Naturally Boulder
Naturally Boulder (operating as Naturally Colorado) is a Colorado-based 501(c)(6) nonprofit membership association serving founders, executives, and professionals building natural and organic CPG brands. It operates a statewide community through memberships, a member directory, mentorship, education, and a year-round events portfolio.
- Company typePrivate
- Founded2006
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Naturally Boulder does
Naturally Boulder, now operating as Naturally Colorado, is a 501(c)(6) nonprofit professional membership association founded circa 2006 in Boulder, Colorado, and expanded statewide in 2025. The organization serves founders, executives, and professionals building natural, organic, and purpose-driven consumer packaged goods (CPG) businesses across Colorado. Its core offerings are an individual membership program, a member directory of hundreds of mission-driven businesses, and a portfolio of signature events — including pitch competitions, networking collisions, farm dinners, forum series (Sales, Marketing, Sustainability, Executive), and nature hikes — supported by a Retail Launch Lab mentorship program, a CPG Academy educational resource, a job board, and editorial series such as Behind the Brand, Ripple Effect, and Visionary Changemakers.
The underlying technology stack is intentionally lightweight: membership management and directory access run through the Glueup platform, and member communication operates through a Slack workspace. No proprietary technology, mobile applications, or AI capabilities are disclosed. Distribution is primarily direct, via self-serve membership sign-up through Glueup and in-person events held across Colorado, including Boulder, Denver, Lakewood, and the West Slope.
The business model is a hybrid of recurring membership fees (individual and organizational), corporate sponsorships from brands seeking visibility within the natural products community, and tax-deductible donations, including an active Education & Expansion Fund with a $50,000 goal supporting inclusive programming and statewide ecosystem expansion. Revenue is not publicly disclosed. The organization is governed by a board of directors including founder Mark Retzloff and Justin Gold (founder of Justin's Nut Butter), with key strategic partnerships including New Hope Network (Office Hours programming) and various venue and expert contributors such as Old 121 Brewhouse, Yellow Barn Farm, Bravo CPG, and Husch Blackwell.
Naturally Boulder firmographics
Firmographics- Name
- Naturally Boulder
- Legal name
- Naturally Boulder
- Website
- https://naturallyboulder.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Naturally Boulder (operating as Naturally Colorado) is a Colorado-based 501(c)(6) nonprofit membership association serving founders, executives, and professionals building natural and organic CPG brands. It operates a statewide community through memberships, a member directory, mentorship, education, and a year-round events portfolio.
- Ownership category
- akta.pro rank
Naturally Boulder industry classification
Industry- Product category
- Natural Products Industry Association Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Natural/Organic Food Co-ops & Community Natural Grocers (CRAHAEAJ)
Keywords
Where Naturally Boulder is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Naturally Boulder business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Fees: Individual and organizational membership dues provide recurring revenue. The organization offers individual memberships and sponsorship opportunities for brands and businesses looking to engage with the natural products community.
- Sponsorships: Corporate sponsorship program where visionary brands invest in the future of conscious business by sponsoring events and programs.
- Donations: Tax-deductible donations to support the Education & Expansion Fund, which powers inclusive programming, conscious leadership, and the statewide ecosystem. Currently fundraising $50,000 goal.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Naturally Boulder product offering
Product offeringCore offering
Naturally Boulder (operating as Naturally Colorado) is a nonprofit professional membership association for Colorado's natural products industry. It sells individual memberships that grant access to a statewide directory of mission-driven CPG businesses, signature events (pitch competitions, forum series, networking collisions, farm dinners, nature hikes), the Retail Launch Lab mentorship program, the CPG Academy educational resources, a job board, and editorial storytelling series (Behind the Brand, Visionary Changemakers, Ripple Effect). Corporate sponsorship packages and donations to the Education & Expansion Fund round out the offering.
Product overview
Naturally Colorado (formerly Naturally Boulder) operates as a community organization offering a membership-based platform with interconnected products and services for the natural products industry. The core offering consists of a Membership Program and Member Directory that provide access to Colorado's statewide network of founders and innovators. Supporting products include Events & Programs (forum series, networking collisions, mentorship), CPG Academy (educational resources), Career Support, and editorial content series (Behind the Brand, Visionary Changemakers). The organization expanded from its Boulder origins to serve the entire state of Colorado.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Membership Program Membership program (individual) connecting founders, leaders and innovators in the Colorado natural products industry, providing access to networking, resources, events and the member community.
- Member Directory A searchable online directory connecting hundreds of mission-driven natural products businesses and professionals across Colorado, enabling discovery of collaborators, suppliers, service providers, retailers and industry connections.
- Events & Programs (Forums, Pitch Competitions, Networking Collisions, Farm Dinners, Coffee Chats, Nature Hikes, Office Hours) A portfolio of recurring signature events including Pitch and Award competitions, Monthly Events, themed Forum Series (Sales, Marketing, Executive, Sustainability), Networking Collisions, Farm Dinners, Coffee Chats, Nature Hikes and Office Hours with industry experts, designed for learning, networking and community building among natural products founders and professionals.
- Retail Launch Lab Mentorship Program A structured mentorship program designed to help CPG brands successfully launch in retail environments.
- CPG Academy Educational resource program providing training and resources for Consumer Packaged Goods (CPG) professionals and entrepreneurs in the natural products space.
- Career Support / Job Board Network job board connecting natural products industry professionals with career opportunities within the Colorado ecosystem.
