soulbottles
soulbottles (Soul Products GmbH) is a Berlin-based consumer goods company founded in 2012 that designs and sells 100% plastic-free reusable drinking bottles made of glass and stainless steel, serving environmentally-conscious consumers, corporate co-branding clients, and retail resellers through direct e-commerce and B2B channels.
- Company typePrivate
- Founded2012
- HeadquartersBerlin, Germany
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What soulbottles does
soulbottles (legal entity Soul Products GmbH) is a Berlin-based consumer goods company founded in 2012 that designs and sells plastic-free reusable drinking bottles. Its product portfolio comprises glass bottles in 600ml and 1000ml sizes, stainless steel bottles in 750ml and 1200ml sizes with thermal insulation, the proprietary Soulfilter water filtration system integrated into bottle caps, and an accessory ecosystem including drinking cups, canvas carrying bags, cleaning products, and replacement parts (rubber seals, replacement bottle bodies). All products are constructed without plastics, plasticizers, or harmful chemicals, using ceramic, stainless steel, and natural rubber components, and are marketed as leak-proof and carbonation-proof.
The business operates a direct-to-consumer e-commerce model at soulbottles.com with multi-language support (English/German), complemented by a B2B retailer portal at b2b.soulbottles.com and a corporate co-branding program offering custom laser engraving. Bottles are priced from approximately €25 for glass to €50-57 for stainless steel sets, with a 20% student discount available through iamstudent.de and €2 per order over €45 donated to clean water projects. Customer-facing signals include a 4.7/5 rating across 461 reviews and the highest B Corp score ever recorded in Germany (top 10 worldwide as of January 2023), with the company also ranked #1 in the Common Good Economy assessment (872/1000 points, 2019).
The company's strategic positioning rests on sustainability credentials and a measurable impact narrative: cumulative figures cited include 160M+ plastic bottles avoided and 96,000+ people given access to drinking water through the WASH'n'soul project in Zambia, operated since April 2021 in partnership with Viva con Agua de St. Pauli eV and BORDA. The customer base spans individual environmentally-conscious consumers (primary), corporate partners (co-branding and gifting), retailers (reseller program), and students (discount partnership), with a horizontal segmentation approach. No funding rounds, revenue figures, or headcount are publicly disclosed in the available data.
soulbottles firmographics
Firmographics- Name
- soulbottles
- Legal name
- Soul Products GmbH
- Website
- https://soulbottles.de
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- soulbottles (Soul Products GmbH) is a Berlin-based consumer goods company founded in 2012 that designs and sells 100% plastic-free reusable drinking bottles made of glass and stainless steel, serving environmentally-conscious consumers, corporate co-branding clients, and retail resellers through direct e-commerce and B2B channels.
- Ownership category
- akta.pro rank
soulbottles industry classification
Industry- Product category
- Reusable Drinkware
- NAICS
- Glass Container Manufacturing (327213), Other Pressed and Blown Glass and Glassware Manufacturing (327212)
- SIC
- Glass Containers (3221), Glass & Glassware, Pressed Or Blown (3220)
- akta.pro primary industry
- Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)
- akta.pro secondary industries
- Returnable & Refillable Glass Packaging (Deposit, Reuse Systems) (IMALAEAF), Replacement Filter Cartridges & Consumables (CRAJAJAH)
Keywords
Where soulbottles is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
soulbottles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Others
Revenue model
- Drinking Bottle Sales: One-time purchase of glass or stainless steel drinking bottles. Core product line includes various sizes (600ml, 750ml, 1000ml, 1200ml) and designs. Prices range from approximately €25-56 per bottle.
- Accessories Sales: Sales of complementary products including drinking cups, water filters, cleaning supplies, spare parts, bags, and carrying accessories.
