Atmark Techno
Atmark Techno is a privately-held Japanese manufacturer of vertically integrated industrial IoT embedded platforms (Armadillo brand) — combining in-house CPU boards/gateways, container-based Linux OS, and cloud device management — sold primarily to Japanese equipment manufacturers and system integrators via an authorized distributor network.
- Company typePrivate
- Founded1997
- HeadquartersSapporo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Atmark Techno does
Atmark Techno (株式会社アットマークテクノ, founded 1997 in Sapporo, Hokkaido, Japan) is a privately-held domestic manufacturer of embedded computer platforms marketed under the "Armadillo" brand. The company designs, develops, manufactures and sells in-house at its Sapporo headquarters, with sales offices in Tokyo and Osaka and a distribution network of 8 authorized sales agents and 4 authorized dealers across Japan. Atmark Techno's product portfolio spans more than 30 model families of low-power industrial IoT gateways, CPU boards, and CPU modules targeted at factory equipment, remote-monitoring systems, and communications infrastructure. Warranty is valid only in Japan, and no overseas sales channels are disclosed.
The company's core offering is a vertically integrated stack: Armadillo hardware (e.g., IoT Gateway G4/G3/A9E/A6E/A6, IoT Router A9R, CPU boards X2/X1/640/610, and the i.MX 8ULP-based Armadillo-900 SoM), the container-based "Armadillo Base OS" Linux distribution with SBOM support, the "Hermit-At" bootloader and "Atmark Dist" build system, the "Armadillo Twin" cloud device-management service (launched February 2024 with a free ¥0/month Reserve Plan), and the "node-eye" remote-operations service. The stack is delivered alongside lifecycle services including PCN/EOL change notifications, BTO semi-custom mass-production (MOQ 10 units, 5-day sample delivery), extended warranty (2-year +4%, 3-year +8%), and partner software licenses. Key certifications include JC-STAR ★1 conformance (G4, A9R, A9E Wi-SUN), VCCI EMC, 技適 radio certification, and RoHS compliance, with a publicly disclosed ISO certification initiative.
Atmark Techno earns revenue through one-time Armadillo hardware sales (development kits and mass-production models) routed primarily through its authorized distributor channel, supplemented by BTO customization setup and per-unit fees, recurring Armadillo Twin cloud subscriptions, extended warranty and out-of-warranty replacement services, resold partner software runtime licenses, and contracted outsourced development. Recent strategic moves include launching the Armadillo Twin cloud service (February 2024), low-power A9E/900 product launches (October 2024), JC-STAR security certification (May 2025 onwards), an edge-AI reference design with Hakuto and Ambarella CV72 (July 2025), and a Splashtop/Hitachi High-Tech partnership for OT remote monitoring (May 2026). The company is largely self-funded, having disclosed only a single ~$250K funding round in 2015 from Hokkaido Bank and Hokkaido Venture Capital.
Atmark Techno firmographics
Firmographics- Name
- Atmark Techno
- Legal name
- 株式会社アットマークテクノ
- Website
- https://atmark-techno.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atmark Techno is a privately-held Japanese manufacturer of vertically integrated industrial IoT embedded platforms (Armadillo brand) — combining in-house CPU boards/gateways, container-based Linux OS, and cloud device management — sold primarily to Japanese equipment manufacturers and system integrators via an authorized distributor network.
- Ownership category
- akta.pro rank
Where Atmark Techno is headquartered
LocationHeadquarters
- HQ city
- Sapporo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Atmark Techno business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- Embedded hardware sales (Armadillo IoT gateways, CPU boards, modules, options): One-time sale of Armadillo-branded IoT gateways, routers, CPU boards, modules, antenna/AC-adapter options, cases, and addon modules; standard 1-year warranty included. Development-set and mass-production models sold separately.
- BTO customization service fees: Build-to-order customization service billed per setup fee plus per-unit charge for selected options, ROM image writing, software licenses, and kitting. MOQ 10 units; repeat orders waive the setup fee.
