What Tunex does

Tunex Inc. is a privately held automotive service franchisor headquartered at 745 S 1950 W, Springville, Utah, operating since 1974 (corporation founded 1972) with a network of service centers concentrated in the Intermountain West, primarily Utah (American Fork, Bountiful, Kearns-Taylorsville, Layton, Price, Riverton, South Jordan, Springville, Washington, West Valley-Hunter) plus a Grand Teton location in Idaho Falls, Idaho. The company's core offering is diagnostic-first, full-service automotive repair and preventive maintenance, anchored by its proprietary Factory Scheduled Maintenance Service Program with Tunex-recommended service intervals at 3K, 6K, 15K, 18K, 24K, 30K, 60K, and 90K miles, performed by ASE-certified technicians using the Delphi wireless diagnostic platform, which links directly to a vehicle's onboard computer and produces a color-coded printout of vehicle health findings.

The business operates a dual-format franchise model combining "Tunex Complete Car Care" (mechanical and electrical repair, diagnostics, emissions and safety testing, brakes, AC/heating, fuel systems, steering/suspension) with "Tunex Express Lube" (full-service oil change) under one roof, a model launched in South Jordan in December 2010 and now mandated for all new franchises. Revenue is generated through four streams: per-job diagnostic and repair service fees, recurring Express Lube transactions, sale of parts and accessories (Shell and Justice Brothers products, backed by a 12-month/12,000-mile warranty), and franchise fees/royalties from the sale of Complete Car Care, Express Lube, or combined "Super Center" franchise rights. Pricing is fully transactional with promotional coupons distributed via the website.

Tunex reaches customers through direct walk-in retail service, co-branded educational TV segments (ABC4 Utah's "Car Care 4U" with franchise owner Scott Huntsman, and At Your Leisure programming), community-event sponsorships (rodeos, Moab Rotary Car Show), and an online location finder. The company is led by Nick Butterfield (President and CEO) and Boyd Ennis (VP of Franchise Sales), with multi-unit franchisees such as Clay Liston (Performance Auto Ltd) and Steve Sillitoe operating locations. No public ticker, institutional investors, or external funding rounds are disclosed; the company is described in source material as one of the 28 million U.S. small businesses.

Name

Tunex

Legal name

Tunex Inc.

Website

https://tunex.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Tunex is a privately held Utah-based automotive service franchisor founded in 1974, operating a network of franchise service centers across the Intermountain West that provide diagnostic-first repair, preventive maintenance, and full-service oil changes using the Delphi wireless diagnostic platform.

Ownership category

akta.pro rank

Product category

Automotive Repair and Maintenance Services

NAICS

Tire Dealers (441340)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive repair services
• Vehicle diagnostics maintenance
• Car care franchise
• Oil change services
• Preventive automotive maintenance

Headquarters

HQ city

Springville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Franchise fees and royalties: Recurring revenue from granting franchise rights for Tunex Complete Car Care, Tunex Express Lube, or combined Super Center models. Multiple franchise ownership options available to prospective partners across the Intermountain West and beyond.
2. Automotive repair and diagnostic service fees: One-time per-job charges for diagnostics, mechanical/electrical repair, emissions and safety testing, brakes, AC/heating, fuel systems, steering/suspension, tune-ups, and other bumper-to-bumper services. Free diagnostic code read with paid repair authorization.
3. Express Lube / oil change services: Recurring, lower-ticket full-service oil change revenue from the Tunex Express Lube side of the combined store format; high-volume transactional service often driving customers into the repair side.
4. Parts and accessories sales: Sale of parts and accessories installed by authorized centers, backed by a 12-month/12,000-mile warranty on parts and labor. Includes Shell oil/Justice Brothers products supplied to franchisees for resale.

Pricing tiers

Go-to-market motion3 records

Core offering

Tunex is a franchised automotive service network that provides bumper-to-bumper mechanical and electrical diagnostics, preventive maintenance, and full-service oil changes for all vehicle makes and models. Its combined 'Super Center' format merges a Tunex Complete Car Care repair facility with a Tunex Express Lube / Oil Express center on the same site, supported by the proprietary Delphi wireless diagnostic platform, ASE-certified technicians, and a Factory Scheduled Maintenance Service Program.