- Co-branding and Customization: Customized and co-branded drinking bottles for corporate partners with personalized laser engraving and design options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Glass drinking bottles starting at €25 |
| Unit Pricing | Pay-as-you-go | Stainless steel bottles starting at €50 |
| Other | Pay-as-you-go | Student discount program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
soulbottles product offering
Product offeringCore offering
soulbottles manufactures and sells 100% plastic-free reusable drinking bottles made of glass (600ml, 1000ml) and stainless steel (750ml, 1200ml), with ceramic caps, natural rubber seals, and laser engraving options. The product line extends to a proprietary Soulfilter water filter, reusable drinking cups, carrying bags, cleaning supplies, spare parts, gift sets, and discounted B-stock items, with co-branded and personalized bottles available for corporate customers.
Product overview
soulbottles is a German sustainable goods company founded in 2012, offering a portfolio of plastic-free drinking bottles primarily made from glass and stainless steel. The core product line consists of glass drinking bottles (600ml, 1000ml) and stainless steel drinking bottles (750ml, 1200ml), complemented by accessories including the soulfilter water filter system, drinking cups, soulbags carrying cases by Fitz & Huxley, cleaning products, and spare parts (rubber seals, replacement bottles). The company also offers personalized and co-branding options with custom engraving for both individual and corporate customers. Products are available as individual items or in bundled savings sets, with B-stock discounted items for budget-conscious customers. All products are 100% plastic-free, certified B Corporation, and support clean water projects in Zambia.
Differentiator
Problem solved
Functional benefit
Brands
- WASH'n'soul: Drinking water project in Zambia focused on clean drinking water, social entrepreneurship, waste management and climate protection.
- soulfilter
Products and services
- Glass Drinking Bottles Sustainable drinking bottles made from glass, available in 600ml and 1000ml sizes with various artistic designs. Products are 100% plastic-free with ceramic caps and natural rubber seals.
- Stainless Steel Drinking Bottles Drinking bottles made from stainless steel, available in 750ml and 1200ml sizes. Feature thermal insulation to keep water cool and are completely leak-proof.
- Soulfilter Water Filter A water filter system for stainless steel bottles that allows users to fill from tap water sources, providing clean filtered water on the go. Includes a Soulcap attachment.
- Drinking Cups Reusable drinking cups made from stainless steel, available in various colors. Sold individually or as part of gift sets with drinking bottles.
- soulbags by Fitz & Huxley Carrying Bag Canvas shoulder bags designed specifically for carrying soulbottles bottles. Made from jeans material, available in black.
- Cleaning Products Cleaning products for maintaining drinking bottles, including brush cleaners and other cleaning accessories.
- Spare Parts Replacement parts for drinking bottles including rubber seals (gasket) available in various colors, and replacement glass bottle bodies.
- Personalized and Co-branding Bottles Customizable drinking bottles with logo engraving or custom symbol engraving, available for both glass (600ml) and stainless steel bottles. Targeted at corporate branding and individual personalization.
- Gift Sets (Savings Sets) Pre-configured product bundles combining drinking bottles with accessories like drinking cups at discounted prices.
- B-Stock Products Discounted bottles with minor imperfections, offered at reduced prices.
Quantifiable outcome
- 160+ million plastic bottles avoided
- +3 more outcomes
Companies that use soulbottles
Customer profileSegments4 records
Ideal customer profiles4 records
soulbottles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
soulbottles partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Viva con Agua de St. Pauli eVcoreLong-term partnership supporting drinking water projects. Since founding, soulbottles has supported Viva con Aqua's water projects. Since April 2021, partnership focuses on WASH'n'soul project in Zambia, combining clean drinking water, social entrepreneurship, waste management, and climate protection.
- BORDAcorePartner in the WASH'n'soul project in Zambia, implementing sustainable water solutions alongside Viva con Agua. Focuses on clean drinking water, social entrepreneurship, waste management, and climate protection.
- Fitz & HuxleyminorCo-branding partnership for soulbags - canvas shoulder bags designed for carrying soulbottles. Sold through soulbottles e-commerce platform.
