FIT TEAM Group GmbH

What FIT TEAM Group GmbH does

FIT TEAM Group GmbH is a German personal training agency headquartered in Radolfzell, founded in 2009 by Henning Fründt and Philipp Marschall. The company operates a franchise-based network of 15+ personal training locations spanning 12+ German federal states plus Switzerland and Mallorca, delivering mobile and on-location training (home, office, outdoor, studio, or online via standard video tools) to individual consumers, small groups of 2–5 persons, and corporate clients. Its core technology is a holistic health-coaching methodology spanning five pillars — movement, breathing, metabolism and nutrition, emotional health, and regeneration/recovery — supported by standardized delivery protocols rather than proprietary software.

The product portfolio centers on one-on-one Personal Training (packaged in 5/10/20/40-session bundles priced €685 to €4,530) and extends into Small Group Training, Corporate Fitness (Firmenfitness), Outdoor Training, Online Training, Nutrition Counseling with PEP plans, Senior Training, Longevity coaching, Vacation packages (delivered in part via a partnership with ROBINSON Club), Long COVID Therapy & Coaching, and specialized training methods including HIT, functional, core, running, and hypoxic training via a Hypoxie-Hyperoxie Training partnership. Content assets include the FIT TEAM Podcast and an educational blog.

Revenue is generated through four primary streams: (1) individual and small-group personal training session packages (subscription/recurring), (2) franchise licensing fees and royalties from independent trainers operating under the FIT TEAM brand, (3) B2B corporate fitness programs priced as professional services, and (4) nutrition program packages. Trainer quality is enforced through the proprietary Personal Trainer Academy, which the company positions as unique within the German personal training market for providing verifiable, standardized certification. The parent entity runs a lean HQ (5 employees), with the bulk of service delivery executed by franchisees across the network.

Name

FIT TEAM Group GmbH

Legal name

Fit Team Group GmbH

Website

https://fitteam-personaltrainer.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FIT TEAM Group GmbH operates a German franchise-based personal training network spanning 15+ locations across Germany, Switzerland, and Mallorca, delivering mobile and online personal training, holistic health coaching, corporate fitness, and specialized programs (Long COVID, Longevity, nutrition) to individual consumers, small groups, and corporate clients.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAN

Small-Group Personal Training (Semi-Private)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAGAL

Corporate/Workplace Wellness Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAGAG

Mind-Body Wellness Coaching (Holistic/Integrative)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Personal training services
• Corporate fitness programs
• Holistic health coaching
• Nutrition counseling services
• Personal training franchise

Headquarters

HQ city

Radolfzell

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personal Training Sessions: Individual and small group personal training sessions delivered at client locations (home, office, outdoor) or online. Sessions are priced in packages of 5, 10, 20, or 40 units.
2. Franchise Licensing: The company operates a franchise/licensing model for personal trainers and fitness studios to join the FIT TEAM network, providing brand, training methodology, and business support.
3. Corporate Fitness / Firmenfitness: B2B corporate fitness services including employee health management, team building, and workplace wellness programs.
4. Nutrition Programs: Food & Fit nutrition and training packages, including PEP nutrition plans and holistic nutritional coaching programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

FIT TEAM Group GmbH is a personal training agency that delivers one-on-one and small group fitness training, corporate fitness (Firmenfitness), holistic health coaching, nutrition counseling, and online training through a network of self-employed personal trainers across Germany, Switzerland, and Mallorca. The company also operates a Personal Trainer Academy and a franchise model that supports new trainers and licenses the FIT TEAM brand and methodology.

