Automotive Service Association

What Automotive Service Association does

The Automotive Service Association (ASA) is a not-for-profit 501(c)(6) trade association founded in 1951, exclusively dedicated to and governed by independent automotive service and repair professionals in the United States. The association serves owners and managers of collision and mechanical repair facilities across all 50 states, with a stated mission of advancing professionalism and excellence in the automotive repair industry. ASA's core product is a membership-based service platform delivered through an online member portal, with members electing the board of directors from among practicing collision and mechanical repairers.

ASA's offerings span four functional pillars: (1) federal and state legislative advocacy, including the "Taking The Hill" initiative and a Washington D.C. office; (2) education delivered via the Webinar Wednesday series, podcasts, Shop2Shop events, and Technology & Telematics Forum; (3) member services including the Find A Shop consumer directory, ASA Classifieds marketplace, and a Repair Policy Scan Tool legislative newsletter; and (4) sponsored member benefits through partners such as Federated Insurance (DriveSAFE telematics), AutoZone, Colonial Life, and TRES Healthcare. The technology stack is a conventional association management platform (member portal at members.asashop.org) with no proprietary AI/ML, app, or API layer.

The business model is a subscription/recurring membership dues structure. Revenue is not publicly disclosed. Headcount is reported at 1–10 employees across two offices (North Richland Hills, TX headquarters and Washington D.C. advocacy office), indicating a lean core team supported by volunteer board governance. Strategic focus centers on right-to-repair legislation, vehicle data access, and tax/regulatory advocacy for independent repairers — with recent legislative wins including incorporation of REPAIR Act language in the Motor Vehicle Modernization Act of 2026 (H.R. 7389).

Name

Automotive Service Association

Legal name

Automotive Service Association - National

Website

http://asashop.org/

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

The Automotive Service Association (ASA) is a 501(c)(6) trade association founded in 1951, exclusively serving independent automotive service and repair professionals across all 50 states through federal advocacy, education, and member services funded by recurring membership dues.

Ownership category

akta.pro rank

Product category

Automotive Trade Association

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Exhaust & Emissions/Smog Testing & Repair (TLAKAAAI)

Keywords

• Automotive trade association
• Independent repair advocacy
• Right-to-repair legislation
• Automotive industry education
• Collision repair membership

Headquarters

HQ city

North Richland Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Dues: ASA generates revenue through membership dues from independent automotive service and repair facilities across all 50 states. The association provides membership benefits including education, networking, legislative representation, and industry standards.

Distribution channels3 records

Marketing channels6 records

Core offering

The Automotive Service Association (ASA) is a not-for-profit trade association exclusively dedicated to independent automotive service and repair professionals. It sells membership that delivers federal and state legislative advocacy (e.g., SAFE Repair Act, Motor Vehicle Modernization Act of 2026), education programming (Webinar Wednesday series), a member portal with shop directory and classifieds, networking events, and member benefits negotiated with partner sponsors.

Product overview

The Automotive Service Association (ASA) is a not-for-profit trade association exclusively dedicated to independent automotive service and repair professionals. ASA offers a membership-based platform providing advocacy representation in Washington D.C., educational programming through its Webinar Wednesday series, a Repair Policy Scan Tool legislative newsletter, a Find A Shop consumer directory, member classifieds marketplace, and a Technology & Telematics Forum addressing vehicle data access issues. The association operates member-only portals and resources alongside public-facing consumer services.

Differentiator

Problem solved

Functional benefit

Products and services

• ASA Member Portal
• ASA Webinar Wednesday Series
• Taking The Hill (Advocacy Platform)
• Repair Policy Scan Tool
• Technology & Telematics Forum
• Find A Shop Directory
• ASA Classifieds

