Bell Brothers Heating and Air Conditioning

What Bell Brothers Heating and Air Conditioning does

Bell Brothers Heating and Air Conditioning, Inc. is a privately held HVAC and plumbing service contractor headquartered in Des Moines, Iowa, founded in 1955 and operating continuously for over 70 years. The company is a subsidiary brand within Essential Services Intermediate Holding Corporation (TurnPoint), a multi-brand residential services platform. Bell Brothers delivers installation, repair, maintenance, and 24/7 emergency services for heating, air conditioning, plumbing, sewer and drains, and indoor air quality across 14 communities in the Des Moines metro area (e.g., Altoona, Ankeny, Clive, Johnston, Urbandale, West Des Moines, Waukee). It also serves a secondary commercial segment that includes design-build HVAC, retrofit, commercial plumbing, and maintenance agreements for offices, restaurants, schools, healthcare, and multifamily properties; the Center Stage Apartments 88-unit multifamily project in Waukee is a documented commercial reference. The company operates a direct-to-consumer field service model with fully stocked service trucks dispatched from its Des Moines headquarters, supported by an inside sales/scheduling team, online booking via bellbrothers.com, SMS/MMS communications, and a multi-channel marketing presence (SEO blog, social media, review platforms, community sponsorships). Revenue is generated primarily through transactional one-time service and installation work priced by quote, complemented by a recurring Comfort Club maintenance membership (monthly billing), promotional discounts, and HVAC financing facilitated through a financing partner. Underlying technology is standard industry HVAC and plumbing equipment with no disclosed proprietary technology, APIs, or software products.

Name

Bell Brothers Heating and Air Conditioning

Legal name

Bell Brothers Heating and Air Conditioning, Inc.

Website

https://bellbrothers.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

Bell Brothers is a 70+ year old HVAC, plumbing, and indoor air quality service contractor serving 14 Des Moines metro communities with residential and commercial installation, repair, and 24/7 emergency service, operating as a TurnPoint subsidiary.

Ownership category

akta.pro rank

Product category

HVAC and Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

HVAC Service, Maintenance & Repair (BPABACAA)

akta.pro secondary industries

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), Air Conditioner (AC) Repair & Maintenance (HSAOAHAF), Emergency HVAC Repair (24/7) (HSAOAHAC), HVAC Installation, Service & Repair (IMAIABAA)

Keywords

• Residential HVAC services
• Plumbing installation
• Heating and cooling repair
• Commercial HVAC maintenance
• Indoor air quality services

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. HVAC Installation and Replacement: Revenue from selling and installing new HVAC systems including furnaces, heat pumps, central air conditioning, geothermal systems, mini splits, and boiler systems. Promotions include up to $2,000 off qualifying new HVAC systems with 12-year parts and labor warranty.
2. Plumbing Services: Revenue from plumbing installation, repair, and replacement services including water heaters (tank and tankless), pipe repair and replacement, drain cleaning, sewer lines, water filtration, sump pumps, and fixture replacement.
3. Service and Repair Calls: Revenue from service calls for HVAC and plumbing repair, maintenance, and emergency services. Company offers 24/7 emergency service availability.
4. Commercial HVAC and Plumbing: Revenue from commercial projects including design-build HVAC installations, retrofits, commercial plumbing, and maintenance agreements for businesses.
5. Maintenance Programs (Comfort Club / Loyalty Program): Recurring membership programs offering scheduled maintenance inspections, priority scheduling, and discounts on services and repairs for enrolled customers.
6. Indoor Air Quality Services: Revenue from air duct cleaning, whole-home air filtration, air purification, dehumidifiers, humidifiers, and heat recovery ventilation installation and service.
7. Financing Services: Company facilitates HVAC financing options for customers to spread cost of equipment purchases and installations over time, generating referral or backend revenue from financing partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bell Brothers Heating and Air Conditioning installs, repairs, and maintains residential and commercial HVAC systems (furnaces, heat pumps, central air, geothermal, mini splits, boilers) and provides full plumbing services including water heaters, pipe repair, drains, sewer lines, fixtures, and water filtration. The company also offers indoor air quality services (duct cleaning, purification, humidification), 24/7 emergency response, and commercial design-build HVAC and plumbing projects across the Des Moines metro area. The recurring Comfort Club maintenance program and financing options support customer retention and affordability.

