Haunted History Tours
Haunted History Tours is a founder-owned New Orleans ghost and history tour company operating since 1995, offering approximately ten themed walking and bus tours (ghosts, vampires, voodoo, true crime, cemeteries, pub crawl) to tourists via direct website and FareHarbor bookings, priced from $20 to $55 per ticket.
- Company typePrivate
- Founded1995
- HeadquartersNew Orleans, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Haunted History Tours does
Haunted History Tours is a privately held, founder-owned ghost and history tour company founded in 1995 in New Orleans, Louisiana. It operates approximately ten themed walking and bus tours covering paranormal, historical, and cultural narratives in the French Quarter, Garden District, and the city's cemeteries, including the French Quarter Ghosts & Legends Tour (flagship, $30), the Dead of Night Ghost & Cemetery Bus Tour ($40-$50), Vampire Tours, the Voodoo History Tour, the True Crime Tour, the Garden District Tour, the Haunted Pub Crawl, the VIP City Tour, the Cities of the Dead Cemetery Tour, and the 5-in-1 Haunted Tour Experience. Tours run approximately two hours, operate rain or shine year-round except Mardi Gras, and are led by licensed professional guides using theatrical storytelling grounded in 27+ years of documented historical research.
The company runs on a standard small-business technology stack: a WordPress website with embedded FareHarbor booking widgets, Google Analytics for traffic analysis, and social media integrations (Facebook, Instagram, X, YouTube, TripAdvisor). There is no proprietary technology platform; all commerce runs through FareHarbor. Revenue is generated entirely from one-time ticket sales (no subscription component), priced on a tiered unit-pricing basis by tour type, age category, and online booking specials, with cocktails, gratuities, and venue admission fees generally excluded.
The go-to-market motion is direct-to-consumer, with customers acquired through the company's website, FareHarbor, walk-in bookings at multiple departure points, and a content-marketing engine anchored by the Paranormal Blog authored by owner Sidney Smith. Word-of-mouth and TripAdvisor reviews are primary trust signals, supplemented by earned media features on A&E, History Channel, Discovery Channel, SyFy, Fox, and a Travel Channel endorsement as the "#1 tour in New Orleans." The business serves tourists and visitors to New Orleans — ranging from solo travelers to families with teens 13+ — seeking historically grounded paranormal and entertainment experiences, with secondary segments for adults (pub crawl, true crime) and groups.
Haunted History Tours firmographics
Firmographics- Name
- Haunted History Tours
- Legal name
- Haunted History Tours
- Website
- https://hauntedhistorytours.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Haunted History Tours is a founder-owned New Orleans ghost and history tour company operating since 1995, offering approximately ten themed walking and bus tours (ghosts, vampires, voodoo, true crime, cemeteries, pub crawl) to tourists via direct website and FareHarbor bookings, priced from $20 to $55 per ticket.
- Ownership category
- akta.pro rank
Haunted History Tours industry classification
Industry- Product category
- Heritage & Ghost Tour Services
- NAICS
- Tour Operators (561520), Historical Sites (712120)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Night Tours (Illuminations, Ghost & Legends) (THAJAAAH)
- akta.pro secondary industries
- Cultural Heritage & Historic District Tours (THAJAAAB), Political, Social History & Civic Tours (THAJAAAK)
Keywords
Where Haunted History Tours is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Haunted History Tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Tour Ticket Sales: The company generates all revenue from selling tickets to guided ghost, history, and paranormal tours in New Orleans. Each tour is a one-time-use experience with no subscription component. Revenue is collected at point of booking via FareHarbor or directly through the company's website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | French Quarter Ghosts & Legends Tour - $30 per person |
| Unit Pricing | Pay-as-you-go | Dead of Night Ghost & Cemetery Bus Tour - $50 (standard); $40 (senior/student/military/child 13-17) |
| Unit Pricing | Pay-as-you-go | New Orleans True Crime Tour - $30 (ages 13-64) |
| Unit Pricing | Pay-as-you-go | 5 in 1 Haunted Tour Experience - pricing not publicly disclosed |
| Unit Pricing | Pay-as-you-go | Voodoo History Tour - $28 (adult, ages 18-64); $22 (senior/student/military) |
| Unit Pricing | Pay-as-you-go | VIP City Tour - $55 (standard); $45 (online booking special); $35 (child ages 3-12); infant free |
| Unit Pricing | Pay-as-you-go | Haunted Pub Crawl - $30 (ages 21-64); $25 (senior/student/military) |
| Unit Pricing | Pay-as-you-go | Cities of the Dead Cemetery Tour - $20 (ages 6-12); free (ages 5 and under) |
| Unit Pricing | Pay-as-you-go | Vampire Tour - pricing not publicly disclosed; ages 13-64 |
| Unit Pricing | Pay-as-you-go | Garden District Tour - pricing not publicly disclosed; departs from Le Petit Bleu Creperie, 1437 Washington Ave |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Haunted History Tours product offering
Product offeringCore offering
Haunted History Tours sells guided, themed walking and bus tours of New Orleans focused on ghosts, vampires, voodoo, true crime, cemeteries, and the Garden District. Each tour is a standalone ticket-priced experience lasting approximately 1.5–2 hours, delivered in person by licensed guides using storytelling grounded in historical research. Tickets are sold directly to consumers via the company's website with an embedded FareHarbor booking widget, and tours depart from fixed meeting points in New Orleans.