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Alliance for Automotive InnovationcoreStrategic or Co-development PartnerASA collaborated with the Alliance for Automotive Innovation (representing OEMs responsible for around 98% of vehicles sold in the U.S.) and Society of Collision Repair Specialists to co-develop the SAFE Repair Act federal right-to-repair legislation. This partnership built on a 2023 agreement guaranteeing independent repair facilities access to diagnostic and repair information.
• Society of Collision Repair Specialists (SCRS)coreStrategic or Co-development PartnerASA and SCRS jointly developed the SAFE Repair Act with the Alliance for Automotive Innovation. Both associations share advocacy goals around independent repair shop access to vehicle data and repair information.
• AutoInc (Automotive Aftermarket Industry Association)coreStrategic or Co-development PartnerASA partners with AutoInc on industry representation and shares organizational affiliations. AutoInc represents the automotive aftermarket industry broadly.
• Automotive Management Institute (AMI)minorStrategic or Co-development PartnerASA maintains a partnership with AMI, which provides education and certification programs for automotive industry professionals.
• Federated InsuranceminorChannel Partner/ Reseller/ DistributorFederated Insurance is an ASA sponsor offering insurance products and services tailored for automotive repair businesses, including the DriveSAFE telematics program.
• AutoZoneminorChannel Partner/ Reseller/ DistributorAutoZone is an ASA partner sponsor providing parts and supplies with potential member discounts for ASA members.
• TRES HealthcareminorChannel Partner/ Reseller/ DistributorTRES is an ASA member benefit partner providing affordable healthcare solutions for automotive repair shop teams.
• Colonial LifeminorChannel Partner/ Reseller/ DistributorColonial Life is an ASA sponsor partner offering voluntary benefits including dental, vision, and life insurance for ASA member employees.
• Car Care CouncilminorStrategic or Co-development PartnerASA links to Car Care Council consumer resources on its website, providing vehicle maintenance education for consumers.
• MEMA Aftermarket SupplierscoreStrategic or Co-development PartnerMEMA Aftermarket Suppliers backs the REPAIR Act and works with ASA on right-to-repair advocacy efforts at the federal level.
• Auto Care AssociationcoreStrategic or Co-development PartnerThe Auto Care Association is a coalition partner supporting the REPAIR Act and advocating for independent repair shop access to vehicle data and parts information.
• CAR CoalitionminorStrategic or Co-development PartnerThe CAR Coalition backs the REPAIR Act, supporting vehicle owners' and independent repairers' access to automaker repair data.
• Commercial Vehicle Solutions Network (CVSN)minorStrategic or Co-development PartnerCVSN is part of the coalition supporting right-to-repair legislation and represents commercial vehicle repair sector interests.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Society of Collision Repair Specialists (SCRS): SCRS is a national trade association for collision repairers and ASA's closest peer — both co-developed the SAFE Repair Act and represent independent repair owners facing similar data-access and OEM challenges.
• Auto Care Association: Auto Care Association represents the broader automotive aftermarket and is a coalition partner supporting the REPAIR Act, making it the most direct functional peer to ASA in advocacy and industry representation.
• MEMA Aftermarket Suppliers: MEMA is a trade association for aftermarket parts suppliers and a co-advocate on the REPAIR Act; it competes with ASA for OEM and policymaker mindshare in the right-to-repair arena.
• AutoInc (Automotive Aftermarket Industry Association): AutoInc is explicitly listed as an ASA organizational affiliate and partner, representing the broader automotive aftermarket industry with overlapping advocacy, education, and member-service missions.
• National Institute for Automotive Service Excellence (ASE): ASE is the dominant U.S. certification body for automotive technicians and a logical peer to ASA in technician training, credentialing, and industry standards — both serve the same independent-shop workforce.
• Automotive Management Institute (AMI): AMI is an ASA-affiliated education partner offering management certifications to automotive industry professionals, directly comparable on member-education programming.
• CAR Coalition: The CAR Coalition is a smaller, focused right-to-repair coalition co-advocating with ASA on the REPAIR Act; comparable as a niche trade voice in vehicle data access.
• Commercial Vehicle Solutions Network (CVSN): CVSN is a coalition partner on the REPAIR Act representing commercial vehicle repair interests, structurally analogous to ASA but for heavy-duty and commercial segments.

Broad incumbents

• Alliance for Automotive Innovation: Alliance for Automotive Innovation represents nearly all major U.S. OEMs and is the OEM-side counterparty to ASA on data access; not a like-sized peer, but the dominant industry-wide trade association governing the same policy arena.
• Specialty Equipment Market Association (SEMA): SEMA is a much larger, broader automotive aftermarket trade association with adjacent (not directly competing) membership, but it sets benchmarks for trade association scale, education, and government affairs in the automotive space.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ASAshop
• LinkedInlinkedin.com/shareArticle?mini=true&url=https%3a%2f%2fmembers.asashop.org
• Xx.com/asashop

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automotive Service Association