La Résidence

What La Résidence does

La Résidence (legal entity: La Résidence Développement) is a French real estate franchise network operating approximately 49 physical agency locations across more than 15 French departments, with a heavy concentration in Île-de-France (notably Yvelines, with 22+ agencies) and reach extending to Normandie, Centre-Val de Loire, Provence-Alpes-Côte d'Azur, Occitanie, Auvergne-Rhône-Alpes, and Martinique. The company serves individual buyers, sellers, renters, and investors of residential and commercial property, as well as franchisees seeking to operate under its brand. Its customer base is fragmented and local: there are no anchor enterprise clients, and revenue is generated per transaction rather than via subscription or recurring contracts.

The core platform is a web-based property listing and lead-generation system (laresidence.fr) featuring approximately 1,688 listings (houses, apartments, land, commercial spaces) with search, saved-favourites, and alert functionality. The primary proprietary technology is the ECM (Étude Comparative de Marché) valuation tool — internally developed software that geolocates listing inventory and surfaces real-time comparative sale prices to refine property valuations, supplemented by government DVF (Demembrement des Valeurs Foncières) data. An intranet portal (Wipimo-based) backs affiliated agencies. Distribution combines the physical franchise network, listings syndicated to major French property portals, SEO-driven organic traffic, and partner channels for franchise recruitment.

The business model is transaction-fee-based: revenue is earned via commissions on completed property sales (under simple or exclusive 'Ventes Privées' mandates) and rental placements. Pricing is quote-based and not publicly disclosed. The franchisor likely captures a share of franchisee commissions or recurring licensing fees, while individual agency P&L is held by franchisees. Adjacent revenue-adjacent services include property valuation, tax-optimization advisory (Loi Pinel, Malraux, LMNP), financing guidance, and a moving concierge service. Marketing is primarily organic (SEO listings, content marketing, social media) with local field sales activity including neighborhood flyers and door-to-door prospecting.

Name

La Résidence

Legal name

La Résidence Développement

Website

https://laresidence.fr

Company type

Private

Founded year

1985

Operating status

Operating

Short description

La Résidence is a French real estate franchise network operating ~49 agencies across 15+ departments, offering buying, selling, renting, and property management services to individual consumers, property investors, and commercial clients via its proprietary ECM valuation platform.

Ownership category

akta.pro rank

Product category

Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate agency
• Property listings
• Franchise network
• Property valuation
• Rental services

Headquarters

HQ city

Poissy

HQ country

France

HQ region

Europe

Offices55 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: La Résidence earns revenue through commissions charged to sellers (and implicitly buyers) on completed property transactions. The company operates under simple and exclusive (Ventes Privées) mandate models. Commission amounts are not publicly disclosed.
2. Rental Transaction Fees: The network also facilitates rental transactions for both residential and commercial properties, likely earning placement or management fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

La Résidence is a French real estate agency franchise network that facilitates the purchase, sale, rental, and management of residential and commercial properties through approximately 49 agency branches across France. The network operates a property listing platform with about 1,688+ active listings (houses, apartments, land, commercial spaces) and supplements transactions with property valuation, sales mandate services, financing advisory, tax optimisation guidance, and a concierge moving service.

Product overview

La Résidence is a French real estate agency network offering a comprehensive property platform for buying, selling, renting, and managing residential and commercial real estate. The core offering consists of property listing services organized by type (houses/villas, apartments, land, commercial spaces) and transaction type (purchase vs. rental), totaling approximately 1,688+ property listings. The platform operates through a network of 50+ agency branches across France. Key services include property valuation using the proprietary ECM (Étude Comparative de Marché) method, sales mandates (simple and exclusive 'Ventes Privées'), and specialized advisory services for rental investment, tax optimization (Loi Pinel, Loi Malraux, etc.), financing, and moving assistance. The platform also features AI-generated property videos and an intranet portal for affiliated agencies to access property management data.

