RIT
RIT A/S is a Danish IT managed-services provider in Lystrup that delivers Microsoft-centric IT outsourcing, hosting, cloud, security (including a 24/7 SOC), and service-desk support to small and medium-sized businesses across Denmark.
- Company typePrivate
- Founded1988
- HeadquartersLystrup, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RIT does
RIT A/S is a Danish IT managed-services provider headquartered in Lystrup with a secondary office in Vejle, serving small and medium-sized businesses in Denmark. The company was founded in 1988 as Røsfeld IT A/S and adopted the RIT A/S name in April 2018 following the sale of its sister company. RIT operates a full-service IT outsourcing model built on Microsoft technologies, organizing its offering into four pillars: IT Security, Hosting, Cloud Services, and IT Operations. The product surface includes RIT SOC 24/7 (a 24/7 Security Operations Center combining human and automated monitoring), RIT Sikkerhedsanalyse 360 (a 13-category security assessment with color-coded risk scoring), RIT Hosting (managed private cloud in a Jutland datacenter operated by partner Curanet), RIT Cloud on Microsoft Azure, Microsoft 365 and Dynamics 365 implementation, the RIT Service Desk for level 1/2 support, RIT PC Management, and a 24/7 emergency line staffed by in-house consultants. The portfolio is rounded out with Veeam backup/disaster recovery, WatchGuard firewalls and MFA, IP telephony, networking, and a Copilot Journey service for Microsoft Copilot adoption.
The business model is overwhelmingly subscription and per-seat recurring revenue. RIT bundles service desk support, PC management, hosting, and security monitoring into fixed monthly per-user fees, resells Microsoft 365 and Microsoft Azure through Cloud Solution Provider agreements, and charges per-seat for add-ons such as multifactor authentication at 19 DKK per employee per month. One-time engagements (e.g., the 15,000 DKK security assessment) act as entry-point products into longer-term managed contracts. GTM is sales-led and consultative, executed by a small in-house sales team (CEO, Sales Manager, Sales Product Manager, Key Account Manager), supported by a "RIT Brain Booster" event series, a monthly newsletter, and content marketing aimed at decision-makers in Danish SMBs. Differentiation rests on proprietary security packaging (SOC 24/7, Sikkerhedsanalyse 360), Microsoft and WatchGuard partnership status, ISAE 3000/3402 and D-mærket certifications, and an in-house training academy (RIT Akademiet) that sustains technical depth across roughly 45 employees. Revenue is not publicly disclosed, and the company is privately held by Røsfeld Holding ApS and management with no external venture or private equity capital referenced.
RIT firmographics
Firmographics- Name
- RIT
- Legal name
- RIT A/S
- Website
- https://rit.dk
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RIT A/S is a Danish IT managed-services provider in Lystrup that delivers Microsoft-centric IT outsourcing, hosting, cloud, security (including a 24/7 SOC), and service-desk support to small and medium-sized businesses across Denmark.
- Ownership category
- akta.pro rank
Where RIT is headquartered
LocationHeadquarters
- HQ city
- Lystrup
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
RIT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- IT Outsourcing & Managed Services: Full or partial IT outsourcing agreements where RIT takes responsibility for IT operations, including server management, network management, and day-to-day IT support. Customers pay fixed monthly fees for comprehensive coverage.
- Hosting & Cloud Services: Managed Server Hosting with transparent pricing for CPU, RAM and storage. Includes private cloud hosting, hybrid cloud solutions, and public cloud services via Microsoft Azure.
- IT Support & Service Desk: Dedicated Service Desk providing level 1 and 2 support with unlimited access included in fixed monthly price per user. Includes RIT PC Management with automatic security updates.
- IT Security Services: Security services including RIT SOC 24/7, RIT Sikkerhedsanalyse 360, Threat Detection and Response, NextGeneration Firewalls, multifactor authentication, and backup solutions.
- Professional Services & Consulting: Consulting services for IT strategy, implementation, migration, and specialized projects including IT outsourcing, software deployment, and IT resource augmentation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | RIT Sikkerhedsanalyse 360 |
| Per seat | Monthly | Multifactor Login |
| Subscription | Monthly | IT Outsourcing |
| Per seat | Monthly | Microsoft 365 Business Basic |
| Per seat | Monthly | Microsoft 365 Business Standard |
| Per seat | Monthly | Microsoft 365 Business Premium |
| Per seat | Monthly | Microsoft 365 E3 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
RIT product offering
Product offeringCore offering
RIT A/S is a Danish managed IT services company that delivers IT operations, IT security, hosting, and cloud services to small and medium-sized businesses in Denmark. The company provides full or partial IT outsourcing, a 24/7 Security Operations Center, managed server hosting in Danish datacenters, Microsoft 365/Azure/Dynamics 365 implementation, and a Service Desk for day-to-day IT support, all billed primarily through fixed monthly per-user subscriptions.
Product overview
RIT A/S is an IT services company offering a comprehensive portfolio of managed IT services organized around four core areas: IT Security (IT-sikkerhed), Hosting, Cloud Services, and IT Operations (IT drift). The product portfolio centers on RIT's managed services model where the company acts as a full-service IT partner for small and medium-sized businesses. Core security offerings include RIT SOC 24/7 (24/7 Security Operations Center), RIT Sikkerhedsanalyse 360 (security assessment), RIT Backup (remote backup solutions), and WatchGuard security partnerships. Hosting services include RIT Hosting (managed server hosting with private cloud), hybrid cloud and server solutions, plus specialized hosting for applications, ERP systems, databases, and CRM. Cloud services encompass RIT Cloud (public cloud via Microsoft Azure), Microsoft 365 implementation/migration, and Dynamics 365 ERP consulting. IT Operations includes the RIT Service Desk (professional IT support), RIT PC Management (patch management), RIT IT Outsourcing, and 24/7 emergency support. Additional solutions include Veeam backup/disaster recovery, IP telephony, Microsoft Teams implementation, IT networking, IT mobility, and Copilot Journey (AI implementation services). The company focuses primarily on Microsoft technologies while offering vendor-neutral consulting across on-premise, hosted, and cloud environments.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Companies can save approximately 25% on IT operations costs by outsourcing to RIT
- +2 more outcomes
Companies that use RIT
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
RIT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability7 records
Feature4 records
RIT partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MicrosoftcoreMicrosoft Cloud Solution Provider (CSP) partner. RIT resells Microsoft Azure, Microsoft 365, Dynamics 365, and provides migration and support services. They are authorized to lease Dynamics Business Central (NAV) and Dynamics Sales Force licenses.
