Eurolux
Eurolux is a South African lighting distributor (founded 1991) importing and selling luminaires, lamps, and electrical products to professional specifiers, commercial/hospitality customers, and DIY consumers through showrooms, e-commerce, and exclusive European brand partnerships.
- Company typePrivate
- Founded1991
- HeadquartersCape Town, South Africa
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Eurolux does
Eurolux is a South African specialty lighting distributor founded in 1991 and majority-owned (60%) by JSE-listed ARB Holdings since 2011. The company imports and distributes a broad portfolio of indoor and outdoor luminaires, lamps (LED, CFL, fluorescent, halogen, HID, incandescent, carbon filament, and specialty bulbs), electrical accessories, and audio-visual products including loadshedding solutions. Its product offering is anchored by exclusive or sole local distribution rights for several European lighting brands, notably Fumagalli (Italy), Ivela (Milan), EGLO (Austria), Aeon Lighting Technology, Lutec, and SG Lighting, supported by a flagship 1,500m² Cape Town lifestyle showroom and a Johannesburg headquarters plus Durban branch.
The company operates a hybrid go-to-market model with three distinct customer paths: professional project sales to architects, designers, and engineers (delivered through a structured six-step process encompassing showroom visit, application centre testing, goniophotometer photometric testing, lighting design, and lifecycle cost analysis); DIY and consumer sales through its eurolux.co.za e-commerce storefront and physical showrooms; and wholesale distribution via the ARB Holdings network. Pricing is quote-based for project work and per-unit for catalog products.
Revenue is generated through one-time product sales across a catalog of 2,000+ SKUs and value-added professional services including lighting design, CPD-accredited workshops, and project specification support. The company does not disclose revenue, has no public funding rounds, and is privately held under ARB Holdings. Geographic reach is primarily South Africa with stated links into Africa and the Middle East that are not deeply operationalized in the available data. Customer concentration is low given the diversified mix of project customers, DIY consumers, and distributor partners.
Eurolux firmographics
Firmographics- Name
- Eurolux
- Legal name
- Eurolux
- Website
- https://eurolux.co.za
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Eurolux is a South African lighting distributor (founded 1991) importing and selling luminaires, lamps, and electrical products to professional specifiers, commercial/hospitality customers, and DIY consumers through showrooms, e-commerce, and exclusive European brand partnerships.
- Ownership category
- akta.pro rank
Eurolux industry classification
Industry- Product category
- Lighting Products Distribution
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC)
- akta.pro secondary industry
- Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)
Keywords
Where Eurolux is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices3 records
Markets served
Eurolux business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Lighting Products Distribution: Import and distribution of high-quality lamps and lighting products including luminaires, LED lights, outdoor lights, electrical products, and AV products. The company sells through its own e-commerce platform and physical retail showrooms to consumers, tradespeople, and professionals.
- Professional Project Services: Customized lighting solutions and project services for architects, designers, and engineers including lighting design, testing, and technical consulting. Services include professional lighting technology workshops for industry professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | LED products ranging from 307 products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Eurolux product offering
Product offeringCore offering
Eurolux is a South African importer and distributor of indoor and outdoor lighting products, including luminaires, lamps and bulbs (LED, CFL, fluorescent, halogen, HID, incandescent, carbon filament), electrical accessories, AV products, and ceiling/exhaust fans. The company serves both DIY consumers through its e-commerce platform and lifestyle showrooms, and professional lighting projects for architects, designers, and engineers through a structured six-step sales process that includes showroom visits, application centre testing, goniophotometer quality testing, lighting design, and lifecycle cost analysis.
Product overview
Eurolux is a South African lighting products distributor specializing in a comprehensive portfolio of luminaires, lamps, electrical products, and audio visual solutions. The offering is structured as a broad distribution model featuring multiple branded product lines rather than a unified platform architecture. Core products include indoor and outdoor luminaires (1124 indoor, 536 outdoor products), lamps across seven technologies (LED, CFL, Fluorescent, Halogen, HID, Incandescent, Carbon Filament, Specialty), electrical components (367 products), and AV products (34 loadshedding products). The company distributes exclusive international brands including Fumagalli outdoor lighting from Italy (sole distributor), Ivela LED fittings from Italy, EGLO vintage pendants from Austria, Lutec outdoor LED lighting, and SG architectural lighting. Professional/project lighting encompasses 148 products including highbay lights, floodlights, and downlights. Eco-friendly green products are offered as a dedicated line (552 light fittings, 93 bulbs). The portfolio extends to specialized products like LED grow lights for horticulture and decorative Carbon Filament bulbs for vintage aesthetics.
Differentiator
Problem solved
Functional benefit
Products and services
- Luminaires
- Lamps and Bulbs
- Electrical Products
- Audio Visual (AV) Products
- Project Lights
- Green/Eco Products
- Fumagalli Outdoor Lighting
- Ivela LED Light Fittings
- EGLO Lighting
- Lutec Lighting
- SG Lighting
- LED Grow Lights
- Ceiling and Exhaust Fans
- Professional Project Lighting Service
Quantifiable outcome
- R5,556,331.09 in consumer electricity savings year-to-date from LED conversions
- +2 more outcomes
Companies that use Eurolux
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Eurolux technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Eurolux partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Blair Hammond & AssociatescoreProfessional lighting design partnership for large projects including Hotel Verde and River Club. Daniel Hammond's team conducts lifecycle analyses, lighting design software modeling, and provides CPD-accredited lighting technology workshops for architects, engineers, and designers.
