Brand Movers
Brand Movers is an award-winning Danish content marketing agency providing end-to-end strategy, content production, and distribution services for B2B enterprise clients, operating on the HubSpot platform and publishing annual benchmark reports on content marketing in Denmark.
- Company typePrivate
- Founded2012
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Brand Movers does
Brand Movers ApS is an award-winning Danish content marketing agency founded in 2012 and headquartered in Copenhagen. The firm delivers end-to-end content marketing services structured around a three-phase engagement model — Blueprint (scoping, analysis, content strategy), Configure (channel architecture, content playbook, content roadmap), and Execute (creative development, distribution, KPI reporting). Underneath this core offering sit eight specialized service modules: content production, HubSpot-based marketing automation, video marketing, trade show and event content, case study production, paid social/paid media, and employer branding. The agency serves primarily B2B enterprise clients across at least seven verticals, with publicly named logos spanning automotive (Volkswagen), aerospace (SATAIR), logistics and transportation (DFDS, Scan Global Logistics), manufacturing (BEUMER Group), banking (Lån & Spar), healthcare/physiotherapy (ProTreatment), technology/ERP (AlfaPeople), food/biotech (Food Bio Cluster), and energy (AET).
The agency's underlying technology stack is anchored by HubSpot, on which Brand Movers is a partner and which provides CRM, marketing automation, email, social media management, and analytics capabilities used to execute client campaigns. The firm does not operate a SaaS platform, API, or proprietary software product; all services are delivered by agency staff. Beyond client services, Brand Movers has built a recurring research franchise — the annual 'Content Marketing i Danmark' benchmark report (2024 edition with 147 respondents, 2025 edition with 137 respondents) and an 'AI in Marketing 2024' report (160 respondents) — co-produced with EGN, which functions as a thought leadership and lead generation asset.
Commercially, Brand Movers operates as a professional services firm on retainer-based and project-based engagements. Its go-to-market is sales-led and inbound-supported: direct client engagement through the company website, an English-language blog (Content Marketing Insights), annual webinars, social media presence on LinkedIn/Facebook/X, an email newsletter, and the proprietary research reports serve as top-of-funnel demand generation. Pricing is not publicly disclosed. The firm has 1–10 employees, no disclosed funding, no parent company, and no institutional investors; ownership commentary indicates it operates as an independent private limited company (ApS) under founder/CEO Jesper Laursen.
Brand Movers firmographics
Firmographics- Name
- Brand Movers
- Legal name
- Brand Movers ApS
- Website
- https://brandmovers.dk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brand Movers is an award-winning Danish content marketing agency providing end-to-end strategy, content production, and distribution services for B2B enterprise clients, operating on the HubSpot platform and publishing annual benchmark reports on content marketing in Denmark.
- Ownership category
- akta.pro rank
Brand Movers industry classification
Industry- Product category
- Content Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)
Keywords
Where Brand Movers is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Brand Movers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Content Marketing Services: Professional services including content marketing strategy, content production, video marketing, marketing automation, and distribution services. The agency provides ongoing retainer-based work and project-based engagements with B2B and B2C clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Brand Movers product offering
Product offeringCore offering
Brand Movers is an award-winning Danish content marketing agency that delivers end-to-end content marketing services for B2B companies. Its work is structured across three phases — Blueprint (scoping, analysis, content strategy), Configure (channel architecture, content playbook, content roadmap), and Execute (creative development, distribution, KPI reporting) — and is supported by specialized modules covering content production, HubSpot-based marketing automation, video marketing, trade show and event content, case study production, paid social, and employer branding. The agency also publishes proprietary research reports and hosts webinars on content marketing and AI adoption in Denmark.
Product overview
Brand Movers is an award-winning Danish content marketing agency offering a portfolio of professional services rather than a software product or platform. The core offering is Content Marketing Services, structured across three phases: Blueprint (strategy and analysis), Configure (channel planning and roadmaps), and Execute (creative development, distribution, and reporting). Supporting this core are eight specialized service modules: Content Production, Marketing Automation (HubSpot), Video Marketing, Trade Show/Event Content Production, Case Study Production, Paid Social, and Employer Branding. The agency also produces proprietary research reports including the annual 'Content Marketing i Danmark' benchmark reports (2024, 2025 editions) and the 'AI in Marketing 2024' report, published in collaboration with EGN. A public-facing Content Marketing Insights blog disseminates thought leadership on topics including storytelling, SEO, social media, AI, and customer journey mapping. There is no SaaS platform, API product, or software module — all services are delivered by agency staff.
Differentiator
Problem solved
Functional benefit
Brands
- Content Marketing i Danmark: Research report series on content marketing practices in Denmark published annually by Brand Movers
Products and services
- Content Marketing Services End-to-end content marketing strategy and execution for B2B clients, structured into three phases: Blueprint (scoping, analysis, content strategy), Configure (channel architecture, content playbook, content roadmap), and Execute (creative development, distribution, KPI reporting).
