Snow King Mountain

What Snow King Mountain does

Snow King Mountain is a year-round mountain recreation resort located approximately three blocks from Jackson Hole Town Square in Jackson, Wyoming, operating on a 500-acre skiable footprint with 1,571 vertical feet of terrain and a summit elevation of 7,808 feet. Founded in 1939, it functions as Jackson Hole's 'hometown ski hill,' serving local residents, Jackson Hole tourists, families, ski/snowboard enthusiasts, uphill travelers, and event customers including weddings and corporate groups. The resort operates a diversified product surface: in winter, skiing and snowboarding across 41 named runs served by a new 8-passenger Leitner-Poma gondola, fixed-grip quads, the Sunnyside Lift, three Magic Carpets, and night skiing; in summer and shoulder seasons, an expanded activity portfolio including the Cowboy Coaster, Alpine Slide, Treetop Adventure, North America's steepest zip line, Jackson's only mini-golf, the Amaze'n Maze, scenic gondola rides, mountain biking, guided hikes, the Observatory & Planetarium, Aurora Summit Restaurant, and King Concerts at a 2,500-capacity summit stage.

The underlying technology stack is dominated by physical recreational infrastructure, including the Leitner-Poma gondola (3,500 feet of cable, 1,571 feet of vertical, sub-5-minute ascents), snowmaking infrastructure with a new pump house, magic carpets for beginners, and a summer alpine slide and mountain coaster track. Distribution is anchored on a proprietary e-commerce webstore (store.snowkingmountain.com on the accesso/Paradox ticketing stack), companion iOS and Android mobile apps, six live webcams, and three physical ticket offices at the base area (Rafferty Center, Gondola Lift Ticket Office, Snow King Mountain Sports).

The business model is direct-to-consumer and revenue-diversified across lift tickets and season passes (Adult $575-$840, Family $1,350-$1,730 with three pricing windows), individual summer activity tickets (Zip Line $110, Treetop Adventure $70-$85, Alpine Slide $5-$25, etc.), equipment rentals (ski, snowboard, mountain bike $72, e-bike $84-$88, SUP, kids bikes, trailers), F&B from on-mountain restaurants and catering, King Concerts ticketing, weddings and corporate events, Aurora Summit Restaurant fine dining, and pre-purchased Resort Credits. Season passes include reciprocal skiing at 45+ partner resorts through Powder Alliance and Indy Pass networks. All ticket and rental sales are final with no refunds for weather or illness. Current leadership is identified as Ryan Stanley (President and CEO), with the company operating as a private, for-profit entity without disclosed institutional investors, parent company, or external funding.

Name

Snow King Mountain

Legal name

Snow King Mountain

Website

https://snowkingmountain.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

51–100 employees

Short description

Snow King Mountain is a year-round mountain recreation resort in Jackson, Wyoming, operating 500 skiable acres of skiing, snowboarding, and a diversified portfolio of summer activities (gondola, alpine slide, zip line, concerts) for tourists, local residents, families, and event customers.

Ownership category

akta.pro rank

Product category

Ski Resort & Mountain Recreation

NAICS

Skiing Facilities (71392), Skiing Facilities (713920), Recreational Goods Rental (532284)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG), Mountain & Ski Luxury Resorts (THAGACAB)

Keywords

• Ski resort operations
• Mountain recreation services
• Alpine slide coaster
• Scenic gondola rides
• Outdoor adventure park

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Lift Tickets & Season Passes: Core revenue from sale of daily lift tickets, multi-day tickets, and season passes (Adult $575-$840, Senior/High School $525-$790, Junior $425-$690, Child free, Family $1,350-$1,730, Uphill $225-$300) covering skiing, snowboarding, and uphill access.
2. Summer Activity Tickets: Revenue from individual activity tickets including Cowboy Coaster, Alpine Slide, Zip Line ($110), Treetop Adventure ($70-$85), Mini Golf, Amaze'n Maze ($14), Scenic Gondola rides ($35 roundtrip), King Tubes, and SUP/bike rentals.
3. Food & Beverage: Revenue from Aurora Summit Restaurant (elevated dining, prix fixe menus, private/group dining for 10-20 guests), Kings Grill (10% off for season pass holders), and mountain catering services for events and weddings.
4. Equipment Rentals: Revenue from ski/snowboard rentals, mountain bike rentals ($72 for Process 134 models), pathway bikes ($44-$50 range), e-bikes ($84-$88), SUP rentals ($48), kids bikes ($31), and trailer/bike rack rentals ($20).
5. Events & Group Sales: Revenue from King Concerts (summit stage with 2,500 capacity, world-class artists, tickets selling out in advance), weddings, corporate events, group gatherings, and venue rentals. Catering and custom event menus available.
6. Resort Credits: Pre-purchased resort credit vouchers ($50 and $100 denominations) redeemable across all departments including rentals, retail, tickets, and lessons.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Snow King Mountain is a four-season mountain recreation resort in Jackson, Wyoming, operating 500 skiable acres with 1,571 vertical feet, three lifts, an 8-passenger gondola, and a 2,500-capacity summit concert venue. The resort sells lift tickets, season passes, summer activity tickets (Cowboy Coaster, Zip Line, Alpine Slide, Treetop Adventure, mini-golf), equipment rentals, food and beverage, and event/wedding services directly to consumers.