- WatchGuardcoreWatchGuard Gold Partner for many years. RIT implements WatchGuard's security solutions including NextGeneration Firewalls, Threat Detection and Response, and multifactor authentication. RIT states that none of their WatchGuard Total Security customers have experienced serious security breaches.
- VeeamcoreExpert in Veeam for many years, actively used for Business Continuity solutions including disaster recovery and Cloud Repository backup services.
- LenovominorRIT purchases hardware from Lenovo, which has committed to reuse and recycling to minimize waste and protect the environment. Since 2005, Lenovo has recycled and reused 250,000 tons of computer equipment.
- TDCminorRIT negotiates telecom solutions including mobile network services through TDC's network, offering customers the best coverage in their local area.
- TelenorminorRIT negotiates telecom solutions including mobile network services through Telenor's network, offering customers flexibility to choose the best coverage provider.
- CoolUniteminorCharity foundation supported by RIT with 1 DKK per water bottle donated, supporting vulnerable, ill, and disadvantaged children in Denmark.
- Danish Cloud CommunityminorMember of Danish Cloud Community, a trade organization for cloud and IT service providers in Denmark.
- INTERFORCEminorMember company of INTERFORCE, a Danish organization focused on corporate social responsibility.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
RIT competitors and assessment
Company assessmentBroad incumbents
- Atea: Atea is the largest Nordic IT infrastructure and services provider, offering hardware, cloud, managed services, and security to enterprises and SMBs across the Nordics. It is a relevant comparison as the dominant regional incumbent against which smaller Danish MSPs like RIT compete.
- Crayon Group: Crayon is a Norwegian-headquartered IT services and software asset management firm operating across the Nordics and Europe. Comparable in cloud economics, Microsoft partnership, and SMB/mid-market enterprise IT services.
- Dustin Group: Dustin is a Nordic IT reseller and services provider offering hardware, software, and managed services to SMB and enterprise customers across Denmark and the broader Nordics. It is a relevant adjacent competitor in the Danish SMB IT services market.
- KMD (KommuneData): KMD is one of Denmark's largest IT services and software companies, serving municipalities, government, and enterprises. Comparable as a Danish IT services incumbent with overlapping managed services and software capabilities.
- EG A/S: EG is a major Danish IT and software company focused on industry-specific ERP and business systems for SMB and mid-market customers across the Nordics. Comparable in Danish SMB market focus and Microsoft Dynamics 365 overlap.
Direct peers
- NetNordic: NetNordic is a Nordic-focused managed services and networking provider delivering IT operations, security, and cloud services to SMB and mid-market customers. It is highly comparable to RIT in target customer, service mix, and Nordic-Danish overlap.
- Conscia: Conscia is a Danish-founded cybersecurity-led managed services provider operating across the Nordics and Northern Europe. It overlaps directly with RIT's SOC, networking, and managed services portfolio for SMB and mid-market customers.
- IT Relation: IT Relation is a Danish IT outsourcing and managed services firm serving SMB and mid-market customers with cloud, hosting, and IT operations. It is one of the closest direct peers to RIT in Denmark in terms of customer profile and service mix.
- Sentia: Sentia is a European managed cloud and IT services provider with operations in Denmark and the Netherlands, focused on SMB and mid-market customers. Comparable in service portfolio (managed hosting, cloud, security) and SMB-centric GTM.
- Proact IT Group: Proact is a European independent data center and cloud services provider offering managed hosting, backup, and IT infrastructure services. Comparable in hybrid cloud, hosting, and managed services portfolio for SMB/mid-market customers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RIT social profiles
Digital presenceRIT compliance and trust
Trust signalCompliance3 records
RIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
RIT leadership team
Management profileNumber of profiles
RIT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RIT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RIT
What does RIT do?
RIT A/S is a Danish managed IT services company that delivers IT operations, IT security, hosting, and cloud services to small and medium-sized businesses in Denmark. The company provides full or partial IT outsourcing, a 24/7 Security Operations Center, managed server hosting in Danish datacenters, Microsoft 365/Azure/Dynamics 365 implementation, and a Service Desk for day-to-day IT support, all billed primarily through fixed monthly per-user subscriptions.
Is RIT a public or private company?
RIT is a private company. It is classified as management employee owned and is currently operating.
When was RIT founded?
RIT was founded in 1988. It employs 11 to 50 people.
Where is RIT based?
RIT is headquartered in Lystrup, Denmark, in the Europe region.
How does RIT make money?
Five revenue lines are on record. IT Outsourcing & Managed Services are the primary driver. The others are hosting & Cloud Services, IT Support & Service Desk, IT Security Services and professional Services & Consulting.
Who are RIT's main competitors?
Broad incumbents on record are Atea, Crayon Group, Dustin Group, KMD (KommuneData) and EG A/S. Direct peers are NetNordic, Conscia, IT Relation, Sentia and Proact IT Group.
Does RIT have an API?
No public API is recorded for RIT.