- Content Marketing i Danmark 2024 Report Annual benchmark report on content marketing practices among Danish businesses, produced in collaboration with EGN based on survey data from 147 Danish marketers and businesses, covering content usage, AI adoption, and measurement practices.
- Content Marketing i Danmark 2025 Report Annual benchmark report on content marketing practices among Danish businesses, based on survey data from 137 Danish marketers and businesses, covering content marketing strategies and trends for 2025.
- AI in Marketing 2024 Report Benchmark report on AI adoption among marketers, produced in collaboration with EGN, based on survey data from 160 marketers, covering how AI is used, implemented, and anticipated to impact marketing work.
- B2B Export Marketing Webinar On-demand webinar produced in collaboration with the Danish Export Association, presenting data on B2B marketing strategies and the role of content marketing in export markets, presented by CEO Jesper Laursen.
Quantifiable outcome
- Elevated brand to thought leader status for BEUMER Group
- +1 more outcomes
Companies that use Brand Movers
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Brand Movers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Brand Movers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and core.
- EGNmajorAnnual collaboration on 'Content Marketing i Danmark' report. EGN helps collect survey data on how 147 Danish marketers use content marketing. Brand Movers CEO presents findings.
- EGNmajorCollaboration on 'AI in Marketing 2024' report, collecting data from 160 marketers on how they use AI. Brand Movers CEO presented results.
- HubSpotcoreHubSpot partner leveraging their cutting-edge marketing automation and CRM tools. Brand Movers uses HubSpot's platform to craft campaigns that capture attention and drive business results for clients.
- Danish Export AssociationmajorCollaborated on B2B Export Marketing webinar, collecting data on how B2B companies implement marketing strategies. Jesper Laursen, CEO at Brand Movers, presented the data.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Brand Movers competitors and assessment
Company assessmentOthers
Direct peers
- Makeable: Danish digital agency offering content, web, and inbound marketing services to B2B clients. Direct competitor for Danish content marketing budgets and HubSpot-implementation work, with similar scale and target customer.
- s360: Scandinavian digital performance marketing and content agency operating across Denmark. Closest direct peer — same geography, overlapping B2B content marketing and HubSpot-adjacent services, comparable mid-market enterprise client focus.
- Obsidian Digital: Danish digital marketing agency with content marketing, SEO, and paid media capabilities serving B2B clients. Competes head-to-head with Brand Movers in the Danish mid-market for content-led growth engagements.
- Kurio (Denmark): Danish content marketing and inbound agency. Highly comparable on service mix, geography, and target client size, competing for the same pool of Danish B2B content marketing budgets.
Broad incumbents
- Jellyfish: Global digital marketing agency with content production, media planning, and creative services. Overlaps with Brand Movers' content and paid distribution work but operates at much larger scale with multinational clients and broader service portfolio.
- Dept Agency: European-headquartered digital agency with content, creative, and technology capabilities. Comparable on content marketing services but serves larger enterprise clients with end-to-end digital transformation offerings beyond Brand Movers' scope.
Emerging players
- Contentation: Content marketing agency serving B2B technology companies across Northern Europe. Comparable on content-led B2B demand generation services but with a verticalized tech-client focus that intersects with Brand Movers' enterprise software clients like AlfaPeople.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Brand Movers social profiles
Digital presenceBrand Movers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brand Movers leadership team
Management profileNumber of profiles
Profiles5 records
Brand Movers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brand Movers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brand Movers
What does Brand Movers do?
Brand Movers is an award-winning Danish content marketing agency that delivers end-to-end content marketing services for B2B companies. Its work is structured across three phases — Blueprint (scoping, analysis, content strategy), Configure (channel architecture, content playbook, content roadmap), and Execute (creative development, distribution, KPI reporting) — and is supported by specialized modules covering content production, HubSpot-based marketing automation, video marketing, trade show and event content, case study production, paid social, and employer branding. The agency also publishes proprietary research reports and hosts webinars on content marketing and AI adoption in Denmark.
Is Brand Movers a public or private company?
Brand Movers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brand Movers founded?
Brand Movers was founded in 2012. It employs 1 to 10 people.
Where is Brand Movers based?
Brand Movers is headquartered in Copenhagen, Denmark, in the Europe region.
How does Brand Movers make money?
One revenue line is on record: content Marketing Services.
Who are Brand Movers's main competitors?
Dentsu Creative is listed as an others. Direct peers are Makeable, s360, Obsidian Digital and Kurio (Denmark). Broad incumbents are Jellyfish and Dept Agency. Contentation is listed as an emerging player.
Does Brand Movers have an API?
No public API is recorded for Brand Movers.
What industry is Brand Movers in?
Brand Movers's product category is Content Marketing Services. Its primary akta.pro industry code is MPAAACAK, Lead Generation & Performance Media (B2B/B2C). Its NAICS code is 5418 and its SIC code is 7311.