Personal Trainer Academy

Name

Personal Trainer Academy

Legal name

FIT TEAM Group GmbH

Website

https://personal-trainer-academy.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fitness Trainer Education and Certification

NAICS

Sports and Recreation Instruction (611620), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAM

Online/Remote Personal Training & Programming

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Fitness trainer certification
• Personal trainer education
• Inhouse fitness training
• Fitness continuing education
• Sports nutrition training

Headquarters

HQ city

Radolfzell

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Course Fees: Revenue generated from fee-based in-person, online, and in-house training courses and certifications in fitness, personal training, and related specialties. Courses range from single-day workshops to multi-weekend programs. Exam and re-certification fees are additional.
2. Installment Payment Plans: Installment payment option for courses priced at 300 EUR or more, with surcharges of 5% for 2 installments, 10% for 3 installments, and 15% for 4 installments.
3. Individual Coaching: Fee-based one-on-one or group online coaching sessions for personal trainers and fitness trainers, covering topics such as business development, marketing, client management, and training techniques. Flexible duration from 1 hour to 2+ days.
4. Remote Learning (Fernlehrgang): Distance learning program for Fitness Trainer B-Lizenz with installment payments capped at 3-month intervals, limited to the proportionate fee for that period.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Personal Trainer Academy (FIT TEAM Akademie) provides certified education and training programs for aspiring and active fitness and personal trainers. Offerings include state-approved distance learning, weekend in-person certifications, on-site inhouse training delivered at client studios, and individual online coaching. Courses are co-developed and certified with training partner IFAA and span foundational fitness credentials, personal training, functional training, yoga for athletes, fitness boxing, kettlebell, running coaching, sports nutrition, and cycle-based training.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Trainer B-Lizenz State-approved foundational certification for fitness trainers, available via distance learning and in-house formats (6 days in-house). Covers training methodology, anatomy, nutrition, and client management. Certification valid 3 years, renewable with 30 hours of continuing education.
• Personal Trainer Professional 3-day in-house comprehensive personal trainer certification covering training methodology, client communication, and business skills, aimed at career changers and aspiring personal trainers.
• Functional Trainer 2-day in-house specialization in functional training techniques for active fitness and personal trainers.
• Fitness Boxing 1-day in-house fitness boxing trainer certification.
• Yoga for Athletes 1-day in-house yoga specialization course tailored for athletic populations and personal trainers.
• Functional and Sports Nutrition

Quantifiable outcome

• Fitness Trainer B-Lizenz certificates are valid for 3 years and can be renewed upon proof of 30 hours of continuing education or 3 specific further trainings.
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• IFAA (Institut für Ausbildung und Arbeitswelt)coreStrategic or Co-development PartnerIFAA is the primary certification partner for the Personal Trainer Academy. All certified courses (e.g., Fitness Trainer B-Lizenz, Personal Trainer Professional) carry IFAA certification. IFAA is referenced as the 'experienced training partner' providing accredited curriculum and examination standards.
• Personal Trainer Suche (personal-trainer-suche.de)minorGTM or Marketing PartnerA directory/search platform for finding personal trainers, co-branded with FIT TEAM. Provides a customer acquisition channel for graduates of the academy by listing certified trainers for public search.
• Artzt (artzt.eu)minorOthersFitness equipment brand listed as a partner. Nature of partnership not explicitly detailed beyond co-branding on the partner page.
• skinfit.atminorOthersPartner referenced in the Lauftrainer (Running Coach) training course. Insights and products from skinfit.at are incorporated into the course content.
• inov-8.comminorOthersRunning/athletic footwear and equipment brand integrated into the Lauftrainer course curriculum as a content and product partner.
• Relax Women WandlitzminorOthersPremium fitness and health club for women listed as a partner. Nature of cooperation not explicitly detailed.
• PEP Ernährungplanung (pep-europe.de)minorStrategic or Co-development PartnerNutritional planning partner referenced on the partner page. Likely provides content or tools integrated into the nutrition training courses.
• FIT TEAM Personal Training NetworkcoreStrategic or Co-development PartnerThe 35+ location FIT TEAM Personal Training network spanning Germany, Switzerland, and Mallorca. Academy instructors are drawn from this network. Graduates receive career support through this network. The academy is a business unit of the FIT TEAM Group GmbH.
• FIT TEAM Franchise (personal-franchise.de)coreChannel Partner/ Reseller/ DistributorFIT TEAM Franchise concept is offered through the same corporate entity (FIT TEAM Group GmbH). The academy trains and certifies franchisees who then operate under the FIT TEAM brand. The franchise model and the academy are deeply integrated business lines.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IST-Studieninstitut / IST-Hochschule: One of Germany's largest distance-learning providers for fitness, personal training, sports nutrition, and health management. Offers state-recognized certifications in the same category as PTA's B-Lizenz and Personal Trainer Professional tracks.
• Deutsche Sportakademie: Cologne-based academy offering certified fitness trainer and personal trainer qualifications, as well as inhouse studio training. Direct overlap with PTA on curriculum, target audience, and B2B inhouse delivery model.
• BSA-Akademie (Bodensee Sport Akademie): German fitness and sport academy based in the same Bodensee region as PTA, offering state-approved distance learning and in-person trainer certifications. Competes for the same aspiring and active trainer cohorts in DACH.
• IFAA (Institut für Ausbildung und Arbeitswelt): Primary certification partner of PTA, but also a direct competitor offering its own certified personal trainer and fitness trainer courses in Germany. Directly comparable curriculum (B-Lizenz, Personal Trainer) delivered to the same German-speaking student audience.
• TAF (Trainer-Akademie Frankfurt): Frankfurt-based personal trainer academy focused on practice-oriented PT certifications and continuing education. Targets the same aspiring-trainer and active-trainer segments in Germany with comparable weekend and modular formats.
• SAFS-Beta (Swiss Academy of Fitness and Sports): Swiss-headquartered fitness education provider with a strong German footprint, offering trainer diplomas and continuing education. Competes with PTA across both German and Swiss student segments.

Broad incumbents

• Les Mills International: Globally established fitness education and programming brand offering instructor certifications across multiple disciplines. A broader incumbent with overlapping continuing-education demand from personal trainers and group fitness instructors in Germany and internationally.

Emerging players

• Flexyfit: German online-first fitness education platform offering trainer certifications and continuing education via e-learning. Competes with PTA primarily on the digital/scale dimension and represents a model PTA is only beginning to adopt (2023 online launch).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PersonalTrainerAusbildungen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personal Trainer Academy