- Corporate Sponsorship Program Sponsorship opportunities for brands and businesses seeking to invest in the future of conscious business and gain visibility among the natural products community through events and programming.
- Behind the Brand Editorial Series Editorial content series spotlighting standout brands and leaders from the community, celebrating the organization's 20 years of impact with stories showcasing purpose-driven businesses.
- Visionary Changemakers Program Program highlighting founders, mentors, advocates and trailblazers who have shaped the natural products industry and inspired generations within the community.
Companies that use Naturally Boulder
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Naturally Boulder technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Naturally Boulder partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- New Hope NetworkcoreNew Hope Network is a strategic partner providing industry expertise through Office Hours programming. Robert Decker of New Hope Network conducts office hours sessions with Naturally Colorado members, offering guidance on natural products industry trends and strategies.
- Old 121 BrewhouseminorLocal venue partner hosting networking collision events for the Naturally Colorado community. Provides space for community building and connection among founders and industry professionals.
- Yellow Barn FarmminorFarm venue hosting the Naturally Colorado Farm Dinner events, connecting the community around food, agriculture, and conscious business.
- Bravo CPGminorFounder & CEO Katie Horgan of Bravo CPG participates in Founder's Forum events as a speaker/expert, providing insights on CPG growth challenges including cash flow, operations, and retail dynamics.
- Husch BlackwellminorLegal and business firm hosting Founder's Forum events in their Denver office space, providing venue and potentially professional expertise for CPG founder programming.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Naturally Boulder competitors and assessment
Company assessmentBroad incumbents
- Organic Trade Association: National trade association representing the organic products industry across North America. Comparable as a membership-based industry body serving natural/organic brands, though it operates at the national rather than regional level.
- Specialty Food Association: Membership trade association for the specialty food industry that runs the Fancy Food Shows and supports makers across categories including natural/organic. Comparable as a community and event-driven trade body serving emerging CPG brands.
- New Hope Network: National media and events company producing Natural Products Expo West/Expo East and industry intelligence for the natural/organic products space. It is a strategic partner of Naturally Colorado (running Office Hours) and operates the dominant industry platform that Naturally Colorado's community plugs into.
- Natural Products Association: Long-standing national trade association for the natural products industry offering advocacy, education, and member services. Comparable as a nonprofit association serving natural products companies, though at a national rather than regional scale.
- UNFI (United Natural Foods): Largest North American distributor of natural, organic, and specialty foods, deeply embedded in the same supply chain as Naturally Colorado's members. Comparable as a broad incumbent operating across the natural products ecosystem the community serves.
- Plant Based Foods Association: Trade association representing plant-based food companies, providing collective marketing, retail support, and advocacy. Comparable as a nonprofit industry membership organization supporting emerging natural CPG brands.
- KeHE Distributors: Major natural and specialty food distributor that serves as an ecosystem enabler for many of the same brands (Justin's, BOBO'S, Sweet Loren's) that participate in Naturally Colorado. Relevant as a broader incumbent that touches the same founder/brand community.
Regional players
- Boulder Economic Council / Local First Boulder: Local business and community organizations in Boulder that operate on a similar nonprofit, membership-driven, community-building model for a regional audience. Comparable as adjacent regional community/membership structures, though not natural-products-specific.
Direct peers
- Naturally Network: A national network of regional "Naturally" organizations (including Naturally Chicago and other city chapters) supporting natural products entrepreneurs. The most direct peer to Naturally Colorado given shared branding model, regional trade association structure, and overlapping membership base.
- Independent Natural Food Retailers Association (INFRA): Member-supported trade association representing independent natural products retailers. Comparable as a nonprofit industry membership body serving the natural products value chain, though focused on the retail side rather than founders/CPG brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Naturally Boulder social profiles
Digital presenceNaturally Boulder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naturally Boulder leadership team
Management profileNumber of profiles
Profiles3 records
Naturally Boulder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naturally Boulder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naturally Boulder
What does Naturally Boulder do?
Naturally Boulder (operating as Naturally Colorado) is a nonprofit professional membership association for Colorado's natural products industry. It sells individual memberships that grant access to a statewide directory of mission-driven CPG businesses, signature events (pitch competitions, forum series, networking collisions, farm dinners, nature hikes), the Retail Launch Lab mentorship program, the CPG Academy educational resources, a job board, and editorial storytelling series (Behind the Brand, Visionary Changemakers, Ripple Effect). Corporate sponsorship packages and donations to the Education & Expansion Fund round out the offering.
Is Naturally Boulder a public or private company?
Naturally Boulder is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Naturally Boulder founded?
Naturally Boulder was founded in 2006. It employs 11 to 50 people.
Where is Naturally Boulder based?
Naturally Boulder is headquartered in Boulder, United States, in the North America region.
How does Naturally Boulder make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are sponsorships and donations.
Who are Naturally Boulder's main competitors?
Broad incumbents on record are Organic Trade Association, Specialty Food Association, New Hope Network, Natural Products Association, UNFI (United Natural Foods), Plant Based Foods Association and KeHE Distributors. Boulder Economic Council / Local First Boulder is listed as a regional player. Direct peers are Naturally Network and Independent Natural Food Retailers Association (INFRA).
Does Naturally Boulder have an API?
No public API is recorded for Naturally Boulder.
What industry is Naturally Boulder in?
Naturally Boulder's product category is Natural Products Industry Association Services. Its primary akta.pro industry code is CRAHAEAJ, Natural/Organic Food Co-ops & Community Natural Grocers. Its NAICS code is 56192 and its SIC code is 8200.