Differentiator

Problem solved

Functional benefit

Products and services

• Maisons & Villas à Acheter (Houses & Villas for Purchase) Property listing service for purchasing houses and villas, with 943 listings including search filters for location, budget, rooms, bedrooms, surface area, and exclusive private sales.
• Appartements à Acheter (Apartments for Purchase) Property listing service for purchasing new and existing apartments, with 641 listings and search functionality by location, budget, and property features.
• Terrains à Vendre (Land for Sale) Property listing service for land parcels with 89 results, offering search filters for location, budget, and surface area.
• Locaux Commerciaux et Bureaux (Commercial Spaces & Offices) Property listing service for commercial spaces and offices for purchase, with 15 listings available.
• Maisons & Villas à Louer (Houses & Villas for Rent) Property listing service for renting houses and villas, with search filters and property viewing options.
• Appartements à Louer (Apartments for Rent) Property listing service for renting apartments, with 61 listings and search functionality.
• Location Commerces (Commercial Rental) Property listing service for renting commercial spaces, with 5 available listings.
• Estimation Immobilière (Property Valuation) Free property valuation service using the ECM (Étude Comparative de Marché) method, comparing sold properties, unsold properties, and properties currently for sale in the area, combined with relevance analysis matching properties with potential buyers.
• Mandat de Vente (Sales Mandate) Property sales mandate service offering simple mandate and exclusive 'Ventes Privées' (Private Sales) mandate options, including HDR photo reports, maximum ad distribution, neighborhood flyer distribution, and 3D virtual tours.
• Dispositifs de Défiscalisation (Tax Deduction Programs Advisory) Advisory service covering tax reduction programs including Loi Pinel, Loi Censi-Bouvard, Loi Malraux, Loi Girardin, Monuments Historiques, LMP, and LMNP status.
• Investissement Locatif (Rental Investment Advisory) Real estate investment advisory service covering property selection, tax optimization, rental yield calculation (gross, net of charges, and net profitability), and property management guidance.
• Financement (Financing Advisory) Property financing advisory covering credit options including PTZ+ (zero-rate loan), PEL, conventional loans, PAS, youth assistance, and local authority grants.
• Conciergerie La Résidence (Concierge Service) Concierge service for comprehensive mobility management during property relocation, including address changes, utility meter readings, and logistics coordination.
• Déménagement (Moving Services) Moving advisory service including relocation assistance, moving cost guidance, moving company comparison tips, and packing assistance.

Quantifiable outcome

• Average time on market: 82 days in Île-de-France, 90 days in province

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• La Voix de l'EnfantminorOthersLa Résidence actively supports La Voix de l'Enfant, a French charitable organisation that protects and advocates for children. The company displays the charity's logo on its website and encourages site visitors to make donations to the organisation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• megAgence: Tech-led French real-estate network offering fixed-fee mandates — represents a disruptive pricing model that competes with La Résidence's percentage-commission structure on cost-conscious seller mandates.
• Safti: French independent-agent network operating under a hybrid model — an emerging alternative to franchise agencies competing with La Résidence for advisor recruitment and seller mandates.
• IAD France: Network/mandataire model with no physical stores — competes for the same buyer/seller demand via a lower-cost distribution model that pressures traditional storefront franchises like La Résidence.

Direct peers

• Stéphane Plaza Immobilier: French franchise network leveraging the celebrity-founder brand across hundreds of agencies — competes with La Résidence for both consumer mind-share in residential brokerage and prospective franchisees.
• Century 21 France: Global franchise adapted to France with ~900 agencies; matches La Résidence on franchise-driven residential brokerage and shared database/lead-distribution across local offices.
• ERA Immobilier: International franchise operating a French agency network with residential sales, rental and management offerings — competes directly for local-agent affiliate recruitment and seller mandates.
• Laforêt: Long-standing French real-estate franchise network with ~700 agencies offering sales, rental, and management services — direct competitive overlap with La Résidence's full-service agency model.
• Orpi: France's largest cooperative franchise real-estate network with 1,200+ agencies; competes with La Résidence on the same buy/sell/rent mandate model targeting French individual buyers and sellers.
• Guy Hoquet l'Immobilier: Mid-sized French real-estate franchise network offering buy/sell/let and management services — comparable franchise unit economics and customer segments to La Résidence.

Regional players

• Cimm Immobilier: Smaller French real-estate franchise with overlapping buy/sell/let services; comparable network-of-agencies economics at sub-scale, relevant for franchise unit-level benchmarking versus La Résidence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/laresidenceimmobilier
• Xx.com/laresidence7519
• LinkedInlinkedin.com/company/la-residence-immobilier

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Résidence