CityRise

What CityRise does

CityRise is a UK property investment agency headquartered in Leeds that sources, sells, and manages buy-to-let investment property on behalf of individual investors. Its core offering centres on three acquisition channels — off-plan new-build developments, off-market opportunities accessed via developer relationships, and below-market-value (BMV) properties typically acquired from motivated sellers — with end-to-end sales support covering legal, mortgage, and handover services. The company additionally runs a Lettings & Management arm that handles tenant sourcing, maintenance, and renewals for investors seeking a hands-off experience.

The business operates a sales-led model combining a website lead funnel, dedicated investment consultants, and the CityClub membership programme, which provides priority off-market access, a dedicated consultant, and members-only networking. Revenue is generated through two streams: transaction-side administration and arrangement fees on property purchases, and recurring management fees on the ~500 properties under management. Property prices range from approximately £139,950 to £249,950, with a referral scheme paying up to £500 per successful recommendation, and the company reports £265M of cumulative investment property sold across 26 completed projects.

CityRise is a privately held, founder-operated limited company (CityRise Ltd.) with 11-50 employees, no institutional funding or parent company disclosed, and no proprietary technology platform. Its distribution is concentrated in Northern England (Manchester, Leeds, Liverpool, Sheffield, Hull, Bradford, Birmingham) with recent extension into Northampton, and its go-to-market relies on content marketing, a 38,000-investor email database, webinars, SEO, and listings on Rightmove, Zoopla, and OnTheMarket.

Name

CityRise

Legal name

CityRise Ltd.

Website

https://cityrise.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

CityRise is a Leeds-based UK property investment agency that sources off-plan, off-market, and below-market-value buy-to-let properties for individual investors, and provides ongoing lettings and management services across roughly 500 units.

Ownership category

akta.pro rank

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Administration and Arrangement Fees: CityRise charges administration fees for contract handling on some properties and arrangement fees on property purchases. The arrangement fee is payable within 7 days of reservation and is non-refundable following exchange of contracts. These fees are separate from the property purchase price and cover the agency's sourcing and transaction support services.
2. Property Management Services: Lettings and management services for investors seeking hands-off property investment. This includes tenant sourcing, ongoing maintenance, and tenancy renewals, generating recurring management fee income.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CityRise is a UK property investment agency that sources and sells off-plan, off-market, and below-market-value (BMV) investment properties across the UK. The agency provides end-to-end services covering property sourcing, legal and mortgage support, sales progression, and post-purchase lettings and management for buy-to-let investors. It also operates the CityClub membership programme offering priority access to exclusive off-market deals.

Product overview

CityRise is a UK property investment agency offering a comprehensive suite of investment services centered around property sourcing, sales, and management. The core offering comprises Off-Plan, Off-Market, and Below-Market-Value property investment services, supported by end-to-end Sales Services including legal support and mortgage services. The agency provides Lettings & Management for hands-off investors and Furniture Packages as an add-on. Additional tools include Investment Calculators (Mortgage, Stamp Duty, Rental Yield) for financial planning. CityRise operates an exclusive CityClub membership programme providing priority access to off-market opportunities, while its City Investment Guides and Property Investment Guides offer market intelligence across UK cities including Manchester, Leeds, Birmingham, Liverpool, Hull, Sheffield, Nottingham, and Bradford.

Differentiator

Problem solved

Functional benefit

Brands

• CityClub: Exclusive property investment membership club offering priority access to off-market investment opportunities, dedicated investment consultants, and members-only networking events.

Products and services

• Off-Plan Property Investment Investment service enabling clients to purchase properties during the construction phase for potential capital appreciation as values typically rise upon completion. Targeted at property investors seeking new-build opportunities.
• Off-Market Property Investment Investment service providing clients access to properties ready for sale but not publicly listed, offering priority access to exclusive opportunities across the UK.
• Below-Market-Value (BMV) Property Investments Property sourcing service identifying properties available at 10-20% below market value, typically from sellers seeking quick transactions due to relocation or financial circumstances.
• Sales Services End-to-end sales support covering legal support, mortgage services, sales progression, and handover/aftercare for property purchases.
• Lettings & Management Full property management service handling tenant sourcing, ongoing maintenance, tenancy renewals, and day-to-day management for buy-to-let investors seeking hands-off investment.
• Furniture Packages Turnkey furniture solutions for investment properties, enabling properties to be ready for immediate rental occupancy.
• CityClub Membership Exclusive investor membership programme offering dedicated property investment consultants, first access to off-market opportunities, below-market-value deals, incentive packages, and networking events.
• Investment Calculators Suite of calculator tools including Mortgage Calculator, Stamp Duty Calculator, and Rental Yield Calculator to help investors understand returns and costs.

Quantifiable outcome

• £265M worth of investment property sold
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RW Invest: RW Invest is one of the largest UK property investment agencies, sourcing off-plan, off-market, and BMV residential investment properties for individual and portfolio investors across major UK cities. Highly comparable to CityRise on business model, target customer, and product mix.
• Sequre Property Investment: Sequre is a UK property investment agency offering sourcing of off-plan and BMV properties plus optional letting and management services to individual investors. Comparable to CityRise on full-service investment agency proposition.
• Ronson Capital Partners: Ronson Capital Partners is a London-based property investment consultancy sourcing off-plan, off-market, and high-yield residential investments for UK and overseas investors. Directly comparable in service breadth, deal types, and investor targeting.
• Yieldit: Yieldit is a UK property investment platform offering handpicked investment opportunities with sourcing, sales progression, and optional management services. Closely mirrors CityRise's end-to-end agency model and individual investor focus.
• Progressive Property: Progressive Property is a UK property investment education and mentoring business that also routes investors into sourced deals and managed portfolios. Comparable to CityRise's investor education and deal-sourcing stack.
• North Property Group: North Property Group is a UK-based property investment company specialising in sourcing off-plan and new-build investment properties for domestic and international buyers. Directly comparable to CityRise in deal sourcing, target segments, and Northern England focus.
• Fraser & Co: Fraser & Co is a UK property investment agency sourcing off-plan and new-build investment properties with associated legal, mortgage, and lettings support. Comparable in service scope, target buyer, and fee model.

Broad incumbents

• Knight Frank: Knight Frank is a global real estate agency with a UK residential investment and new homes desk serving HNW and institutional buyers. Comparable as an incumbent operating in the same UK investment property category, but at much larger scale and breadth.
• JLL Residential (UK): JLL's UK residential capital markets and new homes advisory team serves developers and investors across the UK. Overlaps with CityRise on the residential investment and new-build distribution side, though from a broader, institutional angle.

Emerging players

• Assetz: Assetz is a UK property investment platform offering curated investment opportunities and ongoing management. Overlaps with CityRise on individual investor sourcing and managed BTL offerings, but with a more platform-driven, lower-touch service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cityriseproperty
• LinkedInlinkedin.com/company/cityriseuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CityRise