Heartland Heating & Cooling

Name

Heartland Heating & Cooling

Legal name

Heartland Heating & Cooling

Website

https://heartlandheating.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential and Commercial HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

Keywords

• Residential HVAC services
• Commercial HVAC installation
• Indoor air quality
• HVAC maintenance agreements
• Heating and cooling repair

Headquarters

HQ city

Grimes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HVAC Equipment Sales: Sale of HVAC equipment including furnaces, air conditioners, heat pumps, boilers, and mini-split systems from Lennox and Mitsubishi brands
2. Repair Services: On-site repair services for heating and cooling systems including emergency repair options
3. Installation Services: Professional installation of new HVAC systems, replacements, and new construction projects
4. Maintenance Plans: Annual HVAC service agreements providing regular maintenance visits for heating and cooling systems
5. Indoor Air Quality Products: Sale and installation of air filtration, ventilation, humidifiers, dehumidifiers, and Healthy Climate Solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Heartland Heating & Cooling sells, installs, repairs, and maintains residential and commercial HVAC systems from Lennox and Mitsubishi Electric, including furnaces, air conditioners, heat pumps, boilers, mini-splits, packaged systems, thermostats, and indoor air quality products. The company also provides on-site emergency repair, new construction HVAC installation, and recurring annual HVAC service agreements for customers across the Des Moines, Iowa metro area.

Product overview

Heartland Heating & Cooling is a locally owned HVAC service company (since 2003) serving the Des Moines, Iowa metropolitan area. They operate as a Lennox Premier Dealer and Mitsubishi Electric dealer, selling, installing, and servicing residential and commercial HVAC equipment. Their product portfolio consists of Lennox and Mitsubishi brand heating and cooling equipment (air conditioners, furnaces, heat pumps, boilers, garage heaters, mini-split systems, packaged systems), indoor air quality products (filtration, ventilation, humidifiers/dehumidifiers), and thermostats/zoning systems. Services include repair, installation, and maintenance for all equipment types, plus commercial services, new construction, and annual service agreement plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Lennox HVAC Equipment Sales Sale of Lennox brand residential HVAC equipment for installation by the company, including air conditioners, furnaces, heat pumps, air handlers, boilers, garage heaters, mini-split systems, packaged systems, thermostats, and integrated systems such as the Ultimate Comfort System and Zoning Systems, provided to homeowners in the Des Moines metro area.
• Mitsubishi Electric Mini-Split Systems Ductless heating and cooling systems from Mitsubishi Electric sold and installed as an alternative brand option for customers seeking ductless climate control.
• Lennox Indoor Air Quality Products Sale and installation of Lennox Healthy Climate Solutions including air filtration, ventilation, humidifiers, and dehumidifiers for residential customers seeking improved indoor air quality.
• HVAC Repair Services On-site repair services for residential heating and cooling systems covering furnaces, heat pumps, and air conditioners, with emergency repair options, performed by NATE-certified technicians across the Des Moines metro area.
• HVAC Installation Services Professional installation of new HVAC systems and replacements for residential properties, covering furnaces, heat pumps, air conditioners, mini-split systems, and other equipment supplied by Heartland.
• HVAC Maintenance Services Preventive maintenance services for furnaces, heat pumps, and air conditioners designed to extend equipment life, prevent breakdowns, and maintain energy efficiency for residential customers.
• HVAC Service Agreements Annual HVAC service agreements providing recurring preventive maintenance visits, priority scheduling, and ongoing service coverage for residential heating and cooling systems.
• Mini-Split Installation Specialized installation services for ductless mini-split systems from Lennox and Mitsubishi Electric for homes without existing ductwork.
• Commercial HVAC Services HVAC services for commercial properties and businesses in the Des Moines metro area, including commercial heating, cooling, and ongoing maintenance.
• New Construction HVAC HVAC installation services for new construction projects, covering design and installation of complete heating and cooling systems in newly built homes and commercial buildings.
• Smart Home HVAC Products Smart home-connected HVAC products such as Lennox smart thermostats that enable remote temperature control, energy management, and integration with broader smart home systems.

Quantifiable outcome

• Regular maintenance can help prevent most problems and extend HVAC system life
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• LennoxcoreChannel Partner/ Reseller/ DistributorLennox Premier Dealer and recipient of Centurion Award and Length of Dealership Award. Sells full line of Lennox HVAC products including air conditioners, furnaces, heat pumps, air handlers, boilers, garage heaters, mini-split systems, packaged systems, thermostats, and Lennox Healthy Climate Solutions indoor air quality products.
• Mitsubishi ElectriccoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Mitsubishi Electric mini-split systems, offering an alternative brand option for customers seeking ductless heating and cooling solutions.
• ACCA (Air Conditioning Contractors of America)supportingStrategic or Co-development PartnerTrade association membership providing access to industry best practices, training resources, and contractor network for professional development.
• NATE (North American Technician Excellence)supportingStrategic or Co-development PartnerTechnician certification program ensuring technicians meet industry standards for HVAC installation and service knowledge.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lennox International: Global HVAC equipment manufacturer whose Premier Dealer program underpins Heartland's product and brand positioning. Relevant as the upstream partner whose network economics frame the dealer-level competitive landscape.
• ARS / Rescue Rooter (American Residential Services): Large national provider of residential HVAC, plumbing, and electrical services. A scaled incumbent that competes with Heartland on residential HVAC service and provides a reference point for a roll-up consolidation playbook.
• Trane Technologies: Global HVAC manufacturer with a large dealer/contractor network serving residential and commercial customers. Comparable broad incumbent whose dealer-program structure mirrors Heartland's go-to-market dependencies.
• Carrier: Major HVAC equipment manufacturer operating an extensive authorized-dealer network. Comparable as an alternative equipment ecosystem to Lennox and as a competing brand whose dealers pursue similar residential install/service work.
• Roto-Rooter: Large national residential services franchise providing plumbing, drain, and HVAC-related service. Comparable as a scaled incumbent competing for the same homeowner mindshare and emergency-service demand.

Direct peers

• One Hour Heating & Air Conditioning: National residential HVAC service franchise providing heating, cooling, and indoor air quality services to homeowners through a network of owner-operated local dealers — directly comparable business model to Heartland's residential HVAC install/repair/maintenance offering.
• Coolray Heating & Cooling: Regional HVAC service company providing residential heating, cooling, plumbing, and indoor air quality services across the Southeastern U.S. with a comparable install/repair/maintenance mix and manufacturer-dealer positioning.
• Western Heating & Air: Multi-state HVAC service contractor focused on residential and light commercial install, repair, and maintenance with a Lennox-aligned product portfolio — closely comparable in service mix and dealer-network model.

Emerging players

• HomeServe USA: Provider of home service plans and emergency repair coverage, including HVAC. Conceptually comparable to Heartland's HVAC service agreements as a recurring-revenue, subscription-style protection model layered on residential HVAC equipment.

Others

• ServiceMaster: National facility services brand spanning restoration and home-services categories. Relevant as an adjacent, larger platform that could logically extend into residential HVAC services like Heartland's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Heating & Cooling