Megawatt Digital

What Megawatt Digital does

Megawatt Digital B.V. is a privately held creative 360° activation agency headquartered in Eindhoven, Netherlands. It was founded in 2015 by Stephan Kwast, Simon Coolen, and Richard Dillen as two separate entities — Megawatt Advertising and Megawatt Fieldmarketing — and expanded to four operating labels before merging all of them into a single unified Megawatt effective January 1, 2024. The company employs approximately 60-65 specialists across creative, social, experience, influencer, brand, and PR/media disciplines, and holds B Corp certification achieved in 2024.

The agency's offer is structured around six integrated service lines — Creative, Social, Experience, Influencer, Brand, and PR & Media — sold as bundled 360° activation campaigns to enterprise consumer-brand clients. Campaigns combine creative concepting, event production and 3D design, field sampling, social media management, influencer activations, and earned-media strategy. Documented marquee clients span beverages (Coca-Cola, Grolsch, Heineken, Desperados), entertainment (Netflix, Storytel), consumer electronics (Samsung), retail/fashion (H&M, C&A, Brabantia), FMCG (HARIBO, Chiquita, Arla, Melkunie, ESN), and sustainability initiatives (Verpact). The agency is the preferred activation partner of GroupM (WPP) since 2016 and has held the Coca-Cola Netherlands experiential marketing mandate since 2017. Quantified campaign outcomes — C&A +25-90% store traffic and +65-125% winter coat sales lift; Chiquita 59% awareness vs 30% target; Fanta Haunted Hotel 26M social views and 173% click uplift; ESN 700K samples and 26,600 new paying customers — demonstrate a measurable-results orientation.

The business model is professional-services, project-based, and direct-sales-led. Megawatt wins work through competitive pitches and long-term relationship building, with contracts structured on a multi-year, custom-scope basis. No public pricing exists; fees scale with campaign complexity, geography, and production requirements. The company is privately funded, with no institutional investment or external fundraising in its history. Distribution is concentrated in the Benelux primary market, with demonstrated execution in Germany and Austria and stated ambition for broader European expansion. Management reports that 2025 — the firm's 10th anniversary and first full year post-restructuring — was its 'best year ever,' with new client additions including Heineken, Desperados, Swiss Sense, Arriva, ESN, HARIBO, C&A, and Chio.

Name

Megawatt Digital

Legal name

Megawatt B.V.

Website

https://megawatt.agency

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Megawatt is a privately held creative 360° activation agency in Eindhoven, Netherlands, serving enterprise consumer brands with integrated campaigns spanning creative, social, experience, influencer, brand, and PR/media services across the Benelux and Europe.

Ownership category

akta.pro rank

Product category

Brand Activation Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Social Media & Community Management (BPAFAAAE)

Keywords

• Brand activation campaigns
• Experiential marketing services
• Field marketing agency
• Influencer campaign management
• Integrated marketing campaigns

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 360° Activation Campaigns: Full-service agency fees for integrated brand activation campaigns including creative development, event production, field marketing, social media management, influencer campaigns, and PR/media services. Projects range from large-scale experiential activations to ongoing client partnerships.
2. Creative and Production Services: Fees for creative concepting, campaign design, event production, 3D design, and experiential marketing execution
3. Social Media and Content Services: Social strategy, community management, social advertising, and influencer campaign management fees

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Megawatt Digital operates as a creative 360° activation agency that develops integrated brand activation campaigns combining creative strategy, social media, experiential marketing, influencer campaigns, brand positioning, and PR/media services. The agency serves major international consumer brands with full-service campaign development from concept through execution, including event production, field marketing, sampling, and content creation across multiple touchpoints.