- Armadillo Twin cloud device-management subscription: Recurring cloud-based device management service (Armadillo Twin) launched February 2024; includes a free ¥0/month Reserve Plan alongside paid tiers. node-eye also billed as recurring service separate from BTO fees.
- Extended warranty and out-of-warranty exchange services: Optional 2-year (+4%) or 3-year (+8%) warranty extensions for mass-production models, and 20%-discounted paid replacement for out-of-warranty failures — a service-based recurring/transactional revenue stream.
- Partner software/solution runtime licenses: Resale of partner software mass-production runtime licenses bundled into BTO orders (referenced under "パートナー製ソフトウェア・ソリューションの量産ランタイムライセンス").
- Contracted/outsourced development (受託開発): Custom design and development engagements (委託開発) accepted via dedicated Web form for customers requiring tailored IoT implementations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Optional 2-year warranty extension (+4% of product price) |
| Other | Pay-as-you-go | Optional 3-year warranty extension (+8% of product price) |
| Subscription | Monthly | Armadillo Twin Reserve Plan (free monthly tier) |
| Unit Pricing | Pay-as-you-go | Hardware + BTO customization (quote-based) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Atmark Techno product offering
Product offeringCore offering
Atmark Techno designs, manufactures and sells the "Armadillo" line of embedded computing platforms — small, low-power IoT gateways, industrial routers, CPU boards and CPU modules — for industrial and equipment-manufacturer customers in Japan. The hardware runs the company's proprietary Armadillo Base OS (container-based Linux with SBOM support) and is complemented by the Armadillo Twin cloud device-management service, the node-eye remote operations service, the ATDE virtual-machine development environment, and the Atmark Dist build system. The offering is sold as a vertically integrated hardware + OS + cloud + support stack backed by BTO mass-production customization, PCN/EOL lifecycle notifications and extended warranty services.
Product overview
Atmark Techno is a Japanese embedded-platform manufacturer offering a vertically integrated IoT product stack built around its flagship "Armadillo" brand. The offering combines an Armadillo series of IoT gateways, CPU boards, and CPU modules with the "Armadillo Base OS" Linux operating system and the "Armadillo Twin" / "node-eye" cloud-based device-management services, plus the "ATDE" virtual-machine development environment and "Atmark Dist" build distribution. Together, the core Armadillo hardware (e.g., IoT Gateways G4/G3/A9E/A6E/A6 and the A9R router, plus CPU boards/modules such as Armadillo-X2/X1/900/640/610), the Armadillo Base OS container runtime, and the Armadillo Twin cloud form a single vertically integrated IoT platform — supplemented by the BTO mass-customization service, change-notification (PCN/EOL) lifecycle service, and the partner-operated node-eye device-management option.
Differentiator
Problem solved
Functional benefit
Brands
- Armadillo: Flagship embedded-platform product line of small industrial computers (IoT gateways, IoT routers, CPU boards and modules) running Armadillo Base OS, marketed as the company's core IoT platform.
- Armadillo Twin
- node-eye
- Degu
- Cactusphere
Products and services
- Armadillo-IoT Gateway G4 High-performance LTE+WLAN IoT gateway in the Armadillo series, designed for industrial use cases. JC-STAR 1 certified, enabling customers' downstream products to inherit conformance.
- Armadillo-IoT Gateway G3 Established high-performance IoT gateway in the Armadillo series, supported via ATDE10 (Debian Bookworm + Linux 6.1) development environment.
- Armadillo-IoT Gateway A9E Low-power IoT gateway with LTE Cat.1 bis cellular, enhanced security features and JC-STAR 1 conformance. A Wi-SUN variant was announced for December 2025 release.
- Armadillo-IoT Gateway A6E Low-power Cat.1 bis IoT gateway targeted at stable long-term industrial IoT deployments; promoted during the company's 25th-anniversary campaign.
- Armadillo-IoT Gateway A6 Compact low-power IoT gateway in the Armadillo series.
- Armadillo-IoT Router A9R JC-STAR 1-conformant industrial IoT router addressing secure industrial routing needs for industrial deployments.
