Bell Brothers Heating and Air Conditioning
Bell Brothers is a 70+ year old HVAC, plumbing, and indoor air quality service contractor serving 14 Des Moines metro communities with residential and commercial installation, repair, and 24/7 emergency service, operating as a TurnPoint subsidiary.
- Company typePrivate
- Founded1955
- HeadquartersDes Moines, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Bell Brothers Heating and Air Conditioning does
Bell Brothers Heating and Air Conditioning, Inc. is a privately held HVAC and plumbing service contractor headquartered in Des Moines, Iowa, founded in 1955 and operating continuously for over 70 years. The company is a subsidiary brand within Essential Services Intermediate Holding Corporation (TurnPoint), a multi-brand residential services platform. Bell Brothers delivers installation, repair, maintenance, and 24/7 emergency services for heating, air conditioning, plumbing, sewer and drains, and indoor air quality across 14 communities in the Des Moines metro area (e.g., Altoona, Ankeny, Clive, Johnston, Urbandale, West Des Moines, Waukee). It also serves a secondary commercial segment that includes design-build HVAC, retrofit, commercial plumbing, and maintenance agreements for offices, restaurants, schools, healthcare, and multifamily properties; the Center Stage Apartments 88-unit multifamily project in Waukee is a documented commercial reference. The company operates a direct-to-consumer field service model with fully stocked service trucks dispatched from its Des Moines headquarters, supported by an inside sales/scheduling team, online booking via bellbrothers.com, SMS/MMS communications, and a multi-channel marketing presence (SEO blog, social media, review platforms, community sponsorships). Revenue is generated primarily through transactional one-time service and installation work priced by quote, complemented by a recurring Comfort Club maintenance membership (monthly billing), promotional discounts, and HVAC financing facilitated through a financing partner. Underlying technology is standard industry HVAC and plumbing equipment with no disclosed proprietary technology, APIs, or software products.
Bell Brothers Heating and Air Conditioning firmographics
Firmographics- Name
- Bell Brothers Heating and Air Conditioning
- Legal name
- Bell Brothers Heating and Air Conditioning, Inc.
- Website
- https://bellbrothers.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bell Brothers is a 70+ year old HVAC, plumbing, and indoor air quality service contractor serving 14 Des Moines metro communities with residential and commercial installation, repair, and 24/7 emergency service, operating as a TurnPoint subsidiary.
- Ownership category
- akta.pro rank
Bell Brothers Heating and Air Conditioning industry classification
Industry- Product category
- HVAC and Plumbing Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822)
- SIC
- Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- HVAC Service, Maintenance & Repair (BPABACAA)
- akta.pro secondary industries
- Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), Air Conditioner (AC) Repair & Maintenance (HSAOAHAF), Emergency HVAC Repair (24/7) (HSAOAHAC), HVAC Installation, Service & Repair (IMAIABAA)
Keywords
Where Bell Brothers Heating and Air Conditioning is headquartered
LocationHeadquarters
- HQ city
- Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bell Brothers Heating and Air Conditioning business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- HVAC Installation and Replacement: Revenue from selling and installing new HVAC systems including furnaces, heat pumps, central air conditioning, geothermal systems, mini splits, and boiler systems. Promotions include up to $2,000 off qualifying new HVAC systems with 12-year parts and labor warranty.
- Plumbing Services: Revenue from plumbing installation, repair, and replacement services including water heaters (tank and tankless), pipe repair and replacement, drain cleaning, sewer lines, water filtration, sump pumps, and fixture replacement.
- Service and Repair Calls: Revenue from service calls for HVAC and plumbing repair, maintenance, and emergency services. Company offers 24/7 emergency service availability.
- Commercial HVAC and Plumbing: Revenue from commercial projects including design-build HVAC installations, retrofits, commercial plumbing, and maintenance agreements for businesses.
- Maintenance Programs (Comfort Club / Loyalty Program): Recurring membership programs offering scheduled maintenance inspections, priority scheduling, and discounts on services and repairs for enrolled customers.
- Indoor Air Quality Services: Revenue from air duct cleaning, whole-home air filtration, air purification, dehumidifiers, humidifiers, and heat recovery ventilation installation and service.
