Haunted History Tours

What Haunted History Tours does

Haunted History Tours is a privately held, founder-owned ghost and history tour company founded in 1995 in New Orleans, Louisiana. It operates approximately ten themed walking and bus tours covering paranormal, historical, and cultural narratives in the French Quarter, Garden District, and the city's cemeteries, including the French Quarter Ghosts & Legends Tour (flagship, $30), the Dead of Night Ghost & Cemetery Bus Tour ($40-$50), Vampire Tours, the Voodoo History Tour, the True Crime Tour, the Garden District Tour, the Haunted Pub Crawl, the VIP City Tour, the Cities of the Dead Cemetery Tour, and the 5-in-1 Haunted Tour Experience. Tours run approximately two hours, operate rain or shine year-round except Mardi Gras, and are led by licensed professional guides using theatrical storytelling grounded in 27+ years of documented historical research.

The company runs on a standard small-business technology stack: a WordPress website with embedded FareHarbor booking widgets, Google Analytics for traffic analysis, and social media integrations (Facebook, Instagram, X, YouTube, TripAdvisor). There is no proprietary technology platform; all commerce runs through FareHarbor. Revenue is generated entirely from one-time ticket sales (no subscription component), priced on a tiered unit-pricing basis by tour type, age category, and online booking specials, with cocktails, gratuities, and venue admission fees generally excluded.

The go-to-market motion is direct-to-consumer, with customers acquired through the company's website, FareHarbor, walk-in bookings at multiple departure points, and a content-marketing engine anchored by the Paranormal Blog authored by owner Sidney Smith. Word-of-mouth and TripAdvisor reviews are primary trust signals, supplemented by earned media features on A&E, History Channel, Discovery Channel, SyFy, Fox, and a Travel Channel endorsement as the "#1 tour in New Orleans." The business serves tourists and visitors to New Orleans — ranging from solo travelers to families with teens 13+ — seeking historically grounded paranormal and entertainment experiences, with secondary segments for adults (pub crawl, true crime) and groups.

Name

Haunted History Tours

Legal name

Haunted History Tours

Website

https://hauntedhistorytours.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Haunted History Tours is a founder-owned New Orleans ghost and history tour company operating since 1995, offering approximately ten themed walking and bus tours (ghosts, vampires, voodoo, true crime, cemeteries, pub crawl) to tourists via direct website and FareHarbor bookings, priced from $20 to $55 per ticket.

Ownership category

akta.pro rank

Product category

Heritage & Ghost Tour Services

NAICS

Tour Operators (561520), Historical Sites (712120)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Night Tours (Illuminations, Ghost & Legends) (THAJAAAH)

akta.pro secondary industries

Cultural Heritage & Historic District Tours (THAJAAAB), Political, Social History & Civic Tours (THAJAAAK)

Keywords

• Ghost tours
• Haunted walking tours
• New Orleans tours
• Paranormal tours
• Historical city tours

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tour Ticket Sales: The company generates all revenue from selling tickets to guided ghost, history, and paranormal tours in New Orleans. Each tour is a one-time-use experience with no subscription component. Revenue is collected at point of booking via FareHarbor or directly through the company's website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Haunted History Tours sells guided, themed walking and bus tours of New Orleans focused on ghosts, vampires, voodoo, true crime, cemeteries, and the Garden District. Each tour is a standalone ticket-priced experience lasting approximately 1.5–2 hours, delivered in person by licensed guides using storytelling grounded in historical research. Tickets are sold directly to consumers via the company's website with an embedded FareHarbor booking widget, and tours depart from fixed meeting points in New Orleans.

Product overview

Haunted History Tours operates a portfolio of themed walking and bus tours focused on paranormal, historical, and cultural experiences in New Orleans. The company, founded in 1995, offers approximately 10 distinct tour products ranging from $22-$55 per person. Core products include the French Quarter Ghosts & Legends Tour (flagship walking tour), Dead of Night bus tour (cemetery-focused), Vampire Tours, Voodoo History Tour, True Crime Tour, Garden District Tour, Haunted Pub Crawl, VIP City Tour, and the 5-in-1 combination experience. All tours run approximately 2 hours and operate rain or shine, led by licensed guides using theatrical storytelling grounded in historical research. The company uses FareHarbor for online booking and payment processing.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 90% of tour participants have captured paranormal activity in photos they took during tours (self-reported across multiple tour pages)
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• French Quarter Phantoms: New Orleans-based ghost and haunted history tour operator offering walking and cemetery tours in the French Quarter; directly competes with Haunted History Tours on the same routes, customer segments, and price points.
• Ghost City Tours: Multi-city ghost tour operator with a strong New Orleans presence, running walking ghost tours and cemetery experiences comparable in format and pricing to Haunted History Tours.
• New Orleans Ghost Adventures: Local New Orleans ghost tour operator offering themed haunted walking tours and bar/pub crawls; directly overlaps with Haunted History Tours' French Quarter, pub crawl, and cemetery tour products.
• Free Tours by Foot: Pay-what-you-want walking tour operator active in New Orleans and many other cities; competes on New Orleans ghost, Garden District, and cemetery routes with a fundamentally different pricing model that pressures ticket-priced peers.
• New Orleans Tour Company: Multi-product New Orleans tour provider covering city, swamp, plantation, and ghost-themed tours; directly competes with Haunted History Tours for tourist bookings in overlapping ghost and city-tour categories.
• Walks (Take Walks): Small-group guided walking tour operator with active New Orleans ghost, voodoo, and cemetery tour offerings; competes for the same premium small-group tourist segment with similar storytelling-driven experiences.

Broad incumbents

• Gray Line New Orleans: Established New Orleans sightseeing brand offering city, swamp, and ghost bus tours; broader portfolio and brand recognition make it a scaled incumbent overlapping with Haunted History Tours' VIP bus and city-tour products.
• Viator: Large online tours-and-activities marketplace owned by Tripadvisor; functions as both a distribution channel and an indirect competitor for New Orleans ghost tour bookings aggregated from many operators.
• GetYourGuide: Global tours-and-activities marketplace with a substantial New Orleans ghost tour category; comparable as an aggregator and indirect competitive force shaping discovery and pricing for local operators like Haunted History Tours.

Regional players

• Savannah Ghost Tours (Blue Orb Tours / 6th Sense World): Savannah-based ghost and haunted history tour operator; comparable business model (themed walking ghost tours in a heritage city) but operates in a different Southern U.S. tourism market rather than head-to-head in New Orleans.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nolaghosttours
• YouTubeyoutube.com/channel/UCtluP9AprDDvyvU8PqOS1bA
• Facebookfacebook.com/hauntedhistory
• Instagraminstagram.com/hauntedhistorytours
• LinkedInlinkedin.com/company/haunted-history-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haunted History Tours