Product overview

Bell Brothers Heating and Air Conditioning is a service-based company offering a comprehensive portfolio of HVAC and plumbing services for residential and commercial customers in the Des Moines metro area. The core offerings include Heating Services (furnaces, heat pumps, boilers, geothermal systems, mini splits), Air Conditioning Services (installation, repair, maintenance), Plumbing Services (water heaters, pipes, drains, fixtures), Indoor Air Quality Services (duct cleaning, filtration, purification), Sewer and Drains Services, and Emergency Services available 24/7. For commercial clients, they provide specialized Commercial HVAC and Commercial Plumbing services including design-build projects and preventive maintenance programs. Additional offerings include maintenance programs like Comfort Club, financing options, and loyalty programs. The company operates as a local service provider rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Heating Services Home heating services including furnace installation, boilers, heat pumps, geothermal heating and cooling, mini split installation, thermostats, and HVAC accessories for residential customers in Central Iowa.
• Air Conditioning Services Air conditioning services including AC installation, AC repair, AC maintenance and tune-ups, and central air conditioning systems for residential customers.
• Plumbing Services Comprehensive residential plumbing services including bathroom plumbing, sump pumps, water heater installation and repair, water leak detection, gas line repair and installation, hydro-jetting, and whole home water filtration and softeners.
• Indoor Air Quality Services Indoor air quality services including air duct cleaning, whole home air filtration, whole home air purification, whole house dehumidifier, whole home humidifier, and heat recovery ventilation.
• Sewer & Drains Services Sewer and drain services including drain cleaning, drain clearing, main water line repair and replacement, and sewer line repair, replacement, and cleaning.
• Emergency Services 24/7 emergency HVAC and plumbing services available around the clock for urgent heating, cooling, and plumbing issues.
• Commercial HVAC Services Commercial HVAC services including design-build for new construction, retrofit replacement systems, geothermal systems, heat pumps, high-efficiency natural gas-fired equipment, high-efficiency boilers, chillers, and ventilation solutions for commercial clients.
• Commercial Plumbing Services Commercial plumbing services including installation and remodels, routine maintenance and quarterly inspections, backflow prevention testing and repair, sump pump services, pipe insulation and winterization, water heater services, drain cleaning and hydro jetting, leak detection and pipe repair, fixture replacement, and water quality testing.
• Water Heater Installation Professional water heater replacement and installation services for traditional tank, gas, and standard electric water heaters, including Bradford White units.
• Tankless Water Heater Installation Tankless water heater installation providing gas and electric tankless units that heat water on demand for improved energy efficiency and endless hot water supply.
• Air Duct Cleaning Services Professional air duct cleaning using BrushBeast and negative air machine methods, including register grill cleaning and duct deodorization.
• Comfort Club Maintenance Program A maintenance program ensuring peak performance and extending the lifespan of furnaces and air conditioners with regular scheduled inspections, priority scheduling, and member discounts on services and repairs. Performance and Premium levels include annual water heater maintenance.
• HVAC Financing Options HVAC financing options available for services and equipment purchases to help homeowners manage costs through partner financing arrangements.

Quantifiable outcome

• 12-year parts and labor warranty on qualifying new HVAC systems
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Essential Services Intermediate Holding Corporation (parent of Bell Brothers)coreOthersEssential Services Intermediate Holding Corporation is the parent company of Bell Brothers and TurnPoint. Bell Brothers operates as a brand under this holding company structure, with TurnPoint and Bell Brothers collectively referred to as 'we', 'our', or 'us' in company communications and privacy policy.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Heartland Heating & Cooling: Regional HVAC service provider serving Central Iowa homeowners and businesses, with comparable offerings in heating, cooling, installation, repair, and maintenance that directly compete with Bell Brothers.
• Lenz Heating & Cooling: Long-established HVAC and plumbing service company serving the Des Moines metro, directly competing with Bell Brothers across residential heating, cooling, plumbing, and indoor air quality services in overlapping suburban communities.
• R & R Heating & Air Conditioning: Iowa-based HVAC contractor offering residential and light commercial heating, cooling, and indoor air quality services — overlapping service mix and customer base with Bell Brothers in the Central Iowa market.

Broad incumbents

• ARS / Rescue Rooter: Large multi-state home services platform covering HVAC, plumbing, and drain services — operates with broader scale and shared marketing budget, competing for residential and commercial customers in overlapping regional markets.
• Roto-Rooter: Nationally branded plumbing, drain, and HVAC service franchise; competes with Bell Brothers on plumbing service calls and emergency work while bringing brand recognition and 24/7 dispatch infrastructure.
• One Hour Heating & Air Conditioning: National franchise network offering residential HVAC services under a strong local-marketing brand; competes with Bell Brothers for homeowner service contracts in Des Moines suburbs with the backing of franchise scale.
• Carrier Residential: Major HVAC equipment manufacturer with a dealer network that competes for installation and replacement business that Bell Brothers also targets; defines the equipment supply and warranty ecosystem Bell Brothers operates within.
• Mr. Sparky / Neighborly (Home Services): Neighborly is a multi-brand home services franchisor including HVAC-adjacent brands; competes for trades services demand and demonstrates the type of multi-brand consolidation Bell Brothers' parent TurnPoint is built to emulate.
• Trane Residential: Leading HVAC equipment brand with an extensive dealer network that competes for residential replacement business and shapes installer economics across the markets Bell Brothers serves.

Emerging players

• HomeServe USA: Home services membership and warranty provider offering HVAC and plumbing coverage to homeowners — represents a recurring-revenue business model adjacent to Bell Brothers' Comfort Club and could partner or compete for service contract relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bellbrothersdsm
• YouTubeyoutube.com/user/bellbrothersdsm
• Facebookfacebook.com/BellBrothers
• LinkedInlinkedin.com/company/bell-brothers-heating-&-air-conditioning-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bell Brothers Heating and Air Conditioning