with the Privia Health platform, and an established multi-decade community presence in the Lynchburg metropolitan area.

Name

Central Virginia Family Physicians

Legal name

Collaborative Health Partners, LLC

Website

https://cvfp.net

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Central Virginia Family Physicians (CVFP) is a multi-site independent family medicine practice operating seven regional offices, a lab, diagnostic center, and student health center across Central Virginia, delivering primary and specialty care as a division of Collaborative Health Partners within the Privia Health network.

Ownership category

akta.pro rank

Headquarters

HQ city

Forest

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fee-for-Service Insurance Billing: CVFP accepts multiple insurance plans (Aetna, Anthem, Cigna, Humana, Medicare, United Healthcare, Gateway Health) and bills for covered services rendered at office visits. Patient responsibility varies based on insurance coverage.
2. Direct Primary Care (DPC): Practice offers Direct Primary Care as an alternative payment model outside traditional insurance, providing subscription-based primary care services.
3. Government Grants: CVFP Medical Group received SAMHSA funding in August 2025 to expand integrated primary and behavioral health care services in collaboration with the Medical Society of Virginia.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CVFP delivers comprehensive primary care through seven regional family practice offices, a main lab, diagnostic center, and student health center in Central Virginia. The practice offers family medicine, specialty services (behavioral health, endocrinology, sports medicine, pediatrics, physical medicine & rehabilitation, ONMM), Direct Primary Care, Immediate Care walk-in services, and Virtual Visits telehealth, supported by the myCVFP mobile app and athenahealth patient portal.

Product overview

Central Virginia Family Physicians (CVFP) is a multi-site family medicine practice operating as a division of Collaborative Health Partners, LLC. The organization offers a unified portfolio of primary care services including seven regional family practice offices, a main lab, diagnostic center, and student health center. The practice provides specialty services in behavioral health, endocrinology/diabetes, sports medicine, physical medicine & rehabilitation, pediatrics, and osteopathic manipulative medicine. Patient-facing technology includes the myCVFP mobile app for appointment scheduling and bill payment, Virtual Visits telehealth services, and an online Symptom Checker. CVFP is part of the Privia Health network, which provides practice management and healthcare coordination resources.

Differentiator

Problem solved

Functional benefit

Brands

• myCVFP: Mobile application allowing patients to manage their health, pay bills online, and schedule appointments.

Products and services

• Primary Care Services Comprehensive primary care services delivered through seven regional family practice offices, a main lab, diagnostic center, and student health center for individuals and families in Central Virginia.
• Direct Primary Care Direct Primary Care model offering patients an alternative to traditional insurance-based primary care with subscription-based services.
• Behavioral Health Integrated behavioral health services delivered within the primary care setting, with expansion supported by SAMHSA funding to improve access to behavioral health care alongside primary care.
• Virtual Visits Telemedicine service allowing patients to consult with CVFP healthcare providers remotely through video visits from home.
• Immediate Care Walk-in immediate care services for acute health needs provided without the requirement of a scheduled appointment.
• Medicare/Medicare Advantage Clinic Specialized clinic at the CVFP Forest location focused on Medicare and Medicare Advantage patients, providing senior-focused primary care led by Dr. Jarrett Dodd.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Medical Society of VirginiacoreStrategic or Co-development Partner · 4 August 2025CVFP Medical Group, in collaboration with the Medical Society of Virginia, was awarded SAMHSA funding to expand integrated primary and behavioral health care. This strategic partnership focuses on improving access to behavioral health services within the primary care setting.
• Privia HealthcoreStrategic or Co-development PartnerCVFP, a division of Collaborative Health, is proudly part of Privia Health, connecting the practice with leading doctors in the community to transform healthcare through high-quality, coordinated care centered on patients. Privia provides resources for practice management, technology platforms, and provider network affiliation.
• Collaborative Health Partners, LLCcoreStrategic or Co-development PartnerCVFP is a division of Collaborative Health Partners, LLC, an integrated healthcare services organization offering multiple care specialties including Behavioral Health, Endocrinology/Diabetes, Sports Medicine, Physical Medicine & Rehabilitation, Pediatrics, Primary Care, and Immediate Care.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Privia Health: CVFP's parent network. Privia Health is a national physician enablement company that connects independent practices with technology, payer relationships, and care coordination. Highly comparable as the strategic platform aggregator of which CVFP is a division.
• One Medical (Amazon): National membership-based primary care platform now owned by Amazon. Comparable to CVFP as a primary care provider combining in-person clinics with digital tools and virtual visits, though operating at vastly larger scale.
• ChenMed: Family-owned, multi-state primary care provider serving seniors through Medicare Advantage plans. Comparable to CVFP in its senior-focused primary care model and integrated chronic disease management approach.
• Agilon Health: Value-based care platform partnering with primary care physicians to take on full risk for Medicare patients. Comparable to CVFP in its focus on enabling independent primary care practices to participate in risk-bearing arrangements.
• VillageMD: Walgreens-backed primary care platform focused on value-based care for Medicare and commercial patients. Comparable to CVFP as a multi-site primary care group with growing senior care focus and payer integration.
• Cano Health: Value-based primary care provider focused on seniors, primarily in Florida and other Sun Belt states. Comparable to CVFP for its patient-centered medical home model and integrated care for elderly populations.
• Oak Street Health (CVS Health): National value-based primary care provider focused exclusively on Medicare patients. Recently comparable to CVFP given the launch of CVFP's dedicated Medicare/Medicare Advantage Clinic targeting senior care.

Regional players

• Centra Health: Regional health system headquartered in Lynchburg, Virginia, operating multiple primary care clinics across Central Virginia. Highly comparable to CVFP as a direct geographic competitor in the same Lynchburg metropolitan market.
• Atrium Health (Advocate Health): Large regional health system operating primary care clinics across the Carolinas and Virginia. Comparable to CVFP as a competing primary care provider in the same regional geography, though with hospital system backing.

Emerging players

• Aledade: Network of independent primary care practices operating in value-based contracts with Medicare and commercial payers. Comparable to CVFP as an enabler for independent primary care groups to maintain autonomy while accessing shared services and risk contracts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/collaborativehealthlyh
• LinkedInlinkedin.com/company/collaborative-health-partners
• Xx.com/cvfamphys

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Virginia Family Physicians