What Eindhoven365 does

Eindhoven365 (legal entity: Stichting Eindhoven365) is the official city marketing organization (DMO) for Eindhoven, Netherlands, founded in 2011 and operating as a non-profit foundation funded principally by the Gemeente Eindhoven and Regio Deal public capital. The organization positions Eindhoven across five program lines: activating residents, sustainable tourism, connecting talent, integrating newcomers, and engaging design professionals, with a separate Convention Bureau Brainport Eindhoven sub-unit (launched 2022) that acquires international knowledge-driven conferences in high-tech, AI, photonics, design, and mobility. Its owned brand assets include the VIBES city identity system and the THE VIBE merchandise line (limited-edition shirts at e44.95, hoodies, jackets), and its flagship digital platform thisiseindhoven.com operates in Dutch, English, and German.

The technology stack is conventional marketing infrastructure rather than proprietary technology: a CMS-driven content platform (thisiseindhoven.com, which won Kentico Site of the Year 2022), social channels (@eindhovencity on Instagram, Facebook, TikTok; Domibo Radio on TikTok and Rararadio), OOH media across 50+ city assets, interactive ArcGIS StoryMaps for thrift and repair-cafe routes, and the Clonable AI-translation tool for the German site. ChatGPT was used experimentally to draft city guide content, but the organization is explicitly a city marketing body, not an AI/technology vendor.

The business model is public-sector-funded with limited commercial monetization: primary revenue is the municipal and Regio Deal grant envelope, supplemented by retail merchandise sales through the THE VIBE webshop, and Convention Bureau services rendered free of charge to international conference organizers in exchange for downstream e350/day delegate spending. Headcount is in the 11-50 range (~15-16 named core team members plus an expanded Convention Bureau team added in 2022), and the organization delivered e5.42M in measured media value and 480K partner clicks in 2024. Roland Kleve was appointed sole Managing Director in 2024, succeeding co-directors Peter Kentie and Eric Boselie after 12.5 years.

Name

Eindhoven365

Legal name

Stichting Eindhoven365

Website

https://eindhoven365.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Eindhoven365 (Stichting Eindhoven365) is Eindhoven's official city marketing organization and non-profit foundation, funded by the municipality to promote tourism, attract international conferences, integrate newcomers, and manage the VIBES city brand and THE VIBE merchandise line.

Ownership category

akta.pro rank

Product category

City Marketing Services

NAICS

Convention and Trade Show Organizers (561920), Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Sustainable & Responsible Incentives (Carbon Management, ESG Reporting) (THAHADAO), Event Production & Theming (Décor, Creative, Entertainment Booking) (THAHADAH), Group Logistics & Transportation Management (Coaches, Transfers, VIP Transport) (THAHADAC)

Keywords

• City marketing services
• Destination marketing organization
• Convention bureau services
• Place branding campaigns
• Tourism marketing services

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Municipal and public funding: Eindhoven365 operates as Stichting Eindhoven365 (foundation), primarily funded through municipal investment and Regio Deal funds. The organization transitioned from two managing directors to one (Roland Kleve appointed as single directeur-bestuurder in 2024). Revenue is public-sector funded rather than commercial.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Eindhoven365 is the official city marketing organization (DMO) for Eindhoven, Netherlands, operating as a foundation (Stichting Eindhoven365). It promotes Eindhoven through brand management, campaigns, and programs across five program lines (activating residents, sustainable tourism, connecting talent, integrating newcomers, engaging design professionals), and through the Convention Bureau Brainport Eindhoven sub-unit it acquires and supports international knowledge-driven conferences. It also runs the thisiseindhoven.com digital inspiration platform in three languages and sells THE VIBE branded merchandise.

Product overview

Eindhoven365 operates as the city marketing organization for Eindhoven, managing a portfolio of marketing platforms, campaigns, and programs rather than a traditional product suite. The core digital platform is thisiseindhoven.com, an inspiration portal for visitors and residents offering city guides, event information, and local tips available in Dutch, English, and German. THE VIBE is their merchandise sub-brand selling Eindhoven-branded clothing. Their campaign portfolio includes De Normaalste Zaak van Eindhoven (circular economy/sustainability), Another City Trip (tourism influencer campaigns), Eindhoven Souvenir (city positioning), and Your Temporary Guide (sustainable tourism guide). Convention Bureau Brainport Eindhoven provides conference acquisition services for the region. Additional programs include Domibo Radio (student engagement), Buurtbistro Schil & Stronk (food waste reduction), and Homewards (newcomer integration). Event initiatives include DE OPENING (cultural season launch) and Eindhoven Design District (design positioning).

