What Yieldit does

Yieldit is a UK-based online buy-to-let (BTL) estate agency that operates a specialist marketplace for the resale of tenanted, income-generating residential investment properties between investors. Founded in 2018 and headquartered in Salford (Greater Manchester), the platform curates ~192 active listings spanning 70+ UK towns (Manchester, Liverpool, Salford, Sheffield, Nottingham, Birmingham, Leeds, and others), with each property pre-tenanted at purchase to deliver rental income from day one and eliminate void periods — distinguishing it from generalist high-street agents whose BTL expertise is typically shallow. The company also operates the curated 'Professor's Top Properties' feed, a Free Instant Online Property Valuation tool that estimates values using Land Registry comparable sales data, and a Yield Calculator for prospective buyers.

The product surface is built around a self-serve property search portal (filters by location, property type, and net yield), a Rightmove/Zoopla syndication layer, and a 7-step sales workflow that pairs investors with dedicated investment consultants and a sales progression team handling exchange. Fixed transaction fees (not publicly disclosed) are charged on the seller side, and revenue is earned via per-transaction fees on the buyer facilitation layer.

Customers are individual and small-portfolio UK BTL investors — both existing landlords divesting or rebalancing and new entrants — purchasing assets priced £37,500 to £275,000 with advertised net yields of 6.29%-11.82%. Distribution runs through yieldit.com, the Rightmove/Zoopla portals, an email newsletter ('From The Lab'), regular trade-press coverage, and phone/email-led direct sales (0330 124 2079). The firm holds TPOS membership and CTSI Approved Code status and is registered in England and Wales (No. 11547318); it has nine listed team members and no disclosed external funding or institutional ownership.

Name

Yieldit

Legal name

yieldit

Website

https://yieldit.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Yieldit is a UK-based online buy-to-let estate agency operating a specialist marketplace that resells tenanted, income-generating residential investment properties directly between UK property investors. Founded in 2018 and headquartered in Salford, the platform curates around 192 pre-tenanted listings across 70-plus UK cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Trafford Park

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Property Sales Commission/Fixed Fee: Yieldit charges one fixed fee for selling buy-to-let properties with absolutely no hidden costs. This is a transaction-based revenue model where the company earns a fee upon successful sale of a property.
2. Property Acquisition Facilitation: The company facilitates the purchase of tenanted properties, earning revenue through transaction fees embedded in the property pricing or separate buyer fees. Properties are marketed with clear financial performance data including gross rent, ground rent, service charges, and net income.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Yieldit operates an online estate agency and specialist marketplace for tenanted buy-to-let (BTL) investment properties in the UK, connecting investors buying and selling income-generating rental properties. The platform lists 192+ pre-tenanted properties, offers free instant online valuations using Land Registry data, provides an interactive yield calculator, and delivers a fixed-fee selling service with dedicated investment consultants marketing listings on Rightmove and Zoopla alongside its internal qualified investor database.

Product overview

Yieldit operates as a specialist UK Buy-to-Let property platform offering a unified marketplace for tenanted investment properties sold investor-to-investor. The core offering consists of a property marketplace with 192+ listings featuring properties already tenanted for immediate rental income, complemented by a curated 'Professor's Top Properties' selection of high-yield investments. Supporting services include a Free Instant Online Property Valuation tool using Land Registry comparable sales data, a Yield Calculator for investment analysis, and a dedicated BTL Property Selling Service with one fixed fee covering marketing on Rightmove and Zoopla, access to a qualified investor database, and full sales progression support.

Differentiator

Problem solved

Functional benefit

Products and services

• Yieldit Property Marketplace Specialist online marketplace connecting buy-to-let investors with 192+ tenanted investment properties across the UK, pre-screened for rental yield and sold tenanted to eliminate void periods. Targets individual landlords and new BTL investors.
• Free Instant Online Property Valuation Automated valuation tool providing instant property value estimates based on Land Registry comparable sales data, with follow-up support from the Yieldit team for accurate valuations. Targets existing BTL landlords considering a sale.
• Yield Calculator Interactive investment analysis tool enabling prospective buyers to calculate potential rental yields and returns on buy-to-let properties to inform purchase decisions. Targets individual property investors.
• BTL Property Selling Service Specialist fixed-fee service enabling landlords to sell tenanted buy-to-let properties to other investors, with a dedicated investment specialist, expert sales progression, and access to a qualified investor database plus marketing on Rightmove and Zoopla.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Emoov: Historic UK online estate agency that pioneered the fixed-fee model. Compares directly to yieldit's transaction-fee, digitally led GTM even though its scale and current operating status differ.
• HouseSimple: UK online estate agency using a fixed-fee model and digital-first sales process. Closely comparable business model to yieldit, although with a broader residential focus rather than BTL specialism.
• BuyAssociation: UK property investment platform focused on sourcing BTL and HMO deals for investors. Direct overlap with yieldit's target customer (income-seeking property investors) and similar content-led, specialist positioning.
• OpenRent: UK's largest online letting and sales platform for landlords, offering a self-service model very similar to yieldit's direct-to-consumer GTM. Competes for the same landlord-investor customer base but focuses more on lettings than tenanted resales.
• Tepilo: UK online estate agency with explicit property investment and BTL content positioning. Targets a similar landlord-investor audience and offers valuation and sourcing tools analogous to yieldit's stack.

Broad incumbents

• Purplebricks: The UK's most recognised online estate agency, with a much broader residential focus than yieldit's BTL niche. Comparable in channel (online, fixed-fee) but a mass-market operator rather than a BTL specialist.
• Rightmove: UK's largest property portal and yieldit's other key distribution partner. A scaled incumbent whose traffic dynamics and fee structure are a major exogenous factor for yieldit's unit economics.
• Zoopla: UK's #2 property portal and yieldit's primary distribution channel. Operates an overlapping valuation tool, but its role here is more as a broader industry incumbent and traffic source than a head-to-head competitor.

Emerging players

• Bricklane (formerly Property Partner): UK fractional residential property investment platform serving income-focused retail investors. Partial overlap on the demand side (yield-seeking UK property investors) but a fundamentally different supply model (fractional pooled ownership).
• Nested: UK proptech offering home sellers a cash advance / guaranteed sale product. Operates in adjacent UK residential transaction infrastructure and competes for some of the same seller inventory, though not with the BTL specialism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/yieldit
• Facebookfacebook.com/yielditproperty
• LinkedInlinkedin.com/company/yieldit

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yieldit