Mens

What Mens does

Mens.com is a direct-to-consumer digital health clinic that treats three sensitive men's health conditions—erectile dysfunction (generic Viagra/sildenafil and generic Cialis/tadalafil), male pattern hair loss (finasteride), and weight loss (semaglutide/GLP-1)—through a fully online consultation, prescription, and home delivery model. The platform is built around a telemedicine consultation interface in which patients complete an online medical questionnaire reviewed by U.S. licensed physicians provided through Beluga Health, an independent physician-owned medical group. Prescriptions are fulfilled by HoneyBee Health, which sources medications directly from manufacturers at wholesale pricing, with all orders shipped in unmarked packaging via free 2-day FedEx. Products are FDA-approved generics for ED and hair loss, while GLP-1 weight loss medications are described on the company's FAQ as compounded products. The company is privately held as MENS, LLC, founded circa 2018–2019, and governed by Washington state law despite an operational address in Sunrise, FL.

The business operates on a recurring subscription model. Monthly pricing for generic ED medications is $59/mo, declining to $29/mo on a 12-month commitment, with finasteride and semaglutide available as additional verticals. Aggressive first-order acquisition pricing—$5 for Viagra, $15 for Cialis, $20 for any treatment—is used as a customer acquisition lever. Distribution is exclusively DTC e-commerce through mens.com; there are no physical retail or third-party resellers. Customer acquisition relies on paid digital marketing (Google AdWords, Facebook, AdRoll re-marketing), SEO and content marketing (educational blog), and email. No institutional funding rounds are disclosed in the source material, and the company appears founder-owned. Mens.com holds LegitScript certification as a credentialed online pharmacy.

Name

Mens

Legal name

MENS, LLC

Website

https://mens.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Mens.com is a direct-to-consumer digital health clinic that provides online consultations, prescriptions, and home delivery of generic erectile dysfunction, hair loss, and GLP-1 weight loss medications to U.S. men via a subscription model.

Ownership category

akta.pro rank

Product category

Men's Telehealth / Direct-to-Consumer Digital Health Clinic

NAICS

Offices of Physicians (6211)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)

akta.pro secondary industry

Men’s Health Prescribing + Pharmacy Delivery Platforms (HLALAIAJ)

Keywords

• Telehealth services
• Men's health clinic
• Erectile dysfunction treatment
• Online pharmacy fulfillment
• Weight loss medication

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Prescription Medication Subscriptions: Monthly subscription service for generic erectile dysfunction medications (Viagra/sildenafil and Cialis/tadalafil) and hair loss treatments (Finasteride) with automatic monthly renewal. Customers receive recurring deliveries of their prescribed medications. Quarterly and annual billing cycles available upon request.
2. GLP-1 Weight Loss Medications: Subscription-based semaglutide medications for weight loss, administered as weekly injections or daily oral alternatives, delivered to customers on a recurring basis.
3. First-Order Promotional Sales: Low-cost first-order pricing ($20 for any treatment, $5 for Viagra, $15 for Cialis first month) used as customer acquisition tool to drive initial subscription sign-ups.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Mens (Mens.com) operates a direct-to-consumer digital health clinic that provides online physician consultations and dispenses FDA-approved generic prescription medications for men's health conditions—erectile dysfunction (sildenafil/Viagra, tadalafil/Cialis), hair loss (finasteride), and weight loss (semaglutide/GLP-1)—on a recurring subscription basis with discreet home delivery. The entire customer journey is conducted online via questionnaire-based telemedicine reviewed by U.S. licensed physicians, with medications sourced through partner pharmacy HoneyBee Health and shipped directly to customers.