Product overview

FIT TEAM Group GmbH operates as a Personal Training agency offering a comprehensive suite of fitness and wellness services centered on its core Personal Training offering. The product portfolio includes individual Personal Training sessions, complemented by specialized programs such as Holistic Health Coaching (Ganzheitliches Gesundheits Coaching), Small Group Training (Kleingruppen-Training), Corporate Fitness (Firmenfitness), Outdoor Training, Online Training, Nutrition Counseling (Ernährungsberatung), and Senior Training (Seniorentraining). Additional offerings include Longevity programs, Vacation Fitness Packages (Urlaubskonzept), and Long COVID Therapy & Coaching. The company also operates the FIT TEAM Podcast for educational content and maintains a Franchise system and Personal Trainer Academy for network expansion. The service is delivered through a network of independently operated locations across Germany, Switzerland, and Mallorca.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training (1-on-1) One-on-one personal training delivered by self-employed FIT TEAM trainers at the client's location (home, outdoors, or gym). Targeted at private individuals seeking personalized, mobile, premium fitness coaching.
• Kleingruppen-Training (Small Group Training) Small group personal training sessions delivered by FIT TEAM trainers for clients who prefer training in a small group setting while retaining personalized coaching.
• Firmenfitness (Corporate Fitness) Structured corporate fitness and workplace wellness programs delivered to companies and their employees as a contracted employee benefit.
• Online Training Remote, online personal training sessions delivered by FIT TEAM trainers, offering flexible, location-independent coaching for clients who prefer or require virtual training.
• Ganzheitliches Gesundheits-Coaching (Holistic Health Coaching) Holistic health coaching that combines personal training with broader health, lifestyle, and well-being guidance, addressing the client's overall health rather than only fitness.
• Ernährungsberatung (Nutrition Counseling) Nutrition counseling and dietary guidance provided to private clients, often bundled with personal training packages to support fitness outcomes.
• PEP Ernährungsplan (PEP Nutrition Plan) Structured, branded nutrition plan product (PEP) provided to clients as a tangible deliverable to support their fitness and health goals.
• Outdoor Training Personal training sessions conducted outdoors, leveraging public spaces and parks for client training.
• Seniorentraining (Senior Training) Specialized personal training program tailored to the needs and safety requirements of older adult clients.
• Longevity Training Specialized training program focused on longevity, supporting long-term health, mobility, and healthy aging for clients.
• Long COVID Therapie & Coaching Therapy and coaching service targeting clients dealing with Long COVID, combining tailored training and health coaching approaches.
• Urlaubskonzept (Training Vacation) Vacation / retreat-based personal training concept combining travel (including Mallorca) with intensive fitness and coaching sessions.
• FIT TEAM Personal Trainer Academy In-house education and certification program that trains aspiring personal trainers in FIT TEAM's methodology, functioning as a feeder and quality control mechanism for the franchise network.
• FIT TEAM Franchise / Lizenzmodell Franchise / licensing program that allows independent trainers to operate under the FIT TEAM brand, leveraging the company's methodology, brand, and operational support.

Quantifiable outcome

• Studies show 70% weight loss success comes from nutrition, 30% from training
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Personal Trainer AcademycoreOthersOwn academy that provides standardized, verifiable high-quality training education for FIT TEAM personal trainers. This ensures consistent quality across all franchise locations.
• ROBINSON ClubminorStrategic or Co-development PartnerFIT TEAM provides personal training services at ROBINSON Club locations, offering fitness services as part of the club's vacation and resort experience.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Gymondo: Berlin-based digital fitness and nutrition platform. Comparable as a DACH player combining training with nutrition coaching, but delivered via app rather than in-person franchise.
• HOLYAGE: German boutique longevity/health studio concept. Directly comparable as an emerging DACH brand in the Longevity and holistic health coaching space where FIT TEAM has built a dedicated offering.
• 5-Elements: German boutique personal training and holistic health studio concept. Comparable in its emphasis on individualized, holistic coaching for premium clients in the German market.

Direct peers

• Kieser Training: Germany-originated strength training franchise with multiple locations across DACH. Directly comparable as a science-backed, instructor-led training franchise targeting premium individual clients rather than mass-market gym memberships.
• Mrs.Sporty: German women's fitness franchise combining personal coaching with small-group training. Comparable as a franchise-based fitness concept in Germany targeting time-constrained adults with structured coaching.
• Bodystreet: German EMS (electrical muscle stimulation) personal training franchise with dozens of studios. Closely comparable to FIT TEAM as a Germany-based personal training franchise network offering short, high-frequency sessions.
• INJOY Quality Fitness: German premium fitness franchise with locations across DACH. Comparable in franchise structure and quality-positioning, though with a stronger gym-facility orientation vs. FIT TEAM's mobile model.

Broad incumbents

• Fitness First Germany: Premium full-service fitness club chain with a strong German footprint. Comparable as a competitor for premium individual and corporate wellness budgets in the same German cities.
• McFIT: Largest low-cost fitness chain in Germany/Europe. Competes for the same time-constrained fitness consumers but through self-service gyms rather than instructor-led personal training.
• clever fit: German discount fitness franchise chain with hundreds of locations across Europe. Comparable in franchise scale within Germany but competes at the opposite end of the price/value spectrum vs. FIT TEAM's premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fit-team-group-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIT TEAM Group GmbH