- Armadillo-X2 CPU board in the Armadillo-X series, used as the processing core for Armadillo-IoT gateways and as a standalone embedded board.
- Armadillo-X1 CPU board in the Armadillo-X series, supported by ATDE10 development environment with Linux 6.1-x1 kernel.
- Armadillo-900 CPU module Ultra-compact, low-power implementation-type CPU module based on NXP i.MX 8ULP that enables rapid development of JC-STAR 1-compliant secure IoT devices.
- Armadillo-640 CPU board in the Armadillo-600 series, recommended as the migration target from the discontinued Armadillo-440.
- Armadillo-610 CPU board in the Armadillo-600 series with Armadillo Base OS support.
- Armadillo Base OS Atmark Techno's IoT-targeted Linux operating system. Container-based application deployment model; offers SBOM and a configuration that excludes GPLv3 components.
- Armadillo Twin Cloud-based device-operations management service for the Armadillo IoT platform; provides remote monitoring, management and OTA updates with a free ¥0/month Reserve Plan for forward-looking security-risk preparation.
- node-eye Device-operations management cloud service available as an optional license for Armadillo BTO orders; billed separately from the BTO service fee.
- ATDE (Atmark Techno Development Environment) Virtual-machine development-environment image (VirtualBox/VMware) pre-loaded with GNU cross-development tools and required libraries, in versions ATDE9/ATDE10/ATDE13 supporting multiple kernel and Debian generations.
- Atmark Dist Source-code-based build distribution for constructing the userland root file system and kernel image, supporting Armadillo-IoT G1/G2, Armadillo-Box WS1, Armadillo-810/840/840m, Armadillo-410/420/440/460, Armadillo-500/500FX, Armadillo-300, Armadillo-210/220/230/240, Armadillo-9, and Armadillo-J.
- Degu Gateway G3 Sub-branded IoT gateway listed in the document download index; positioned as a Degu-series product compatible with Atmark Techno's ATDE7 (Linux 4.9-x1) toolchain.
- Degu Gateway A6 Sub-branded IoT gateway listed in the document download index, aligned with the Armadillo-600-series ATDE7 toolchain.
- Cactusphere Sub-brand product line listed in Atmark Techno's document download index.
- BTO Service Semi-order customization service allowing customers to bulk-order Armadillo mass-production units with selected modules, optional case, and pre-written ROM images. MOQ 10 units; supports repeat orders with reduced fees.
- Extended Warranty Service Paid option to extend the standard 1-year product warranty on Armadillo mass-production products to 2 years (+4% of product price) or 3 years (+8%).
- Change Notification (PCN) / EOL Notification Service Lifecycle-management service that proactively notifies registered users of PCN (part-number or appearance changes) and EOL (end-of-life) events for Armadillo products and certain mass-production option parts.
Quantifiable outcome
- 25% OFF promotional discount on Armadillo-IoT A6E during 25th-anniversary campaign (October 2022)
- +3 more outcomes
Companies that use Atmark Techno
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Atmark Techno technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature8 records
Atmark Techno partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered flagship, core and minor.
- Arrow Japan (アロー・ジャパン合同会社)flagshipListed as the first authorized sales agent for both Armadillo and Armadillo-IoT product lines. Operates its own online storefront (arrow.com/ja/home.html) for Atmark Techno products.
- Umezawa Musen Denki (梅沢無線電機株式会社)flagshipAuthorized sales agent for Armadillo and Armadillo-IoT lines, with its own online shop (umezawa-sendai.shop-pro.jp).
- Conexio (コネクシオ株式会社)flagshipAuthorized sales agent carrying Armadillo and Armadillo-IoT lines; promotes IoT gateway bundle offerings through conexio-iot.jp.
- Satori Electric (佐鳥電機株式会社)flagshipAuthorized sales agent for Armadillo and Armadillo-IoT product lines.
- Shinko Shoji (新光商事株式会社)flagshipAuthorized sales agent for Armadillo and Armadillo-IoT product lines.