Product overview

Snow King Mountain is a ski resort and year-round outdoor recreation destination in Jackson Hole, Wyoming. The resort offers a unified platform of activities and services centered around its 500-acre ski mountain with 1,571 vertical feet. Winter core products include skiing/snowboarding, snow tubing (King Tubes), and the Cowboy Coaster. Summer activities encompass the Alpine Slide, Treetop Adventure, Snow King Zip Line, mini-golf, Amaze'n Maze, mountain biking, guided hikes, and scenic gondola rides. The resort also features Aurora Restaurant at the summit, King Concerts at 8,000 feet, and an Observatory & Planetarium. Services include ski/snowboard lessons, uphill travel passes, equipment rentals through Snow King Mountain Sports, and event venues with catering. Season passes (Unlimited, Uphill, Big King) provide tiered access with benefits including discounts and reciprocal skiing at 45+ partner resorts.

Differentiator

Problem solved

Functional benefit

Products and services

• Skiing & Snowboarding Downhill skiing and snowboarding on 500 skiable acres with 1,571 vertical feet across 41 named runs served by 3 lifts, a new 8-passenger gondola, and 3 Magic Carpets, with terrain for all abilities from beginner to expert.
• Cowboy Coaster A year-round mountain coaster ascending 456 vertical feet over nearly a mile of track with speeds up to 25-30 MPH, available to visitors at the resort.
• King Tubes (Snow Tubing) Snow tubing activity with three groomed lanes and a rope tow for family-friendly winter fun.
• Treetop Adventure Aerial adventure course featuring zip lines, suspended bridges, nets, and an aerial skateboard across seven courses of varying difficulty.
• Alpine Slide

Quantifiable outcome

• 500 skiable acres with terrain for all abilities including 6 beginner trails, 13 intermediate runs, and 15 expert trails
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Powder AlliancecoreGTM or Marketing PartnerSnow King Pass holders receive 60 days of free skiing at an additional 18 Powder Alliance resorts worldwide, plus existing 40+ partner resorts with free or discounted ski benefits. The Powder Alliance provides reciprocal skiing benefits that enhance the value proposition of Snow King season passes, effectively extending the resort's reach to skiers across multiple states.
• Indy PasscoreGTM or Marketing PartnerSnow King is an Indy Resort Partner, and unrestricted season pass holders can add the Indy AddOn Pass for up to 30% discount at 100+ independent Indy Resorts across the US and Canada. The Indy AddOn gives two free days at each partner resort plus a third day at up to 25% off. This positions Snow King as part of a premier network of independent ski resorts.
• Partner Resorts (45+ reciprocal skiing)minorGTM or Marketing PartnerSnow King season passes include reciprocal skiing at 45+ partner resorts across the Rocky Mountain West, including Eagle Crest (AK), Mt. Shasta, Mt. High, Sierra at Tahoe, Dodge Ridge, China Peak, Bear Valley (CA), Howelsen Hill, Sunlight, Monarch, Loveland, Ski Cooper (CO), Soldier Mt, Pebble Creek, Lookout Pass, Bogus Basin, Silver Mt (ID), Great Divide, Blacktail (MT), Red River, Angel Fire (NM), Diamond Peak (NV), Anthony Lakes, Mt. Ashland, Timberline, Mt. Hood (OR), Ski Big Bear, Bear Creek (PA), Sundance, Eagle Point, Cherry Peak (UT), Mt. Spokane, Mission Ridge, White Pass (WA), Mont de Lac (WI), White Pine, Snowy Range, Sleeping Giant, Pine Creek, Hogadon (WY).

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Jackson Hole Mountain Resort: The marquee destination resort operating directly across Teton Village. Same Jackson Hole visitor market but operates at a much larger scale (≈2,500+ acres, two tramways, four mountains), setting the pricing ceiling and competitive benchmark Snow King must navigate.
• Sun Valley Resort: Iconic Idaho destination resort offering skiing plus extensive year-round amenities, dining and events. Comparable in operating a mountain alongside a town-based footprint and a strong concert/events brand.
• Steamboat Resort: Major independent-style resort in Colorado (Alterra/Ikon) operating skiing, summer activities, and events at significant scale; useful comparable for monetizing a four-season mountain including concerts and tubing/coaster attractions.
• Deer Valley Resort: Premium independent-style ski resort in Park City, Utah, famous for high-touch service and a summer concert/events programming model. Relevant comparable on service intensity and on-mountain F&B/events revenue.
• Big Sky Resort: Montana destination resort operated by Boyne Resorts. Comparable for year-round mountain programming in the Northern Rockies and for integrated lift pass / lodging / events economics.

Direct peers

• Grand Targhee Resort: Independent ski resort in nearby Alta, WY (~90 minutes from Jackson) targeting similar skier segments with 2,602 acres and well-known deep powder. Closest analog as an independent mountain competing against larger destination resorts.
• Bridger Bowl Ski Area: Privately operated Montana ski area of similar scale (~2,000 acres) with hometown positioning and reciprocal pass programs; useful comparable for independent-mountain economics and capital structures.
• Schweitzer Mountain Resort: Independent four-season mountain resort in Idaho with ski terrain, summer activities, lodging and reciprocal pass affiliations (Powder Alliance member), making it one of the closest structural comparables for Snow King's diversified, year-round product.
• Loveland Ski Area: Independent Colorado ski area of comparable size and Powder Alliance membership operating without major lodging real estate; relevant as a small-footprint, recreational-goods-only comparable.

Regional players

• Whiteface Mountain (Olympic Regional Development Authority): Operated New York State ski mountain in Lake Placid. Comparable as an independently positioned mountain with a strong heritage brand and a diversified ski/summer/events programming mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/snowkingmtn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snow King Mountain