- Financing Services: Company facilitates HVAC financing options for customers to spread cost of equipment purchases and installations over time, generating referral or backend revenue from financing partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | HVAC System Promotions |
| Unit Pricing | One time/ perpetual license | Water Filtration Promotion |
| Unit Pricing | One time/ perpetual license | Duct Cleaning Promotion |
| Unit Pricing | One time/ perpetual license | Tankless Water Heater Installation |
| Unit Pricing | One time/ perpetual license | Standard Water Heater Tank Installation |
| Subscription | Monthly | Comfort Club Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Bell Brothers Heating and Air Conditioning product offering
Product offeringCore offering
Bell Brothers Heating and Air Conditioning installs, repairs, and maintains residential and commercial HVAC systems (furnaces, heat pumps, central air, geothermal, mini splits, boilers) and provides full plumbing services including water heaters, pipe repair, drains, sewer lines, fixtures, and water filtration. The company also offers indoor air quality services (duct cleaning, purification, humidification), 24/7 emergency response, and commercial design-build HVAC and plumbing projects across the Des Moines metro area. The recurring Comfort Club maintenance program and financing options support customer retention and affordability.
Product overview
Bell Brothers Heating and Air Conditioning is a service-based company offering a comprehensive portfolio of HVAC and plumbing services for residential and commercial customers in the Des Moines metro area. The core offerings include Heating Services (furnaces, heat pumps, boilers, geothermal systems, mini splits), Air Conditioning Services (installation, repair, maintenance), Plumbing Services (water heaters, pipes, drains, fixtures), Indoor Air Quality Services (duct cleaning, filtration, purification), Sewer and Drains Services, and Emergency Services available 24/7. For commercial clients, they provide specialized Commercial HVAC and Commercial Plumbing services including design-build projects and preventive maintenance programs. Additional offerings include maintenance programs like Comfort Club, financing options, and loyalty programs. The company operates as a local service provider rather than a software product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Heating Services Home heating services including furnace installation, boilers, heat pumps, geothermal heating and cooling, mini split installation, thermostats, and HVAC accessories for residential customers in Central Iowa.
- Air Conditioning Services Air conditioning services including AC installation, AC repair, AC maintenance and tune-ups, and central air conditioning systems for residential customers.
- Plumbing Services Comprehensive residential plumbing services including bathroom plumbing, sump pumps, water heater installation and repair, water leak detection, gas line repair and installation, hydro-jetting, and whole home water filtration and softeners.
- Indoor Air Quality Services Indoor air quality services including air duct cleaning, whole home air filtration, whole home air purification, whole house dehumidifier, whole home humidifier, and heat recovery ventilation.
- Sewer & Drains Services Sewer and drain services including drain cleaning, drain clearing, main water line repair and replacement, and sewer line repair, replacement, and cleaning.
- Emergency Services 24/7 emergency HVAC and plumbing services available around the clock for urgent heating, cooling, and plumbing issues.
- Commercial HVAC Services Commercial HVAC services including design-build for new construction, retrofit replacement systems, geothermal systems, heat pumps, high-efficiency natural gas-fired equipment, high-efficiency boilers, chillers, and ventilation solutions for commercial clients.
- Commercial Plumbing Services Commercial plumbing services including installation and remodels, routine maintenance and quarterly inspections, backflow prevention testing and repair, sump pump services, pipe insulation and winterization, water heater services, drain cleaning and hydro jetting, leak detection and pipe repair, fixture replacement, and water quality testing.
- Water Heater Installation Professional water heater replacement and installation services for traditional tank, gas, and standard electric water heaters, including Bradford White units.
- Tankless Water Heater Installation Tankless water heater installation providing gas and electric tankless units that heat water on demand for improved energy efficiency and endless hot water supply.
- Air Duct Cleaning Services Professional air duct cleaning using BrushBeast and negative air machine methods, including register grill cleaning and duct deodorization.
- Comfort Club Maintenance Program A maintenance program ensuring peak performance and extending the lifespan of furnaces and air conditioners with regular scheduled inspections, priority scheduling, and member discounts on services and repairs. Performance and Premium levels include annual water heater maintenance.
- HVAC Financing Options HVAC financing options available for services and equipment purchases to help homeowners manage costs through partner financing arrangements.
Quantifiable outcome
- 12-year parts and labor warranty on qualifying new HVAC systems
- +2 more outcomes
Companies that use Bell Brothers Heating and Air Conditioning
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Bell Brothers Heating and Air Conditioning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bell Brothers Heating and Air Conditioning partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Essential Services Intermediate Holding Corporation (parent of Bell Brothers)coreEssential Services Intermediate Holding Corporation is the parent company of Bell Brothers and TurnPoint. Bell Brothers operates as a brand under this holding company structure, with TurnPoint and Bell Brothers collectively referred to as 'we', 'our', or 'us' in company communications and privacy policy.
Scale indicators3 records
Recent moves1 record
Expansion highlights6 records
Bell Brothers Heating and Air Conditioning competitors and assessment
Company assessmentDirect peers
- Heartland Heating & Cooling: Regional HVAC service provider serving Central Iowa homeowners and businesses, with comparable offerings in heating, cooling, installation, repair, and maintenance that directly compete with Bell Brothers.