- Suzuden (スズデン株式会社)flagshipAuthorized sales agent for Armadillo and Armadillo-IoT product lines; also operates fa-ubon.jp online shop.
- Tokyo Electron Device (東京エレクトロン デバイス株式会社)flagshipAuthorized sales agent for Armadillo and Armadillo-IoT lines. Co-hosts webinars with Atmark Techno, including the 2026-07-09 "JC-STARは次のフェーズへ" webinar.
- Fukunishi Electric (福西電機株式会社)flagshipAuthorized sales agent for Armadillo and Armadillo-IoT product lines.
- Avnet Japan (アヴネット株式会社)coreAuthorized dealer for Armadillo and Armadillo-IoT product lines.
- Activio (株式会社アクティビオ)coreAuthorized dealer for Armadillo and Armadillo-IoT product lines, also operating shop.activio.co.jp online storefront.
- Internet Initiative Japan (IIJ, 株式会社インターネットイニシアティブ)coreAuthorized dealer carrying the Armadillo-IoT line.
- NTTPC Communications (NTTPCコミュニケーションズ株式会社)coreAuthorized dealer carrying the Armadillo-IoT line.
- Splashtop Inc. / Splashtop K.K.flagshipSplashtop completed operational verification of its remote-monitoring solution on Atmark Techno's industrial IoT gateway (May 2026 announcement). Splashtop's Japan OT push with Hitachi High-Tech routes through Armadillo hardware for new edge-device-based remote-operation solutions.
- Hitachi High-Tech CorporationflagshipHitachi High-Tech partnered with Splashtop for remote monitoring/maintenance in Japan's social-infrastructure and industrial-technology sectors; Atmark Techno's IoT gateway was used as the validated edge hardware for the combined solution (May 2026).
- MAGLABcoreJoint offering of AI-driven development services (AI駆動開発×IoTゲートウェイ) starting at ¥390,000 for "爆速伴走" development, leveraging Atmark Techno IoT gateways (October 2025 press release).
- Hakuto (伯東)coreCo-developed an Ambarella CV72-based edge-generation AI BOX and co-exhibited it at EdgeTech+ West 2025 (July 2025 press release).
- AMBARELLA (Ambarella CV72 SoC)coreAmbarella's CV72 SoC is integrated into the Hakuto × Atmark Techno Edge-AI BOX exhibited at EdgeTech+ West 2025.
- PUX / Shikino High-Tech (シキノハイテック)minorJoint promotion of a monocular-camera 3D pose-estimation AI engine running on Armadillo, with a 30-unit MIPI-camera campaign giveaway (March 2024 press release). Atmark Techno also resells the Shikino KBCR-iC01VG-AT camera module.
- SORACOMcoreJoint SORACOM Discovery 2026 (Tokyo Midtown, 2026-07-07) exhibition featuring Atmark Techno's i.MX 8ULP LTE Cat.1 IoT router; co-hosted IoT seminar series in October 2022.
- node-eye (device operation management service partners)corenode-eye is the bundled device-operations cloud service offered with BTO orders; Atmark Techno resells dedicated node-eye IDs for the lifetime of each BTO unit.
- Authorized distribution partners for personal-data handlingminorPrivacy policy discloses that customer personal data may be shared with sales agents, authorized dealers, and technical-support subcontractors to the extent necessary to fulfill product/service purposes.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Atmark Techno competitors and assessment
Company assessmentDirect peers
- CONTEC: Japanese embedded PC/IoT gateway manufacturer headquartered in Osaka, offering industrial-grade CPU boards, measurement/control devices, and IoT edge nodes that overlap directly with the Armadillo line in form factor, target customer, and Japanese industrial channels.
- Kontron: European embedded computing vendor producing low-power CPU boards, modules, and IoT gateways for industrial OEM customers; comparable product mix and OEM-embedded go-to-market, though with stronger European footprint and broader portfolio than Atmark Techno's Japan-centric offering.