Differentiator

Problem solved

Functional benefit

Brands

• THE VIBE: Eindhoven's official clothing brand featuring limited edition merchandise inspired by the city and its energy.
• Convention Bureau Brainport Eindhoven
• thisiseindhoven.com

Products and services

• This is Eindhoven (thisiseindhoven.com)

Quantifiable outcome

• €5.42M total media value generated in 2024
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered core and minor.

• TU/e (Eindhoven University of Technology)coreStrategic or Co-development Partner · 1 January 2022TU/e is a key knowledge institution partner within the Convention Bureau Brainport Eindhoven ecosystem. The university connects global knowledge networks to the Brainport innovation ecosystem and hosts congress sessions and events. It is a primary venue and co-host for conference bid proposals.
• Brainport DevelopmentcoreStrategic or Co-development PartnerBrainport Development is a core partner in Convention Bureau Brainport Eindhoven, helping position the region internationally as a destination for knowledge-driven conferences, events, and innovation.
• Design Academy EindhovencoreStrategic or Co-development PartnerDesign Academy is a partner in the Convention Bureau ecosystem, contributing to conference acquisition in the design and creative sectors.
• Gemeente Eindhoven (Municipality of Eindhoven)coreStrategic or Co-development PartnerThe municipality is the primary funder and strategic partner of Eindhoven365 and Convention Bureau Brainport Eindhoven. Post-Regio Deal, the municipality continues to invest through Eindhoven365 to embed the Convention Bureau within city marketing strategy.
• Nationaal Bureau voor Toerisme en Congressen (NBTC)coreStrategic or Co-development PartnerNBTC is the national DMO partner for New Dutch positioning and sustainable tourism campaigns. NBTC collaborates on developing and positioning the 'New Dutch' brand identity for the nation, and is part of the sustainable tourism working group with amsterdam&partners and Leiden&Partners.
• Rotterdam PartnerscoreStrategic or Co-development PartnerRotterdam Partners is the first city DMO partner for the New Dutch initiative. Rotterdam is recognized as the largest Dutch city with a clear New Dutch profile, making it a key partner in the national New Dutch positioning movement.
• VisitBrabantminorStrategic or Co-development PartnerVisitBrabant provided content support for the New Dutch initiative, helping with regional tourism positioning in North Brabant.
• NS (Nederlandse Spoorwegen)coreGTM or Marketing PartnerNS Dutch Railways partnered on the 'This is Eindhoven's City Trip' campaign, displaying campaign messages on digital screens at train stations throughout the Netherlands, promoting Eindhoven as a sustainable train travel destination.
• Van Eijk & Van der LubbecoreStrategic or Co-development PartnerCollaborated with Van Eijk & Van der Lubbe and the Travel Foundation on developing the vision for sustainable city tourism ('This is Eindhoven's City Trip'), resulting in a new framework for sustainable travel.
• Deutsche BahnminorGTM or Marketing PartnerPartnered with Deutsche Bahn on a joint sustainable tourism campaign with NBTC, targeting German market visitors for train travel to Eindhoven.
• Bureau Binnenstad EindhovencoreStrategic or Co-development PartnerCo-organizer of Wrap up the Year and Keep on Giving festive city campaigns. Bureau Binnenstad represents inner-city businesses and co-funds and co-develops these annual campaigns.
• Repair Café Eindhoven (and 8 Repair Cafés)coreStrategic or Co-development PartnerEight Repair Cafés across Eindhoven are key partners in the 'De Normaalste Zaak van Eindhoven' campaign, providing repair demonstrations and participating in pop-up events to promote circular economy.
• Eindhoven thrift stores (Dorcas, Het Goed, Cambodia-Dutch, Wereldhuis, Terre des Hommes, Emmaus)coreStrategic or Co-development PartnerSix major thrift stores partnered with De Normaalste Zaak van Eindhoven campaign, donating items for pop-up shops and providing volunteers and content for the secondhand promotion campaign.
• Studio Sociaal CentraalcoreStrategic or Co-development PartnerSocial design studio that co-developed both Schil & Stronk (food waste) and De Normaalste Zaak van Eindhoven (thrift) campaigns. Provided research insights, concept development, and execution support.
• RararadiocoreChannel Partner/ Reseller/ DistributorHosted Domibo Radio monthly student show, streaming live via Rararadio.org. The radio station serves as the distribution platform for the student-focused show.
• The Creators HubminorChannel Partner/ Reseller/ DistributorProduced TikTok video content for Domibo Radio student campaign, contributing to the 1.4M impression reach.
• George & HarrisoncoreImplementation/ SI/ Consulting PartnerDesigned the physical Your Temporary Guide hardcover and marketing materials. Also developed OOH campaign assets for brand awareness campaigns.
• studiotienviercoreChannel Partner/ Reseller/ DistributorProduces and manages the displays at 8 partner locations where Your Temporary Guide books are distributed and returned in Eindhoven Centraal and hotels.
• Breda Marketing, City Marketing Tilburg, City Marketing Den BoschminorGTM or Marketing PartnerRegional city marketing partners collaborated on 'This is Eindhoven's City Trip' campaign to promote multi-city train journeys, with Eindhoven as the final destination.
• Expat Center SouthcoreStrategic or Co-development PartnerPartnered with Brainport Development and Eindhoven365 to launch the Homewards welcome program for new international and domestic residents in Eindhoven.
• Luminarie De CagnaminorImplementation/ SI/ Consulting PartnerProduced spectacular light installations on Rechtestraat for the Keep on Giving winter campaign in Eindhoven.
• Megawatt agencycoreImplementation/ SI/ Consulting PartnerDeveloped the campaign concept and branding for De Normaalste Zaak van Eindhoven, including the name and creative direction.
• Megawatt agencycoreImplementation/ SI/ Consulting PartnerDeveloped the Eindhoven Souvenir campaign concept and the sustainable city trip campaign concept for This is Eindhoven's City Trip.
• BlickfängercoreImplementation/ SI/ Consulting PartnerProduced photo and video content for Eindhoven Souvenir and This is Eindhoven's City Trip campaigns.