Differentiator

Problem solved

Functional benefit

Brands

• Tunex Express Lube: Full-service oil change facility that complements the diagnostic and repair side of the Tunex Complete Car Care business.
• Oil Express
• Tunex Car Care 4U

Products and services

• Tunex Complete Car Care Bumper-to-bumper mechanical and electrical diagnostics, preventive maintenance, and repair service for all vehicle makes and models, delivered through franchised service centers staffed by ASE-certified technicians using the Delphi wireless diagnostic platform.
• Tunex Express Lube
• Delphi Wireless Vehicle Diagnostics
• Factory Scheduled Maintenance Service Program Preventive maintenance package that produces a report of manufacturer-recommended service requirements for a specific vehicle and ties itemized service work to mileage intervals, with oil changes recommended every 3,000 miles.
• Tunex Super Center (Complete Car Care + Oil Express combined concept) Combined-format franchise offering that places a Tunex Complete Car Care repair center and an Oil Express / Tunex Express Lube full-service oil change center in a single building, delivering one-stop diagnostics, repair, and oil change service.
• Automotive Repair and Maintenance Services (Bumper-to-Bumper)
• Tunex Franchise (Complete Car Care / Express Lube / Super Center) Franchise rights for the Tunex Complete Car Care, Tunex Express Lube, or combined Super Center business models, with prospective franchisees engaging corporate franchise sales ([email protected] / Boyd Ennis).

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Midas: Midas is a national franchise system specializing in brakes, exhaust, steering, and general repair — closely overlapping Tunex's Complete Car Care service menu. Both compete for the same general-repair customer and rely on franchise-driven unit growth.
• Jiffy Lube: Jiffy Lube is the largest U.S. quick-lube franchise system with thousands of locations, offering oil changes and minor maintenance. Tunex's Express Lube / Oil Express concept is the closest direct analog within Tunex's dual-service model, and the two compete for the same oil-change customer.
• Valvoline Instant Oil Change: Valvoline Instant Oil Change is a publicly traded, franchise-driven oil-change chain with a strong same-store growth profile and high-frequency service model. It competes directly with Tunex's Express Lube side and offers a comparable convenience-oriented positioning.
• Grease Monkey: Grease Monkey is an oil change and minor maintenance franchise with a national footprint, comparable in unit economics and service menu to Tunex's Express Lube side. Both target the same customer profile and rely on franchise unit growth.
• AAMCO Transmissions & Total Car Care: AAMCO is a long-standing franchise system (founded 1963) focused on transmissions and general auto repair, with a national footprint. Tunex competes with AAMCO's general repair offerings and shares the franchise-based growth model and brand-tenured positioning.
• Take 5 Oil Change: Take 5 Oil Change is a rapidly expanding drive-thru oil change franchise concept focused on speed and convenience. It directly competes with Tunex's Express Lube for high-frequency oil-change customers, especially in markets where both overlap.
• Christian Brothers Automotive: Christian Brothers Automotive is a faith-based auto repair franchise offering full-service mechanical and diagnostic services with a customer-trust-driven brand. It is highly comparable to Tunex in service scope (full diagnostics and repair) and franchise-based expansion strategy.
• Meineke: Meineke is a multi-service auto repair franchise offering oil changes, brakes, exhaust, and diagnostics — a direct competitor to Tunex's combined Complete Car Care / Express Lube model and a comparable franchise growth story.

Broad incumbents

• Firestone Complete Auto Care: Firestone Complete Auto Care is a national, Bridgestone-owned service network offering tires, alignments, brakes, oil changes, and diagnostics. It competes with Tunex on the full-service general-repair side and brings significant scale, brand recognition, and digital booking capabilities Tunex lacks.
• Pep Boys: Pep Boys is a national broad-line auto service and tire retailer offering everything from oil changes to major repairs. While much larger and corporate-owned rather than franchise-driven, its full-service repair and tire offerings overlap directly with Tunex's Complete Car Care menu.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLnpsY0tSqAogI4EAB_xm5yI_VITrNn5dr
• Facebookfacebook.com/tunexcarcare
• Xx.com/TunexUtah
• LinkedInlinkedin.com/company/tunex

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tunex