- Lenz Heating & Cooling: Long-established HVAC and plumbing service company serving the Des Moines metro, directly competing with Bell Brothers across residential heating, cooling, plumbing, and indoor air quality services in overlapping suburban communities.
- R & R Heating & Air Conditioning: Iowa-based HVAC contractor offering residential and light commercial heating, cooling, and indoor air quality services — overlapping service mix and customer base with Bell Brothers in the Central Iowa market.
Broad incumbents
- ARS / Rescue Rooter: Large multi-state home services platform covering HVAC, plumbing, and drain services — operates with broader scale and shared marketing budget, competing for residential and commercial customers in overlapping regional markets.
- Roto-Rooter: Nationally branded plumbing, drain, and HVAC service franchise; competes with Bell Brothers on plumbing service calls and emergency work while bringing brand recognition and 24/7 dispatch infrastructure.
- One Hour Heating & Air Conditioning: National franchise network offering residential HVAC services under a strong local-marketing brand; competes with Bell Brothers for homeowner service contracts in Des Moines suburbs with the backing of franchise scale.
- Carrier Residential: Major HVAC equipment manufacturer with a dealer network that competes for installation and replacement business that Bell Brothers also targets; defines the equipment supply and warranty ecosystem Bell Brothers operates within.
- Mr. Sparky / Neighborly (Home Services): Neighborly is a multi-brand home services franchisor including HVAC-adjacent brands; competes for trades services demand and demonstrates the type of multi-brand consolidation Bell Brothers' parent TurnPoint is built to emulate.
- Trane Residential: Leading HVAC equipment brand with an extensive dealer network that competes for residential replacement business and shapes installer economics across the markets Bell Brothers serves.
Emerging players
- HomeServe USA: Home services membership and warranty provider offering HVAC and plumbing coverage to homeowners — represents a recurring-revenue business model adjacent to Bell Brothers' Comfort Club and could partner or compete for service contract relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bell Brothers Heating and Air Conditioning social profiles
Digital presenceBell Brothers Heating and Air Conditioning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bell Brothers Heating and Air Conditioning leadership team
Management profileNumber of profiles
Bell Brothers Heating and Air Conditioning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bell Brothers Heating and Air Conditioning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bell Brothers Heating and Air Conditioning
What does Bell Brothers Heating and Air Conditioning do?
Bell Brothers Heating and Air Conditioning installs, repairs, and maintains residential and commercial HVAC systems (furnaces, heat pumps, central air, geothermal, mini splits, boilers) and provides full plumbing services including water heaters, pipe repair, drains, sewer lines, fixtures, and water filtration. The company also offers indoor air quality services (duct cleaning, purification, humidification), 24/7 emergency response, and commercial design-build HVAC and plumbing projects across the Des Moines metro area. The recurring Comfort Club maintenance program and financing options support customer retention and affordability.
Is Bell Brothers Heating and Air Conditioning a public or private company?
Bell Brothers Heating and Air Conditioning is a private company. It is classified as corporate owned and is currently operating.
When was Bell Brothers Heating and Air Conditioning founded?
Bell Brothers Heating and Air Conditioning was founded in 1955. It employs 101 to 250 people.
Where is Bell Brothers Heating and Air Conditioning based?
Bell Brothers Heating and Air Conditioning is headquartered in Des Moines, United States, in the North America region.
How does Bell Brothers Heating and Air Conditioning make money?
Seven revenue lines are on record. HVAC Installation and Replacement is the primary driver. The others are plumbing Services, service and Repair Calls, commercial HVAC and Plumbing, maintenance Programs (Comfort Club / Loyalty Program), indoor Air Quality Services and financing Services.
Who are Bell Brothers Heating and Air Conditioning's main competitors?
Direct peers on record are Heartland Heating & Cooling, Lenz Heating & Cooling and R & R Heating & Air Conditioning. Broad incumbents are ARS / Rescue Rooter, Roto-Rooter, One Hour Heating & Air Conditioning, Carrier Residential, Mr. Sparky / Neighborly (Home Services) and Trane Residential. HomeServe USA is listed as an emerging player.
Does Bell Brothers Heating and Air Conditioning have an API?
No public API is recorded for Bell Brothers Heating and Air Conditioning.
What industry is Bell Brothers Heating and Air Conditioning in?
Bell Brothers Heating and Air Conditioning's product category is HVAC and Plumbing Services. Its primary akta.pro industry code is BPABACAA, HVAC Service, Maintenance & Repair, with a secondary code of HSAOAGAA, Residential HVAC System Installation (Furnace/AC/Heat Pump). Its NAICS code is 23822 and its SIC code is 3580.