Scale indicators30 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• NBTC Holland Marketing: National DMO and convention bureau of the Netherlands. Eindhoven365's national-level counterpart and named core partner on New Dutch and sustainable tourism initiatives. Operates one layer above city DMOs and aggregates their work into the national 'New Dutch' positioning.
• Visit Berlin: City marketing and convention bureau for Berlin, Germany. International peer of similar function (DMO + convention bureau + branded merchandise) but at much larger scale, useful as a benchmark for what an ambitious mid-sized DMO can build over a 10–20 year horizon.

Direct peers

• The Hague Marketing: Official city marketing and convention bureau for The Hague, Netherlands. Comparable municipal-scale DMO with similar convention-acquisition mandate and international positioning. Useful peer for benchmarking conference win rates and tourism marketing ROI.
• Rotterdam Partners: Official city marketing organization and convention bureau for Rotterdam, Netherlands. Closely comparable in structure (city marketing + convention bureau + public funding) and a named Eindhoven365 partner on the New Dutch initiative. Comparable headcount and program-line scope.
• amsterdam&partners: Official city marketing and convention bureau for Amsterdam, Netherlands. Direct DMO peer operating an analogous mandate (tourism promotion, conference acquisition, resident/talent positioning) but at significantly larger scale. Eindhoven365 explicitly partners with amsterdam&partners on the New Dutch and sustainable tourism working groups.
• Utrecht Marketing: City marketing and convention bureau for Utrecht, Netherlands. Dutch DMO peer of similar scale and structure, focused on positioning Utrecht as a knowledge economy and conference destination.
• VisitBrabant: Regional DMO for the North Brabant province in which Eindhoven sits. Provides regional tourism content support to Eindhoven365 (named partner on the New Dutch initiative) and represents the regional DMO layer that sits between national NBTC and city DMOs like Eindhoven365.
• Leiden&Partners: City marketing and convention bureau for Leiden, Netherlands. Direct DMO peer at similar municipal scale. Co-participant with Eindhoven365 and amsterdam&partners in NBTC's sustainable tourism working group.

Emerging players

• Visit Copenhagen: DMO for Copenhagen with strong sustainability positioning, audience overlap with Eindhoven365's sustainable tourism stance. Comparable convention-acquisition function but at greater scale and brand maturity.
• Brainport Development: Regional economic development agency for the Brainport Eindhoven region. Core partner of Eindhoven365 within the Convention Bureau Brainport Eindhoven structure. Closely comparable in mission (positioning the region internationally) but with a broader economic-development mandate beyond tourism and place branding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eindhovencity
• Xx.com/eindhoven365
• LinkedInlinkedin.com/company/eindhoven365

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eindhoven365