Product overview
Haunted History Tours operates a portfolio of themed walking and bus tours focused on paranormal, historical, and cultural experiences in New Orleans. The company, founded in 1995, offers approximately 10 distinct tour products ranging from $22-$55 per person. Core products include the French Quarter Ghosts & Legends Tour (flagship walking tour), Dead of Night bus tour (cemetery-focused), Vampire Tours, Voodoo History Tour, True Crime Tour, Garden District Tour, Haunted Pub Crawl, VIP City Tour, and the 5-in-1 combination experience. All tours run approximately 2 hours and operate rain or shine, led by licensed guides using theatrical storytelling grounded in historical research. The company uses FareHarbor for online booking and payment processing.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 90% of tour participants have captured paranormal activity in photos they took during tours (self-reported across multiple tour pages)
- +1 more outcomes
Companies that use Haunted History Tours
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Haunted History Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Haunted History Tours partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Haunted History Tours competitors and assessment
Company assessmentDirect peers
- French Quarter Phantoms: New Orleans-based ghost and haunted history tour operator offering walking and cemetery tours in the French Quarter; directly competes with Haunted History Tours on the same routes, customer segments, and price points.
- Ghost City Tours: Multi-city ghost tour operator with a strong New Orleans presence, running walking ghost tours and cemetery experiences comparable in format and pricing to Haunted History Tours.
- New Orleans Ghost Adventures: Local New Orleans ghost tour operator offering themed haunted walking tours and bar/pub crawls; directly overlaps with Haunted History Tours' French Quarter, pub crawl, and cemetery tour products.
- Free Tours by Foot: Pay-what-you-want walking tour operator active in New Orleans and many other cities; competes on New Orleans ghost, Garden District, and cemetery routes with a fundamentally different pricing model that pressures ticket-priced peers.
- New Orleans Tour Company: Multi-product New Orleans tour provider covering city, swamp, plantation, and ghost-themed tours; directly competes with Haunted History Tours for tourist bookings in overlapping ghost and city-tour categories.
- Walks (Take Walks): Small-group guided walking tour operator with active New Orleans ghost, voodoo, and cemetery tour offerings; competes for the same premium small-group tourist segment with similar storytelling-driven experiences.
Broad incumbents
- Gray Line New Orleans: Established New Orleans sightseeing brand offering city, swamp, and ghost bus tours; broader portfolio and brand recognition make it a scaled incumbent overlapping with Haunted History Tours' VIP bus and city-tour products.
- Viator: Large online tours-and-activities marketplace owned by Tripadvisor; functions as both a distribution channel and an indirect competitor for New Orleans ghost tour bookings aggregated from many operators.
- GetYourGuide: Global tours-and-activities marketplace with a substantial New Orleans ghost tour category; comparable as an aggregator and indirect competitive force shaping discovery and pricing for local operators like Haunted History Tours.
Regional players
- Savannah Ghost Tours (Blue Orb Tours / 6th Sense World): Savannah-based ghost and haunted history tour operator; comparable business model (themed walking ghost tours in a heritage city) but operates in a different Southern U.S. tourism market rather than head-to-head in New Orleans.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Haunted History Tours social profiles
Digital presenceHaunted History Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haunted History Tours leadership team
Management profileNumber of profiles
Profiles1 record
Haunted History Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haunted History Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haunted History Tours
What does Haunted History Tours do?
Haunted History Tours sells guided, themed walking and bus tours of New Orleans focused on ghosts, vampires, voodoo, true crime, cemeteries, and the Garden District. Each tour is a standalone ticket-priced experience lasting approximately 1.5–2 hours, delivered in person by licensed guides using storytelling grounded in historical research. Tickets are sold directly to consumers via the company's website with an embedded FareHarbor booking widget, and tours depart from fixed meeting points in New Orleans.
Is Haunted History Tours a public or private company?
Haunted History Tours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Haunted History Tours founded?
Haunted History Tours was founded in 1995. It employs 11 to 50 people.
Where is Haunted History Tours based?
Haunted History Tours is headquartered in New Orleans, United States, in the North America region.
How does Haunted History Tours make money?
One revenue line is on record: tour Ticket Sales.
Who are Haunted History Tours's main competitors?
Direct peers on record are French Quarter Phantoms, Ghost City Tours, New Orleans Ghost Adventures, Free Tours by Foot, New Orleans Tour Company and Walks (Take Walks). Broad incumbents are Gray Line New Orleans, Viator and GetYourGuide. Savannah Ghost Tours (Blue Orb Tours / 6th Sense World) is listed as a regional player.
Does Haunted History Tours have an API?
No public API is recorded for Haunted History Tours.
What industry is Haunted History Tours in?
Haunted History Tours's product category is Heritage & Ghost Tour Services. Its primary akta.pro industry code is THAJAAAH, Night Tours (Illuminations, Ghost & Legends), with a secondary code of THAJAAAB, Cultural Heritage & Historic District Tours. Its NAICS code is 561520 and its SIC code is 7990.