Product overview

Mens.com is a digital health clinic and e-commerce platform for men that offers a unified telehealth and pharmacy fulfillment service. The platform combines online doctor consultations (via Beluga Health's network of U.S. licensed physicians) with prescription medication delivery across three primary treatment areas: erectile dysfunction (Generic Viagra/Sildenafil and Generic Cialis/Tadalafil), hair loss (Finasteride), and weight loss (Semaglutide/GLP-1s). Customers complete an online medical questionnaire, receive a physician review and prescription, and have medications shipped directly to their door in discreet packaging on a subscription basis. The core offering spans a product catalog, a patient portal (my.mens.com), and a pharmacy fulfillment operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Generic Viagra (Sildenafil)

Quantifiable outcome

• Doses start at under $1
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Beluga Health (Beluga Networks)coreStrategic or Co-development PartnerBeluga Networks is an independent, physician-owned medical group providing clinical telehealth services. Beluga Providers deliver clinical services via the MENS platform to patients. MENS contracts with Beluga Networks, whose providers are independently contracted or employed by Beluga. The Providers, not MENS, are solely responsible for the care rendered.
• HoneyBee Health PharmacycoreImplementation/ SI/ Consulting PartnerHoneyBee Health is the pharmacy partner sourcing medications direct from manufacturers at wholesale pricing. Located at 3515 Helms Ave, Culver City CA, 90232. This partnership enables Mens.com to offer pricing on generic medications far below traditional retail pharmacies.
• Google Analytics / Google AdWordsminorGTM or Marketing PartnerGoogle Analytics tracks website traffic and user behavior. Google AdWords is used for paid search advertising and conversion tracking to display offers and services across the web.
• Facebook / AdrollminorGTM or Marketing PartnerRe-marketing partners using tracking cookies to gather data on past visits to Mens.com and serve targeted advertisements across the internet.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hims & Hers Health: Publicly-traded (HIMS) direct-to-consumer telehealth platform offering prescription treatments for men's sexual health, hair loss, weight loss (GLP-1), and mental health. The most direct competitor to Mens.com, with identical business model, product categories, subscription pricing, and DTC marketing approach—just at vastly greater scale.
• Ro (Roman): Direct-to-consumer men's health and telehealth platform (originally branded "Roman" for men's health) offering ED, hair loss, weight loss, and testosterone treatments via telemedicine and home delivery. Closely aligned with Mens.com on product mix, prescription model, and customer base, with much larger capital backing.
• Rex MD: Online telehealth clinic focused specifically on men's sexual health (erectile dysfunction) offering generic Viagra, Cialis, and related medications via online consultation and discreet home delivery. Mirrors Mens.com's ED-specific offering and pricing model with similar subscription structure.
• BlueChew: Subscription-based telehealth service delivering chewable formulations of sildenafil, tadalafil, and vardenafil for erectile dysfunction via telemedicine prescription and monthly home delivery. Competes head-on in the cash-pay ED subscription segment with a product-formulation differentiator.
• Keeps: Direct-to-consumer telehealth platform focused exclusively on male pattern hair loss, offering finasteride, minoxidil, and ketoconazole shampoo via online consultation. Shares Mens.com's hair-loss vertical, prescription model, and subscription pricing structure with a category-specific positioning.
• Strut Health: Online telehealth clinic offering prescription treatments for men's sexual health, hair loss, and skincare via online consultations and pharmacy fulfillment. Directly overlaps Mens.com on the men's wellness use case set with a comparable subscription model.
• Lemonaid Health: Telehealth platform providing online consultations and prescription delivery across multiple conditions including ED, hair loss, and anxiety. Comparable prescription-based DTC model with similar physician network and pharmacy fulfillment approach.

Emerging players

• Hone Health: Telehealth provider specializing in men's hormone optimization, including testosterone replacement therapy (TRT). Adjacent specialty in the men's health category that could converge with Mens.com's offerings and competes for similar male-health-seeking customers.
• Henry Meds: Cash-pay telehealth pharmacy offering prescription weight loss (GLP-1) and men's health treatments via online consultation. Directly competes with Mens.com's weight-loss vertical using a similar compounded-GLP-1, cash-pay positioning.
• Vault Health: Telehealth provider offering men's health, hormone, and ED treatments via online consultation. Operates in adjacent prescription-cash-pay men's health categories with overlap in target demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/getmens
• LinkedInlinkedin.com/company/getmens

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mens