- FumagallicoreEurolux is the sole local distributor of Fumagalli outdoor lighting products manufactured in Varese, Northern Italy. Products feature specialized UV-stabilised resin formulations that are maintenance-free and durable in harsh environmental conditions including coastal areas.
- Ivela of MilancoreEurolux is a distributor for Ivela in South Africa, carrying their range of beautiful and unique fixtures for commercial, industrial, and residential sectors. Specializes in energy-saving LED light fittings with designs from top Italian designers.
- Aeon Lighting Technology (ALT)coreEurolux is the sole local importer of Aeon Lighting Technology (ALT) products. ALT offers 3-5 year warranties backed by international US $2 million product liability insurance cover. Eurolux adds R100 million own product liability insurance.
- Carrol BoyesminorLocal South African icon Carrol Boyes partnered with Eurolux to design an exclusive lighting range, believed to be very popular among customers.
- EGLOcoreEurolux distributes EGLO products - an Austrian family enterprise that has become one of the leading manufacturers of decorative interior lighting globally. Over 200 EGLO light fitting products available.
- LutecminorEurolux distributes Lutec - a brand focusing on architectural LED light and solar energy studies. Products are professionally designed, robustly constructed with collaboration between French, Italian, and Norwegian lighting designers. 36 Lutec products available.
- SG LightingminorSG Lighting is the preferred choice of lighting architects and designers, offering a vast variety of light fixtures made to the highest technical specifications. 42 SG products available.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Eurolux competitors and assessment
Company assessmentDirect peers
- Voltex: South Africa's largest electrical wholesaler and lighting distributor with nationwide branch network. Directly comparable to Eurolux in South African electrical and lighting distribution, serving contractors, retailers and commercial customers with multi-brand product portfolios.
- Lighting Warehouse: South African retail-focused lighting chain selling indoor, outdoor and decorative lighting to consumers and trade. Directly comparable to Eurolux's DIY/consumer retail motion and product breadth across residential lighting categories.
- Regent Lighting: Specialist South African lighting distributor offering residential, commercial and industrial luminaires with technical support. Comparable regional peer with overlapping customer segments and multi-brand distribution model.
- YLighting: US online premium lighting retailer offering designer residential and commercial fixtures from European brands. Closely comparable e-commerce-led premium lighting retail model, though without the same showroom footprint as Eurolux.
- Lumens: US online specialty retailer focused on modern, designer and architectural lighting from premium brands. Comparable premium-lighting positioning, brand portfolio structure and target customer profile (designers, architects, affluent consumers).
- Lightology: US-based online lighting retailer specializing in contemporary and architectural lighting with designer brand partnerships. Comparable multi-brand premium-lighting retailer serving both consumer and trade/specifier customers.
Regional players
- Radiant Lighting: Australian multi-brand lighting distributor with strong showroom and trade focus, distributing European designer brands across residential and commercial segments. Highly comparable business model and target customer to Eurolux, though operating in a different geography.
Broad incumbents
- Signify (Philips Lighting): Global lighting leader (formerly Philips Lighting) manufacturing and distributing lamps, luminaires and connected lighting systems. Overlaps significantly with Eurolux's product universe, particularly the LED and professional lighting categories, but operates at vastly greater scale across all geographies.
- Zumtobel Group: Austrian architectural lighting manufacturer and distributor with strong European premium brand portfolio (Zumtobel, Thorn, Tridonic). Comparable premium-design positioning to several of Eurolux's exclusive European partner brands.
Emerging players
- Megaman: Hong Kong-headquartered LED lighting brand with growing presence in emerging markets and smart-lighting focus. Comparable in its broad multi-technology LED lamp portfolio, though more product-focused than Eurolux's distribution-led model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Eurolux social profiles
Digital presenceEurolux compliance and trust
Trust signalCompliance1 record
Eurolux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eurolux leadership team
Management profileNumber of profiles
Profiles1 record
Eurolux funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eurolux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eurolux
What does Eurolux do?
Eurolux is a South African importer and distributor of indoor and outdoor lighting products, including luminaires, lamps and bulbs (LED, CFL, fluorescent, halogen, HID, incandescent, carbon filament), electrical accessories, AV products, and ceiling/exhaust fans. The company serves both DIY consumers through its e-commerce platform and lifestyle showrooms, and professional lighting projects for architects, designers, and engineers through a structured six-step sales process that includes showroom visits, application centre testing, goniophotometer quality testing, lighting design, and lifecycle cost analysis.
Is Eurolux a public or private company?
Eurolux is a private company. It is classified as corporate owned and is currently operating.
When was Eurolux founded?
Eurolux was founded in 1991. It employs 251 to 500 people.
Where is Eurolux based?
Eurolux is headquartered in Cape Town, South Africa, in the Africa region.
How does Eurolux make money?
Two revenue lines are on record. Lighting Products Distribution is the primary driver. The others are professional Project Services.
Who are Eurolux's main competitors?
Direct peers on record are Voltex, Lighting Warehouse, Regent Lighting, YLighting, Lumens and Lightology. Radiant Lighting is listed as a regional player. Broad incumbents are Signify (Philips Lighting) and Zumtobel Group. Megaman is listed as an emerging player.
Does Eurolux have an API?
No public API is recorded for Eurolux.
What industry is Eurolux in?
Eurolux's product category is Lighting Products Distribution. Its primary akta.pro industry code is CRAIAHAC, Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck), with a secondary code of CRAIAHAI, Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting). Its SIC code is 5020.