- Eco2bottleminorReseller partner listing soulbottles products on eco2bottle.com platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
soulbottles competitors and assessment
Company assessmentDirect peers
- Pura Stainless: Stainless steel drinkware brand with modular bottle components and B-Corp-style social mission. Comparable product architecture (multi-component, plastic-free) and eco positioning.
- LARQ: Premium D2C reusable bottle brand with integrated UV/water purification technology and strong sustainability positioning. Direct overlap on tech-enabled, plastic-free, premium reusable bottles.
- Klean Kanteen: California-based reusable stainless steel bottle brand founded around climate/sustainability, sold D2C and through retail. Direct competitor to soulbottles in the reusable, B-Corp-aligned drinkware category.
- Frank Green: Australian reusable bottle and cup brand sold D2C with sustainability mission and one-percent-for-the-planet style giving. Comparable in product mix, mission-driven positioning, and D2C-first GTM.
- Chilly's Bottles: UK-based direct-to-consumer reusable bottle brand selling stainless steel and plastic-free drinkware. Closest peer to soulbottles in mission, D2C model, and eco-conscious positioning; competes head-on in European D2C.
- S'well: US reusable bottle brand known for fashion-driven stainless steel bottles and corporate gifting. Similar D2C + co-branding GTM model and comparable product/price tier to soulbottles.
- Takeya: US-based insulated bottle and drinkware brand sold D2C and through retail. Competes in similar stainless steel reusable bottle category with comparable price points.
Broad incumbents
- Hydro Flask: Owned by Helen of Troy, Hydro Flask is a market-leading insulated reusable bottle brand. Larger incumbent competitor with much broader retail distribution and marketing budget.
Others
- Fitz & Huxley: Sustainable accessories brand producing soulbags co-branded with soulbottles. A live commercial partner plus adjacent competitor in the sustainable lifestyle accessories space.
Emerging players
- LifeStraw: Water filtration brand addressing clean water access, partnering with NGOs (including similar WASH-sector organizations) and selling consumer filters. Comparable to soulbottles on its Soulfilter accessory line and clean water mission.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
soulbottles social profiles
Digital presencesoulbottles compliance and trust
Trust signalCompliance2 records
soulbottles financial estimates
Financial estimateRevenue estimate
Valuation estimate
soulbottles leadership team
Management profileNumber of profiles
Profiles1 record
soulbottles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
soulbottles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about soulbottles
What does soulbottles do?
soulbottles manufactures and sells 100% plastic-free reusable drinking bottles made of glass (600ml, 1000ml) and stainless steel (750ml, 1200ml), with ceramic caps, natural rubber seals, and laser engraving options. The product line extends to a proprietary Soulfilter water filter, reusable drinking cups, carrying bags, cleaning supplies, spare parts, gift sets, and discounted B-stock items, with co-branded and personalized bottles available for corporate customers.
Is soulbottles a public or private company?
soulbottles is a private company. It is classified as unknown and is currently operating.
When was soulbottles founded?
soulbottles was founded in 2012.
Where is soulbottles based?
soulbottles is headquartered in Berlin, Germany, in the Europe region.
How does soulbottles make money?
Three revenue lines are on record. Drinking Bottle Sales are the primary driver. The others are accessories Sales and co-branding and Customization.
Who are soulbottles's main competitors?
Direct peers on record are Pura Stainless, LARQ, Klean Kanteen, Frank Green, Chilly's Bottles, S'well and Takeya. Hydro Flask is listed as a broad incumbent. Fitz & Huxley is listed as an others. LifeStraw is listed as an emerging player.
Does soulbottles have an API?
No public API is recorded for soulbottles.
What industry is soulbottles in?
soulbottles's product category is Reusable Drinkware. Its primary akta.pro industry code is IMALAHAD, Beverage Packaging (Bottles, Cans, Cartons, Kegs), with a secondary code of IMALAEAF, Returnable & Refillable Glass Packaging (Deposit, Reuse Systems). Its NAICS code is 327213 and its SIC code is 3221.