- SECO: Italian embedded/edge AI vendor offering SOMs, gateways, and edge-AI modules; comparable vertically integrated hardware + software stack aimed at industrial OEMs and a similar niche-industrial positioning to Atmark Techno.
Broad incumbents
- Advantech: Large Taiwanese industrial IoT/embedded computing vendor with extensive gateways, SOMs, and edge AI products; overlaps with Armadillo in industrial gateways and edge AI but serves a global, much larger customer base and competes across multiple verticals.
- Yokogawa Electric: Japanese industrial automation major with edge/IoT solutions sold into factory and process customers; overlaps with Atmark Techno at the OT/industrial customer layer but operates as a much larger automation incumbent rather than an embedded platform specialist.
Emerging players
- Raspberry Pi Foundation: Low-cost ARM-based SBC maker whose Compute Module and Pi-based gateways overlap with the Armadillo CPU board/module line in form factor and developer ecosystem, though targeting hobbyists/prosumers as much as industrial OEMs and selling globally at lower price points.
- Arduino: Open-source microcontroller/SBC ecosystem with industrial-focused Portenta line; overlaps with Armadillo in low-power embedded boards targeting developers and integrators, with a much broader global developer community but less depth in long-life industrial support.
Others
- Helix (HCLTech) / Arm Pelion competitor set: Industrial IoT platform vendors (e.g., HCLTech IoT, Arm Pelion) overlap with Armadillo Twin at the cloud device-management layer; they are adjacent ecosystem players rather than direct hardware competitors, but they shape the competitive context for Atmark Techno's cloud subscription.
- SORACOM: Japan-headquartered cellular IoT connectivity and platform provider, listed as an Atmark Techno partner but also competing in cloud/connectivity alongside Armadillo Twin; relevant for understanding the ecosystem rather than direct hardware competition.
- Splashtop: Remote-access/remote-operations software vendor that has completed operational verification on the Armadillo IoT gateway and is jointly addressing OT remote-maintenance with Hitachi High-Tech; ecosystem partner whose roadmap directly affects demand for Atmark Techno's gateways.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Atmark Techno social profiles
Digital presenceAtmark Techno compliance and trust
Trust signalCompliance5 records
Atmark Techno financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atmark Techno leadership team
Management profileNumber of profiles
Profiles1 record
Atmark Techno funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atmark Techno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atmark Techno
What does Atmark Techno do?
Atmark Techno designs, manufactures and sells the "Armadillo" line of embedded computing platforms — small, low-power IoT gateways, industrial routers, CPU boards and CPU modules — for industrial and equipment-manufacturer customers in Japan. The hardware runs the company's proprietary Armadillo Base OS (container-based Linux with SBOM support) and is complemented by the Armadillo Twin cloud device-management service, the node-eye remote operations service, the ATDE virtual-machine development environment, and the Atmark Dist build system. The offering is sold as a vertically integrated hardware + OS + cloud + support stack backed by BTO mass-production customization, PCN/EOL lifecycle notifications and extended warranty services.
Is Atmark Techno a public or private company?
Atmark Techno is a private company. It is classified as unknown and is currently operating.
When was Atmark Techno founded?
Atmark Techno was founded in 1997. It employs 11 to 50 people.
Where is Atmark Techno based?
Atmark Techno is headquartered in Sapporo, Japan, in the Asia region.
How does Atmark Techno make money?
Six revenue lines are on record. Embedded hardware sales (Armadillo IoT gateways, CPU boards, modules, options) is the primary driver. The others are BTO customization service fees, armadillo Twin cloud device-management subscription, extended warranty and out-of-warranty exchange services, partner software/solution runtime licenses and contracted/outsourced development (受託開発).
Who are Atmark Techno's main competitors?
Direct peers on record are CONTEC, Kontron and SECO. Broad incumbents are Advantech and Yokogawa Electric. Emerging players are Raspberry Pi Foundation and Arduino. Others are Helix (HCLTech) / Arm Pelion competitor set, SORACOM and Splashtop.
Does Atmark Techno have an API?
No public API is recorded for Atmark Techno.