Product overview

Megawatt is a creative 360° activation agency that offers an integrated suite of six complementary services: Creative, Social, Experience, Content (Influencer), Brand, and Media. These services work together to develop impactful 360° activation campaigns that engage and activate audiences. The agency creates, connects, strengthens, and optimizes brands through integrated campaigns infused with maximum energy. Following the 2024 merger of its four legacy divisions (Megawatt Advertising, Megawatt Fieldmarketing, Megawatt Digital, and Megawatt Branding), the agency now operates as a unified team of specialists offering fully integrated brand activation solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services

Quantifiable outcome

• C&A Iconic Puffer: +25-90% store traffic increase, +65-125% winter coat sales increase across Amsterdam, Munich, Vienna
• +7 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• TØTEminorStrategic or Co-development Partner · 1 January 2026Partnership with sustainable bag brand TØTE to create limited edition cooler version of the iconic bag for Grolsch 'Alles voor Koud' campaign.
• Jumbo StoresminorChannel Partner/ Reseller/ Distributor · 1 January 2026Partnership with Jumbo supermarket chain for Fanta Haunted Hotel campaign - 640 stores with DOOH displays, online and in-store communications.
• Holie's GranolaminorStrategic or Co-development Partner · 1 January 2026Partnership with healthy granola brand for Arla Skyr 'Make the Most of Your Morning Bar' activation at Utrecht Central station.
• PalomacoreStrategic or Co-development Partner · 1 January 2026Collaboration partner for Netflix activations including Squid Game 2 and Stranger Things campaigns - specialized event production expertise.
• TruuscoreStrategic or Co-development Partner · 1 January 2026Social media partner for Netflix activations including Squid Game series campaigns - handles social content and community management.
• The FamilycoreStrategic or Co-development Partner · 1 January 2026Concept partner for Netflix Peaky Blinders film activation - developed the guerrilla-style city takeover concept.
• Scale Up CompanycoreImplementation/ SI/ Consulting Partner · 1 January 2024Collaboration to accelerate Megawatt's growth and implement future ambitions, growth strategies, and optimizations within the various agencies.
• Piet Hein EekminorStrategic or Co-development Partner · 1 January 2024Design collaboration - Megawatt's office is located at the site where top designer Piet Hein Eek operates, in the creative heart of Eindhoven.
• Coca-Cola Company NetherlandscoreStrategic or Co-development Partner · 1 January 2017Megawatt Fieldmarketing became the Experiential Marketing agency for Coca-Cola Company Netherlands, serving Fanta and other Coca-Cola brands with ongoing activation campaigns.
• GroupM (WPP)coreStrategic or Co-development Partner · 1 January 2016Preferred activation partner of GroupM, part of WPP - the world's largest media investment company. This partnership provides access to major global advertising budgets and established client relationships.

Scale indicators9 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Sparks: Experiential and brand engagement agency within Omnicom, specializing in event marketing, sampling, and live brand experiences. Highly comparable to Megawatt's Experience and field marketing services.
• Jack Morton Worldwide: Global experiential marketing agency and part of IPG, delivering brand activations, events, and integrated campaigns for enterprise clients. Closest large-scale direct peer to Megawatt's experiential-led 360° model.
• MKG: Creative experiential agency producing brand activations, pop-ups, and content-driven experiences for major consumer brands. Directly comparable to Megawatt's brand activation and campaign production work.
• The MARS Agency: Experiential marketing agency focused on shopper marketing, sampling, and in-store brand experiences. Overlaps with Megawatt's field marketing, sampling, and POP activation capabilities.
• George P. Johnson Experience Marketing: Long-standing experiential marketing agency known for large-scale event activations and brand experiences. Comparable to Megawatt's event production and 3D design-led work for brands like Netflix and Samsung.
• Amplify: Independent experiential and brand activation agency with offices globally, serving consumer brands across sampling, events, and integrated campaigns. Direct competitor in the experiential activation space.

Regional players

• Circle Agency: Benelux-headquartered activation and field marketing agency serving major FMCG and consumer brands. Strongest regional peer, operating in the same geography with overlapping sampling and activation offerings.
• Dept: Large Dutch digital and creative technology agency with strong Benelux presence and growing experiential capabilities. Overlaps with Megawatt on creative, social, and integrated campaign execution.
• KesselsKramer: Independent Dutch creative agency known for brand campaigns and cultural activations. Comparable on creative concepting and brand strategy layers of Megawatt's offering.

Broad incumbents

• 72andSunny: Global creative agency with strong experiential and cultural marketing practice, serving major consumer brands. Comparable as a broader creative incumbent with overlapping campaign development capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/megawatt
• Instagraminstagram.com/megawatt.agency
• Pinterestnl.pinterest.com/MegawattAgency/_saved
• TikToktiktok.com/@megawatt.agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Megawatt Digital